return to bolang life

Chapter 44: Accelerating Qualitative Change and Getting Rid of the Startup's Dying Curse

Room 716 fell silent.

Everyone looked at Wen Liang.

Wen Liang didn't get too wordy, and got straight to the point: "Now we're officially starting to prepare for the launch of the second cooperative advertisement. Aze, how is the preparatory work going?"

Li Ze quickly replied: "Yesterday, we finalized a few interested advertisers."

Wen Liang nodded slightly, and said bluntly: "As the saying goes, everything is difficult at the beginning."

"In order to avoid this difficulty, both self-operated advertising and cooperative advertising are the best resources to arrange. I believe that everyone has already had first-hand experience, and the next step is to quickly roll out and complete the word-of-mouth construction of cooperative advertising for user groups."

Upon hearing this, Li Ze immediately reacted: "Understood, the second partner will first choose the 'Sister Xixi' who has the lowest attention, and then arrange the remaining two in the third batch at one time, record data, cooperation zone After the launch, it can be rolled out quickly and in a targeted manner.”

Wen Liang nodded in satisfaction: "It's not about recording data, but about leading the effect. For example, the effect of the second partner should reach 60% of that of 'Ya Qi'!"

In official affairs, Li Ze has always responded very quickly: "Understood, we have to tell the outside world that we have this background and this ability, so that the cooperation zone will be sought after once it is launched."

Tang Pu next to him also immediately responded: "We will make good use of the current successful experience and pay attention to the flaws in the previous process!"

Sun Baoyin also expressed his position on behalf of the technical module: "We will cooperate well in terms of technology."

"..."

Wen Liang thought about it for a while, but still said: "From this time on, I will only check from the sidelines, and will not participate specifically."

Hearing that, Li Zenong's eyebrows froze and froze, "We will strive to prevent any situation that requires you to correct during this cooperation."

Tang Pu shook his head: "Come on together."

"Let's do our best too!" Sun Baoyin straightened up and became serious.

Anyway, according to his age, he is the big brother of the team!
Although his behavior style is as tolerant as that of a veteran cadre, it is to the outside world, not to himself!
If he has no desires and desires, then it is impossible for him to participate in entrepreneurship with a high probability of being able to guarantee research!
Chen Jiaxin raised all her delicate eyebrows: "Yes, let's do our best too."

Then the little housekeeper expressed his thoughts very seriously: "We need to make the specific things we are responsible for develop in the right direction. We can't let Old Wen worry about the specific details every time and waste his energy."

"I believe everyone will not forget the shock, admiration, and admiration we each had when Old Wen took out the documents a few days ago! This is the most indispensable core leadership ability of Old Wen!"

"It's been 9 months! It's been 9 months since we started our business together, it's time for us to grow up as soon as possible!"

As the little housekeeper, Chen Jiaxin seemed to be doing logistical work most of the time, but he was the most familiar with Wen Liang, and this time was the most accurate.

As soon as these words were said, everyone's faces became more serious.

For a moment, everyone frowned in thought.

Seeing this, Wen Liang didn't feel well and immediately opened his mouth. After a while, he said softly: "Come on is necessary, just flatter me."

"In short, we have to learn to eat by ourselves." Li Ze added earnestly.

"..."

Seeing that the conversation has come to this point, Wen Liang thought for a while, and said: "That's right, it's been 9 months since we started our business, even if the Little Orange Book is very important, we can't always focus on the Little Orange Book. Only by pushing the number of users to tens of millions well and quickly can we free up energy to develop new businesses.”

"Accelerating growth is necessary."

Chen Jiaxin thinks so.

So is Li Ze.

Wen Liang also said: "From the current point of view, external challenges may not come soon."

"Speed ​​up the initial word-of-mouth establishment, launch the cooperation zone module as quickly as possible, and then take advantage of external competition to push the platform users to several million, and then it will be easy to break through ten million."

"Understood." Li Ze was the first to respond.

Afterwards, Sun Baoyin and the others expressed their attitudes one after another.

The meaning of Wen Liang is also simple, let everyone work hard to achieve the goal of tens of millions of users of Xiaochengshu as quickly as possible.

This is not a simple matter. From 100 million to 1000 million, the span is 900 million. In other words, it is necessary to copy the steps of how Xiaochengshu completed the 10 to 100 million breakthrough over and over again.

Starting a company from scratch needs to experience some accumulation and some ups and downs before qualitative changes will occur.

The qualitative change of Bolang is that Xiaochengshu has more than ten million users.

After that, you will be able to get rid of the dying curse of the start-up company that thrives in one second and dies in the next.

It is also possible to develop other businesses more easily, so that Wen Liang can let go of his hands and feet and continue to cut corners.

In the end, Wen Liang said in a leisurely but confident tone: "I believe that before the Spring Festival, the goal of tens of millions of users will be achieved, and next year will be a brand new world!"

No cheering, no jumping, everyone just nodded vigorously.

They believe it will become a reality!

They also believe that any obstacles encountered in the process will be overcome!
…………

…………

The second partner 'Sister Xixi' has 16.3 followers.

Less than the account 'Ya Qi'.

It is normal for the development results to be so different when the same resources are favored by the platform in the early stage. The prosperity of 'Yaqi' is not unreasonable.

16 real user attention is already very good.

After all, among all other users, the user closest to 'Sister Xixi' only has 10 followers.

Of course, it has been a month and a half since the official launch of the Xiaochengshu platform, and the best users only gain an average of 2000 followers per day.

It is Wen Liang who put forward guiding opinions from the perspective of future generations that the four specially invited cooperation big Vs can develop so fast.

The difference in vision is still very obvious...

Originally, how did Li Ze find a balance between steady development and rapid development? Wen Liang mentioned that there is a lot of traffic on weekends, so it is not easy to overturn as much as possible on weekends.

Therefore, after comprehensive analysis of the platform traffic data, Li Ze immediately decided to arrange to launch the second cooperative advertisement on tomorrow Sunday.

There is already a solution for a common process, and it is too late, but it will be very reluctant.

However, Wenliang can still handle some things.

The problem is not big.

In the afternoon of the same day, Wen Liang met "Sister Xixi" at 901 who came to discuss specific cooperation.

'Sister Xixi's real name is Huang Xixi.

I am currently studying at China Normal University.

At first, everyone was very moved by Chen Jiaxin's female connections.

Huang Xixi took two years of classes before taking the postgraduate entrance examination, and she is quite tactful in dealing with people.

In the process of greeting, she seemed to inadvertently click on the relationship between her and Chen Jiaxin, and everyone knew that she was the best friend of Xiao Chen Yuanfang's cousin.

This made Wen Liangduo glance at Huang Xixi, and also at Chen Jiaxin, thinking "what a coincidence", and looking forward to other performances of this sleek Huang Xixi.

Speaking of which, Huang Xixi was the most in line with Wen Liang's first request. Chen Jiaxin thought that Huang Xixi was the easiest to get angry.

As a result, with the same resources, she was the worst.

Huang Xixi cooperated very well, and the work docking was finalized quickly, and then every link before the launch was also finalized.

…………

The next morning, Wen Liang slept in again before packing up and getting up.

As usual, Wan'an drove to Yinhui Building.

As soon as he entered 716, Li Ze came up to him and said, "Old Wen, the preparatory work is basically in place, and the advertising products have arrived, no problem. Now we are shooting materials, and we can finalize the draft by noon."

Naturally, Li Ze and the others were extremely busy this day.

By 25:[-] p.m., everything was in place.

Huang Xixi logged into the user 'Xixi Senior Sister', created new content, and shared this advertisement with goods.

The settlement of relevant advertising expenses basically adopts the template of the "Yaqi" cooperative advertisement.

A slight discrepancy is also a difference in popularity.

The share ratio is also different. The agreement with Huang Xixi is that Bolang will take 20% of the share.

That is to say, 'Ya Qi' really has an unexpected commercial value, so I will sign 15%, otherwise there will only be two tranches...

Before officially sharing the content, Li Ze had a one-on-one public communication with Huang Xixi: "Considering some relevant factors, let's not tilt the platform resources first, and let's see your real effect first."

"After obtaining the first-hand data, gradually tilt the platform resources, and the highest will include allowing dynamic access to selected content plans and exposure on the homepage."

Knowing what Li Ze was going to say next, Huang Xixi replied calmly, "I have no problem."

"Happy cooperation." Li Ze stretched out his hand to maintain the proper sense of ceremony.

"..."

…………

This time there was less intervention by Wen Liang in the overall process, and he left the company after seeing the advertisement online, instead of staring at it like last time.

Three hours later, Wen Liang hosted Huang Xixi for a banquet at a decent restaurant near Shipai Bridge.

Li Ze, Tang Pu and Chen Jiaxin attended.

During the dinner, Huang Xixi was very enthusiastic, thanking Wen Liang for the opportunity.

Previously, Huang Xixi didn't know how much revenue this kind of cooperative advertising would bring.

This time she participated in it personally, and after the preliminary data came out, she realized how much fancy and profitable Little Orange Book can play with just an advertising business!

Of course, Huang Xixi didn't know that the effect of her cooperative advertisement must reach 60% of the effect of the "Ya Qi" cooperative advertisement, which is a standard set by Wen Liang.

Even if time is tight and tasks are heavy, Li Ze and the others will not ignore them.

It must be more than less within the scope of the rules.

That's why there is a resource tilting link... You must know that the "Yaqi" cooperative advertisement has excellent results in one hour, so there is no tilting of platform resources.

In short, based on the current advertising effect calculations, the superficial income of the first advertisement of 'Xixi Senior Sister' is more than 8 yuan before tax!
The actual performance should be around [-]...

In short, with Huang Xixi's performance at the dinner table, Wen Liang felt that his expectations were about to stabilize.
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PS: It's patched up, the next update will be at ten o'clock in the evening, and the hair is all patched up~
(End of this chapter)