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Chapter 451 The cruelty of the market!
"Huh~~~"

"why?!!"

The booing did not affect Schiller, who presided over the release at this stage. He, who has been tested for a long time, is still in control of the situation.

In fact, Apple has already formed various countermeasures for this conference that is bound to have twists and turns.

From Tim to Schiller and others, they all know how bad Apple is facing today.

I also know that this press conference has already bet on the brand heritage.

This is a development that no one has ever imagined.

But, it's worth it.

You can't give up struggling because the challenges you face are too great, at least...the background of Apple's brand is enough to make every new product have at least tens of millions of consumers who started to pay.

The executives have such a mentality that Schiller is actually taking it easy.

He introduced in a hurry: "We have prepared five colors for iPhone5C..."

"There are some special changes that have been made to that end."

"For example, the color of the desktop will be adjusted according to the color of the fuselage..."

"..."

Then briefly introduced the various parameters of iPhone5C, there is nothing outstanding.

The chip used is the A5 used on the iPhone6 last year.

It can be said that it is almost the cheap version of iPhone5, yes, it can only be described as cheap, because the back cover is made of plastic material, and almost completely uses the mold of iPhone5, and even all configurations.

As the introduction progressed, the impatience of the scene gradually became stronger.

The audience suddenly found that the iPhone 5C is very similar to Apple and the XingHai 1C is to Xinghai. As agreed, they both use the previous generation of chips, molds and almost all configurations of the previous generation.

In comparison, XingHai 1C is more sincere, at least it doesn’t use plastic materials to deal with it, and although the chip is the previous generation, it is also a new product this year, and its overall performance has been greatly improved, and the actual experience is good... After all, the Xinghai tablet is still on sale.

Speaking of which, this is one of the reasons why Tim was convinced that there was something wrong inside Apple without even thinking about it.

Apple has always kept secrets in place before the release of new products. There are many considerations in planning the 5C product line, and it is indeed because of the challenges brought by Xinghai.

It is indeed not a matter of one day from planning to forming. It is safe to say that the positioning of Hai 1C is so similar to 5C that it is hard not to doubt it.

In contrast, Apple is completely unaware that Xinghai is preparing 1C.

As the process goes down, there are some merits. For example, the price is indeed relatively cheap. The two-year contract version starts at only $99, which is much cheaper than 1C.

Because there is no contract version of the 1C, the starting price is $629.

Schiller didn't say much, and immediately announced the 5S after the release of the 5C.

It fully demonstrated the silver, black, and gold colors of the 5S, as well as the high-precision aluminum casing, and then it is unavoidable to brag about the chip.

This time it is a new generation of A7.

Emphasis is placed on the 64-bit architecture, the size of 102 square mm, etc., and the performance is also compared. Of course, Apple’s aggressiveness does not allow them to compare with other companies. They only compare how much ahead of their own products, which is how many times that of the original iPhone.

For example, the CPU processing performance is 40 times that of the original iPhone, and the GPU graphics processing capability is 56 times that of the original iPhone.

There is no mention of the neural network engine, the specific performance of the CPU and GPU.

There is no way, A7 is too far behind Shenlong M2.

This time is a serious all-round difference. You must know that the A7 is only a dual-core CPU, and this time, whether it is single-core performance, multi-core performance or energy efficiency, it also uses the 28nm process. The Shenlong M2 has completely caught up with the world-class CPU. Level.

After all, the 200 billion research and development funds are not in vain.

The Xinghai 2/2Pro has been on the market for so long, and the specific performance of the Shenlong M2 is clear to all parties, and Apple is no exception, so they have no plans to head-on.

Of course, Apple did not forget to boast about a newly equipped coprocessor called M7, emphasizing the assisting processing capability of M7.

Then there's the unavoidable mobile game demo.

It's just that the disappointment on the faces of the audience is becoming more and more unconcealable.

When Schiller finished talking about the details of the camera, and then highlighted a function called Touch-ID, the disappointment of the audience reached the extreme.

Then finally came the finishing touches.

The starting price starts at $199 for the two-year contract version.

The last thing is to announce the listing plan, open reservations on September 9, and launch on September 13.

Emphasize that China has become one of the world's first launch countries for the new iPhone.

It is mentioned that it will be launched in 12 countries around the world in December and cooperate with more than 100 operators.

Then the press conference, which was 75 minutes shorter than the original 14 minutes and lasted only 61 minutes, finally came to an end.

…………

Then Apple's official website updated the new product.

This time, there are more details about the price and other aspects.

The 5C starts at $549 without a contract.

Compared with the 1C starting at US$629, there is a price difference of US$80, which is 500 yuan when converted into RMB.

5S是649美元起售，对比星海2的859美元起售，星海2Pro的1199美元起售，差得就更远了。

It's not that Apple lowered the price this time.

Nothing like that.

But Xinghai's overseas pricing is not low, which is the inevitable result of different origins and different market positioning.

For example, after the Mi series of flagship phones went abroad, the price in overseas markets was not far behind that of Apple. For example, the standard versions of the Mi 12 and iPhone 13 started at $749 and $799 respectively.

But normally, although the prices of domestic mobile phone manufacturers going abroad are generally higher than those in the domestic market, they rarely surpass Apple at the same level. Generally, there is a slight gap, ranging from tens to hundreds of dollars.

Xinghai is not the case. From the beginning of its birth, it has been the brand with the highest unit price and the highest sales volume among the global mass-market smartphones.

So compared to the domestic market, the Xinghai brand is more high-end in overseas markets...

If the detailed price published on Apple’s official website of America is consistent with the previous pricing strategy, then when netizens opened Apple’s official website in China, they immediately discovered the difference.

The starting price of 5C is set at 4088 yuan, which is cheaper than the starting price of 2 yuan for Xinghai 4199. Although it is not the same level as the benchmark, this price is a little unreasonable, because the price of the Hong Kong version is usually much lower than that of the mainland. The difference is small.

The price of the Hong Kong version is more than 3700 yuan converted into RMB.

According to the past pricing strategy, the price of the National Bank version of 5C should start at 4488 yuan... This is also the actual price of the year.

The starting price of the 5S has also been slightly lowered to 5088 yuan, which is 200 yuan cheaper than the previous price.

Anyway...

It can be seen from various strategies that Apple attaches great importance to the challenges brought by the Xinghai brand and is trying every means to break the deadlock.

And the netizens who eat melons can't bear it anymore and start to vent their emotions.

May: "The 5C is really an out-and-out product. The chips and chips are not changed, the design is not changed, and the casing is replaced with plastic. How is it different from XingHai 1C's positioning? Just follow the picture, has Apple fallen to the point of imitating other brands? Has it reached the point of strategy?!"

Ah San: "Waiting patiently for XingHai 2/2Pro to land in our market, Apple is no longer worth my expectation, and my patience is completely exhausted."

Xiao Xiba: "...I didn't say that if you buy Apple, it's better to buy Samsung directly..."

Xiaori: "Give up the Final Fantasy on the iPhone series."

Monkey: "I didn't expect the Xinghai brand to rise so quickly, I didn't expect Apple's underwear to be ripped off so easily. It can be said that an era is gradually beginning to end, but the era of Xinghai has just begun."

"..."

…………

The discussion on the Internet brought a direct market reaction, and Apple's stock price fell accordingly, but the magnitude was not too large.

At the same time, even though it was past two o'clock in the night, Wen Liang and others still gathered in the office to discuss the interests of the United States.

"Don't we need to arrange marketing anymore? The anger of overseas consumers is already raging enough, and they won't be happy for Apple to sit back and relax."

Chen Jiaxin first proposed the idea.

"And we are long, and it will be more beneficial for us if Apple's stock price rises."

Trump also agreed: "I agree with Jiaxin's opinion. Unless we sell immediately, we should be neutral. Adding fuel to the fire will only cause Apple's stock price to suffer heavy losses."

"I also think it's okay to be neutral."

At this time, Wang Wanyu made a brief summary report: "In the past 12 transactions, under Apple's own intentional maintenance, Apple's stock price has risen slightly, and the overall increase is almost 13%. That is to say, we have been long in these 12 trading days. A floating profit of $2.6 million."

“苹果的市值从去年2012年达到6200多亿美元的历史高点之后，一直表现比较萎靡，最近30个交易日一直在4500亿美元市值上下10%左右的范围波动……”

She didn't comment directly.

Just detailing known information.

The fluctuation range of Apple's market value is actually quite considerable, the lowest almost fell below 4000 billion US dollars, and the highest almost returned to 5000 billion US dollars.

Wen Liang thought for a while and made a decision: "I think we don't need to worry about the specific trading. According to the current market situation, we can sell first, and if the stock price drops sharply, we can buy and then go long. Anyway, it's a T-pair professional operation. It's not complicated for the disk staff."

"As for public opinion marketing in overseas markets, it will still be promoted. It should be said that it will be promoted with greater strength."

"The maximization of benefits is only an ideal possibility, and the small interests of asset management companies that cost no more than 20 billion US dollars cannot affect greater interests."

"If it can severely damage Apple's performance in the secondary market, why not do it?"

"That's one aspect."

"On the other hand, everyone is not optimistic about Apple's performance in the business market right now. They all think that Apple's performance in the stock market will continue to decline. The number of short orders is scary, and the total amount is almost 1.5 times of Apple's market value."

"I believe that even U.S. stocks, which boast that trading freedom is the core value of the market, will be anxious when the big shorts fluctuate more than 7000 billion US dollars, and may even pull out the network cable if they are in a hurry. Don't underestimate the energy of Apple shareholders."

After hearing Wen Liang's opinion, Chen Jiaxin spoke first, shaking her head while sighing: "This year, I have come into contact with so many people and things, but compared with President Wen, I still look like a babbling child."

"There's no need to be so exaggerated." Li Ze laughed, "Boss Wen can easily grasp the core interests, and reversely deduce the development process from the results to get the answer."

Tang Pu joked from the side: "It has to be Mr. Ze."

The atmosphere in the office suddenly became relaxed.

Once things are settled, it will be much easier to do.

…………

Later, when discussions about Apple's new products in overseas markets intensified, some marketing teams employed by Peixuan, including Peixuan itself, began to gather to make trouble.

The first point is the 5C product.

"Stupid trick, 5C is a stupid trick of stupid tricks. In order to deal with the threat posed by an emerging brand, they actually lowered their own value! Apple's executives are simply stunned. I think Tim's brains are all overwhelmed by his boyfriend." eaten!"

"I never thought that one day Apple would degenerate to the point where it pays attention to the appearance and color. It's really a laughing stock. It's a complete defeat before it even starts!"

"5C is really full of a sense of cheapness, and it's also plagiarized."

"Why is the investment bank not bubbling at this time, shouldn't it be issued a newsletter to downgrade Apple's stock rating at this time?"

"..."

This kind of rhythm is easy to start, but difficult to kill.

Then it is for 5S.

"The most uninnovative product in history, it feels like the soul of the iPhone has been lost, and even the fingerprint unlocking has been moved here. It's really shameful!"

"I have to say that Apple's new product launch can now be called the worst in history!"

"Except for the press conference, Apple is like a headless chicken, panicking. Not to mention the addition of China for the launch of new products, it has also lowered the sales price in China, and the reduction is not small!"

"Disappointment, I can't find other words besides disappointment!!"

In various rhythms, Apple's stock price has also begun to fluctuate.

Good things have started to happen that the media has exaggeratedly called this day Black Monday, because America on the 9th is Monday.

Apple's stock is once again hovering around $450.

It made countless onlookers increase their interest in Apple's short position, and many people went into battle in person.

Everyone no longer pays so much attention to the unstunning autumn conference, but wants to obtain a little bit of their own benefits in this capital gluttony.

Bolang is still sparing no effort to promote the overseas rhythm, no matter how turbulent it is.

…………

Then, the development of the matter did not go against Wen Liang's considerations.

As Apple's stock price continued to fall, the amplitude of the day has reached as high as 25%, and Apple's shareholders are gradually unable to hold back.

Started to make small movements frequently, barely withstood the impact of market inertia, and allowed Apple's stock price to stabilize at an ultra-high amplitude.

Trading hours for the day are coming to an end soon.

As of the close, Apple's stock price fell only slightly by 0.79%, a figure that no one expected.

After the market closed, Apple's own actions began to appear one by one.

First of all, Schiller, as the president of marketing, made some public statements, showing Apple's efforts from the side, which can be regarded as setting an example for some people.

It means that if you follow some people, you will definitely have soup to drink.

The second was that Tim went off in person and accepted a face-to-face interview with a well-known TV station.

The shareholders and capitalists behind Apple have also started to move.

Then there is a lot of gossip, such as Apple has already begun preparations for the next generation of products, Apple will use an unusual chip to restore the decline, and so on.

On the morning of the 10th Eastern Time, just after the Nasdaq opened, countless people showed up at the gate of Apple headquarters.

However, these did not affect Apple's stock price at all, and also contributed to the fact that Apple's stock price rose.

Apple's stock price soared 7.19% that day, and the amount of ordinary investors broke their positions in an instant!
At this time, the cruelty of the market has just begun to show its signs! !
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(End of this chapter)