return to bolang life

Chapter 450 Arrival of Apple's New Product Launch Event

Entering September, the main trending terms on domestic social media platforms finally have some new faces.

The Mi 5 conference scheduled to be held on the 3th launched a marketing promotion.

According to the statistics of later generations, this mobile phone is the best-selling mobile phone among the digital models of the Mi series.

The theme of 'Yitian · Dragon Slaying' was used.

Since it appeared on the hot search, outside discussions have never stopped.

As an emerging mobile phone brand, Boss Lei has made a lot of gimmicks about the Mi series, and there are also many online fans. Those who bought it and those who didn’t buy it are very excited.

Focusing on cost-effectiveness, domestic smartphones have entered the stage of competing parameters in one fell swoop, and they were born for fever, which has earned MI a lot of attention.

Under the radiance of Xinghai and Apple, the two strong players in the same industry, the amount of topics in the Mi series is still considerable.

It is speculated that Yitian and Tulong represent Mi 3 and TV respectively.

Some analysts believe that based on various information, MI will release the Mi 3 versions of the three major operators at the same time, and will use SoCs from Nvidia and Qualcomm.

As time went by, Boss Lei announced on Xiaochengshu that the PPT for this press conference will reach 210 pages.

Judging from the rhythm of the previous two generations of product launches, 100 pages of content for a single mobile phone is enough to cope, which shows that the products of the new product launch will be more abundant.

It is not surprising that the netizens who eat melons are divided into several groups.

There is much anticipation.

There is no evaluation.

There are also... because they were blinded by the high quality of Xinghai's new product launch conference, so they dismissed and sneered.

There are even those who hate iron but not steel.

Fever again today: "I hope Boss Lei can be more courageous."

Amid all the voices, the 5th arrived in the blink of an eye. At two o'clock in the afternoon, the MI new product launch conference was held at the National Convention Center in Beijing as scheduled.

As usual, Boss Lei presided over it.

In the "Wang Po Selling Melons", which is the same as usual, Boss Lei introduced the brand new MIUI and introduced such and such content.

Then, Hugo Barra, former Google global vice president and vice president of Android products, took the stage.

During the interaction between the two, the latest news was revealed that Hugo will officially join MI in October as vice president of international business, responsible for international business development and strategic cooperation with Google Android.

I have to say, apart from other things, Boss Lei is quite good at poaching people.

In addition to Hugo, the former vice president of Android products who has officially appeared this time, there is also Wang Xiang, the senior vice president of Qualcomm who is already in the intention.

Although regular airborne executives are not very conducive to internal harmony, the blessing effect brought about by the joining of talented people is quite good.

After a slight climax at the scene, Boss Lei finally officially pulled out Yitian Tulong.

An Nvidia Tegra 4 and a Qualcomm Snapdragon 800.

The parameters of the two chips are all blown up, just one, the GPU of Nvidia's Tegra 4 has as many as 72 GeForce display cores.

As we all know, the easiest thing to distinguish in parameter comparison is the number.

In contrast, it surpasses Shenlong M1 in all directions, and is almost the same as M2. At least the number of GPU cores is more than ten times that of M2~
Therefore, the scene immediately ignited.

What's even more burning is that Nvidia's leather jacket Huang appeared on the stage afterwards, giving Mi 3 a wave of support.

The parameters of the explosion are eye-catching. Boss Lei said that the fastest mobile phone in history is well-deserved.

The unavoidable running points, and the still price of 1999 yuan, ended the release of Mi 3, and then the appearance of TV products.

It is also the fastest smart TV in the world.

It only sells for 2999 yuan.

The price is quite close to the people.

最后的最后，雷老板拉出米2系列的累计销量：919.4万台，接着宣布米2S 32G直降500元。

So far, MI's new product launch conference, which lasted for 1 hour and 30 minutes, came to an end.

At the same time, netizens who eat melons are talking about this press conference.

Today I have a fever again: "Boss Lei's courage is still regrettable. The first round of sales will not be until mid-October, and only the mobile version will be sold. Will you be able to buy it in February next year?"

Likes to eat rice noodles: "I plan to buy Xinghai 1 Youth Edition. The mobile version will have to wait until mid-October, and I may not be able to grab it by then. Why don't you buy Xinghai 10 Youth Edition and pay an extra 1 yuan for an extra experience."

Mi Fan escape version: "I bought Xinghai, don't ask me why I didn't buy Mi 3, the design of Mi 3 this time is really ugly to me, MI for Nokia?"

The machine circle is responsible: "To be honest, I have a good impression of MI family. It is cost-effective and an enthusiast. It can be regarded as a period of my youth. However, after Mi 3 came out, I was a little worried that I would be beaten by Redmi in the later stage."

Wanfeng Xiangyun: "In fact, there is no need for everyone to be so excited. My personal opinion is that different brands have their own audience positioning, and Boss Lei didn't build MI completely as a mobile phone brand. He is looking forward to the development direction of Internet + mobile phones. "

"..."

…………

Wen Liang also paid attention to the new product launch conference hosted by Boss Lei.

Li Ze also called Boss Lei to congratulate him shortly after the press conference.

Afterwards, Wen Liang and Li Ze mentioned Mi 3 while chatting in the office.

Li Ze looked at Wen Liang, and asked with interest: "What do you think of Mi 3?"

"The sales of the Mi series are at their peak." Wen Liang gave the answer almost without thinking, "If there is no accident, it will be the starting point of the Mi series or MI's downhill."

"But it will be the beginning of a carnival feast for capital."

Li Ze was puzzled: "How?"

Wen Liang took a sip of tea and crossed his legs: "The story surrounding Mi 3 is neither simple nor complicated. I think Nvidia's mobile chip business has already begun;

Due to various factors, it is difficult for Qualcomm 800 to produce films this year. Boss Lei chose Nvidia due to helplessness. We know the real performance of this chip. Except for Boss Lei, Nvidia can’t find new users;

Boss Lei's Internet thinking will lead MI to a capital-oriented route, coupled with the impact of Xinghai's new products, and the inevitable contest between Xinghai and Apple, the second major reshuffle of domestic and foreign mobile phone manufacturers is about to begin . "

Li Ze was stunned, and said instead: "Actually, Boss Lei was quite entangled beforehand. He hoped that we could completely delegate M2 to the Galaxy chip."

"Wishful thinking." Wen Liang said bluntly, "What we want is to promote our own Galaxy ecology like ARM. M2 is all-encompassing, and it is impossible to fully decentralize it to Galaxy within three or two years."

Good business tactics are not so kind.

He is indeed more inclined to achieve a win-win situation through cooperation, but the premise of a win-win situation is to greatly benefit Bolang's strategic needs.

From the rise of Bolang, relevant examples abound.

Weibo becomes new Weibo.

Leading White Goose merged its e-commerce business with JD.com, and won countless favors. Now it has formed a pattern of three major domestic e-commerce platforms: Hot Sale Mall, JD.com, and Ali.

Hot Sale Mall provides high-quality online shopping services with high entry barriers, JD.com mainly lays out warehousing with 3C to form a competitive advantage, and Ali is dominated by disorderly flooding.

WeChat disappeared from the development map of White Goose, and merged with QQ into one, and embarked on a more dedicated path. Bolang won the WeChat trademark and did not carry out any commercialization planning. This is a win-win situation in the true sense.

Bolang has reduced a large part of the operating costs for the White Goose, and has given the White Goose a quick cut to cut the mess. Now, the development of QQ is better than before, and the performance in overseas markets is far beyond imagination, which greatly boosts The company's share price rose.

In the entertainment and game industry, we have established BTI with White Goose to fully enter the overseas market, so that White Goose is willing to transfer all the overseas game markets it represents to Guofeng Studio to take over the market, and the market is exchanged. This is more beneficial to buy and sell White Goose, because White Goose did not give up the domestic game market, but only gave up the market for some games.

In Bolang's core terminal business, the Galaxy IC design community formed with various mobile phone manufacturers is to give priority to the promotion of the Galaxy ecology.

No matter what operating system the upper layer runs, after the underlying hardware-level ecological adaptation, the upper-layer operating system-level ecological migration will be much simpler.

Although up to now, the Galaxy instruction set system still consumes a lot of manpower and material resources to maintain the translation and execution of the instruction set layer, such as the current Android program that can translate and execute the ARM instruction set.

This is also one of the basic guarantees that Redmi phones can be used as usual. Domestic developers use Scode to compile Android platform apk packages, after all, only a part of them.

For example, with the introduction of D1, the Galaxy instruction set system also supports the translation and execution of the X86 instruction set, in case of emergency.

In addition, the product planning and pricing strategy of Xinghai 1 Youth Edition, regardless of the final result, the biggest victim group will be domestic mobile phone manufacturers, and overseas markets will nothing more than further attack all brands.

Because... Overseas XingHai1C is priced very high, no matter Samsung's flagship or Apple, they are all near the killing line.

In fact, the biggest target of Xinghai 1 Youth Edition is Juchang.

Juchang’s Glory brand became independent at the beginning of the year, and it is currently trying to compete with the Mi series. However, the rise of the main brand has been blocked by the Xinghai 1 Youth Edition. Juchang’s mobile phone business development will be even more difficult.

This is related to Juchang Yu Dadong's direct refusal to join the Xinghe IC design community.

Since there is no way to cooperate, let's talk about market competition.

In contrast, even Meizu, which is currently mainly inclined to niche and exquisite, has room for it, because the Shenlong M1 will be fully distributed to the Galaxy chip, that is, the Galaxy SoC with a 4-core CPU is on the way.

This will allow all mobile phone manufacturers, including MI, who are willing to cooperate sincerely and do not pay so much attention to parameter gimmicks, to have a relatively equal opportunity to compete.

Wen Liang's comments on Boss Lei's so-called "wishful thinking" mentioned by Li Ze are in place.

Boss Lei's fault in managing MI is not just that he doesn't have the courage to spend money and open up OEM production;
It’s not just the cost performance that forced him to sell slowly to obtain lower component costs... This is actually Boss Lei’s own problem. He has not had the slightest bargaining power after cooperating with Qualcomm for so long;
There is also the question of his positioning of MI. He believes that MI is an Internet company, and he also expects this positioning to be accepted by the outside world. Therefore, he has been promoting the company's development with the business strategy of an Internet company, constantly making gimmicks and blowing bubbles, financing and refinancing.

Therefore, Boss Lei will not accept the possibility of using non-latest chips on the Mi series.

This is why he asked about the tendency of the M2 chip to be decentralized when congratulating Li Ze.

To sum up, Wen Liang's gentleness is only one side of him. He pays great attention to the implementation of Bolang's strategy in business, and every time he makes a move, he will achieve the necessary goals.

In short, Wen Liang made a comprehensive judgment based on the experience of later generations and the current development and business experience, which is not bad.

Moreover, Bolang will promote the reshuffle of the global high-tech industry step by step through downstream terminal products.

…………

Leaving aside the fact that the official launch date of Mi 3 is far away, the face of Apple's new product soon appeared on the hot spots of the Internet.

On the 8th, Western time, one day after Apple's autumn new product launch.

The local Xinghai official website officially opened the online sales of XingHai1C, and specially marked the risk warning.

Some media outlets contacted relevant units directly, but the authorities declined to comment.

Later, the media went to Guan Hai, who said that freedom and democracy are the fundamental spirit of America.

And amid all the commotion.

In the afternoon of the same day, the cumulative sales of XingHai 1C in the American market exceeded one million units.

Compared with other regions, America's online shopping is still relatively popular.

After all, Amazon and eBay are both American companies, and their business volume is not small.

In the American market, the official logistics distribution of Xinghai official website is Orange Logistics, FedEx, and UPS. Among them, Orange Logistics is only responsible for the business in California, and the express business in all other states is shared by FedEx and UPS.

As for why California is the first choice...of course, it is to penetrate into the market where Bolang's current main competitor is located.

Because California has Silicon Valley.

In the future, as long as America does not prohibit Bolang's online sales of all terminal products, Bolang will give priority to distribution to the California market.

Orange Logistics has invested heavily in California, claiming to deliver within three hours to major cities, such as Cupertino in Santa Clara County. Although this is not a major city in Santa Clara, Apple headquarters is here.

Anyway, when these news spread wildly on range, twitter, and xiaochengshu, some people were in a hurry, so I didn't say who it was.

…………

At ten o'clock in the morning on the 9th, US Western Time, Apple's autumn new product launch conference officially began.

Tim came on the stage, and first talked about the achievements of Apple's retail stores, saying that a certain retail store receives 2000 customers a day...the bragging link cannot be avoided.

Then the chief engineer introduced iOS7, and also mentioned that by the end of September, Apple will sell 9 million iOS devices.

This simple introduction shows the strong background of Apple.

The engineer also introduced some new features of iOS7, mentioning that there are as many as 200 new updates, but nothing new.

You must know that at the Xinghai new product launch conference that ended on the 21st of last month, Xinghai no longer talked about the upgrade and optimization of some details of the Xingchen system.

Because it's past the bragging stage.

Comparing it here, it undoubtedly shows the strong confidence of Xinghai. At the same time, the bullet screen of one of the online live broadcast platforms has the screen of "Apple lost".

As the press conference progressed, many online viewers expressed that the press conference was a bit boring.

Because Xinghai's new product launch conference is in the front, Apple's ordinary new product launch conference seems so clichéd and not cool at all.

And when Schiller, Apple's marketing president, introduced the iPhone 5C, there were even some boos at the scene...
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(End of this chapter)