return to bolang life

Chapter 49 What is a sensation!

The howling north wind last night had subsided.

Outside, the sun was high and the sky was blue.

Compared with the general manager's office in 901, which is as large as 716, Wen Liang still prefers to stay at the desk in front of the window, even if there is a Wanmi who can do anything outside the general manager's office.

Back then, Wen Liang wanted to come to this small room again to see the place where his dream started when he was young, but there are successors, so he can only think about it.

Today, this is still the place where the dream started, but it is quite different from the scene in Wen Liang's distant memory!
Not only from being messy to being neat and orderly.

Everyone sitting inside has vigor, vigor, courage, and vigor emanating from the inside out!
Just great.

Right now, the new functions of Xiaochengshu are still fermenting. Wen Liang took the time to be lazy, looking through the window, looking at Huashi, looking at the scenery farther away, looking at... the first city he wanted to conquer.

Stealing will be lazy, Wen Liang moved his gaze from the window to the two screens on the table, right-clicked to refresh the webpage, and new content posted by netizens appeared.

"After waiting for a long time, I finally waited until today! #小晋书Cooperative zone is online"

"Finally, finally, I no longer need to turn around to browse the content of Xiaochengshu's webpage through the mobile browser! #小橙书App is online"

"I feel that a large amount of advertising revenue is waving to me! Congratulations to the launch of the cooperation zone of #小晋书"

"..."

"Sure enough, Little Orange Book launched a new function so silently, and even posted a Weibo just now! There is no decent promotion for such a big event, so let's have a sense of ceremony at least!"

"..."

"On the 21st of last month, the plan for the cooperation zone was announced. Today, on the 17th, it took almost a month to perfect it. In the middle, there were several rounds of cooperation to test the water. It is very stable!"

"Little Orange Book has not been idle for almost a month. It has made both the iOS and Android versions of the app. The registration is more convenient than the web page, which is pretty good."

"..."

The launch of the cooperation zone and App is the most eye-catching.

So at first the attention of netizens and friends was on the incident itself, and then they paid attention to the relevant content.

The cooperation zone is something that Wen Liang started planning a long time ago. He planned it based on what he saw and heard, so it was naturally perfect.

It is divided into four sub-modules:
Promotion cooperation, brand partner, MCN entry, official account certification

Each module has a separate secondary page, which contains the corresponding login entry, basic questions and answers, and detailed instructions.

Among them, [promotion and cooperation] is the self-application channel for advertisers to settle in.

Including the description of the advertising application process, the platform advertising account opening instruction manual, etc.

This second-level page is the most special. In order to thank the 69 advertisers who are willing to enter the [Promotion and Cooperation] module of the cooperation zone in advance, the brand images of the 69 advertisers are comprehensively displayed in a prominent position on this page.

Except that there is no jump hyperlink, it is no different from the advertisement display.

Thanks for the free ad display of nature.

The second module [Brand Partner] is platform × user cooperative advertising.

The content displayed on the corresponding secondary page is not complicated.

It is to tell all users that only through this page can they apply to become a personal media owner to cooperate with the platform and undertake commercial promotion.

And told all users that this is a visible marketing value.

Such as: a variety of cooperation methods, all-round tracking service cooperation plan and so on.

In the end, it also showed the cooperation cases of accounts such as 'Yaqi' and the actual communication data after the advertisement was launched.

Interested people can roughly calculate the actual advertising expenses of 'Ya Qi' and the others.

Click on the application on this page, and there will be a corresponding rule description, which is very detailed.

Simply put, a few key points:
1. The number of account followers is ≥5000.

2. The brand cooperative advertising platform will draw a total of 30% of the management fee and service fee.

3. The brand partner can assign no more than two advertisements per week.

4,……

There is also a very important point. It has made certain rules for the level of "encouraging excellent original content users to actively undertake commercial promotion" mentioned in the previous release of the "Everyone is a Media Owner" advertising exploration plan.

Relatively loose.

Wen Liang intentionally left a 'loophole' here.

Whether it's fishing or anything else, Wen Liang knows that there are groups with malicious intentions eyeing him, so he will naturally prepare for it. Xiaocheng Shu can't stand the "storm" now, so it is very important to grasp the initiative.

The third module [MCN settled], literally.

The corresponding secondary page also has the entry application process, benefits introduction, and so on.

There is also a simple explanation: Xiaochengshu platform is a model of official business cooperation with content organizations that have requirements such as author incubation, content incubation, and content monetization.

To settle in a successful MCN institution, the platform will provide it with a full range of official cooperation support.

The fourth module [Official Account Authentication] is also literal.

Similar to Weibo's enterprise authentication.

The page also indicates the application process, as well as a simple text description, and a PDF file of qualification review standards that is opened separately.

It introduces in detail that the service objects of the official account are individuals, individuals, enterprises, etc. with commercial intentions.

This certification is audited manually and by a third party, and it is a fee-based service.

Moreover, if the application is not allowed under the standard, the application is still submitted, or the application with false qualifications will be treated as a failure, and the audit service fee will not be refunded.

Now this official account certification gives people the feeling of a Weibo Blue V, and no surprises, this perception will last for a long time.

In fact, Wen Liang's hidden intention is to incubate the third-party e-commerce business of the platform step by step through this module.

……

Compared with the clear and rich content of the cooperation zone, the classification process is clear, and the App launched at the same time is not fancy.

In addition to the preferred mobile phone number registration, there is only a small unspecified function: users can actively choose not to display advertisements.

From this moment on, because the advertisements are well known, the Xiaochengshu platform, which enjoys the benefits of website advertisements, innovatively uses technical means to restrict the display of advertisements on the App.

Restricting the display of ads and delivering ads is by no means a contradictory relationship.

Just like the later... Douyin.

…………

Wen Liangzheng watched various discussions on the Internet with relish.

Zhao Mingjie's voice suddenly rang out: "Look at Weibo, it's hot, and the topic #小晶书在线cooperation zone has directly reached the third most searched spot!"

"What a fuss, the word "Xiaochengshu" has just been ranked fifth in the search engine!" Tang Pu's voice followed.

Zhao Mingjie quickly retorted: "I haven't finished yet! There are two topics related to Xiaochengshu on Weibo's hot search. Not only that, our official blog account has more than [-] fans, and many people are discussing Xiaochengshu. What does this name mean, haha!"

Li Ze waved his hand: "It's nothing. In just a short time, Zhihu has added [-] answers to related questions. You know what this concept is!"

"What's the matter!" Wang Zhiyi pushed his glasses over there, "Just now I found a small forum through public opinion monitoring, and it was just because someone was discussing Xiaocheng Book, the traffic exploded, and the visits were all 404."

"Fuck?"

"This is a bit cruel!"

"No way, no way."

"true story."

"Where is it, let me see."

"It's only through the search engine's webpage snapshots that we know about this."

"..."

Chen Jiaxin was very excited and said: "What is riding a horse called a sensation? This horse riding is called a sensation! And it didn't cost a penny."

Wen Liang smiled.

indeed.

Now it can be said that there are people on every platform in the whole network who are discussing the matter of Xiaochengshu's online cooperation zone.

Many people are analyzing each module and every detail of the Xiaochengshu cooperation zone one by one.

The enthusiasm of netizens for discussions also allowed Xiaochengshu to prostitute important exposure positions on many major social platforms.

Everyone was enjoying themselves, when Sun Baoyin suddenly put down the thermos: "The 'sequel' of the sensational effect is coming, and the traffic of Xiaochengshu has reached a warning value..."
-
Make up, ask for a monthly ticket
(End of this chapter)