return to bolang life

Chapter 65 Fiery and Word of Mouth

The first batch of brand partners carefully screened by Li Ze and the others were 13 people.

The only thing these 13 people have in common is that they all have more than 5 followers.

At eight or nine in the evening, 901 of Yinhui Building is still brightly lit.

After all, it is the first batch of cooperative advertisements. People in operation, operation and maintenance, and R&D are working overtime to ensure that there are no accidents.

Sun Baoyin and Li Ze are also in 901.

Even Zhang Yulin and Qin Zheng were at 901, staring at the various access statuses of the Android and iOS versions of the App client respectively.

The background of the app and the website are common, but the difference between the front-end display can be seen on the management side.

Mainly even if the final data is the same, because the form of interaction with the user is different, there will be different possibilities.

For example, the recommendation algorithm that Wang Zhiyi and Zhao Mingjie are working on will be mainly based on the interactive form of App, and will not be applied to the web page.

In short, although at this stage, the App can easily realize the active display of advertisements through the "advertising label", which has nothing to do with the App side in theory, but the necessary status monitoring is indispensable.

Especially since the launch of the app, the fact that Wen Liang mentioned that the new growth will come from the app has been proved by facts, so we should pay more attention to it...

Wen Liang did not intervene at all, not even present, Li Ze was obviously more cautious.

Does he know that advertising business is appearance.

Therefore, after analyzing the data, Li Ze only arranged to launch 5 cooperative advertisements first.

Although Xiaochengshu stated through an announcement that all cooperative advertising content will not be displayed on the homepage, it does not mean that the platform does not have other ways to favor resources.

The five advertisements were discovered by platform users almost without too much fermentation.

Users can tell at a glance that these are cooperative ads.

This is also the idea that Li Ze put forward earlier.

Distinguish between platform self-operated advertising, cooperative advertising, and user-initiated commercial promotion.

The three types of advertisements have special signs, for example, there will be a column for cooperative advertisements:
[A certain brand/commodity × Xiaochengshu@a certain user]
Friday night happened to be the peak of Internet traffic, and the news spread quickly, and the popularity was directly off the charts, and it was vaguely about to be searched on Weibo.

Then, Li Ze arranged for the remaining 8 cooperative advertisements to be launched in two stages.

Everything is smooth.

Of course, Sina Weibo did not choose this timing to take the lead.

…………

The next day, Saturday.

afternoon.

Office of the general manager at 901 Yinhui Building.

Wen Liang sat on the chair, specially adjusted the angle, so that his whole body was in the sunlight that came in.

The warm sun in the winter afternoon makes people lazy.

Sitting opposite were Chen Jiaxin who had nothing to do at the moment and finally came to ask Wen Liang for advice, and Wang Wanyu who had just reported the financial situation.

"Sina Weibo doesn't have any action at all, it's a little less fun."

Wen Liangte rested his hands on the armrests of the seat, lowered his eyes, and his voice was that kind of sloppy and lazy.

Chen Jiaxin glanced at Wen Liang who was enjoying the sunshine, yearning for Wen Liang's relaxed and freehand style, and took over the conversation: "A few days ago, the field hastily ended, and Sina Weibo's bamboo basket fetched water in vain. In such a short period of time, they will not move casually." .”

"Furthermore, [the brand partner's] signboard cannot be smashed the first time. Logically speaking, we have the demand that we are determined to win."

The more she talked, the clearer her thoughts became, Chen Jiaxin paused slightly: "Sina Weibo is also afraid that we will wait for them to come, and rashly target them, which will have disadvantages but not benefits, but this also shows from the side that Sina Weibo's targeting again must be a thunderbolt method!"

Wen Liang was noncommittal.

Wang Wanyu, who has been working in Bolang for a few days, still feels novelty when she looks at the current situation of Bolang composed of these small details, or in other words, the brand-new gentle image.

In such a calm and indifferent situation like now, Wang Wanyu felt that there was a reason for Xiaocheng Shu to grow so quickly.

Even Chen Jiaxin can see so much, Wen Liang has already made it up to him!
Thinking of this, Wang Wanyu also interjected: "With the size of Sina Weibo, after we've seen through it clearly, they shouldn't do some small tricks to disgust us. It's a pity."

Wen Liang leaned forward a little, took the initiative to meet the sun, and narrowed his lowered eyelids: "Indeed, if we make some small moves, it will make it easier for the employees to adapt to the rhythm of external competition."

"What a great experience baby, what a pity."

Chen Jiaxin finally came to her senses and raised her delicate brows: "It turns out that you have long been sure that nothing will happen this time. No wonder you have thought about moving these two days."

Wen Liang smiled and explained: "Sina Weibo is not greedy for Xiaochengshu's advertising business at all. What they are wary of is Xiaochengshu's development model, ability to monetize traffic, and user base growth."

"As you said, once it ends, it will be a thunderbolt. There is no point in causing trouble. Half of the platforms that caused trouble a few days ago are being held accountable through legal means. Sina Weibo is not afraid, they are too."

Chen Jiaxin thinks so.

Afterwards, Wang Wanyu got up and left the office.

Chen Jiaxin left in no hurry.

Wen Liang enjoyed the sunshine in the winter afternoon, and chatted with Xiao Chen.

"..."

In the end, Wen Liang said a few words openly: "Actually, no matter what, it is impossible for Deng Pei to stay in the company."

"If she behaves a little too much, I can arrange a new job for her without any scruples. Anyway, with you, as long as she doesn't play tricks, she is still very safe. The punishment depends mainly on whether she can control it, whether she can Listen to your advice."

Chen Jiaxin: "Understood."

"I also know that she can actually sharpen my mentality, and her ability is limited."

Wen Liang didn't say much.

…………

Xiaochengshu is an open social networking site, and everyone can see the popularity of the advertising content at a glance, and Xiaochengshu also has a potential dehydration mechanism.

If the data has been maintained at a certain number, then the moisture is very large, and it is easier to see the actual situation.

Just after noon, netizens' heated discussions on various platforms gradually made it to the hot list, such as Weibo hot searches and the like.

"This really hot situation is really unstoppable. It's been 24 hours, and there's still so much attention."

"I saw from last night that these advertisements have brought a lot of orders to those merchants, which is pretty good."

"..."

"Little Orange Book seems to have that magical power. Whether it's the advertisements on the homepage or these cooperative advertisements, I have a little urge to enter, but some users' self-published advertisements feel a little less."

"Yes, I think it may be that the ad template is excellent, and the spontaneous ad may lack a bit of sophistication."

"It does feel like this. Each advertisement content has templates such as labels and logos. The specifications are actually unified, unlike those web advertisements we often see. It doesn't matter if you put a bunch of fancy things together. There is no close button yet, especially with the color contrast of some advertisements being too conspicuous, making it look like some illegal website.”

"..."

Before specifically starting to guide, Xiaochengshu has gradually left a different impression in the hearts of netizens.

A word-of-mouth trend has initially formed.

Xiaocheng Shu obviously couldn't be satisfied with this, and Li Ze quickly started to add fuel to the flames...
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PS: If you ask for a monthly pass, there is probably no chance to break the thousand prize draw.

(End of this chapter)