return to bolang life

Chapter 66 Going up the stairs and private affairs

Maybe it's because today is also Christmas Eve, a Western-style festival, and it's Saturday. Everyone has plans for the evening, so the Internet is very lively in the afternoon.

After all, almost all the cultural content of Western-style festivals that can be preserved in our country is the night.

Unlike traditional festivals in our country, Mid-Autumn Festival is eating moon cakes, Dragon Boat Festival is eating rice dumplings, everything is reasonable.

Seeing how hot the discussions were in the afternoon, Li Ze didn't hesitate much.

Although the first batch of cooperative advertisements did not pass the first 24 hours, it did not affect Li Ze's promotion of word-of-mouth construction.

Soon, Xiaochengshu's ID "a cavity of trouble" exposed a picture on the Xiaochengshu platform.

"Thanks to Xiaochengshu, the advertisement has only been online for more than half a day, and I can already live a fat year! [Picture.JPG]"

The content of the picture is:
The specific data display of advertising, the total estimated revenue of advertising, etc.

Specific to the value of the real-time estimated income of advertising is: 32302.00 yuan!
This real-time data statistics function module is not too complicated, and it is used in various industries. It is a standard module. Sun Baoyin just led the way, and the part-time outsourced development alumni quickly got things done.

Unexpectedly, after this dynamic update, the first thing netizens pay attention to is the real-time value.

"Has the background development of Xiaochengshu reached this point? Is the data display so clear? See the income in real time? I thought that the cooperation of brand partners was decided by Xiaochengshu..."

"Sister, I also applied to become a brand partner. Why can't I find this functional module in the background?!"

"Let's envy the upstairs sisters first. I guess this is a special opening. The upstairs sisters should not cooperate with Xiaochengshu, so this function is not available for the time being."

"..."

There are also some brothers who eat melons.

"The realization of data visualization is very simple, I have seen it many times, but this is the backstage of Xiaochengshu, and the value displayed is money, so... not much to say, I will go to get a lemon first, I am too sour, and it will be New Year's Day soon. The blogger has earned a lot of money for a good year, but I can only watch."

"It's so sour! But I still have to say that the operation of Xiaochengshu is very good, and I really like the transparency of this visualization!"

"..."

There are also some rational onlookers.

"I bet that no one will come out to target Xiaochengshu this time. The main reason is that this wave of Xiaochengshu has done too well, and it is easy to be targeted comprehensively."

"Xiaochengshu's trick is really powerful! He has done this on the surface, not to mention behind the scenes, the upstairs is right."

"..."

As early as Wen Liang proposed the concept of the classification module of the cooperation zone, he put forward many design ideas by the way.

This includes the visualization of real-time revenue data in the background of [brand partner], which has been forwarded crazy.

Unexpectedly, this unintentional small design actually showed great benefits, allowing the first batch of partners to show off with pictures and truth, and also gradually put the word-of-mouth building on the right track.

The leading role of "A Hole of Trouble" is obvious, and all of the 13 brand partners in this batch have spontaneous publicity in the follow-up.

On the one hand is 'showing off'.

Women are relatively more willing to share content on social platforms, and showing off is part of sharing.

On the other hand, it is high and low.

Everyone is in the same group to participate in the cooperation. Although they don't know if Xiaochengshu will have some other arrangements, it will be better if they perform well.

This kind of spontaneous publicity of real data has naturally led to discussions among many concerned netizens.

It also made some negative public opinion in the previous competition stage unbreakable.

For example, the Xiaochengshu App actively restricts the display of advertisements, allows users to restrict advertisement restrictions, etc., and those rumored negative impacts are contained in the transcripts, which are self-defeating.

…………

After three o'clock, Li Ze walked into the general manager's office and briefly reported: "This time the main focus is on word-of-mouth. The increase in users is incidental, and it's okay. The total has just passed 610 million."

"However, the traffic pool of the platform is much better than before. There are 13 advertisements launched almost at the same time, and there is not much influence on each other."

After listening, Wen Liang nodded with a smile and said, "Not bad."

As Wen Liang emphasized, what Xiaochengshu needs to focus on nowadays is not advertising business, but word-of-mouth building.

The next new development module of Xiaochengshu is: e-commerce.

A longer period of preparation is required.

It is necessary to form a word-of-mouth orientation from brand partners to promotion cooperation to official account certification.

Considering that this business requires a long period of time to prepare, Wen Liang has already planned the preparations for the official launch of the 'mobile game' business after New Year's Day.

Develop cash business first outside Xiaochengshu, walk on multiple legs.

However, in Wen Liang's plan, Xiaochengshu will be developed into things like search engines, QQ, and Taobao, and become the core of Bolang's Internet business.

That is: everything starts from Xiaochengshu, and finally returns to Xiaochengshu.

Even if you don't start from Xiaochengshu, you will eventually return to Xiaochengshu as a carrier.

Of course, the development of Xiaochengshu has only taken the first step.

In short, it is similar to the Douyin of later generations. Byte has truly become a major player in the first echelon of domestic Internet business, which is inseparable from the success of Douyin.

If Bolang wants to have enough strength to make various attempts, it must have the patience to develop business in the early stage.

Later, Li Ze said: "There is only one business matter before New Year's Day, the second batch of cooperative advertisements led by 'Ya Qi'..."

"In this regard..."

Wen Liang gently raised his hand and interrupted Li Ze's words: "I already talked about this a few days ago, just follow the steps. The sun is about to go down, so it's time to talk about some personal matters."

Li Ze was taken aback when he heard this: "What's a personal matter?"

Wen Liang didn't speak in a hurry, but called Chen Jiaxin and the others over.

…………

This time there was no Wang Wanyu.

After everyone arrived, Wen Liang went straight to the point: "My family bought me a suite, and I plan to move out of the dormitory today. I mean, you should all move out by the way."

"After this dividend, I still have some money in hand, and the company's funds are also being refilled. There are two options."

As he said that, Wen Liang raised two fingers: "1. I'll lend you some money to make a down payment for you to buy an ordinary house."

"2. If you don't want to buy a house this year, you can stay in a hotel with public funds for a period of time and buy it next year."

9 suites, based on the average price of Yangcheng, including the money on hand, there is a difference of at most 20 per person, which is enough for a 20% down payment. Wen Liang still has more than 270 million on hand, which is enough to borrow.

After Wen Liang finished speaking, Zhao Mingjie was the first to answer the conversation. He was a little puzzled: "It's not the same. In the end, they all want to buy a house anyway?"

Wang Zhiyi glanced at him: "You will be stupid sooner or later, no wonder the algorithm can't break through!"

Then, the eldest brother Sun Baoyin reconciled: "Don't make noise, what Old Wen means is obvious, give us a little pressure, let us have a little motivation, mortgage... understand?"

Li Ze expressed his opinion clearly: "I choose 1. Isn't the primary purpose of starting a business is to earn money to buy a house and a car?"

Wang Zhiyi hurriedly answered: "It goes without saying, only Xiao Zhao is a sand sculpture."

Seeing this, Wen Liang waved his hand: "Okay, don't talk nonsense, go to school to move things now, let's stay at the Ritz-Carlton for a few days, just in time to experience the service attitude of a five-star hotel."

"Okay!" Xiao Zhao hurriedly shouted.

Everyone's eyebrows and eyes raised slightly, whether it's moving things or staying in a hotel, it's not bad.

There is even a little bit of anticipation in everyone's heart...
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(End of this chapter)