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Chapter 83 The Starlight Project That Directly Spends Money

"The news just came from the brand cooperation crowd that someone invited them to join a new demand-side platform (DSP)."

After answering the phone, Li Ze said the news in a serious tone, but his tone was quite calm.

"The other party represents the demand-side platform, claiming that this new platform is backed by a big factory, with abundant resources and easy signing."

"It is much more exaggerated than the words we used to dig up the big V on Sina Weibo, and the promises are also exaggerated."

"Preliminary statistics show that more than 300 brand partners have received the invitation from the other party. Most of them have many concerns, and it is not ruled out that they will agree."

After listening to Li Ze's report, Wen Liang thought for a while: "First routinely appease the brand partners, and keep paying attention."

"Don't worry, anyway, before we poached people, we expected that the other party would do the same thing, it's just that they put on a vest."

While thinking about it, Wen Liang emphasized: "Pay special attention to whether there is an official promotional action on Sina Weibo."

"Understood." Li Ze didn't say much.

They all knew that this time it was really coming.

The guess made by Li Ze on the 6th can basically be considered true. The reason why Sina Weibo has been holding back is that it is doing preparation work.

Now, there is a high probability that their exclusive Internet advertising exchange platform (ADX) is almost ready.

After finishing the call, Wen Liang briefly mentioned something to Wang Wanyu who was paying attention.

Wang Wanyu frowned slightly, and said in deliberation: "Competing head-on with Weibo's resources will have an oppressive advantage over Xiaochengshu at the current stage. Maybe a unique strategy is needed to win?"

Wen Liang thought for a while, then shook his head lightly: "It's hard to say, but at this stage, Xiaochengshu actually needs to compete head-on. Only in this way can it stand out more quickly. As long as Xiaochengshu can keep the existing market this time, it will be a god. Big win."

Wang Wanyu deeply agrees: "That's why Sina Weibo spends so much energy preparing."

Wen Liang said casually: "It's normal, Xiaochengshu's current profit model is Weibo's biggest shortcoming. What they want is a big victory, so as to accelerate the promotion of Weibo's separate listing."

"Little Orange Book has more than ten million users, and it is impossible to be directly defeated, but if it loses the existing market, it will have a great impact on Bolang."

Wang Wanyu nodded slightly, not worried, but said: "Looking at the development, this kind of all-round competition, in your terms, is now compared to the level of paving the way."

Hearing this, Wen Liang's tone was very calm: "Almost, but the overall style of Sina Weibo from last year to now has given me a relatively petty feeling. Maybe we will gain a lot this time, and they will not lose much on the surface, but The market will gradually abandon them."

Wang Wanyu just smiled and didn't answer the question, instead she said, "You had expected the company to have a fatal crisis in the near future, otherwise you wouldn't have told your mother to let them come to Yangcheng for the New Year at the end of last year."

"Of course, something that will inevitably happen during the development of Xiaochengshu." Wen Liang smiled, and said nonchalantly, "Now it is the New Year of the Gregorian calendar, and it is suitable for a big effort."

Wang Wanyu smiled.

She admires Wen Liang's understatement the most.

This is the confidence a leader should have.

…………

Wednesday the 11th.

Wang Wanyu drove Wen Liang and Li Rang to Yinhui Building.

On the way, Wang Wanyu glanced at Wen Liang and Li Rang sitting side by side through the rearview mirror of the car, and said, "I just found out this morning that you hired a new assistant yesterday, and the job assigned to her is to take Xiao Rang to learn English vocabulary and Cantonese dialogue?
Is it a bit overkill? I think you have high requirements in official affairs. You graduated with a master's degree and started with three years of work experience. This level can at least reduce a large part of your official work pressure. "

Hearing Wang Wanyu mention this matter, Wen Liang raised his head and looked in front of his eyes, and said with a smile: "The new assistant is not that bad, I think he can handle important matters, such as taking us to study."

"Let's talk about it, right?"

Li Rang nodded with a smile: "Yeah, Cantonese is very interesting."

She tilted her head and thought for a while, then raised her hand to add: "Well...it's very important."

Wang Wanyu: "..."

She is a little speechless, what are you doing with this child?

Looking at Wang Wanyu who was driving again, Wen Liang explained with a smile: "Li Xia's experience is good, and every step is well planned, but she lacks some human touch, so I don't feel at ease about her participation in official duties for the time being;
It is also necessary for Rang to understand some Cantonese daily conversations in advance, so I should hire a tutor. I am not short of this money, and Bolang is not short of this time to observe an employee in an important position. "

Having said that, Wen Liang turned his head to look at Li Rang, and pinched her little fat face: "Rang Rang has the final say, okay?"

"Okay!" Li Rang responded repeatedly, and then rolled his black and white eyeballs, "I'll think about it, and I'll tell you tomorrow."

Wen Liang laughed.

Wang Wanyu understood what Wen Liang meant.

To put it bluntly, both Li Rang and Li Xia have become gentle tools.

But it didn't hurt anyone emotionally or in any way.

In the next year, Li Rang will transfer to the kindergarten in Yangcheng to go to school. Next fall, he will go to the primary school attached to the China Normal University.

The entry threshold for the primary school attached to China Normal University is relatively high. Wang Wanyu relied on connections and spent some money to get a place. After all, it is a university-affiliated primary school. Buying a house doesn’t help. Learning some English words and Cantonese in advance is of course no harm in going to school in Yangcheng.

And Wen Liang also observed Li Xia's performance in dealing with people through Li Xia's counseling Li Rang.

It's a feat.

Wang Wanyu didn't bring up the business any more, as it was obvious that something would happen after one night.

Mainly, Wang Wanyu's job is finance. She is good at financial strategy, risk management, tax compliance, and has a little understanding of financing planning and financial service system.

I don't know much about public relations crisis affairs that do not belong to the financial category.

In addition, Wen Liang cooperated with various departments to complete the option allocation planning model, and Mr. Wang was so busy that he could barely touch the ground.

Of course, this also shows from the side that Bolang does need an excellent financial manager with rich industry experience.

…………

…………

After arriving at Yinhui Building, Wen Liang dragged Li Rang '716' into [-].

After ten o'clock, the public opinion monitoring system reported important warning information.

At ten o'clock in the morning on January 2012, 1, the official Sina Weibo did not do any preheating of public opinion, and directly launched a Starlight Project!
The plan integrates the "everyone is a media owner" plan proposed by Xiaochengshu, and refers to the cooperation zone of Xiaochengshu, and optimizes it to a certain extent.

A first mover has a first-mover advantage, and a late mover has a perfect advantage.

This is the market.

Seeing this plan, Wen Liang and the others understood what Sina Weibo has been doing these days.

After analyzing each module of the Xiaochengshu platform, a lot of improvements have been made in the two modules of Xiaochengshu's weak links, MCN settlement and official account certification.

After all, Sina has had account authentication since the blog era, and they have a deep accumulation in the operation of Internet products, which can be compared to today's Bolang.

The starlight project of Sina Weibo is more gorgeous than any plan launched by Xiaochengshu.

Because Sina Weibo directly throws money at it.

First, the slogan was put out - "Everyone is the brightest star!"

Then it emphasized the advantages of Weibo:
"We have a huge traffic pool of more than 2 million users, the strongest traffic monetization ability in China, and the platform ability to make everyone a media owner!"

"We have created a brand-new Internet advertising trading platform, bringing together the best MCN organizations and corporate official blog accounts in China, which can maximize the value of everyone's traffic in the Internet age!"

"..."

Finally, the resources that Weibo will invest in this plan:
"We will invest a total of 1 million yuan in support funds in the shortest possible time!"

There is no need to say more on Sina Weibo, and there is no need to express any gestures.

The move of 1 million yuan in support funds seems to have dropped a super heavy bomb in cyberspace.

Public opinion exploded.
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(End of this chapter)