return to bolang life

Chapter 84 Falling into the pit, showing the enemy to be weak
The internet is crazy.

Countless netizens wished they could smash their keyboards, crazily digging out their opinions.

"Damn it, Weibo is crazy! 1 million!"

"This horse is rich! It's a big deal!"

"Fuck, it's actually open to every Weibo user! Xiaocheng Shu's comparison, it's up to you!"

"Give back Little Orange Book? After such a giant goes off the field in person, Little Orange Book will be crushed into dust like the gravel blocking the way!"

"..."

"This is probably the biggest crisis since the establishment of Xiaochengshu. It is a matter of life and death!"

"Sure enough, the rapid development of Xiaochengshu will not always be so smooth. It was a sign that the news about Xiaochengshu didn't appear on Weibo before, but I still didn't expect Weibo to be so ruthless!"

"..."

Wen Liang glanced hastily, reached out and turned off all the power of the display stand, and comforted the serious Wang Zhiyi and Zhao Mingjie: "Don't worry about it, just do your own thing."

Then he left 716 and entered Bolang Company on the 9th floor.

In the multimedia room, when Wen Liang arrived, five people including Li Ze, Tang Pu, Sun Baoyin, Li Bowen, and Chen Jiaxin were staring at the display screen on the entire wall.

Gazes over several people, looking at their frowning brows, Wen Liang smiled: "I'm so anxious at the beginning, how can I fight a protracted war?"

Sun Baoyin showed a smiling face first: "That's right, it's just started."

Li Zenong next to him frowned into brackets, and took over the conversation: "I predicted last night that the current situation is a little worse than the worst, and throwing money is the most unsolvable. I think we should also show Xiaocheng's book flow monetization ability."

Wen Liang has already pulled out a chair and sat down, crossing his legs lazily: "Sit down and talk."

After everyone was seated, Wen Liang said calmly, "Since we know that Sina Weibo is a competitive product, the bad external environment will become the norm. The current situation can at best be regarded as a relatively big episode in the normal."

As he said that, Wen Liang smiled softly: "This time, we should not set our goals too high. There is almost no possibility of winning. Just find a way to keep the existing market, and we can also get rid of the dying period of startup companies and really free up our hands to develop mobile games. business."

Li Zenong's eyebrows eased slightly, changing from brackets to horoscopes.

Glancing at the few people again, Wen Liang looked towards the display wall: "Although we fell into the pit of Sina Weibo this time, we took the initiative to quarrel the popularity of the whole network and provided them with the best stage, but it doesn't matter."

From the time he saw the crazy netizens' comments, Wen Liang knew that Sina Weibo's previous actions were all intentional, to force Xiao Chengshu to work hard to build momentum, and then they went straight to the stage.

Without Xiaochengshu's continuous efforts for so many days, the communication efficiency of the Sina Weibo Starlight Project would not be as crazy as it is now.

After a short pause, Wen Liang said slowly: "Aze is right. We need to show our achievements and help platform users and netizens return to rationality."

"No matter how good the pie is on Weibo, it's nothing if you don't get it, and it's even better than the benefits you get."

"In the [Brand Partners] module of the cooperation area, we will publicize the achievements we have made since it went online, and forward it to Xiaochengshu's official blog, and draft an open letter to properly express our anxiety.

Li Ze quickly responded: "Fortunately, after the implementation of the 'Hundred Flowers Blooming' plan, the 271 brand partners who were willing to undertake commercial promotion years ago have all received advertising revenue, which can also reduce turmoil."

Tang Pu next to him raised his eyebrows and praised: "Hey, Ah Ze has now learned half of Old Wen's foresight."

Li Ze hummed twice: "That's not true."

The atmosphere then relaxed a little.

…………

Li Ze has already sorted out the relevant data and information.

Soon, the open letter and the results announcement, which were checked by Wen Liang, were released one after another.

There is nothing to say about the results announcement. Starting from the first batch of brand partners last year, a total of 271 cooperative advertisements have a total cost of more than 960 million.

The average total income of each cooperative advertisement is as high as 3.56.

In addition to some official phrases, the open letter also intentionally includes some things.

"Thank you to the users, brand partners, and partners who have accompanied the growth of Xiaochengshu, it is you who have made Xiaochengshu climb to the top again and again!

There are far more opportunities in the information age than we can find in Little Orange Books.

At present, under the pressure of all parties, Xiaocheng Shu is facing the darkest moment.

Since the development of Xiaochengshu, we have handed over a qualified answer sheet, and the average realization value of a single flow of cooperative users is 35600 yuan!
Just after the New Year of the Gregorian calendar, Xiaochengshu wishes every user all the best in 2012, good health, dreams in life, each wonderful! "

"..."

Of course, Li Ze, who already had some insights into public opinion, would not waste the opportunity.

A large number of 'mathematicians' soon appeared on the Weibo platform.

"Weibo has more than 2 million users, 1 million supports, and each user can only get 0.5 yuan on average. Since the development of Xiaochengshu, the value of each user's single traffic realization is 3.56, which is a full 7.1 times. ..."

"Little Orange Book's traffic monetization ability, Weibo can't compare at all, no matter how big it is, it's useless. The average single user is 35600 yuan. This is simply picking up money!"

"I heard that the average price of Weibo's own advertising position is less than 35600 yuan. Let alone 1 million support, 10 billion will not reach an average of 35600."

"..."

Then it led to rational discussions on the Weibo platform.

"That's right. There are pros and cons to being large. With so many people, how can Weibo take care of it? It's not as good as Xiaochengshu. It can be said that there are commercial promotions."

"I'm not bragging. I got all the advertising money I received for the first time. It's much better than Weibo's false bubble plan. Anyway, I came from Weibo, and I don't think Weibo can have any Little Orange Book’s ability to fine-tune traffic realization.”

"The content ecology of Xiaochengshu is very good, which is why it has such a good traffic monetization value. Weibo is too messy and not so refined."

"..."

Operations on the Weibo platform are more useful than nothing. After all, Weibo blocks information about Xiaochengshu.

However, this is also rooted in thorns.

The main battlefield is still in the public cyberspace.

The general direction of discussion interpreted the open letter mainly as a sad meaning.

"Little Orange Book is going to be very difficult this time."

"Indeed, even the wonderful words about life and dreams have been said."

"Let's go and see..."

"..."

…………

After the initial response was completed, Wen Liang put forward a new strategy: "We use the average value of publicized earnings to weaken Sina Weibo's money-spending strategy, and now try to reduce the vigilance of the opponent. "

With that said, Wen Liang looked at Chen Jiaxin.

Receiving the gentle gaze, Chen Jiaxin felt blessed and said with certainty: "Deng Pei and Huang Xixi will definitely take this opportunity to make moves!"

Wen Liang nodded happily: "Then the basic conditions for internal and external troubles are in place."

"Release our identities?" Li Ze added, "It's unreliable for college students to start a business."

Wen Liang thought for a while, then smiled knowingly: "No, Sina Weibo knows our identities very well, we should leave this matter to Huang Xixi, she will take the initiative to help us."

"Makes sense."

A few more details were discussed.

In the end, Wen Liang concluded: "We can't be in a hurry. No matter what means the other party uses, we have fallen into a passive position now. It's good to see the tricks."

"understandable!"

"..."

Later, Li Ze took the lead and spread some ambiguous news to the cyberspace.

It further shows that Xiaochengshu is unable to cope with the current situation.

In this way, after two o'clock in the afternoon, many negative topics about Xiaochengshu appeared on Weibo hot searches.

Then some 'in the know' whistleblowers did appear.

'Anonymous user': "Isn't Xiaocheng Book created by a few students? They don't have management skills! When Xiaocheng Book was first launched, it was still a user who paid for it, and they all said that Weibo would invest in Xiaocheng. Orange Book, I don’t think Weibo really cares about Little Orange Book.”

"..."

'User 123304': "Little Orange Book was indeed made by a group of students. Don't just look at the average, and don't think that applying for a brand partner can always have so many commercial promotions. How can his Little Orange Book get so much business? If the promotion is divided, there are so many good things in the world!"

"..."

'Weibo user 9823': "The average is the most meaningless, I only earn a few thousand yuan, and I have to take 30% away..."

"..."

'I 1235': "Don't be stupid, there are several types of Xiaochengshu brand partners. As far as I know, there are two kinds of ratios. You think it's 30%, but some people are actually 20%..."

It was very lively, and there were more people helping to break the news than expected.

In addition to Huang Xixi and Deng Pei who can vaguely judge their identities, there are some who cannot be seated.

Weibo did not miss the opportunity to seize the opportunity to further render the exposure.

Online public opinion is one-sided.

"It turns out that college students start their own businesses. No wonder the development of Xiaochengshu is so unreasonable."

"That's right. I only ran for money. Now that Weibo is released, there is no room for survival."

"..."

"I heard that those brand partners ran away overnight, and the sharing standards are different!"

"I've also heard that Xiaocheng's book background is shallow in the first place, and he still treats it differently. It's not surprising that it will collapse this time!"

"..."

At this moment, Wen Liang finished browsing some real revelations, and smacked his lips: "Have we made so many enemies? It's like the wall is falling and everyone is pushing."

At the end, Wen Liang laughed outright.

"Is Lao Wen laughing out of anger?" Tang Pu was a little puzzled, "Isn't it? Just like everyone has friends, how can there be no acquaintances who don't like each other?"

Li Ze raised his thick eyebrows, and said cheerfully, "Old Wen is laughing at the help of these whistleblowers. If there are more people like this, the situation will become more mixed. Maybe we can reduce the pressure and find some opportunities."

Sun Baoyin, who was holding a thermos, drooled: "We released the news, and these people took the initiative to cooperate. We simply dug out the general internal problems and solved them cleanly."

"That's what you said." Chen Jiaxin deeply agreed.

Li Ze also said: "It's just that our accumulation of public opinion is too shallow, and it's not at the same level as Sina Weibo. It just fell on one side, and there was no splash."

"It's okay, let them make a fuss first." Wen Liang waved his hand, and said lightly, "There will be a lawsuit tomorrow and the day after tomorrow, and when the news comes out, we will have some opportunities."
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(End of this chapter)