rebirth of change

The negotiation between Chen Kangjie and Roger Enrique was fairly smooth. This was the first time the two of them negotiated in units of cents. The unit is very small, but if multiplied by the total amount, the number will be huge. Pepsi The Coke produced by the company is in units of [-] million bottles, so Chen Kangjie's final income will not be small. It can be said that this is a win-win decision.

After he negotiated the conditions, the agreement part was handed over to Fan Wenxuan and the others.

Regarding Versace and Armani, Fan Wenxuan didn't know which one to choose, so they handed it over to Chen Kangjie.

The two luxury goods companies are both in Italy, registered in Milan, and produce almost the same products. They are also well-known in the fashion industry. There is only a three-year difference in the establishment of the two companies. What is even more surprising is that the two companies have The asking prices are all the same, 5000 million U.S. dollars, which causes headaches for the people below.The similarities between the two companies are not limited to this. The two great founders both have a sister, and this sister has made great contributions to the development of the company at the same time.

Fan Wenxuan usually likes Versace, I really don't know if it's because they are all surnamed Fan.She is particularly fond of Versace women's clothing, leather goods, and fragrances.Before, he wanted to pass Armani and choose Versace directly. Anyway, there is no difference in the prices offered by the two companies.But he noticed that Chen Kangjie wore Armani clothes a few times, so he didn't make blind decisions.

Giorgio Armani, the founder of Armani Company, personally launched the project. The 63-year-old Italian man was really well prepared to take Chen Kangjie down no matter what.

The meeting place was at He Wanrong's villa. Giorgio Armani just got off the car in the yard, and walked towards Chen Kangjie with a smile like an old friend.

"Long, you are so handsome. We finally met. For this moment, I have flown to Hong Kong twice before." Although he is not young, Armani's temperament is still very young. His closeness also showed his sincerity.

As the chairman of a luxury goods company and a preeminent designer, Armani wears his own designs from head to toe.A white shirt with a high open collar, without a tie, and a casual black suit with two buttons on the outside. The black trousers feel a bit loose, but very light, which should be very breathable. The black leather shoes are neither square nor pointed. The casual style of shoelaces will make people think that this old man is in his forties.

"Mr. Armani, welcome. Shall we enjoy the sea breeze outside or have a quiet chat inside?" Chen Kangjie asked casually after reaching out to hold him together.

"I think it's better to be outside. The sun is shining and the scenery is pleasant. It doesn't seem so hot today. It should be very pleasant to chat with you with the sea breeze blowing. Besides, it's also very quiet here. There are no noises except for the singing of birds and the sound of wind." ", Armani let go of his hand, and said frankly, admiring the villa and the surrounding welcome.

"Okay then, let's sit over there." Chen Kangjie stretched out his hand and invited Armani to sit on the lounge chair with a parasol in front of the garden.

"Long, you can choose this place, it's not difficult to see that you are also a person who enjoys life very much," Armani flattered after sitting down.

Regarding flattery, no matter who it is, no one will say that they don't like it, even Chen Kangjie, he is unavoidable.

"Thank you, but in comparison, you are the one who really knows how to live. You are in your sixties, and you still look so fashionable and full of energy." Come and give Armani some compliments.

"In our line of business, this must be the case, ha ha. Long, I think your temperament image is very consistent with our Armani. In our men's clothing, simple suits are matched with perfect neutral tailoring, no matter at any time or occasion. , there is no question of being inappropriate or out of fashion, you and I have similar personalities, and neither of us particularly likes to appear in public.” During the conversation, Armani began to lead the topic to the purpose of his trip, and tried to Find the common ground between the two people to get closer and goodwill.

"I like to deal with similar people. To be honest, I never thought about endorsement of clothing brands before, because I rarely appear on the public stage, and it is difficult to do it once or twice a year. It is not very suitable for the needs of clothing brands. ", Chen Kangjie also said seriously.

"However, this suits us exactly. What I'm after is actually restrained elegance, just like you. By the way, we know that you are going to college. Whether we can cooperate or not, I hope I can design a few sets for you that are suitable for going back to school. The clothes worn inside follow the style of temperament and not ostentatious.” Armani seems to have done research on the communication methods of Orientals, and even used the way of retreating to advance.And he really knew Chen Kangjie well, he knew that Chen Kangjie didn't like publicity.

"Hehe, then I would like to thank you first, I still like Armani's brand style very much." Armani has already won Chen Kangjie's favor.

"I know this," said Armani, who took out a photo from his wife's inner bag and put it in front of Chen Kangjie, "You were already our customer in 92."

Chen Kangjie curiously picked up the photo and looked at it. It was a full-body three-dimensional portrait of himself standing in front of a piece of blue cloth. His body was straight, his hands were stretched out, and there was still some faint youthfulness on his face. They were not as tall as they were at this time.

"For the Barcelona Olympics in 92, you asked our company to make a batch of special logo clothing. I remember your five-star red flag on the left chest." When Chen Kangjie's thoughts flew back to five years ago, Armani explained from the side road.

"I really didn't expect you to still keep this photo," Chen Kangjie sighed.

"Such a photo of great historical value, how can we not keep it well? At present, this photo has been put into our historical archives. It is the testimony of the earliest cooperation between you and Armani. We also keep your custom-made clothes. A sample," Armani said, taking a sip from a cup of iced coffee brought by his servant.

Chen Kangjie put the photo back on the desktop, "It seems that we can't cooperate if we want to, otherwise if I represent other clothing, you will say that I am actually wearing Armani."

"Hehe, maybe I will really do this." Knowing that Chen Kangjie was joking, Armani also started to tease him.

Seeing the photo with commemorative value, Chen Kangjie was indeed moved by Armani. No matter how much the money is, cooperating with such a person will always make people happy and comfortable.

The latter two reached an agreement, and Armani finally won Chen Kangjie.The condition is 5000 million US dollars a year. Apart from endorsing Armani's men's clothing, Chen Kangjie also has to endorse their sunglasses, men's perfume, watches, ties and leather shoes.Only men's clothing needs to be shot in commercials, and the rest only need to shoot posters.

Just when the two were about to end, He Wanrong came back from outside.By chance, He Wanrong was also brought in and endorsed Armani's women's clothing, women's perfume, handbags, silk scarves, women's watches, etc. at a price of 800 million US dollars, but his region was only in East Asia and Southeast Asia.

It can be seen from the price that there is still a big gap between He Wanrong, an oriental goddess, and Chen Kangjie's worth. This is mainly because He Wanrong's influence in the western world is far less than one-tenth of Chen Kangjie's.

For Giorgio Armani, this trip was considered a good deal. In addition to relying on Chen Kangjie and He Wanrong to expand the brand's global influence and expand the East and Southeast Asian markets, because of Chen Kangjie's introduction, Armani and Mengting Tourism Hotel Group has reached an agreement to put the ani caffe they just launched into the market into Mengting Hotel, integrating music, food, interior design aesthetics, tourism and leisure and other concepts together, and showing the leisure of a generation of famous Italian teachers to ordinary people. philosophy of life.

Versace’s chairman and founder, Gianni Versace, was just shot dead in his villa in Miami, so he sent his 44-year-old sister, Donatella Versace, to talk with Chen Kangjie. Chief designer of Versace.

At this moment of internal and external difficulties, Donatella could only play the sad card with Chen Kangjie. She told Chen Kangjie about the development history of Versace and the company's design style and product categories.Accompanying Donatella to meet Chen Kangjie was Fan Wenxuan, probably because of the common psychological feelings of women and their love for the Versace brand, Fan Wenxuan also joined the camp to help talk about Xiang.

If Chen Kangjie hadn't agreed to Armani in advance, he might really choose Versace.Donatella, a blond beauty, has the temperament of an artist and the courage to stand up to the leader. Chen Kangjie is still very impressed.

Although he could not become the spokesperson of Versace, Chen Kangjie still gave Donatella some help, but his help was not encouragement, but blow.For some people, hitting him may stimulate his energy more.

"Your brother is a great artist respected by the world. He turned our daily necessities into works of art. I am also very sad about his passing. But I think it is also because of this that I have to give up For your choice. I doubt whether the Versace company that lost Mr. Gianni Versace will still be as brilliant as before. After all, for such a company, the chief designer is the soul of the company, and you can inherit that soul If you can, Versace will still flourish without me, I hope you will not disappoint Mr. Gianni Versace, whom the Italians are proud of... ".