rebirth of change

In fact, Chen Kangjie's plan is very simple, that is, Bowen Company will make a batch of eye charts, and then the student union will paste these eye charts with double-sided tape on the back to the door of each dormitory.

"It's that simple?" Mr. Zheng didn't expect Chen Kangjie's plan to be so simple, which surprised him a little. He thought that Chen Kangjie would have some high-level arguments, but in the end, he would ask for a price of [-] yuan for such an idea. Some difficulties.

"Hehe, Mr. Zheng, the quality of a plan does not lie in its complexity or simplicity, but its practicality and effectiveness. I think this advertisement is very targeted, directly targeting a large group of target customers. Isn't that good? I think This is no less effective than your hundreds of thousands to do newspaper or TV ads." Sitting opposite Mr. Zheng, Chen Kangjie was calm in the face of doubts, and still seemed confident.

"This... how do you prove that your... simple plan is worth 10 yuan?" Mr. Zheng wanted to say "simple" at first, but he paused and changed it to "simple" when he was about to exit.

"Hehe, first, your investment is small. The cost of making an eye chart is not more than one yuan due to the large batch. As for the double-sided tape, it is only a few hundred yuan. Moreover, you don't need to spend anything on this thing You have the design fee and eye chart yourself, just add your company name and address below. Second, the target customers are clear. At present, the proportion of myopia among college students is still quite high, and almost every dormitory has myopia Classmates. Your eye chart itself is practical, not to mention that everyone can see it every day before opening the door, it is also good to say that many students will use your eye chart to test their vision from time to time. Over time , the image of your company will be deeply rooted in their hearts. If there is a need for glasses, it is estimated that a large proportion of students will immediately think of your dozens of stores in the city. Third, the operation is simple. You only need to provide The content of the advertisement is fine, and we will complete the completion. If you go to our school to paste such an advertisement, I am afraid it will be a bit difficult, but if the dormitory management department of our student union comes forward, it will be a breeze, and there will be almost no classmates. Oppose. Here I would like to add that the scope of what I am talking about here is not only our school, but also includes Normal University and Qianzhou University. After all, we also have contacts and contacts with their student unions. It’s not difficult. Fourth, the basic number of customer groups is very objective. The number of teachers and students in our Industrial and Commercial University, Qianzhou University and Normal University alone has exceeded 8. Think about it, the high-value [-] can be seamlessly covered What is the concept of the customer? Of course, if universities like Polytechnic University, Provincial College of Traditional Chinese Medicine, Zhucheng Medical College, College of Education, University for Nationalities, College of Mechanical Engineering, College of Art, etc. need it, we can also complete it, but the price needs to be added Some, in any case, there are [-] or [-] more people, tens of thousands of dormitories, and a lot of resources from other people are needed..." In order to convince Mr. Zheng, Chen Kangjie explained the reasons he could think of one by one, very detailed and meticulous.

After listening to the reasons Chen Kangjie said, Mr. Zheng fell into deep thought.Gu Xueqin, who was sitting next to Chen Kangjie, and Tao Mi and Tang Yan, who were behind, also turned their minds quickly, analyzing and judging one by one in their hearts.

After almost 2 minutes, Mr. Zheng's thoughts turned around in meditation.Although he still remained calm, Chen Kangjie had already captured his joy from his eyes.Until this moment, Chen Kangjie's heart actually fell to the ground.

Don't look at Chen Kangjie's confident performance.In fact, although he was very informative about his plan, he was somewhat uncertain as to whether Mr. Zheng, whom he was dealing with for the first time, would really accept and spend 10 yuan.After all, as Mr. Zheng said, this plan is too simple. Many people will think that simple things are worthless. It seems that it takes a few experts to produce a few stacks of texts to be of great value.From the observation of the storefront and office, Chen Kangjie already believed that Mr. Zheng should not be very pedantic, but a practical person, but as long as he has not accepted it, there is still a huge unknown.Now that he found his joy, Chen Kangjie was really sure.

"I admit that the method you mentioned is very practical and should be effective. Then why do you think that our company can get 50 more profits? Even if we don't do this, these students are likely to come to our store There are glasses inside." Even if Mr. Zheng has already approved [-]% to [-]%, he still wants to get some more dry goods from Chen Kangjie, or he also wants to pay attention to Chen Kangjie, who speaks extraordinary words.

"Hehe, Mr. Zheng, I said 50, which is still a conservative statement. In fact, as long as it is implemented well, the income should exceed this figure. As for some college students will visit your store, I don't doubt that, but We all have to admit that there are too many optical shops in the city, there should be hundreds of them, right?" Chen Kangjie said with a relaxed smile.

"Why do you know?" Mr. Zheng stared at Chen Kangjie and asked with a smile on his face.

At this moment, Chen Kangjie had become the focus of everyone's attention in this room.Mr. Zheng looked at him, while Tao Mi and the others stared at him with piercing eyes.

"Mr. Zheng, I just took a look outside..." Chen Kangjie knew that Mr. Zheng's question of "how can you tell" was based on the judgment of 50.To Chen Kangjie hinting that Mr. Zheng is still facing competition from ten optical shops, Mr. Zheng's smile is the response, he does not deny it.

"I know, they are all sitting, just you walking around."

"Hehe, waiting while sitting is waiting, waiting while walking is also waiting. Now that you are here, why not take this opportunity to learn about your business situation. After all, we are also students of the Industrial and Commercial University, so there is no harm in learning more." Chen Kangjie first talked about it modestly, and when he saw Mr. Zheng nodded, he continued: "I just found out that you have three areas outside, a low-price area, and a medium-price area. The scope of decoration should be in the boutique area, and the prices are relatively expensive. I saw several pairs of spectacle frames costing more than 5000 yuan, and there were even more than 1 yuan..."

Hearing from Chen Kangjie that there are glasses frames that cost 5000 yuan or even more than 1 yuan, Tao Mi and the three of them all let out a big "wow".In the eyes of ordinary people, [-] or tens of thousands is definitely a large amount. The most realistic comparison is that the annual tuition fee of the Industrial and Commercial University does not need [-], only [-].If it is [-] yuan, it is already equivalent to one year's tuition plus one and a half years of living expenses for many students.But here, it is the price of a pair of glasses frames.

Of course, this kind of high-consumption glasses is not for ordinary working-class people.Only those high-end people who are economically wealthy and exquisite in style will spend such a high price on a pair of chic glasses.The price that Chen Kangjie saw was just the spectacle frame. If the most expensive lenses were added, the price would increase a lot.This was still in 1999. In a few years, glasses worth 10 yuan would not be so uncommon.

"Although the area is divided into three, the best business is still in the middle-priced area. Not many people buy glasses worth tens of dollars. As for the glasses worth thousands of dollars here, it seems that except for me, no one else None of them came in to see. Through my observation and communication with your salesperson, I know that the price of a pair of glasses in the middle price range is between 250 yuan and 250 yuan, and products in this range are the most popular. And it just so happens that most of the current college students can afford the price within this range. In this way, let me balance it here, as if the average price of a pair of glasses for a college student is 180 yuan. Let me make a bold guess, a pair The gross profit of [-] yuan glasses should not be less than [-] yuan, I don’t know if I guessed it right?” Only when the profit rate is determined can the total profit be calculated.Although Chen Kangjie said that he had made a bold guess, he did not appear flustered, and there was no trace of lying on his face.

"Chen Wen, for a pair of 250 yuan glasses, how can the profit be as high as 180 yuan, and the gross profit can exceed 70.00%? You are not mistaken, are you?" Before Mr. Zheng made a judgment, Gu Xueqin asked impatiently.

Gu Xueqin was very jealous of Chen Kangjie's eye-catching performance just now, and he found that Tao Mi's eyes towards Chen Kangjie almost caught up with admiration.Now that Chen Kangjie has caught such a big loophole, of course he will expose it.He believes that as long as Chen Kangjie's judgment is exposed, his boastful image will be exposed automatically.

Now Gu Xueqin only wanted to suppress Chen Kangjie's limelight. As for whether this kind of internal strife would affect the fundraising plan, he didn't think so much.In his eyes, getting Tao Mi's favor is the most important thing.

Tao Mi and Tang Yan were also skeptical of Chen Kangjie's speculation, but they couldn't ask such stupid questions in front of outsiders for the sake of the overall situation.

As Gu Xueqin who are still living in the ivory tower, because they are still relatively far away from the commercial society, they maintain a kind of thinking inertia.I just feel that there is no possibility of huge profits in popular product sales. In fact, there are no huge profits everywhere around us. For a dollar of fried pancakes, the profit may exceed 50.00%.

Chen Kangjie didn't answer Gu Xueqin's insult, but just smiled at him and looked at Mr. Zheng.

"Almost." Mr. Zheng did not disappoint Chen Kangjie. Although the answer was not very certain, it was regarded as an admission of Chen Kangjie's guess.

As soon as Mr. Zheng's answer came out, Gu Xueqin's face turned red.There is no way not to be popular, the bosses of the family have admitted it, is there still something wrong?This immediately contrasted that he was a villain, and he was also a villain without knowledge.

Gu Xueqin felt as if he was sitting on pins and needles and felt ashamed, so he could only bow his head deeply.He thought that Chen Kangjie's smile at him just now was mocking him, not only Chen Kangjie was mocking him, he felt that even Tao Mi and Mr. Zheng were mocking him.In fact, there is nothing to laugh at Tao Mi and Tang Yan, but there is still a little disgust and dislike.How can you say that four people are also a team, how can they fight against each other in their own den?

To be fair, Chen Kangjie did not laugh at Gu Xueqin, he smiled at him, it was just a peaceful response.Before Mr. Zheng answered, he couldn't affirm or deny Gu Xueqin's question, so he could only laugh it off.