rebirth of change

After the convoy arrived in Pengcheng, Chen Kangjie didn't have much time to accompany Fan Xuexi and Deng Min. They were all at the door of their house. If they didn't enter the house, it would be unjustifiable.

After having a meal with them, Chen Kangjie sent them to the plane respectively, and then returned home.

As usual, every time Chen Kangjie goes out for a long time, he is not very satisfied with his family, especially his mother Ma Fangqin, but this time it is a bit better, at least Chen Kangjie can come back on time, so the complaints he receives are much lower.

Another reason why Ma Fangqin didn't "teach" Chen Kangjie was that she was busy rehearsing performances, and their senior dance team was going to perform at the Grand Theater during the National Day.

In the past, only some high-end arts were able to enter the grand theater, such as concerts, operas, and symphony concerts.Non-professional groups are basically useless, and as for performances by elderly people like them, they don't even think about it.How could such a modern and luxurious place welcome them?From an economic point of view, it is a big question mark whether they can earn back the venue fee when they go to perform.

But it just happened that people took good care of them and made a special show for them, which is really a bit surprising.

At the beginning, Ma Fangqin thought it was Chen Qigang who walked through the back door. After all, he was the secretary of the municipal party committee. As long as he was willing to say hello, or show a little bit of meaning, many people would fawn on him.

But after asking Chen Qigang, he denied that guess.

"Joke, can I do that kind of thing for you to use power for personal gain? If you want to perform in a big theater, contact yourself, and people will like it, then I have nothing to say. If people don't like it, don't use my banner to mess around. .” Chen Qigang not only denied it, but also warned him.

All along, Chen Qigang has been able to tolerate his children doing legal things he likes, but he will never use his power to open the back door and seek convenience.This is the bottom line and principle that he has always adhered to for so many years.

Fortunately, with Chen Kangjie, no one in the family has ever greeted him or opened the back door.At home, it seems to have become a consensus for everyone to find Lao Wen for anything.It seems that Chen Kangjie's face will be better, and there is no need to worry about it.

"Lao Wen, come, come, come, come here... After chatting with the family for a while, the third brother pulled Chen Kangjie up and dragged him to the yard outside the house.

"What are you doing? Brother. I just got home, and you don't let me sit down for a while. By the way, why do you have time to come to Pengcheng? Are you here to see Dad and the others?" Not yet in the courtyard Sitting down on the stone bench inside, Chen Kangjie quickly broke free.

"It's both. I'm not in the mobile phone business. Now there are many mobile phone manufacturing companies here. I'm here to discuss cooperation with customers. Of course, I also want to see two old people by the way." Chen Yuchang Da Majindao He sat down on the stone bench and said.

Chen Kangjie also took advantage of the opportunity to sit opposite him.

"Then what are you pulling me out for? Don't you need my help?" Chen Kangjie asked.

"Small things, small things, I just want to ask you what you mean."

"What's the matter?"

"I want to be the sole agent for the nationwide sales of anycall mobile phones."

"Then you can just talk to them. You have been in the mall for so many years anyway. Don't you know how to do such a little thing?" Chen Kangjie actually already vaguely knew what he wanted to help, but he Did not take the initiative to point out.

"I did, of course I did. Gao Bo and I both looked for them, but they refused. I heard that you have a good relationship with Zhao Rundong, so I want you to help me tell him about it." Sure enough, it was almost the same as what Chen Kangjie guessed. , I want him to help intercede.

"This...what is the reason for their refusal?" Chen Kangjie was really in a dilemma. He usually does not interfere with the daily operation of the subordinate enterprises, and the agency right is a major issue, so he can't make that decision at the moment.

Chen Kangjie knew that if he was willing to say hello, Zhao Rundong would definitely give the third brother the exclusive agency right, but he couldn't do that rashly.If he gave such arbitrary instructions to every enterprise, it would actually be very harmful to the operation of the enterprise.

"They...they said that we can't meet their sales needs. In fact, we are already the largest mobile phone seller in the country, why can't we?" The third brother said coyly.

Chen Kangjie thought for a while, and then said: "If they refuse like that, then I may not be able to help you. It is true that you are the biggest seller, but you can't replace all sales channels. If your sales keep up with If you don’t follow their development, it will cause harm to them in turn. In fact, you don’t have to be an exclusive agent at all. Isn’t it good to become an important distributor? How capable are you? Just make as much profit as possible.”

"You don't know that anycall mobile phones are very popular in the market now, and the profits are very lucrative. But those small and medium dealers, in order to expand sales, are cutting prices every day to fight price wars. And the cost of our shopping malls is relatively high. After a while, our sales have increased, but our profits have not increased. This kind of damage to the channel will also hinder them after a long time. Think about it, if there is no more money to be made, who would be willing to work hard? Selling their mobile phones? So I thought, let us sell them exclusively and set strict price control, so as to better ensure profits and product image.” Chen Yuchang also has his reasons, to a certain extent, his This reason is not wrong.

Once there is confusion in the price of a product in the market, especially mid-to-high-end products that are not cheap, it will have a positive impact on the sales staff at the grassroots level.Because the price continues to drop, it will affect the salesperson's commission.If the commission of selling an anycall mobile phone is not as high as that of other mobile phones, why should the salesperson promote anycall mobile phones?Coupled with the decline in the profits of merchants, it will also prompt those bosses to focus more energy and attention on high-profit brands.Invisibly, anycall company will narrow its market path.

Now is still the era when channels are king. Whoever controls the channels will control the market. Once the channels are in chaos, the market will be chaotic.

Even so, Chen Kangjie still couldn't just promise his brother.However, what he said was a wake-up call to Chen Kangjie.

In the process of enterprise development and growth, there will always be some problems that are easy to be ignored.

The team led by Zhao Rundong does not mean that they are incapable, Chen Kangjie believes that they are capable.However, now the company is rising rapidly, and all developments are advancing by leaps and bounds. Coupled with market factors, it seems to be prosperous.

This kind of prosperity has helped the company grow stronger, but it can also blind people's eyes, and it is easy for people to get dizzy. They only see achievements but not crises.

Chen Kangjie has seen the report of anycall company, and their growth is really impressive. Whether it is product production and sales or profit earning, they all have a 40.00% growth rate, and even doubled at some point in time Condition.In terms of research and development, with the continuous increase in investment, various research and development achievements have sprung up, and hundreds of patent achievements can be obtained every year.

It just seems that they really neglected the construction and management of the market.

Many excellent companies perish not because of their own products, but because of insufficient attention and management to the market.

Don't think that there will be an objective market if there is a good product. The era of "the fragrance of wine is not afraid of deep alleys" has gone farther and farther.The reality now is that the smell of wine is also afraid of deep alleys.If the market is not doing well, no matter how good the product is, it may be all-match.What's more, many companies only concentrate on the market, and the products are completely handed over to the manufacturers.

"Third brother, I admit that what you said has some truth, but frankly speaking, if I were Zhao Rundong, I wouldn't engage in any exclusive agency. For such a big company, if you lead the exclusive sales, wouldn't you close yourself off? ?I suggest that you can work hard on your own service, and at the same time, do a good job in after-sales work. After a long time, I believe that even if your price is a little higher, consumers will still come to you. Moreover, after-sales is done well, In fact, it is also an objective source of profit." Chen Kangjie started persuading Chen Yuchang.

"This...is it really not good? Don't help?" The third brother was still a little bit unwilling.

"It's not that you don't want to help, or that you can't do it, but that your request is unreasonable." Chen Kangjie said affectionately.

"Okay, then I won't embarrass you. Another thing, you can give me an idea. Now Pengcheng is strongly supporting the mobile phone manufacturing industry. I want to invest in building a factory here. What do you think? "The third brother is not so persistent, and when he sees that it is not enough, he turns to another matter.

"You want to set up a factory?" Chen Kangjie didn't think of this at all.

"Yeah, the mobile phone market is so good now, if I do the production myself, will it be much better? Anyway, I have my own sales channels and produce them, so I don't worry about sales."

"Stop it, if you really want to go from sales to upstream production, then you should get rid of your thinking as soon as possible. If you produce it yourself, the products you produce must also participate in market competition. Don't think that everything will be fine if you have sales channels. .Even, you should develop more other distributors. Only in this way can you adapt to the market and occupy the market. In principle, I support your idea. It is not a bad thing to be more diversified." Chen Kangjie did not Because the other party is an older brother, there is room for him to speak. On the contrary, he can say whatever he thinks.

"You can support it, I want your sister-in-law to manage this factory." After finishing speaking, Chen Yuchang stared at Chen Kangjie, as if his reaction to this question was the key and focus of his attention.