rebirth of change

Chapter 2389 Not everyone can do it

"Jie Shao, do you think Xu Dongpeng will handle Ding Haolun and his son?" Xiong Ziqiang asked curiously on the car back to the hotel.

"Would you do it in your place?" Chen Kangjie asked with a smile.

"Me? I never thought that Ding Haolun was the one he pushed up after all, so even if he had to do it, he would take it easy." Xiong Ziqiang said without confidence according to his own understanding.

"Do you know what I would do if it were me?" Chen Kangjie asked again.

"Jie Shao, what will happen to you? It can't be suppressed, you should not be that kind of person."

"Of course, if it were me, I would do it right away without any hesitation. One more day would be a long night of dreams. Hurry up and do it quickly, and a strong man will break his wrist, so that he can separate himself from Ding Haolun, seize the initiative, and express himself The courage and determination to fight corruption. Establish a noble image of yourself." Chen Kangjie said resolutely.

"Then you mean that Xu Dongpeng will take action immediately?"

"Xu Dongpeng is a smart man, as well as an ambitious man. He may know what to do without hesitation. Ding Haolun is important, but compared to his future, it is nothing. If he procrastinates, maybe In the end, it will not cause too much harm to him, as long as he does not participate in it. However, when an opportunity arises in front of him, this matter may become a stumbling block for him to move forward. , how can he assume greater responsibilities and take charge of more important work for the image of corrupt elements being procrastinated? Just wait and see.” Through a face-to-face conversation, Chen Kangjie’s knowledge and understanding of Xu Dongpeng has taken a big step forward , so he can make such a confident judgment.

In fact, it was the same. The news of Ding Xuan's arrest came out just after Chen Kangjie left Pengcheng.Another week later, Ding Haolun was taken away by the Disciplinary Committee of Eastern Guangdong Province for investigation. At the same time, Gong Binlai, deputy director of the Public Security Bureau, and a deputy head of Bao'an District were also suspended for investigation.

It is conceivable that this was Xu Dongpeng's move, a way for his strong man to cut off his wrist.If it wasn't for Xu Dongpeng's action, who could have produced such an effect so cleanly and in such a short time?

Xu Dongpeng is not only the secretary of the Pengcheng Municipal Party Committee. Although he does not hold the title of Deputy Secretary of the Provincial Party Committee like Chen Qigang, he is also a member of the Standing Committee of the Provincial Party Committee.

It is said that after Ding Xuan was arrested by the Public Security Bureau, Ding Haolun was in a state of panic all day long. He also approached Xu Dongpeng, hoping that Xu Dongpeng could say hello and be lenient.Ding Haolun is not stupid, if there is no acquiescence from the city leaders, how dare the police station arrest his son?

It's just that Ding Haolun never imagined that the person who acquiesced was Xu Dongpeng. Not only did he acquiesce, he even secretly gave some instructions to the Public Security Bureau.

Since Xu Dongpeng made a move, how could he be lenient? Don't forget, Chen Kangjie is watching this matter, or Chen Qigang is also watching. Xu Dongpeng will not be so stupid as to make himself feel uncomfortable.

He didn't get anything from Xu Dongpeng, and Ding Haolun noticed Xu Dongpeng's indifference towards him, so he had a premonition that his career path might come to an abrupt end.

His promise was accurate. On the third day after Ding Haolun found Xu Dongpeng, people from the Provincial Commission for Discipline Inspection came to his office.

The final result is that Ding Haolun did not commit corruption or bribery, but he abused his power and was also guilty of covering up.Gong Binlai and the deputy head of Bao'an District were charged with the crime of abuse of power and cover-up. At the same time, the two also accepted money and goods from Ding Xuan, which added the crime of accepting bribes.

One department-level and two department-level positions are vacant, and of course they need to be filled.

Xu Dongpeng took the initiative because of his decisive action, so the position of secretary-general was still given to him, and he continued to nominate the secretary-general. This was a kind of affirmation of his work.However, he couldn't touch the two divisions. The deputy director of the Public Security Bureau was taken down by a subordinate under Chen Qigang, and the deputy district chief was given to the new mayor.

Time flies, and the moon flies like a shuttle. In a blink of an eye, it came to New Year's Day in 2002.

After New Year's Day, Chen Kangjie's world tour concert will enter a substantive track.

For the sponsorship of this concert, Feiyang Entertainment held a bidding auction at the Media Center in Beijing.

The influence of this sponsored auction is no less than that of the bidding king. In recent years, CCTV's bidding competitions have been completed in the Media Center. Fan Wenxuan chose this place. I don't know if there is such a contrast. mean.

However, what is very different from CCTV's Biao Wang is that Chen Kangjie's concert sponsorship has more international companies than domestic companies.

The domestic companies that participated in this event were either for the five precious quotas only for them, or some local experts who planned to compete with foreign giants for the international market. Among them, those companies under Chen Kangjie played a role in it. Very solid character.

This kind of concert adopts the method of sponsorship bidding, which is a very strange and fresh method in the entertainment industry. Except for Chen Kangjie, it seems that no one has done this before, including Michael Jackson. It is a bit of a precedent.

However, this method is not something that anyone can do if they want to. First, it must have the widest popularity in the world, and second, it must have unlimited penetration and influence.Not only must there be many people who know him, but there must also be many people who are willing to like and accept and even buy his records and mvs. Only in this way will there be a spreading effect.The third thing, of course, is the sense of freshness. If the concert is just singing old songs or new songs, then the freshness is not high, and Chen Kangjie’s concert is equivalent to the release of the new album, not only It can attract people to look at it, and it can also attract people to buy it.

In other words, for Chen Kangjie, who has no scandal or negative news, his advertising value is unmatched.The value of his advertising is not only immeasurable in China, but even abroad, it is also sweeping the world.

The release of Chen Kangjie's concert album, if calculated according to the sales volume of each album in tens of millions, it means that the advertisements invested by the manufacturer will be seen by at least tens of millions of people.Every album bought home is usually spread to not only one person, and it should not be watched only once.In addition, TV stations, the Internet, radio and other media will also inevitably pay attention. If this is added up, it will affect at least hundreds of millions of people.

Relatively speaking, 1000 million is just a conservative estimate. He never made publicity before, but this time, at least from the title sponsorship stage, he was hyping up this topic.So, the results of the driver should be greater than expected.

As a result of the advertising sponsorship operation, Mengjie Company broke out of the five spots in the country and successfully got the spot in Liushuipan.The company's headquarters is still in this city, so of course Liushuipan should be the first choice. The other four companies have also developed rapidly in recent years and have accumulated certain strength and influence. Local state-owned enterprises and two private enterprises.

Each of these five companies paid no less than [-] million yuan for this.

In 2002, [-] million advertising expenses might not be a small amount for domestic companies. However, compared with the competitive environment for global companies, their price is already very cheap.

The truly brutal competition is in the global competition.

For example, in the one in Tokyo, only 3 minutes after the start, the price has already exceeded 5000 million US dollars. Whether it is Sony, Toshiba, Toyota, Honda, or even Mitsubishi, Uniqlo and other companies have joined the fierce competition.

In the end, the sponsorship right of the city of Tokyo was won by Toyota at a high price of 4000 million 300 million US dollars.

Toyota is willing to spend such a high price, which also has a comprehensive consideration and calculation.At present, Toyota is not only aggressively entering the European and American markets, but they are also making active deployments in South America, Asia, and Africa. If they find spokespersons to invest in advertising in every place, their real investment may not be as high as This price comes less.On the contrary, now Chen Kangjie has done it all by himself. If the mv of Chen Kangjie's Tokyo concert is popular, it will be equivalent to the effect of Toyota advertising spreading to the world.

In order to make advertisers with deep pockets willing to spend more money, Fan Wenxuan guaranteed that during the filming of the mv, not only would at least three close-up shots of the advertiser's brand be given, Chen Kangjie would also Jinkou Yuyan's mention of the company's name and products is tantamount to double advertising placement.

For Chen Kangjie, saying thank you for the strong sponsorship and support of a certain company is nothing. As long as this sentence can get an extra 2000 to [-] million US dollars, he will not mind a few more words.

From the bottom of his heart, Chen Kangjie was not willing to advertise for Japanese companies, but for the sake of money, he had to endure it.

In addition to Tokyo, Hong Kong, London, Los Angeles, New York, Frankfurt, Paris, Beijing, Lion City, Rome and other cities are places where competition is fierce.

In the end, Beijing was taken by Tengfei Motor Company, Los Angeles and New York were taken by IBM and GE, Coy took over Zhucheng, Samsung took over Seoul, Anycall took over Pearl, and Free Semiconductor took over Lion City. Mercedes-Benz took Frankfurt, Paris was taken by the local company Citroen, and London was taken by an American company. Motorola beat Unilever with an extra price advantage of 1000 million, but Unilever took Rome, another European city.Cities such as Egypt and Cape Town are acquired at slightly lower prices by companies such as Nike and Fujifilm.

Every company seems to bet on the popularity and influence of the city. In fact, it doesn't make a big difference which city to choose. Even if there is a difference, it is in the hands of Chen Kangjie. The key lies in his presence. What kind of work does this city come up with.If the work is good enough, it can sell well even if the city is not big or modern enough.People don't watch the scenery of the city or go on a trip, they mainly watch Chen Kangjie's performance.