rebirth of change

Chapter 310 Expansion and Sports Marketing

After Chen Kangjie hung up Li Wendong's phone call, he was actually very nervous about being able to win the "People's Literature Award" and "Sino-Foreign Cultural Exchange Award" in China. Although it was stolen, he actually put in a lot of effort and hardship of.

Chen Kangjie chatted with Liu Kai again to see if anything else happened in the company recently.However, under Liu Kai's conscientious care, everything went quite smoothly. The company's production capacity has been running at full capacity recently, but it still can't meet the needs. Summer and autumn food, especially beverages, are peak seasons. Previously, Liu Kai and Pan Guiren led the team I went to several places to investigate and plan to build branch factories in other places to ease the pressure on logistics.

According to the current capital situation of Master Kong Company, Chen Kangjie approved the construction of branch factories in three places. Zhengcheng, the provincial capital of Nanhe Province, will build a large instant noodle factory. Nanhe Province is the main wheat producing area in the country, and this point will supply the entire North China. And Northeast sales, so this site will be built relatively large, with an investment of up to 8000 million RMB, and in the next stage, a separate factory will be built in Northeast China.Build a site in Xishan Province to undertake the supply in the northwestern provinces with an investment of 2000 million RMB, and build a separate factory in Eastern Guangdong Province to supply the South China market with an investment of [-] million RMB. [-] million fund accumulation can bear the limit, and the remaining [-] million has to be reserved as working capital.

In order to adapt to future development, Master Kong Beverage Company also needs to expand and set up factories, but the points they choose are somewhat different, Anchun County in Jiangsu and Zhejiang Provinces, Jiangkou City in Beihu Province, Yuanhe City in Eastern Guangdong Province, and Shanxi Province in Northeast Linji Province. There are four points in Baishi. This is a place with Qiandao Lake, Jiangkou Reservoir, Wanlu Lake and Tsocao Spring. The first three are high-quality surface water sources, and the fourth is a high-quality mineral water source. Therefore, Master Kong Beverage Company Production will be expanded in these four locations.

Master Kong Beverage Company has been established as a subsidiary company of Master Kong Food Company, and Pan Guiren is still the general manager. He is also the deputy general manager of Master Kong Food Company.

To establish a beverage company in these four water sources also requires more than 4 million yuan of capital. However, Master Kong Beverage Company has attracted big business from within and has the funds to make this series of investments.

High-tech electronics companies and aerospace companies have very high requirements on the chemical purity of industrial water, requiring the content of impurities to be as low as "microgram liters". In the domestic water processing industry, Master Kong is very professional, so coy electronics, free semiconductors, Enterprises such as Guohao Aircraft, although not yet put into production, still want to build their own high-purity water extraction process. In line with the concept of leaving no one else's fields, this big business was taken over by Master Kong Beverage Company, so Pan Guiren is very busy. Recently, we are negotiating with Italy on the top pure water production equipment.

Of course, Chen Kangjie's verbal approval of these investments in foreign factories is not counted, and Ouyang Zhenhua, the nominal president, has to sign and go through the procedure.

"Master Jie, do you want to go to these places to have a look at that time and give some guidance on the scene?" Liu Kai asked Chen Kangjie with a smile.

"How can I have time to go to so many places now? If I want to ask for leave and go out again, I should be criticized," Chen Kangjie said helplessly.

Recently, Chen Kangjie seldom "intervened" in the management of Master Kong's company, which gave Liu Kai a lot of self-confidence and satisfaction. Due respect.

"I heard that Uni-President also has plans to expand production," Liu Kai said inadvertently.

"I have read our reports and market analysis. We still maintain an overwhelming advantage, and our profits are better than theirs. The market is so big, and competition is normal. As long as we develop ourselves well, we will not be afraid of competition. There is really only Master Kong’s family in the market, so it’s worth worrying about, as long as you maintain this overwhelming advantage.” Chen Kangjie didn’t think it’s a big deal. Last time they discussed competing with the unified market, Chen Kangjie didn’t take it too seriously. The thing is, he is looking at the problem from an overall perspective. While maintaining his own advantages, some proper competition is a good thing. It is good for enterprises and consumers.

"Jie Shao, we want to sponsor the Barcelona Olympics in 92," Liu Kai proposed one of his ideas.

"Sports marketing? This is a good thing. I personally support you very much." Chen Kangjie originally thought about letting them sponsor sports, but he didn't say it. He planned to wait for them to bring it up, and he didn't want to go too far These specific matters are involved. If they have not been brought up when they are approaching, I will bring it up myself.

"However, Jianlibao will also sponsor them. They have also developed rapidly in recent years. I am worried that they will compete with them. After all, they have been sponsoring since the 84 Los Angeles Olympics," Liu Kai said with some concern.

Jianlibao Company is a state-owned enterprise, and Master Kong Company is considered a foreign-funded enterprise. In addition, they have the first-mover advantage of the previous few years, so Liu Kai is still a little worried that he will not be able to compete.

"What's wrong with the competition? It's time to compete. Let me tell you, no matter what, you have to win the sponsorship right this year. If they offer 1000 million yuan in sponsorship, you will give 500 million yuan, or even 2000 million yuan. Can't you still win it like this? If in the end Not enough, I'll do it," Chen Kangjie said contemptuously.

Chen Kangjie doesn't mean that he has a lot of money to "show" his bag, nor does he really think that the marketing of sports sponsors will be greatly affected if he leaves. Anyway, their cooperation agreement with CCTV is there.

The reason why Chen Kangjie wanted to do that was because he thought of something. When Jianlibao sponsored the Barcelona Olympic Games in 92, it gave the Olympic champion a 0-gram pure gold "can" as a prize, but for more than ten years Later, it was proved that this thing is a fake, worth only 50 yuan, the material is aluminum, just painted a layer of golden color on the outside, pretending to be made of pure gold and presented to our champion athletes, for such Chen Kangjie is very contemptuous of the company.

The company reached its peak in 1997, and after ten years of development, its sales in 08 were only one-third of that in 97. It has to be said that it is a bit sad. Chen Kangjie himself guessed that this decline is reasonable The ability to pass aluminum items off as pure gold and present them grandly to the Olympic champions in the Great Hall of the People reflects the character of this company, so Chen Kangjie plans to grab them himself to prevent this incident from happening, so as not to hurt the athletes heart of.

"Okay, with the support of your words, Jie Shao, we will have the bottom line," Liu Kai said with a smile.

"I think you can make a few gold cans or pure gold noodle bowls and reward the athletes who win the gold, silver and bronze medals. Don't be so stingy and only focus on the gold medal winners," Chen Kangjie added.

"I think it's okay. It's not only a material reward, but also promotes our brand." Liu Kai agreed with Chen Kangjie's suggestion for 10 minutes.

"Don't be fake," Chen Kangjie warned.

"Mr. Jie, how could we do such a thing? Of course we have to do it for real." Liu Kai felt that Chen Kangjie's exhortation was a bit redundant, and the company couldn't think about it like that.

Chen Kangjie thought that you would not do it, but someone would.

"That's good. Anyway, you can figure out the specific things. I just came here today, so as not to be criticized that I only take money and don't work, hehe," Chen Kangjie said jokingly, standing up and planning to leave .

"Jie Shao, don't you plan to eat in the cafeteria before leaving?" Liu Kai also stood up.

"Don't tell me, I really forgot, how do the current employees at Free Semiconductor eat?" Chen Kangjie stopped and asked curiously.

"They can eat in the cafeteria on our side, which is not far away anyway. They can also eat in the cafeteria of the technical school. Their current dormitory is over there, close to each other. But many of them eat in restaurants outside, light industrial parks and free restaurants. After the semiconductor high-tech park was built, many restaurants opened in this area, even seafood and western food, anyway, everyone has a high income and can afford it,” Liu Kai explained to Chen Kangjie.

"Western food? When did someone start a western restaurant here?" Chen Kangjie didn't expect such a restaurant with a western petty bourgeoisie to appear so soon.

"It's just opened, it's on the side of the road, it's actually not a regular western food, maybe the boss has worked in the coastal area, but it's a good choice for the staff who have studied and lived overseas, and now even our Many of the company's employees would often go there for consumption, to try something new." Liu Kai stays in the company every day, so he naturally knows this place better than Chen Kangjie, who hasn't been here for almost a month.

Chen Kangjie should fully understand that since his rebirth, great changes have been taking place here. This change is not only in the economy, but also in life and ideology. He has established foreign-funded enterprises, logistics companies, Helped my eldest sister to set up a supermarket, took the lead in opening a mobile phone signal, supported my father and city leaders to go abroad for inspection, donated money for education, invested in highways, talented and capable people from state-owned units left the state-owned unit to make another choice, and the industrial park valued it Environmental protection, now even western food has entered many years in advance.This change has never stopped, and everything is developing in a good direction.

"Well", Chen Kangjie felt relieved.

"However, it is a bit difficult for Mengting Company. Their ethnic culture park project is behind our mountain, and they can only solve it on the construction site at noon. They can only eat in our cafeteria at night. The local workers go home to stay by themselves, but the management All the personnel live in our dormitory," Liu Kai added.

"Oh, this is my mistake. Last time I went to the city to look at it, I haven't looked at the following projects yet. I will go and look at it another day. Master Kong has cooperated well with brother companies. When they build Just wake up." Chen Kangjie first criticized himself, and then praised Liu Kai.