rebirth of change

Chapter 67 CCTV Advertising

"Jie Shao, why do you let the factory produce so many instant noodles and store them in the warehouse? Now we have 560 million packs of instant noodles in our warehouse, and the water plant has also been put into operation, adding 98 bottles of water every day." Ouyang Zhenhua didn't understand Chen Kangjie's arrangement.

"Aren't you busy with the fifth book of "Harry Potter" for the past two days? It will be finished soon, and then I will go to the capital with you to make an advertisement. By the way, the commercial film of the advertising company we hired in the capital is ready. ?"

Chen Kangjie is really busy recently. In order to earn money, he has to work overtime writing, and he has to provide them with advertising ideas.This time the ad was filmed by Chen Peisi and Zhu Shimao.

Chen Peisi and Zhu Shimao are considered to be the most famous TV stars from the 80s to the early 90s. Chen Kangjie thought of their "Eating Noodles" in the 84 Spring Festival Gala and "Pepper Noodles" in the 89 Spring Festival Gala. Both sketches are classic, and they are both based on noodles. They are related, so they were selected this time. Among them, Chen Kangjie added a lot of elements of later generations of advertisements. Chen Kangjie didn't bother to think about the words of the advertisement. It just said "delicious, delicious, and visible".

The shooting technology of the provincial TV station is still not good enough, so an advertising company in the capital was invited to take charge of the shooting.

"I asked, and the filming will be finished in two days, and they will send it over to us for review," Ouyang Zhenhua replied.

"Okay, after confirming the commercial, we will leave for Beijing"

On May, the Capital Ouhua Advertising Company sent the completed commercial. Chen Kangjie watched it and found it to be really good. The humorous interpretation of the two stars made people appetite after seeing it, and wanted to buy a pack to try it.With Chen Kangjie's advertising ideas and words, coupled with the availability of funds, the efficiency of advertising shooting is indeed very high.At the beginning, people from the advertising agency listened to Chen Kangjie explaining the shooting of the advertisement and the words of the advertisement.

In order to raise funds as soon as possible, the fifth part of Chen Kangjie's "Harry Potter" has been written in a hurry. The Chinese version of 69 words and the English version of 115 million words were immediately handed over to Li Wendong for publishing.

Chen Kangjie decided to go to the capital to talk about advertising in two days.In fact, Ouyang Zhenhua, Liu Kai, Pan Guiren, Lu Xiang and others all have many years of work experience and can complete the advertising negotiation work alone, but the top three are all from Hong Kong, and they don’t know much about the mainland, especially for They are relatively unfamiliar with the capital.Although Lu Xiang was recruited in the mainland, he has only joined the company not long ago, and his level is not particularly high, so he will be a bit reluctant to go alone, so Chen Kangjie has to go out, and hopes to reach an agreement with CCTV this time. A long-term cooperation agreement, Chen Kangjie had never cooperated with an organization like CCTV before his rebirth, but there is one thing that other people can't match, that is, he understands the current situation of CCTV and advertising prices, and he knows more about the value and value of CCTV advertising in the future. price.

On June 6, Chen Kangjie, Ouyang Zhenhua, and Lu Xiang came to Beijing, and several other executives stayed in the company to organize production and daily operations.

When he arrived in Beijing, he stayed in the Kunlun Hotel and opened three rooms. The Kunlun Hotel was a five-star hotel that just opened in 89. On the second day, Chen Kangjie arranged for Lu Xiang to contact the business department of CCTV first.

The predecessor of CCTV's advertising department was the advertising department established in October 1979. The advertising department was established in July 10. There are four departments under it, so Chen Kangjie asked Lu Xiang to get in touch first.At this time, the annual advertising revenue of CCTV's advertising department was less than 1987 million. Chen Kangjie sent a big cake this time.

"Young Master Jie, in fact, we can also go directly to CCTV. Doesn't it show that we are more sincere?" Ouyang Zhenhua was a little puzzled when Chen Kangjie sent Lu Xiang to approach him first.

"Brother Ouyang, you have stayed in China for a while, and you should know that when working with a 'government' agency, you must be of equal status. Your president has already stepped in. What if a business officer over there talks to you? Moreover, we are here to give money now, so we have to be careful, this is also to not lose momentum in the subsequent negotiations," Chen Kangjie said lazily while lying on the sofa in the hotel room.

"Master Jie, sometimes I wonder if you are rejuvenated." After hearing Chen Kangjie's explanation, Ouyang Zhenhua laughed.

"Hehe, you're right, I'm really rejuvenated, hahaha", Chen Kangjie said with a hearty smile.

What Chen Kangjie said was half the truth, but Ouyang Zhenhua sneered, "If there is such a fairy method, then you can make me rejuvenate too."

The two looked at each other and laughed "hahaha".

In order to be able to come to the capital this time, Chen Kangjie tried his best to ask for leave, especially from Tuo Zhihan, who asked for leave after returning to Hong Kong for a month, and asked for leave again, which made Tuo Zhihan a little angry. Chen Kangjie had no choice but to act coquettishly and talk big In the end, it was possible to make the trip, and I agreed to go back to make up for it, and promised not to waste my practice during my trip.

Lu Xiang came back not long after he left, but he brought two people with him.A younger one, wearing a black Chinese tunic suit, was introduced as Chief Jia of the business department. The older one, who looked to be in his fifties, wore a pair of large-rimmed glasses, and was Gao Junren, the head of the advertising department.When introducing Master Kong Foods Co., Ltd., it mainly introduced the president Ouyang Zhenhua. Chen Kangjie and Lu Xiang only mentioned one name, which was requested by Chen Kangjie.

After shaking hands and exchanging greetings, Chief Jia asked Ouyang Zhenhua: "President Ouyang, Gao Cai heard from Director Lu that you plan to advertise on our CCTV, and it is mainly during prime time?"

In such an opening, Gao Junren relied on his identity, so chief Jia Ke did it for him.In fact, if he can come here on his own initiative, he has nothing to hold on to. The key is that the rules of the officialdom are at play.

"We have this plan. Of course, this time, we have something to discuss with the Ouhua company here. They are also responsible for filming the next beverage commercial for us."

"Are you going to shoot beverage commercials? Are you planning to put them on our TV station too?" Hearing that there are not only instant noodle commercials, Director Jia is a little impatient.

Although their advertising department has only been established for less than two years, their superiors have already given them tasks. However, at this time, most state-owned enterprises have no advertising awareness, private enterprises are too small and have no funds, and foreign-funded enterprises are restricted in many industries. The important thing is that the 89 turmoil has just passed, and many foreign-funded enterprises have great doubts about the Chinese "government" and dare not expand their scale. Therefore, until three years later, foreign investment has not increased, but has decreased.The task of their advertising department can't get up at all.

"I have this idea. However, our domestic factory has just been established. There are still some internal debates about whether to vote for CCTV or all provincial TV stations. Of course, we also hope to establish a long-term cooperative relationship with you." Ouyang Zhenhua was more accurate and said hesitantly.

Sure enough, Gao Junren couldn't sit still when he heard that Master Kong had another idea to invest in all provincial TV stations. He knew that if Master Kong invested all his funds in provincial TV stations, the effect would not be too bad.

"President Ouyang, in fact, our CCTV has many advantages that provincial TV stations cannot match. From a political point of view, we are uniquely endowed. In terms of coverage, we cover more than [-] million people. As the only national TV station, many programs are Only we can be the first to broadcast", Gao Junren pointed out the advantages of CCTV from a high altitude.

"Director Gao, we can come and take the initiative to approach you, which also represents our attitude. At the same time, we also want to express our gratitude to you. When our domestic food factory was established, we received reports from your station. We gave Qianzhou When the province donated money, I also got your publicity, so speaking of it, we have also cooperated.” Ouyang Zhenhua, under the instruction of Chen Kangjie, has a closer relationship with CCTV, and at the same time told them that Hongyuan International is very powerful of.

At this time, Gao Junren seemed to have remembered that the company in front of him had donated more than [-] million yuan at a time. It can invest so much in charity, and it will not be small in advertising. If it can hold this cash cow, It not only demonstrates the confidence of foreign capital in the mainland politically, but also completes the advertising task economically, killing two birds with one stone.

"Yes, yes, we have cooperated before, so I hope that both of us can continue to cooperate." Gao Junren smiled and expressed his closeness.

Ouyang Zhenhua and Lu Xiang also nodded with a smile, only Chen Kangjie just smiled and didn't speak or move, just observing their entanglement.

"President Ouyang, I don't know how much your company plans to spend on advertising on our channel this time?" Chief Jia took advantage of the heat and didn't mention those provincial channels at all, and directly placed ads on CCTV.Gao Junren was very satisfied with Chief Jia's performance, smiled and gave him an appreciative look.

"Funds, there will definitely be no shortage. We are a powerful international company. We are too small, and we can't afford it. We plan to spend 1000 million for the first batch of advertisements. However, the specifics also depend on the high cost. The director and Section Chief Jia have supported us, so I can explain to the shareholders when I go back.” Ouyang Zhenhua is using temptation and coercion, and one “sex” can make you overfulfill the task, but you have to Go back and tell me it's not, otherwise I might find a few provincial TV stations to put it on. Anyway, they don't know the equity composition of Hongyuan Investment.