rebirth of change

Chapter 68 We Want Priority

Hearing that Hongyuan Investment plans to spend 1000 million yuan for advertising, whether it is Chief Jia or Gao Junren, they are all very excited as if they have taken a stimulant.CCTV's advertising fee last year was only close to 2 yuan. This is an absolute big customer. If they can win Hongyuan, then their 0 million yuan goal can be confirmed.

"President Ouyang, if you can place an advertisement on our CCTV, we will provide the best time slot and service cooperation." At this time, Gao Junren no longer relied on his identity. Director, that's at the departmental level. In the officialdom, who doesn't want to make progress.

"Excuse me, Director Gao, if we can use all 1000 million yuan on CCTV's advertising platform, what kind of policy can we give us?" Ouyang Zhenhua didn't give up, and went directly to the key point.

"Well, we have to go back and discuss with the stage, come up with a plan, and report to President Ouyang and everyone tomorrow." Gao Junren is still very cautious. Such things must be reported to the stage first, at least Respect the leader.

"It's appropriate to discuss it in Taiwan. Let's thank Director Gao and Chief Jia first."

"President Ouyang, how long will you stay in the capital?"Director Gao asked with concern.

"It should be only two or three days. There are many things waiting to be dealt with in Qianzhou and Hong Kong, so the time should not be too long," Ouyang Zhenhua replied slightly.

"Oh, the time is very tight." Director Gao's face was full of stress and worry.

After Gao Junren and Chief Jia went back, they immediately reported to Deputy Director Li, who was in charge of logistics and advertising promotion. Deputy Director Li attached great importance to it and planned to meet Ouyang Zhenhua tomorrow, and asked Gao Junren to organize people to make a plan .

In 91, with an investment of 10 yuan, it was possible to advertise for 10 days during the prime time of CCTV, with 91 minutes a day. Even according to the standard of 1000, 10 million would almost cover three [-]-minute prime times a year. Terrible numbers.

Sure enough, the result on the second day was similar to this, but there were still some discounts.

"President Ouyang, we discussed it in the station. We can give Hongyuan International's Master Kong Food Company three 10-minute prime-time advertisements every day. Moreover, as our major customers, you can shoot a 10-minute advertisement after your factory is fully completed. The [-]-minute promotional video will be broadcast once a week. When appropriate, we will also arrange a news broadcast once or twice. Look, how about this? This is already our biggest discount. To show our sincerity, our Director Li I also came in person." After exchanging pleasantries, Gao Junren directly entered the topic.Those who came with Gao Junren today, besides Director Jia, were Deputy Director Li and a secretary.

For this discount, it is not bad, and if you can enter the news network again, it will be very positive.However, the three of Chen Kangjie still acted in contemplation, as if they were thinking and evaluating the conditions of CCTV.

"Director Li, logically speaking, the conditions offered by CCTV are indeed very good, but there are two points that can be considered. The first is whether we can arrange one or two of our spokespersons to participate in the program during the Spring Festival Gala. Of course, The program will also be reviewed and passed by your station. The second is, for long-term cooperation, can we sign a long-term agreement, so that both parties can be guaranteed. In order to show our sincerity, we will pay a one-off fee for advertising Pay it off," Chen Kangjie spoke at this time.

Chen Kangjie didn't open his mouth to speak yesterday, he just wanted to see CCTV's bottom line before making a decision.Now the conditions offered by CCTV are good, but Chen Kangjie chooses to pay off the advertising fee in one lump sum, so he must get more benefits.

In the future, Chen Kangjie intends to invest in the entertainment industry, especially He Wanrong is very likely to choose to enter the music scene in the near future. Having such an opportunity and a stage like CCTV will be of great help to becoming famous. Secondly, after CCTV entered the mid-90s, The advertising fee will increase significantly. If you don’t make money at this time, I’m sorry for myself. It’s best to sign an "unequal treaty", which will be a big advantage.

As for Chen Kangjie's request, that deputy director Li can't make the decision. It is easier to arrange one or two actors on the Spring Festival Gala. As long as the conditions are not too bad and the program meets the political review, it is still acceptable, but this is a long-term agreement. , it has to be decided by the head of the station, otherwise it is easy to make mistakes, especially Hongyuan International is still a Hong Kong-funded enterprise, don't make mistakes in the route, it will not be worth the loss.

Of course, they still attach great importance to customers who can pay off the advertising fee in one lump sum. Many advertisers paid in installments before.

But Chen Kangjie said what he said just now. They looked at Ouyang Zhenhua suspiciously to see if he meant it. They couldn't figure out who Chen Kangjie was. I feel a little tired, because where is there a negotiation with a child?

"What our consultant Chen said is what our company means. I hope that your station and the leaders can think about it." Ouyang Zhenhua didn't want their suspicious eyes to continue, so he expressed his position directly.

Several people from CCTV couldn't react. It seems that this little guy is actually a consultant of Hongyuan Investment. Isn't this too evil?How old is this guy?But now the two sides are in the formal negotiation, and the surprises are the surprises, and the business still has to continue.

"President Ouyang, you must also know that our country's economy is growing rapidly, and prices will also fluctuate. It is impossible for us to provide you with prime-time advertisements at this price for such a long time." Director, there are still two brushes.Being able to see this clearly shows that Deputy Director Li is still a bit difficult.

Deputy Director Li spoke smoothly, but his expression was a bit weird, because he always felt a little awkward when he saw Chen Kangjie saying this, hehe, I guess it would be uncomfortable for anyone, just get used to it.

"Director Li, what you said is very reasonable. We are not unreasonable people who ask for excessive prices. There is a little misunderstanding here, that is, we will increase by 20.00% of the previous year's base. In other words, the tenth year At that time, we would spend five times as much on advertising as today to buy the same advertising time and services. One thing you know is that although our country’s economy is growing rapidly, it has not yet reached the possibility of five times in ten years. ?In fact, what we want is a priority. Our company needs to find a long-term partner. Your TV station doesn’t want this client to advertise with you today, but you will change it tomorrow? That’s irresponsible to the station. ", Chen Kangjie threw this blockbuster.

In fact, Chen Kangjie is very clear that the price of advertising time is not exactly the same as the economic growth rate. Let alone ten years later, it is impossible to buy the same advertisement in five years without hundreds of millions or even hundreds of millions.Chen Kangjie’s reckoning is entirely due to Mr. Li’s inability to see the future trend. Now CCTV’s uniqueness as a national TV station has not played a good role. Basically, they will be settled first, and the price will be considered in the future. Some concessions must be exchanged for other benefits.

It was Chen Kangjie and the three who were contemplating just now, but now it's Mr. Li and the three who are thinking. Only the secretary is like a normal person. Anyway, for him, there is no good or bad in the outcome. She is just a service worker. Role'.

Although Chen Kangjie's "reasonable" made them very happy, at least he can increase by 20.00% every year, and he is a long-term cooperative customer, which is already very good. The task of their advertising department is nothing more than increasing by 20.00%, which is completely in line with Actually, but the signing of the agreement requires an official seal, and you still have to ask the head of the station for instructions. Anyway, if something goes wrong, there is a high-level supporter, and if there are benefits, you can't escape your own share.All three thought so.

"President Ouyang, Consultant Chen, let's go back and discuss this matter with the director and other leaders. Tomorrow, you can visit our station and talk about it in detail. I don't know how?" Let's put it off until tomorrow and let the director decide. At this time, he also knows that Chen Kangjie should not be underestimated, but he is definitely a person, regardless of his speech and behavior. At least his words are better than that of the deputy sales director who has never talked much, so he called him "Consultant Chen" has been added.

"This kind of thing really needs to be rigorous. It is admirable for Director Li to be so far-sighted. Then we will visit your station tomorrow. You can also negotiate in the station and reach a consensus as soon as possible. Our company also needs us. Go back to manage as soon as possible", Ouyang Zhenhua first flattered Director Li, hoping that he would help Hongyuan International to speak for himself, and then put some pressure on them, which means that our time is very precious. That idle time wasted.

After shaking hands and exchanging greetings, Director Li left with his subordinates.

"When working with the 'government', the biggest 'problem' is to report to each other," Ouyang Zhenhua said with some complaints after the people from CCTV left.

"Just get used to it. This is still us. If it is other small private enterprises, it will be more difficult. As our strength becomes stronger, there will be fewer and fewer intermediate links." Chen Kangjie smiled and patted him shoulder said.

"Mr. Jie, do you think they will agree?" Lu Xiang was a little worried. In order to advertise on CCTV, he did some research as the deputy director of sales. He knew that Chen Kangjie had taken advantage of it. However, he is still a little unclear about how much advantage he can take. That's why he is worried that the leaders of CCTV will see this more clearly than himself.

"Don't worry, there's no problem. The leaders in CCTV are first of all officials. Few people can see clearly about the advertising business," Chen Kangjie said confidently.