rebirth of change

Chapter 69 Agreement reached

"Director Zhao, I think their conditions can be agreed to. Think about it, the annual increase is 20.00%. This growth rate is not low, and the full payment is still made. In this way, some old equipment can be replaced in time in our station. From our station’s point of view, we also need such long-term customers. For those customers in the past, some took ten to eight days, and some in March and May. After a period of advertising, we stopped doing it. It is not easy for comrades to find replacement manufacturers. They can sign a long-term agreement, which is also very beneficial to us. Some time ago they donated more than 1 million yuan to Qianzhou's education. Such customers, we can Staying here is also very positive.” In the office of Director Zhao Gang, Deputy Director Li gave a brief report to Zhao Gang and expressed his opinion. He very much hopes to cooperate with Hongyuan, which can save a lot of money. things, so they are almost speaking for Hongyuan.

After returning from the Kunlun Hotel, Deputy Director Li brought Gao Junren directly to Zhao Gang's office. Section Chief Jia was not high enough, so he was dismissed, and it was enough to give him some benefits when the time came.

After Zhao Gang finished listening, he was also frowning and smoking at the moment.

"Well, you go back first, and I'll reply to you tomorrow morning." Zhao Gang thought for a while, and waved to Deputy Director Li and the others.

After Deputy Director Li and Gao Junren left, Zhao Gang took the bag and went to the Central Propaganda Department. At Zhao Gang's level, many things not only need to consider economic factors, but also consider issues from the political level and the overall situation. ** The turmoil has just passed, and although Britain has agreed to the return of Hong Kong, it has been bad-mouthing Hong Kong, making it a bit unstable. This matter is 'handled' well, and the benefits it brings are not just a little advertising money.

After arriving at the Central Propaganda Department to report to the minister, the minister also thought about the same as Zhao Gang, and wanted to make good use of it. He brought the plan made by CCTV and the request from Hongyuan International, and went to meet the supreme chief. The recent incidents related to Hong Kong The highest chiefs are very concerned about it, so don't treat this matter as trivial, it will be a little sensitive when you do it.

It would be very difficult for Zhao Gang to meet with the Supreme Leader, but it would be much easier for the Central Propaganda Minister to meet. After all, he is a member of the Political Bureau of the Central Committee and a person who can participate in core decision-making.At this time, the supreme leader is only half retreating, so it is justifiable.

The supreme head no longer lives in Da Nei, but moved to Xishan Villa, which is much quieter here.The old chief was still a little displeased when the secretary reported that the propaganda minister came to report to him about the cooperation between a company and CCTV. How decent was it to report such things to his old man?When the secretary added that it was a Hong Kong-funded company, the old chief was quite friendly with Yan Yue, so he took some time to meet with the propaganda minister.

After receiving CCTV's plan and Hongyuan's opinions, the top chief executive was quite satisfied after reading it, and gave instructions: "For a Hong Kong company that can donate hundreds of millions of dollars to a difficult area at a time, if they can choose to cooperate with CCTV for a long time, then It shows that they have confidence in the motherland, they support one country, two systems, and they are patriotic. If they use all their donations to advertise, how much will they have to do? So comrades should not only look at the problem from an economic point of view. This matter must not only Do it well, let the West know that the majority of Hong Kong people and enterprises are committed to the motherland and hope to contribute to the motherland."

As a leader of the central government, if there are no special circumstances, it is almost a habit to watch "News Network". The basic introduction in this area is why the Supreme Leader has such a high evaluation.

The Minister of Propaganda knew that this order from the Supreme Leader had set the tone, and it also indicated that politics should be let go.

The next morning, Zhao Gang was very excited when he received the instructions from the head of state from the Minister of Propaganda. It is an affirmation of oneself.

Deputy Director Li and Gao Junren were called to his office by Zhao Gang, and he showed them the instructions from the supreme chief. Now, Deputy Director Li and Gao Junren knew that they were all right, and they had political achievements. They all excitedly expressed that they would definitely cooperate well with Hongyuan International and complete it with quality and quantity as a political task.

After lunch at noon, Chen Kangjie came to the CCTV building accompanied by Ouyang Zhenhua and Lu Xiang, intending to visit CCTV. Although Chen Kangjie passed by the entrance of CCTV in his previous life, he failed to take a step further. The identity and the identity of the customer stepped into the CCTV to visit.After getting the phone call to confirm the time, Deputy Director Li, Gao Junren, and Section Chief Jia waited on the steps in front of CCTV, all with the same courtesy as their superiors.When shaking hands and greeting each other, not only Chen Kangjie noticed the difference between them today, but also Ouyang Zhenhua and Lu Xiang. It felt like they won the lottery yesterday, very excited and enthusiastic, and Chen Kangjie was still slandering them in his heart Did you take aphrodisiacs?

Under the kind guidance and explanation of Deputy Director Li, the group visited the advertising department, the No. [-] studio hall, and the reporter center. At the request of Chen Kangjie, they also visited the news center with great interest, especially the recording of the news network process.

In the past, Chen Kangjie was always envious of the newscasters who had the same super memory as him. They memorized the press releases every day. When broadcasting the news, their heads were straight and very coherent. Only after visiting did they realize that they actually had lines. A reminder, it was just in the direction of the camera, no wonder he just kept staring at the camera and finished the half-hour news smoothly. The only regret is that maybe they came at the wrong time, and Chen Kangjie didn't see those old announcers he liked.

During the visit, many people in CCTV were very surprised. Who are these three people? Actually, Deputy Director Li not only accompanied him, but also acted as a commentator. follow behind.Only some people who follow the news know that the tall man with glasses is from Hong Kong. He not only has a large investment in Qianzhou, but also a huge donation. Many girls are wondering if he is married. If not, he can consider marrying. Give it to him, or help a friend catch a rich man.It seems that after the reform and opening up, the changes in people's ideology are not so great. Of course, if another ten years pass, it is estimated that the ideas will be more radical.

After the visit, Deputy Director Li brought the three of them to the conference room on the top floor of CCTV, and Director Zhao Gang also came.Although Hongyuan International has to be given special policies and courtesies, Zhao Gang is not required to accompany the tour. It is not a senior leader at the deputy ministerial level. It is just that Zhao Gang must participate in the negotiation. This is not just to win this advertisement. And it is also a gesture, a kind of respect and attention to patriotic Hong Kong capital.

The negotiation at CCTV went very smoothly, not only smoothly, but also so smoothly that Chen Kangjie and the other three were a little confused.

Because CCTV not only fully accepted their conditions, but also gave three people places at the Spring Festival Gala, and also reported it many times on news programs. One or two exclusive interviews will be given to the senior management of Hongyuan International.Of course, Chen Kangjie doesn't need any special interviews for the time being, and Ouyang Zhenhua probably doesn't want to be too high-profile, but it's good for other executives to promote the company's image and development philosophy.

For such conditions, Chen Kangjie, Ouyang Zhenhua and Lu Xiang could only be very satisfied, because it far exceeded their expectations, and they didn't know that they even alerted the highest chief to give instructions because of this little advertisement.

The two parties quickly reached an agreement, which was signed by Ouyang Zhenhua and Zhao Gang on behalf of the two parties, and Deputy Director Li and Lu Xiang affixed the official seals of both parties. In this way, Chen Kangjie's unequal agreement with CCTV was completed. Chen Kangjie always felt that he had It's a great bargain, and CCTV doesn't actually feel like it's at a disadvantage.

The conclusion of the cooperation between the two parties this time made Hongyuan appear on the news of CCTV again. This is necessary, otherwise how can it show that the instructions of the chief executive have been implemented?

In this way, starting from July 30st, the [-]-second advertisement of Master Kong instant noodles will be broadcast a hundred times a day in the prime time of CCTV. After that, the next part of the instant noodle advertisements will be replaced. In a word, starting from July [-]st, almost all CCTV's prime-time advertisements have become Master Fang's world.

After finishing the work of CCTV, everyone didn't delay much. After having a light meal with Mr. Zhao Gang and other leaders, the three of them went to Ouhua Advertising Company.

In the Ouhua company, Chen Kangjie explained to them how to shoot mineral water commercials, and recommended a beautiful actress as an actress.

Advertising companies don't know who the actors are, and they don't care who the actors are, as long as they give you money, they can shoot according to your requirements.Only Chen Kangjie and Ouyang Zhenhua knew that it was He Wanrong who was going to take the lead in this commercial. This was also to accumulate popularity for him to enter the music scene first, at least to get acquainted with each other.Of course, He Wanrong was originally fresh and refined, beautiful and charming, with a very good voice, fully qualified and capable.Otherwise, Chen Kangjie would not separate public and private affairs.

After explaining about the Europeanized advertisement, the three of them flew back to Qianzhou.Ouyang Zhenhua, Lu Xiangde and a few others pre-assessed the effect of this large-scale advertisement, and made preparations for the source of goods and goods transfer. Once the advertisement is broadcast on a large scale, many agents will flock to it, and production may not be able to succeed. keep up.