I want to work hard too!

There are many auto shows in China, but the largest and most famous one is the Shanghai Auto Show.

Because it sells luxury cars at sky-high prices, Shencheng has always been said to be a happy place for the rich, but it depends on the proportion of the rich on the rich list. There are many leading companies in the imperial capital.

But there are many more invisible rich people in Shencheng than in the imperial capital. Here there is a foreigner and Chinese, Chinese, etc. Some people are indeed in the country all the time, but their nationality has been transferred out long ago, so this cannot be summarized into the domestic one. rich list.

Therefore, there are very few rich people in Shanghai on the rich list, and there are no such people on other rich lists, because their funds are scattered, and their wealth cannot be counted in detail unless they say it themselves.

As I mentioned before, there are many rich people in the imperial capital, but they are basically not in the imperial capital, but in Shencheng. The main reason is that the imperial capital is the land of Crouching Tiger, Hidden Dragon. If it gets into big trouble, it will be broken, but Shencheng is different. , everyone here knows that they don't want to tear their face apart, even if they get into trouble, everyone has a room for detour, so they don't have to involve so many people.

There are many ways in it. In short, high consumption, only Shanghai in China can achieve luxury and sky-high consumption. There are many private dishes here that can cost tens of millions of dollars for a meal, which you can hardly see in other places.

This is also why a group of rich kids like Xiao Wang roam around in Shanghai all the year round. It's fun, there's a lot of fun here, it's an international metropolis, all you need is money, it's a paradise for the rich.

If this group of people were in the imperial capital, they might be annoyed by honking the car horn a few more times, which might cause big trouble.

The emperor is a magical place. The lower level used to have no scruples. On the contrary, the higher the level, the more people were restrained there, so this group of people all ran to Shencheng.

Shencheng seems to be a place to release the energy of this group of people, so they will release and squander to their heart's content here.

For example, the auto show in Shencheng can sell tens of millions of cars. It is difficult to sell such cars in other regions, let alone cars like the S600, which are all group-buying cars here. What a luxury car.

Because Shencheng also has an inherent advantage, that is, with the blessings of Zhejiang Province and Suzhou Province, there are a lot of rich people in these two places, and these two regions are the places with the most private enterprises in China.

The bosses of private enterprises love face and love luxury cars, so as long as Mercedes-Benz S-series and BMW 7-series were released in the early Shencheng Auto Show, they would be sold out in seconds, and there are people waiting for reservations for a year. The car premium also starts here, add money to me Speed ​​up, and it is very important that they buy cars in Shanghai mainly for the convenience of after-sales.

These luxury cars in the early days, and even now, when you buy a luxury car, you may not be able to provide after-sales maintenance except for the Imperial Capital and Shencheng. You can only go to the Imperial Capital and Shencheng. The bosses also preferred Shanghai City.

A few years ago, the bosses liked Mercedes-Benz and BMW. At that time, Rolls-Royce was not so popular in China. It was not because they couldn’t afford it, but because they were afraid that others would not recognize it. Later, Bentley and Rolls-Royce were highly recognized in China, and The row surface is higher than that of Mercedes-Benz S and BMW 7 Series, and the bosses buy Rolls-Royce and Bentley in group purchases.

The areas with the most Rolls-Royce and Bentley are in southern Jiangsu and northern Zhejiang, and the children of the bosses like to buy supercars, such as Lamborghini, Ferrari, Porsche, etc. This is why later car critics basically moved to Jiangsu, Zhejiang and Shanghai. Yes, it is convenient to borrow a car. There are all luxury cars here. As long as there are cars on this earth, there are almost all of them here. Car reviewers borrow cars here to take photos. There are basically no car rental companies for luxury cars that exceed tens of millions. It's all borrowed by friends to shoot.

The auto show in Shencheng was also established as the first brother of the domestic auto show because of these sponsors. Zhao Mingyang was walking in the exhibition hall. He came here mainly for group buying and also for shooting videos.

Zhao Mingyang's live broadcast company already has an evaluation section, including the digital evaluation department divided into computer, mobile phone, camera and other fields, as well as the car evaluation section.

Many car reviewers who came to the exhibition this time were arranged by Zhao Mingyang Company. It is too easy for car reviewers to get traffic at this time. They only need to take pictures of luxury cars. These are things that ordinary people can’t get in their lifetime, but let them know more about it. See, through video display, you can get traffic.

The main job of car reviewers is not car reviews, but to help manufacturers promote and earn publicity fees. The higher the traffic, the higher the fees earned. A high-profile publicity is worth 60 to [-] yuan.

Of course, car critics are divided into two categories, one category praises cars to earn promotional fees from manufacturers, the other category sprays cars to earn fan traffic to pick up other products to earn promotional fees, in short, Zhao Mingyang is preparing for two waves, It seems that the two waves of people are not one wave of people, but they are actually from the same company. Fans will think that they are not compatible, so there will be traffic.

Anyway, as long as there are enough fans, the money will come, but the premise is that there are cars to shoot. Zhao Mingyang can find a lot of cars for those car critics to take pictures, but he still has to buy a lot of cars to go back, because Zhao Mingyang still needs to be a third-party business. That's crash testing.

As for the crash test, Zhao Mingyang has to spend his own money to buy the car, even if it is scrapped. At present, many crash tests are done abroad, and there are not many domestic ones, and they are all fixed models, so there is no way to update them in real time.

Why did Zhao Mingyang set up this organization?In fact, it is very simple. He is still laying the groundwork for Jifeng Automobile and preparing for the future auto parts. Zhao Mingyang has a car reviewer. If he purchases auto parts from Zhao Mingyang, he will send a car evaluation and marketing for free.

In the new era, the outlet for the media's voice has shifted from traditional paper media to mobile terminals and to the Internet. The competition among various companies is marketing.

A piece of copywriting can turn a piece of trash into treasure, and everyone is snapping it up. It doesn't matter if the price is high or the price is low, as long as you can make people buy it.

This is no different from the street yelling in the past, but it has become a concentrated area. These car reviewers and the like are a propaganda outlet, they are like the salesmen standing in front of the counter in the past.

Zhao Mingyang wants to be the largest shopping mall on the Internet, and all products have to be sold in his shopping mall. If you don't buy my accessories, I can blackmail you and make you unable to sell your things.

But having car reviewers is not enough, because when ordinary people buy expensive things, they have more time to think independently and become relatively rational, so Zhao Mingyang wants to give them a professional guide.

The crash test can be done. As long as Zhao Mingyang makes his crash test the most popular and the most concerned, he will become an authority.

Afterwards, if each company does not purchase his accessories or use his products, he will give the other party a crash test, find the hardest player of the same level to collide with the other party's car, and the other party will undoubtedly lose, and the reputation will collapse, affecting sales. Buy Zhao Mingyang's accessories, the purchase volume is large, find a weak opponent to let the other brand's car show its strength, show off its muscles, and show its strength.

Of course, what Zhao Mingyang was most afraid of was that his car would be hacked by other opponents, so he had to hold the most authoritative things in his hands and prepare this in advance, in case someone caught him, it would be quite a trap.

The future is a war of public opinion. Each company will tear each other down and compete for marketing capabilities. Strong marketing capabilities can give your own products extra points, and you can also blackmail your opponent's products with rhythm.

For this purchase, Zhao Mingyang plans to purchase family cars ranging from less than 30 yuan to less than [-] yuan. He will purchase about [-] cars and start testing after taking them back.

Zhao Mingyang is very clear that there is no neutrality in any media-related evaluation, and don't think it is really good for consumers, and they are with consumers.

This group of people is for profit. If a reviewer seems to be criticizing a product objectively, there are only two possibilities. One is not getting the other party’s promotion fee, and the other is to get the other party’s promotion fee to blackmail the other party. up.

In the future, most consumers will basically lose their right to choose. They will be guided by algorithms and marketing to buy things that may not be suitable for them. Most consumers will also follow the direction of the media.

This is the harm of the Internet economy to consumers. If consumers go to buy products offline, or look at them, they can choose the one that suits them, because they can see and feel it, experience it for themselves, and then buy it. There is no way to buy it online. To do this, some of them will not be refunded after dismantling. Unlike the samples in the store, most of the things bought on the Internet are bought and sold by force. They cannot be returned after use, and cannot be returned after unpacking. Consumers can only bear it alone.

The Internet economy in developed countries was relatively early, and later began to return to tradition, which was chosen by consumers themselves. The reason is very simple. Internet consumption can easily enter a state of debt, and there is no money in the pocket.

Zhao Mingyang needs to arrange what can be done in the short video segment in advance. The domestic economy is booming now, everyone has money, and they are used to watching and listening to everything on the Internet. Then he will lie down and earn promotional fees from various companies. , This is quicker than anything else to get money. Anyway, the manufacturer is not losing money, and Zhao Mingyang is not losing money, as long as the consumers pay the bill.

Just after Zhao Mingyang finished talking with Wang Qi, he found a group of people surrounding a car brand.

Some were carrying cameras, some were taking pictures with cellphones, Zhao Mingyang was surprised, this brand of cars was found for publicity?What's the matter?
There were so many people surrounding a brand, Zhao Mingyang walked over to take a look, there were too many people to squeeze in, Zhao Mingyang didn't stay long, and walked to another car company opposite.

The salesman of Mercedes watched Zhao Mingyang come up to him immediately. This group of salesmen had very vicious eyes. The watch in Zhao Mingyang's hand recognized it as Patek Philippe at a glance, and immediately prepared tea and drinks for Zhao Mingyang.

A woman with short hair and wearing black professional attire and black stepped on high heels and walked towards Zhao Mingyang. Her face was full of smiles. She just finished the live broadcast a second ago. Her expression was proud and confident. Many people in the comment area Shout out to Goddess Goddess.

This is a woman that many men like. She is beautiful without makeup, has a good figure and looks, and her short hair adds a bit of cuteness.

But facing Zhao Mingyang, she was cautious, because at this moment, Zhao Mingyang had his hair combed back, eyes that were worth a lot of money at first glance, a very stylish suit, and the pair of leather shoes on his feet were It looks very high-end, and the Patek Philippe on the wrist is too eye-catching.

Coupled with the temperament that Zhao Mingyang has honed over the years, it gives people the feeling of a big boss, and the bodyguard standing beside Zhao Mingyang, instantly filled the saleswoman's face with a smile and flattery, it's very simple, Zhao Mingyang is a customer who can afford a high-end Mercedes.

"Do you need to make an appointment?" Zhao Mingyang walked into the exhibition hall and asked.

"Under normal circumstances, an appointment is required, but if you were our customer before, you don't need it, and if you were not our customer before, then I will make an appointment for you and give you a VIP treatment. You come this time Is there a car you like?" The saleswoman said in a very gentle voice, with a smile on her face the whole time, leaning against Zhao Mingyang, only one finger away, wishing she could throw herself into Zhao Mingyang's arms.

Zhao Mingyang looked at the show car and said, "I bought a few S-series before, what are you doing there?"

When Zhao Mingyang was speaking, there was commotion on the opposite side.

The saleswoman looked at the opposite booth, and there was another swearing sound from there. She turned her head to look at Zhao Mingyang and explained what happened opposite.

It was only then that Zhao Mingyang realized that it was because of the excitement caused by an ice cream, and now many media people came to catch the heat, after all, this kind of large traffic has its own heat.

For the sake of popularity, some media people deliberately stir up troubles to anger the sales of the car companies. Then, in order to quickly calm the matter, the sales will call the security guards of the exhibition hall, and the security guards will invite the people away.

But this is a bad thing. Many media people want this effect. Many people have no idea that the security of the auto show does not belong to any auto company, but is invited by the exhibition hall to maintain order and safety.

And car companies pay for the booth fee. Of course, car companies have the right to refuse some people to test drive and shoot, but if there are too many people, it is impossible to refuse all of them.

The cause of this incident is very simple. The car company distributed a fixed amount of ice cream for free. The female staff of two brand owners said that the ice cream was gone, but a foreigner came. The incident caused by the foreigner turning into a flattering face and giving him ice cream.

Now people from all walks of life come to criticize this car company, and some people start all kinds of self-marketing in order to gain popularity. There are no fewer than a dozen people who come to give out ice cream a day.

This matter is very serious. After all, it is treated differently. No matter how it is explained, everyone will condemn the car companies. This is a major crisis for car companies.

In fact, this kind of activities, it should be said that the activities of brand owners, will be outsourced to media companies. For example, when a real estate is opened for activities, a media company will be found. The media company will be responsible for real estate promotion, venue layout, performances, and free drinks.

These are not people from the media company. The media company is more like an integrated one. For example, if a performer finds some people, in order to save money, they will go to an art school to find them. It is too expensive to find a professional performer. The school can find students for two to three hundred a day, and it costs thousands to eight hundred to find a professional dance studio. Therefore, in order to maximize profits, media companies will find some cheap drinks, and they will also find some drink shops. Come and talk, how much is a day, unlimited number of people.

This kind of event is generally not received by ordinary media companies, and it is all internal relations. For example, the team responsible for this exhibition of this car company is likely to be in charge of its self-operated media company, or it was introduced by an executive. Yes, this company may have a relationship with this executive and have a long-term cooperation.

The cost of finding a large media company is very high. In order to save money, many companies do it themselves or hire a small media company. The price of a large media company is more than ten times that of a small media company. Of course, the professionalism of a small media company is not comparable .

As for the two girls who delivered the ice cream, most likely they were found by the media company, or people from the subsidiary company, anyway, they are not important roles. The relatively important roles in this kind of exhibition are all introducing the car in the exhibition hall, and they are not interested in appearance. There are high requirements for knowledge and quality.

Zhao Mingyang saw the video that the beautiful woman in front of him sold to him, and he could basically tell that there were only two handymen. The requirements for this type were indeed not very high, and the physical work of delivering things did not have any requirements for professionalism and quality. , as long as you know how to send things.

This incident was caused by these two women. These two women look so unrememberable that they can’t even remember their looks. Ordinary ones can’t be more ordinary. The hateful thing is that they treat people’s faces differently.

In fact, this car company was tricked by them, because no company would be stupid enough to do this to attract hatred, the loss outweighs the gain, and harms itself and benefits others.

But if there is no enthusiasm for attacking these two women, and the opponents will not do so, and directly make a fuss about this company, only the hatred will have the greatest topicality, and the popularity will be higher.

Zhao Mingyang hates these two women very much, because they are the typical type of people who hate the poor and love the rich, and are short-sighted and stubborn. He is also ugly, and the words "ugly people make more trouble" are vividly displayed.

Is this car company wrong?have!It is a big mistake and should be scolded. From this point, it can be seen that the internal management of this car company is chaotic. Being able to invite these two women proves that the management of this brand is not rigorous. Only such things can reflect the management of the brand What is it like.

Frozen three feet is not a one-day cold, this time there will be a next time, I am reluctant to spend money to find a professional third party to do it, the brand has not blamed the third party has already explained that this is done by their internal marketing department, or Subsidiary companies can't blame others for what they do.

If you are looking for an ice cream factory to come over, you can even give the ice cream manufacturer money to buy ice cream and ask the manufacturer to arrange someone to come, and you can also throw the blame on the manufacturer.

But if there is no blame, it means that there is no way to blame. It is to understand the cost of contract purchases by myself, and the labor is also my own. Therefore, this brand should be criticized and the management is not in place. After this incident, the management of the Greater China region may have to reshuffle. Another batch.

To put it bluntly, this management is not chaotic from bottom to top, but there is no complete and strict rules and regulations from top to bottom. Generally, this type of management in large enterprises is very poor, and corruption is serious, because this time The operating fee of the auto show is calculated according to the cost of the big media.

It is basically tens of millions a day, and they only use it, maybe less than [-] to [-], and the rest of the money is divided.

Regarding the differential treatment, the general management does not dare to do so blatantly, because their management is poor, so they recruited these two women. These two women have written their ugly faces on it. Why do these two women not Come out and explain, because they can't explain it, just like what they see in the camera, if they can explain, the public relations of this car company will not waste this opportunity.

Now explain that the foreigner who took the ice cream is a staff member, not very convincing, because the staff does not need this step, there are internal ones, it does not need to be so troublesome and you have to register an account, what these two women are doing is a kind of xenophobia Even though Hua Tuo was still alive, this disease could not be cured, because the disease was already terminally ill.

The saleswoman stuck in front of Zhao Mingyang and said, "Don't move, there's a stain on your side, I'll help you get it off."

Zhao Mingyang's eyes met hers, and the distance was less than one centimeter. This woman understood very well.