Chapter 345 New Cycle (Happy Mid-Autumn Festival!)
"I think it's the best news I've had this year.

It turns out that we are really going to create a world when we go to science and technology.

This is almost the ultimate dream of all gamers.

I have no objection to joining Kechuang Bio.

No wonder Sci-Tech Biology chooses us.

Enterprises such as Goose Factory and Pig Factory are too expensive, and the first-line game manufacturers such as Mihayou, Lilith, and Perfect World are not good at styles that do not fit the virtual world.

Only we are the most suitable acquisition target.

Wow, it's like living in a dream.

I have a feeling we're going to make history.

It is a complete world, we will fill it with content and give full play to our imagination and creativity.

I can not wait any more. "

After Chen Ran went back to Guancheng and gave a general description of the matter to Chen Chi, Chen Chi didn't care where they were going. As a fat man who weighed almost [-] catties, it was difficult to find a partner no matter how rich he was.

He has a small house in Guancheng, a home that can be completely abandoned.

With Chen Chi's accumulation over the years, even if he goes to Gusu, the down payment is more than enough.

What Chen Ran said most attractive to him was the content of his work after going to Kechuang Biology.

Is there anything more exciting for gamers than building a world?
Open-ended games have always been popular among players, and at the same time, many gamers both love and hate them.

The first ever open world game was Adventure.

Developed by Atari in 1979, Adventure is a text game that allows players to explore an imaginary world.While it didn't have the same level of graphics and gameplay as today's open-world games, it laid the groundwork for the genre.

In the early 1980s, many gamers began to try open-world gameplay.The first open world game during this period was Ultima III: Exodus, released in 1983.

The game features a vast, explorable world that gives players the freedom to choose their own path.

Three more years later, the benchmark for open-world games, The Legend of Zelda, was born, a game that set the standard for open-world games in the future.

Even until now, the game is regarded as one of the best games of all time.

You know this is a 1986 work.

It is precisely because there are good works in the front, many open world works in the back are criticized by players because they look big, but actually make people feel empty.

A typical representative of them is "Cyberpunk 20" released in 2077. Players believe that it sacrificed gameplay because of the open world.

That is, open for the sake of opening.

Exploration is a huge part of open world popularity.

Players can find new enemies, quests, collectibles, characters and easter eggs in various locations in the open world.

Some of them are easy to see, while others are hidden.

With such a large map, discovering these things can make players feel like their hard work has paid off.

Online hacking doesn't bring the same sense of fulfillment during discovery, as the experience of uncovering secrets isn't as great on the smaller maps.

Open world games also have great replay value.It's not much different when replaying an online game, but when replaying an open world game, everything can be done in a different order.

But if the plot, characters and content are too spread out on the map, the player will also feel bored.

The reason why "The Legend of Zelda" is still praised by players today is that it has done a particularly good balance between them.

"In addition, I need to tell you one more thing, that is, I still retain 5.00% of the shares, and I plan to give you 5.00% of the [-]% of the shares.

As an equity award for these years. "

If Chihu Entertainment was Chen Ran's company, he would have given the shares to the founder team long ago.

Even core developers get option incentives.

Option awards and equity awards are two different things. They have many similarities, but also many differences.

To put it simply, the option reward needs to arrive on that day, that is, the exercise date, and this part will change from the reward to the actual equity reward for you.

Generally, the option rewards of major Internet companies are three years, and you have to work for three years to get this part of the equity.

Some Internet companies only have the right to distribute dividends, not ownership rights, which means that you can get dividends in this company, and it will be gone after you leave the company.

The equity reward is to give you the equity directly. The only condition is that it can be sold in the capital market after the term of office expires.

If Chihu Entertainment can use the option pool as a reward for core employees and executives, Chen Ran is confident that Chihu Entertainment can definitely develop better than it is now.

It's just that Red Fox Entertainment wasn't his thing at all before, and he couldn't make any promises at will.

Now it's all right, he owns 5.00% of the equity, and Chen Ran directly plans to give [-]% to Chen Chi, who has been following him to start a business.

At their size, true friends are worth more than money.

Chen Chi was not polite after listening: "Okay, actually, I always knew that there must be investors behind the company.

Otherwise, where did you get the [-] million yuan?

You said that your family can spend a small 2000 million yuan, I believe, [-] million yuan, this is still too far away.

And with the similarity between you and your father, I ruled out the possibility that you are the illegitimate son of a certain boss.

So I knew early on that a certain bigwig invested in you, and it was the kind of bigwig with a big background.

Taking out [-] million in cash is the same as playing.

They don't care about a game company so much.

I just didn't expect it to be a scientifically innovative creature.

Is it Mr. Li or Zheng Shen who invested in you? "

Chen Ran laughed and said, "It's still that you look simple and honest, but in fact you have a ghost in your heart.

Why didn't the boss resell Chihu Entertainment to Kechuang Bio?

Don't ask if you don't know.

If you ask one more question, the one percent share will be gone. "

Chen Chi immediately shut up, never talked about this matter, changed the subject and asked:
"A world is a completely different concept from previous games.

While this is an exciting challenge for me, we need to think about how to achieve this.

I know very well that Kechuang Bio's products will be used by hundreds of millions of users around the world.

And even more.

Virtual reality equipment in the true sense is a product that Bluestar people cannot resist the temptation.

Even billions of people in the future will use the games we provide as the initial experience of the new world.

A whole world, from art materials to gameplay, to world view, plot, these contents are unprecedented challenges.

This is unmatched by the open world in the past. "

Chen Chi believes that games are not just games, and it is not just the pure gameplay that can determine the success of a game.

He prefers to call the game a media experience.

Games are not pure chemistry experiences that can be subtly reduced to a sequence of actions and rewards.

Infinite loop of action, feedback, action, feedback.

This is also a popular web text routine in recent years, infinitely stimulating readers through positive feedback.

Chen Chi believes that

Media experience should be more about the individual having a strong desire for something, and this desire may be wrong or evil, and the individual just hopes to satisfy this desire with real things.

The game can just satisfy this desire of the individual. The game will not be better than the reality, but it will make the player more focused than the real world.

Later, after working in the game industry for so many years, Chen Chi believes that certain goals and wishes are generally shared among the whole person:

If everyone has certain desires, the difficulty of conveying these desires is a matter of translation, not of content.

In other words, it might be hard to find a way to talk about something that resonates with your audience, but it shouldn't be hard to find something worth talking about.

Or, more simply:
If you can figure out how to communicate complex ideas accurately, you should be able to consistently produce games, books, and movies that resonate with people on a deep level.

Not only do games "should" reflect reality, the best experiences already do to some degree.The experiences that matter most to people must somehow tap into a legitimate desire, and the best of them will find ways to connect that desire to the real world.

Or, more simply:
It's popular on a broad scale, and it has to speak to some degree of "basic desires" that people share.

As for the global game, even the virtual world that everyone may experience, Chen Chi has no confidence to find this common basic need for everyone.

Because this will be a very, very broad concept, and the broader the concept, the less satisfying it is.

A very simple example, people need food to satisfy their hunger, and material abundance leads to the pursuit of tongue-in-cheek desire.

You know that food is a basic need, but when it comes to people, even couples in a family will have differences in taste.

It is impossible to make food that satisfies everyone.

This is exactly what Chen Chi considered, how to find the basic needs of all people and satisfy them in the game world.

"We have a total of nine months and need to create two game worlds."

Chen Ran's tone seemed a little low.

The fat all over Chen Chi's body was trembling because of his getting up: "This is an impossible task.

You can't say yes to them.

Let alone nine months, five years, we may not be able to build a complete world. "

"It may take us a year to polish the world view of the game alone."

"Chen Chi, we all know that games and media are mainly tools used to convey the worldview."

A worldview here refers to a person's view of the nature of reality: not in the form of preferences or political opinions, but as statements about how the world works on a more fundamental level.

Is the world dynamic, static, or does it loop through events and repeat itself?Is the unknown dangerous or risky?

"To say that a worldview is communicated is not just to claim that the player will understand what that worldview is on an academic level. Rather, most of the time the academic exchange never happens.

During the experience, the player will truly see the game world as it is.

In the virtual reality game world, players will still regard the game world as reality even in reality.

It also means we face unprecedented scrutiny.

Because of traditional games, players will change their worldview during the experience.

And after exiting the experience, they either internalize this new worldview and use it to adjust their behavior or beliefs, or they abandon it and move on.

Virtual reality is not good, the huge world, they can repeatedly live, fight and grow in the game world.

Even out of the real world for a lifetime, they all live in the game world.

Then they can hardly let go of the worldview we have constructed for them.

In such a huge world, every detail needs to be carefully polished.

Nine months is simply not enough time. "

“People gravitate toward media, consciously or not, in order to impose a particular worldview on themselves. Through interaction with a medium such as games, a person is able to place themselves in a reality of their choice.

Not just escapism in the narrative sense, escapism in the sense of an alternate world fantasy, or just escapism in the sense of an alternate reality.

And our game will allow players to live in the reality we create all the time. "

Chen Chi belongs to the academic school of the game industry and has his own understanding of the essence of things.

Compared with him, Chen Ran belongs to the practical school, and he entered the game industry because he likes to play games.

And Chen Chi likes to play games, and then explore the essence, and then enter the game industry to combine theory with practice.

He thought too much and didn't like sports, which caused his weight to disappear forever in the upward curve.

"The more important point is that the new cycle we built no longer adapts to the new game system.

A whole world, pure expectation, delivery and feedback, such a cycle cannot satisfy everyone. "

In practice, Chen Ran studied gameology from the perspective of communication and state of being, and then found a set of theories that more accurately describe the impact of successful games on audiences.

An extension of the concept that game experiences apply to the real world, Chen Ran uses a "new cycle" to describe how the ideal experience changes the player over time.

He defined the new cycle as consisting of three phases:
1. Expectation: Players are drawn to invest time and energy into the experience, trying to achieve the desired emotion.

2. Delivery: The game improves the player's life in a consciously or unconsciously recognizable way, and the player is able to attribute a particular experience to this change in some way.

Also, while deliverables and expectations can be aligned, players don't.The only thing players never ask for from a game is what they originally thought they would get from it.

3. Positive feedback loop: Players are satisfied and willing to actively understand the background of game creation and the motivation of creators, making them more willing to accept further manipulation.

Yuanshin God is a classic game that achieves a positive feedback loop. Countless players voluntarily defended it, took the initiative to understand the game company, and even hoped that the game company would make more new characters, for fear that the other party would not make their money.

New loops differ from traditionally defined behavioral loops because, at their best, they are designed not to refresh the experience indefinitely, but to constantly alter it.

 I wish everyone a happy Mid-Autumn Festival. This should be a relatively boring chapter on the essence.

  The computer I bought recently arrived, and then I found some games on steam to play, and I got some insights.

  The one I just downloaded is called "High Temple Wars", which is very similar to "Slaying the Spire", but with more characters and gameplay.

  
 
(End of this chapter)

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