As a mage, I just want to pursue the truth

Chapter 348 Netflix is ​​not enough to worry about

"It is also a great benefit for the audience. Before, you only had a dozen or so choices, and you were forced to be fed shit by the capital. The actors and themes you didn't want to watch filled the screen.

The biggest resistance you can make is not to watch TV, not to watch movies, and to contribute a penny or a little bit of traffic to these rubbish produced by capital.

But with real idols, all kinds of film and television works will emerge in endlessly, and because of the low cost of trial and error, many new streaming media platforms will also emerge.

Users can vote with their feet to eliminate bad works.

The logic behind it is very simple, because before everyone was unable to grasp the regulatory standards, the cost of a random film and television drama was hundreds of millions, and for the sake of investment security, they could only shoot various romance works.

Palace dramas of the Qing Dynasty are also romantic works, from ancient romances to modern romances, to fantasy romances, fantasy romances and fairy tale romances.

Anyway, romance dramas can’t go wrong, and someone can still pay for them. As for other genres, I’m afraid that the audience will find some metaphors, link them maliciously, and then be banned.

The investment was all in vain.

Real idols are a huge disadvantage for Netflix. Even if we have real idols, there are still standards for entertainment works, but there are no foreign countries.

Countless streaming media platforms will emerge abroad, which will have an impact on Netflix.

Even the domestic Internet giants will go overseas in the field of streaming media, competing with Netflix in the international market.

The moat previously built by Netflix, that is, their strong industrial production capabilities, has lost its effect in the new era.

Originally thought that the moat built was deep enough, but it was directly shattered by the flying fairy of the science and technology creation creature.

Our company has already planned to deploy elite soldiers to go overseas to engage in streaming media. The decision was made at the meeting just now.

In addition, for ordinary people, this is another excellent entrepreneurial opportunity.

As long as you are creative, you can move some cool text routines to Station B and Youtube in advance to directly seize this wave of market.

After all, there are many overseas Chinese audiences.

YouTube's incentive plan is much stronger than Station B.

This is a rare window period for content creators, and everyone who has ideas can seize it. "

Not only big Internet companies are aware of the business opportunities here, but some individual creators are also aware of the business opportunities here.

Especially for screenwriters, the original screenwriter's works may be tampered with by directors and capital parties.

Now it's all right, let's directly use real idols to make film and television works that are closest to the original intention.

Domestic screenwriters with little accumulation have already begun to produce the first one or two episodes and put them on station B to test the waters.

Because after all, film and television works need to go through the review if they want to appear on the app or TV station.

On station B, only internal audit is required.

The same is true of some web writers.Especially some web articles that had no chance of adaptation.

Female frequency articles are mainly romance, so the risk of remakes is small, and it is easier to be remade.

The male series are either fantasy, require high special effects, and the cost is too high. Only the top-notch works can be qualified for film and television adaptation.

Either because of the harem or too close to reality, it is impossible for the harem texts in the modern background to be filmed.

Well now, the author can directly produce a TV series adapted from his own work, and he doesn't have to worry about being changed beyond recognition.

"Mr. Ren, I think this is a good thing for us.

We hold the most script resources in the entire market, and China Literature's huge material library is our best weapon.

Even relying on real idols, we can enter overseas markets and compete with Netflix in the global market. "

Previously, Goose Factory Pictures adjusted from the interactive entertainment business group to the enterprise development business group.

The former president of the enterprise development business group of Goose Factory was a quantum physicist——Dr. Ge Ling.

She was the head of Goose Factory's quantum laboratory at first, and later served as the president of the corporate development business group, mainly responsible for the acquisition and merger of Goose Factory in the Europa market.

No matter in terms of academic background or resume, there is no intersection with entertainment media.

Therefore, Goose Factory Pictures later adjusted from the corporate development business group to the interactive entertainment business group, and went out to play lonely.

"For us, the biggest problem that restricted us from going overseas was that our content was not rich enough.

There is not a good content ecology.

Compared with other overseas manufacturers, whether it is Netflix, Disney, or HBO, we do not have any advantages.

Their deep reputation in the global market and the overall level of large-scale production of the film and television industry are higher than ours.

But it’s different now. First of all, we have tested the cost internally. After excluding the cost of the plot, the cost of a 5-episode film and television work will not exceed [-] yuan.

We can casually create hundreds of film and television works to impact the entire market.

All we need are localized screenwriting talents and top-notch translations. "

Over the years, both Huaguo officials and companies in the film and television industry hope that Huaguo's film and television works can go overseas.

Huaguo has given a lot of support at the policy level, whether it is tax rate reduction or resource support, it has spared no effort.

For enterprises, they also want to enter this market. Seeing that Goryeo is making a lot of money in the global film and television market, who is not tempted?
Compared with the success of Huaguo's self-developed games in overseas markets, the film and television industry is somewhat inadequate.

The revenue of Huaguo's self-developed games in overseas markets has maintained a steady growth of more than 15% every year.

In fact, Huaguo’s ability to export culture can be seen from the media. Compared with the media in other countries, Huaguo’s media only reprint foreign news, and their ability to construct issues is almost zero.

Forget it, it's zero.

Not to mention such a huge task as building a national image.

"In addition, with high-quality content, we can win some users from Douyin."

From 2021 to the present, the main competitor of Goose Factory in the third decade of the 21st century is Bytedance.

Byte's influence is not limited to China, but is also very influential around the world.

The average monthly usage time of Tik Tok users surpassed YouTube a long time ago, and it is now the app with the longest usage time on mobile phones.

Compared with Byte, Goose Factory's influence on the client side is only limited to places with Chinese.

Generally, big leaders are the last to speak. After everyone has finished speaking, Ren Yu begins to express his views.

He is now the number two person in the Goose Factory after Pony Ma.

Ren Yu should be the first executive in the goose factory to realize Zheng Li's power. He was only shocked but not shocked by the new product of Kechuang Bio-True Idol.

Compared with virtual reality, this is nothing.

But even if it is a real idol, it still has a great impact on a company of the size of Goose Factory.

Because the basic disk of Goose Factory is traffic and content, QQ and WeChat bring traffic to them, and content retains traffic to generate derivative revenue.

Traffic itself is worthless.

Whether it is a circle of friends or a public account, the essence is to retain users, and only by retaining can there be advertising revenue, paid content, etc.

And real idols will subvert the entire content ecology of Goose Factory.

"I want to say, everyone, don't be so optimistic, you always think that real idols are an impact on Netflix.

Have you ever thought about the same impact on us.

And why are you so sure about the overseas Netflix market that we can grab it?
We have been doing the output of Huaguo's web texts over the years, and we have also been operating overseas web text platforms.

In foreign countries, the audience attracted by Huaguo's web articles is limited, and there are only a few web articles that can be liked by the vast majority of readers.

At the same time, the best-selling online articles on overseas platforms are still written by local authors.

Why do people always think that domestic content producers can beat Netflix after going overseas?
It's not that I'm not optimistic about everyone here, but I hope that everyone can calm down.

If anyone can persuade Zheng Dong of Kechuang Bio to authorize their technology only to Goose Factory.

I will give you great credit, and even give you my seat.

I celebrate with everyone.

If the real idols are only authorized to us, not to mention Netflix, Youtube will follow suit.

I am confident that Goose Factory will become the app with the largest market share in the world, no matter in terms of market share or per capita usage time.

I have this confidence.

But the problem now is that the technology of Kechuangbio is not only authorized to us, but open to the world.

It is also open to individual users.

Against this background, where does everyone have the confidence to be able to defend China's homeland while seizing Netflix's global market?

I hope everyone can calmly think about this issue.

With the blessing of real idols, Netflix will face global competitors.

Similarly, Goose Factory will also face competitors from major companies in China, and countless companies will emerge in the film and television industry, trying to enter this market to get a share of the pie.

Why do we keep the Huaguo market? "

When the executives were excited, Ren Yu was calm.

He doesn't think real idols are bad for Netflix, on the contrary, he thinks real idols are good for Netflix.

"In my opinion, real idols are a huge boon for Netflix.

Everyone here knows that long video is a content-driven industry. It needs good content to attract more users. With more users, there will be enough income to support more and better works.

It's a snowball effect.

But the same problem is that the production cost of long videos is too high, and there is a ceiling for the users you can attract.

This is an unavoidable problem in the long-form video industry. The Netflix, HBO, Disney, and YouTube you mentioned just now will all face this problem.

Why has the industry’s valuation of YouTube more than three times that of Netflix in recent years?
Because YouTube can rely on individual content producers, Netflix can only rely on corporate content production.

In terms of cost, YouTube will have a clear advantage.

This is even more so for Tik Tok. Tik Tok doesn’t even need to buy film and television copyrights, it all depends on individual bloggers.

But with real idols, Netflix's biggest problem disappeared, and they were able to continuously produce high-quality long videos.

The other party has an obvious first-mover advantage. The other party has more than [-] million subscribers. We are now setting up a department. I estimate that it will take two months to go online globally at the earliest.

In these two months, Netflix may have already started broadcasting more than a thousand film and television dramas.

How to attract users? "

Ren Yu deliberately paused to wait for his subordinate's answer.

"Netflix is ​​a paid streaming media, we can rely on free to attract viewers.

In addition, we need to have a film and television work with sufficient appeal.

to attract a global audience.

For example, a remake of Three-Body Problem, or Infinite Horror.

I don't think there's any film or television production that has captivated more global audiences than Infinity Horror.

This chapter-like structure is also very suitable for the tastes of foreign audiences.

As for authorization, we can shoot while talking.

The two worlds are one part, and the two worlds are one part. This rhythm is launched. "

"I also think we need to have a core film and television production.

This film and television work attracts the audience, and then other works keep them.

For example, the infinite horror mentioned by Mr. Chen just now, since the film and television works of infinite horror attract foreign audiences.

Can other infinite types of film and television works keep them?
Works such as "Lord of the Mysteries" and "Gu Renren" that have attracted attention overseas in recent years can allow users to continue watching.

The works of the starting point are enough for us to slowly carry out film and television transformation.

You don't even need to make too many adaptations, just make the plot more compact and modify the dialogue to make the dialogue more in line with the real situation. "

Pony's daughter also works at the Goose Factory, and is now an executive in the interactive entertainment business group. She can speak more freely:
"Mr. Ren, I think Netflix's users seem huge.

But it is very false.

I agree with the views of the two executives just now.

But we don't just need one iconic film and television work, we need to have iconic film and television works in every period.

Can continuously attract users.

Netflix was founded in 1997, and then began to do streaming media in 2007, until today.

They now have over 2.5 million paid viewers, which seems huge.

In addition, there is another set of data. Disney’s streaming media platform, Disney+, was not launched until the end of 2019.

The number of registered users on that day exceeded 1000 million, and by 2022, the number of subscribers had reached 1.37 million, exceeding 50.00% of Netflix's paying users at that time.

At that time, in addition to Disney+, Disney also had Hulu with 4560 million subscribers and ESPN+ with 2230 million subscribers.

In other words, the combined subscribers of Disney's streaming media are less than 1000 million subscribers to Netflix's subscribers.

It took Disney just over two years.

As long as there are competitive products, the number of users will grow very fast in the early days of streaming media.

What we need to do is not beat Netflix so quickly.

Instead, go out first, occupy a certain market share in the world, first achieve the second market share, and then consider the first.

The most important thing now is to make a streaming app and launch it globally.

Then let the strategic research department issue a report as soon as possible to determine our core product sequence. "

Before the meeting, she had a thought on how to defeat Netflix, and at the meeting, she just had the data prepared beforehand.

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