Reborn I want everything

Chapter 108
Any business is born in sorrow and dies in peace.

In the previous month or so, Tianyuan Optics was almost a bit blindly arrogant and self-willed in management expansion.

In particular, Gu Zhe didn't have much energy to pay attention to the operation personally, and Zhu Yiting couldn't help thinking that "with the core technology in hand, she just won a series of lawsuits, made a big reputation in the industry, and lay down a steady stream of orders for nothing. "The brief illusion.

This is human nature, and all management in charge of cash cows will slack off.It’s nothing more than those with better self-control, knowing that people who have no foresight must have near-term worries, and will try to compress the slack period as much as possible.

Haichang Optical finally launched a price war as revenge, which helped Tianyuan Optics to take the initiative to end the slack period and enter a state of intense preparations again.

From this perspective, Gu Zhe would like to thank Haichang a little bit.

After confirming the news, Zhu Yiting notified the management and technical level of the whole company as soon as possible, so that everyone could unite and work hard to speed up the progress of the trial operation of the color contact lens production line. In fact, there were not many people in total, just a dozen.

The rest are ordinary workers. This kind of thing has nothing to do with them. They work everywhere.

Zhu Yiting also asked Gu Zhe to say a few words to all the management and technical staff to boost morale before going back.

Gu Zhe didn't plan to do this at first, but seeing that there weren't many people there, a meeting room could fit, so he closed the door and said a few words casually.

After all, he is proficient in both arts and sciences, has done scientific research and worked as a lawyer, and he is easy to inspire people's hearts, not much worse than Boss Ma.

After everyone arrived, Gu Zhe sat on the chairman's chair in a very easy-going manner, and said in an almost homely tone:

"Haichang is going to start a price war with us. Mr. Zhu has informed everyone about the rumor. I don't usually interfere with the company's daily operations. I don't think there is anything difficult to deal with. It's just one request. I hope everyone will despise the opponent strategically. Focus on opponents.

I think the role played by Haichang today is suitable to use my life experience as a metaphor-you may not know that a year and a half ago, I was a fat man who weighed [-] to [-] pounds, but now I have reduced to [-] pounds Yes, so I will use weight loss as an example.

A company without core technology is like a person without the ability to hunt. When living in the wild, he can only eat vegetarian food. If a competitor starts a price war and picks all the berries that are easy to pick, he may suffer from starvation and injury. , or even starve to death.

However, for a company with competitive new products, he can hunt, and the berries are picked as soon as they are picked. He can eat meat, but the meat is not so stable, but it is absolutely delicious.

For him, temporary hunger has never had the risk of starving to death, at most it is just the same as our weight loss dieters——

When I first started to lose weight, I tried not to eat for 16 consecutive hours a day, including sleep time, that is, 6 hours before going to bed plus 2 hours after waking up, plus 8 hours of sleep in between. It is easy to do, right?
After persisting for a period of time, I changed to pumping two days a week without intervals. I usually eat high-fiber vegetables and a small amount of fruit throughout the day on Tuesday and Friday, and cut off all starch and fat.

After trying it for a while, you will find that your body is very comfortable.The previous feeling of sleepiness due to overeating is gone, and the burnout feeling that the liver is wrapped in fat is gone.

From the perspective of the whole person, this kind of light fasting is definitely a good thing, but from the perspective of individual cells, it is not necessarily - light fasting can promote the autophagy of aging cells when the body is temporarily insufficient.

Therefore, Tianyuan Optics will definitely be fine in the face of Haichang's level of challenge.As long as you don't become senescent cells and keep your brain's ability to metabolize new knowledge and skills, you'll be fine. "

Gu Zhe's words sounded very approachable, and they were all based on personal life experience.But the effect of boosting morale and beating is surprisingly good.

He despises strategically and attaches great importance to tactics. He interpreted it vividly: the company as an organic whole is definitely true, and the fate of cells is hard to say.

Some of the people in the crowd who plan to rely on the knowledge in school for a lifetime have begun to shudder.

Just like when Huawei fell into slack, sanctions can make itself nervous.Starvation always allows the body to autophagy off aging cells, letting go of the old and absorbing the new.

Of course, it must be clarified that Gu Zhe has never discriminated against academic qualifications or ability in his whole life.In fact, even most of the top big companies that choose academic qualifications do not actually discriminate against academic qualifications.

The purpose of choosing a degree is not the degree itself, but to quickly identify a person's learning ability, learning speed and learning attitude.

Gu Zhe will also use people with poor grades and abilities.It's just that people who are slow learners can't get along with him.The world is changing too fast, and knowledge expires quickly. The stock of knowledge is of little value, but the speed of learning is valuable.

Moreover, Tianyuan Optics is a production-oriented enterprise after all, and it doesn't actually have high capacity requirements.Old cells will not really be autophagy,
It is nothing more than that those who do not perform well will stay in Tianyuan Optics for the rest of their lives, and it is impossible for Gu Zhe to be promoted to Tianyuan Technology and engage in high-end jobs.

Gu Zhe still has expectations for them. He always hopes that among his early employees, there will be an inspirational model of "from receptionist to executive" like Ali Baba.

……

After spending a whole weekend cleaning up the mentality of the staff within the company, Gu Zhe temporarily put Tianyuan Optical's work behind him.

It is mainly those things that are progressing step by step. It doesn't matter whether he pays attention to it or not, and the progress will not be changed by subjective will.

On the other hand, as a person who was reborn after 20 years, Gu Zhe is used to waiting for the "slow truth", he doesn't know how to listen to wind and rain, and is frizzy.

In fact, he is very clear in his heart that Haichang's price war measures are only spreading rumors.There must be a time gap before it is fully implemented, and it will not be too short.

As soon as Lin Jingjing collected information, she rushed to report it. That was because the little girl was inexperienced.

Let me tell you the simplest truth: from Haichang’s decision to cut prices to the time when dealers and stores actually cut prices, there must be a one-month time difference, right?Otherwise, what about the goods that the dealer has already pre-ordered?The company asks for a price reduction to sell, so the dealer will bear the loss of the price difference?

Of course, Haichang can also choose to "directly give rebates to the dealers for the inventory that has been taken but not yet sold", which will be used to offset the dealer's payment for subsequent purchases.

But this will also face a problem, that is, the dealer will definitely find a way to falsify the data, claim that some of the goods that have been sold recently have not been sold, and will sell them at a low price in the future, and then move around when making bills. .You can get more rebates from Haichang.

The specific operation may not be exactly the same as Gu Zhe's life experience can predict, but the room for operation is definitely huge.

Therefore, large companies that rely on traditional offline dealer channels absolutely need to set a buffer period of advance notice to allow dealers to digest the high-priced inventory that has been bought but not sold out.

In this way, the manufacturer is not responsible for the products that have not been sold out by the time, and will not refund or make up, so as to minimize the space for opportunistic operations.

So, after returning to school on September 9th, Gu Zhe explained the above analysis to Lin Jingjing, and asked her and Xu Song to keep in touch with the informant dealer and continue to inquire, so that they don't have to be nervous.

After Lin Jingjing and Xu Song listened to Gu Zhe's analysis, they also realized that they were still too young, and they were not at the same level as Gu Ge. They also admired Gu Zhe more and more, and they absolutely trusted him.

Just a week later, with the arrival of new information, Gu Zhe's guesses were confirmed one by one.

On September 9th, Saturday, when Lin Jingjing got the latest batch of inside information, she excitedly called Gu Zhe:
"Brother Gu, your guess is too accurate! Haichang's current price reduction buffer period for dealers is to last until September 9th, and the middle two weeks are for them to clear high-priced inventory.

It is said that the new price strategy was officially launched during the National Day holiday, and a supporting consumer reward activity was also carried out.Their 300-degree centrifugal soft mirror is currently offered to the dealer for purchase price, I also inquired about it, it seems to be about 50 yuan.

Distributors with a large inventory before can also apply to suspend the price reduction, with a buffer period of one to two weeks, but the sooner they respond to Haichang, the better the rebates and other preferential conditions will be obtained in the future. "

After listening to the information on the phone, Gu Zhe was also very calm, and gave a few instructions casually.

It's like a general in a costume drama, after listening to the sentry's report on the military situation, he said lightly, "Investigate again and report again."

Haichang sold a pair to the dealer for 50 yuan, which made Gu Zhe not too nervous.It can be seen that although it is a price war, the price of Haichang is still about two-thirds higher than that of Tianyuan Optics.

Of course, all the things Haichang sells are under the trademark and brand of "Haichang". This is a huge gap.Tianyuan is a newly established company. The brand is a worthless scumbag. There is no brand premium, only technology premium.

When you go to consumers in small cities, if you see Tianyuan contact lenses with a retail price of 50 and Haichang contact lenses with a retail price of 80, most of them will still buy Haichang. After all, the brand of Haichang has been seen for many years.

Only those well-informed and smart people who often surf the Internet and pay attention to scientific and technological information know that the technical content and quality of Tianyuan and Haichang's lenses are actually similar.

Fortunately, according to the implementation speed of Haichang's current price reduction strategy, Gu Zhe has enough time.

He started to test the new production line on September 9th, and it had been run-in by the 14st, and the improvement suggestions and operating procedures that should be given were also formulated.

When I came back to work on Monday, 22nd, I was able to send all the relevant documents to the upstream equipment suppliers, and put all the production equipment worth 30 million US dollars to be expanded in the future into place.

As for the color contact lenses production line, starting from the 22nd, even if the first trial production line is running at full speed, it can still produce hundreds of pairs of color contact lenses every day, so let’s save up the goods first.

When the National Day holiday comes, the previous inventory is almost equivalent to ten days' production, and there are seven to eight thousand pairs of color contact lenses that can be put on Taobao at any time.

However, Haichang does not have the production technology and authorization of centrifugal color contact lenses. In this new track, they cannot fight a price war if they want to.

Gu Zhe can sell it cheaper than the production cost of Haichang's molded contact lenses. If Haichang continues to follow up, he will be courting death.

(End of this chapter)