Reborn I want everything

Chapter 107 The Opponent Finally Thinks It’s Time to Fight a Price War
Facing Gu Zhe's last question, Hu Guoqiang instinctively felt a little danger.

But he didn't have to come to Tianyuan Optics. Anyway, the original company hadn't revealed any flaws about quitting, and the leader didn't know about it, so he decided not to make up random things and just say what he wanted.

If Gu Zhe were to find fault, he would just give up job-hopping.

He took a deep breath, and said with a measured tone: "Mr. Gu, I'm going to tell you the truth. I hadn't heard of your company when I received the headhunting offer in April, and you're young and promising. It's not something normal people can predict. So... I think it's normal to hesitate at the time, I'm a person who makes decisions before acting."

Gu Zhe maintained a smile on his face, and said playfully, "That's true. Could it be that the people who jumped to our place at the time didn't move after making a plan? Lin Sicong was also your colleague back then, right?"

Hu Guoqiang gritted his teeth: "When I was at Tiankangweishi, I had more qualifications than him. Technically... I can't boast, but I am indeed more attached than him, and I don't just pay attention to money."

Gu Zhe nodded: "I understand all of this, but at that time, the headhunter should have introduced to you in detail the business direction of our company, the products to be built, and the general technical route, right?

Didn't I tell you that the production technology used by our company has also signed an exclusive authorization with Haichang, which is generally recognized.As a production line engineer in a related field, didn't you have a rough assessment of our technological future? "

Hu Guoqiang was stunned for a moment: "I have roughly evaluated it... But whether the company can do it or not has little to do with technology, it is determined by comprehensive factors."

Gu Zhe frowned, and stopped talking nonsense: "So you think so, thank you very much for taking the time to contact us today.

In this way, we will keep this matter a secret for you. I hope that after you return to Tiankangwei, you will not talk about the situation here with your colleagues, and go to the administration to collect the money. "

After all, it was Zhu Yiting's first decision to recruit people before. Gu Zhe came to interfere with the management and overstepped his authority to do it for him.

A modern company should have a modern company's governance system, and Gu Zhe doesn't want to let the major shareholders do it alone.These manufacturing industries are not his core industries. After all, they are just playing signs to confuse the water and create a catfish effect.

Hu Guoqiang knew that he was hopeless, so he didn't bother to argue with Gu Zhexu anymore, so he walked away.The car and horse fare that should be received is still the essentials, which is nothing more than the round-trip taxi fare and meal allowance.

The scene of Tianyuan Guang's salute to the corporal is still very good.

Afterwards, Gu Zhe briefly interviewed He Yinglan.

It was a female engineer, and she probably didn't have the chance to ask Hu Guoqiang for interview questions before she came in, so Gu Zhe just asked those questions casually.

He Yinglan thought for a while and replied: "You asked me what I thought of your company's new material patents at the time? Well, to be able to be bought and authorized by Haichang should be technically strong, and we couldn't understand too much about the specific principles at the time.

However, at that time, I felt that channels are also very important for products to be sold.If a newly established company does have cost-cutting technology, it can only rely on price wars to win over traditional dealers who are already in the circle.

As for the sales of your lenses so well, Mr. Gu, it was because of the intervention of new e-commerce channels. We could not have foreseen such an accident. "

There is still a difference between her statement and Hu Guoqiang's. Gu Zhe thought about it carefully, and finally confirmed: "Then, tell me about the offer you came into contact with in April, but didn't come. How did you think about it?"

He Yinglan was a little embarrassed, hesitated for a while, and didn't know if she was telling the truth: "My child was only over one year old at the time, and I didn't want to make a fuss. Now it's been half a year, and it's better. Of course, when the child is too young, I can You really can’t afford to risk a career change.”

Gu Zhe thought for a while: "Okay, I'm done asking, technical and administrative details, of course someone else will ask you."

Gu Zhe would not say anything to make people wait for the notification. As the major shareholder behind the scenes, he had already seen it on his behalf. Of course, the others should act faster and get it done on the same day.If you can use it, you can use it or not, there is no need to waste it.

Afterwards, Gu Zhe asked a few more questions, but none of them were production line engineers, and the technical content was lower, so he just asked a few questions and let it go.

After it was settled, he let Zhu Yiting, Lu Youyou, Ye Xiaomin and others all come into the office, and everyone sat down to unify their thoughts.

Gu Zhe rubbed the bridge of his nose, and first discussed with Zhu Yiting in a business-like manner: "Mr. Zhu, I said that the daily operation of this company is under the responsibility of the general manager. This will not change. I don't interfere with practical matters. Today is just Set a down-to-earth tone.

Of those people just now, which ones I think are valid in terms of values, and which ones can maintain the status quo, I believe everyone has seen it.I set out my criteria.

Those who were not optimistic about me when my company was first established, as long as they have real skills, I will still use them.I'm not a whim, jealous person.After all, the bigger and better the company is, the more people it can attract. This is a law of nature.

It's the 21st century, and I don't expect employees to be loyal to me like they are loyal to the feudal monarch. It is meaningless to talk about loyalty.

However, I am allowed to disapprove of myself and my company, but I cannot allow it. I have a general understanding of the patented technology route adopted by the new company, and I also know that these technologies have been purchased and authorized by joint ventures or Taiwanese or foreign giants, but still People who think this technology has no future'.

In other words, these people essentially do not believe in technological determinism, do not believe that they can do it with unique core technology, and think that marketing and capital are the decisive factors-this has become the dispute between technology, industry, trade, industry and technology back then. Is it?

I didn't say that trade, industry and technology are wrong, but we don't need people who have no confidence in science.I didn't ask them to have confidence in me personally. "

When Gu Zhe said this, he couldn't help thinking of Boss Ma's appearance on CCTV: "I believe that the Chinese will succeed in the e-commerce industry, not necessarily me, but someone will definitely succeed. Even if it's not me, I hope the Chinese will succeed as soon as possible. "

Although Ali Baba's "mission, vision and values" became more and more derailed and out of shape later, I have to say that the early attitude was correct.

The application of values ​​should never be brainwashing, but screening.Don't try to change people who don't meet the requirements, just don't recruit them, just identify them carefully.

There is no distinction between good and bad values ​​in any value, and it can be put on a more suitable position, and it can still shine.The key is to believe that the industry you are in and the direction of your efforts are meaningful.

After recruiting people whose values ​​are compatible with their careers, at least they will have confidence in their careers. I believe that Chinese people can do well in this field and become stronger with core technologies.

As for whether "I" becomes stronger, it doesn't matter.

The progress of history is inevitable at the macro level, but accidental at the micro level.

At this moment, a great person should emerge from a certain industry in a certain country.

It's just that who this great man is is unknown and accidental.

Just like according to quantum theory, a bunch of photons shoot towards a grating or a double slit, and where each photon will shoot through the slit is indeed random.But hundreds of millions of photons are randomized together, and the final macroscopic view must be interference fringes, and there will always be a "great man" or "great photon" falling on the brightest interference fringe in the middle.

If you don't even believe in this macro, you will fall into scientific nothingness.If this kind of person is technically better for a while and does experiments better, what use is Gu Zhe going to have?

What Gu Zhe hopes to achieve is to screen the people he wants to recruit, whether they are "technological determinism", "financial determinism" or "marketing determinism".

This is more important than graduating from Tsinghua University and Peking University in a pioneering company.It's a pity that most so-called technology companies, after they grow bigger, such as more than 500 employees, the boss can't personally interview every new employee.

This is why I had to give up "directly judging the other party's beliefs", so as not to be deceived by the HR below for personal gain and fraud. When I changed to school recruitment, I valued Tsinghua University and Peking University.

After all, it is possible to act out beliefs. Tsinghua University and Peking University are at least difficult to fake and have objective standards.

……

"So, I will not interfere with the subsequent recruitment and specific and practical work. As a major shareholder, I have two pragmatic principles:

It is more important than technology to judge whether the other party has confidence in our industry and thinks what to do is meaningful, and technology can be learned slowly.

If you can’t make a judgment, or if it’s easy for people who come first and come later not to suffer from shortage but unevenness, then postpone the recruitment.Machines can be used to solve jobs that can be automated. Even if the machine needs five or six years of staff wages to earn back, the machine is given priority. The machine can have no faith. "

After a thorough discussion, Gu Zhe finalized the general principle. Anyway, he didn't expect to make much profit from the production of glasses.

After going through this period of twists and turns, the company's top management finally fully unified their thinking.In the future, those small accounts will not be overcalculated. With fewer people, the management complexity will be lower, and there will be fewer uncontrollable variables. This is much more valuable than saving some money.

After the internal meeting was over, Gu Zhe took another thorough inspection and felt that nothing was wrong, so he ordered that after the trial production was over, the equipment order could be expanded as planned, and then he was ready to leave.

However, just as Gu Zhe was about to leave, a phone call came in. It was from Lin Jingjing, who had previously helped Gu Zhe with market research.

Lin Jingjing and Xu Song helped Gu Zhe take charge of the technical sales work, but there was nothing worth selling right now, so they stared at their peers to learn about industry trends when they had free time.If they were looking for something, they must have discovered some changes in their peers or suppliers.

Gu Zhe picked up the phone, and immediately came Lin Jingjing's slightly anxious voice: "Brother Gu, the lenses we sold cheaply on Taobao before, I think life will not be so easy in the future——

After Haichang lost the lawsuit last month, they finally adjusted, and they also discounted, and they are going to fight us in a price war.I only found out about these big Taobao customers after a return visit in the past two days.

Our big customers on Taobao are generally distributors of other contact lens brands, and they sell many brands.Are we going to adjust our marketing strategy here?Do you want to prepare a discount on Taobao?Songsong and I have made some contingency plans. "

Gu Zhe pondered for a few seconds, and soon he was no longer surprised.

The series of lawsuits between Haichang Glasses and him ended in mid-August, and now it is mid-September. In fact, only a little bit of a month has passed.

For traditional large-scale industrial enterprises, the adjustment of market strategies is relatively slow, and it is impossible to listen to the wind and rain.It is normal to make a decision after more than a month.

In particular, Haichang's sales strategy and market discount rate are mostly planned on a quarterly basis. It lost the lawsuit only halfway through the third quarter, but it had to adjust in the fourth quarter to decide whether to fight a price war with Tianyuan Optics.

After all, once the price war starts, Haichang's original low-end and low-end lens prices will never rise back, and they themselves will also suffer losses.

Some competitive brands even prefer to give up some subdivided tracks, and they are not willing to let the price war degrade the brand.

It is estimated that in the past month, Haichang also had to make this decision that violated the ancestors because the sales of low-end low-profile lenses have fallen miserably.

After Gu Zhe hung up the phone, he calmly explained to Zhu Yiting: "You should find out about Jingjing's situation when you have time. Therefore, it is really urgent for us to transform and expand the production of cosmetic contact lenses.

I don't plan to fight Haichang again on price, no matter how much discount they offer, I hope we will keep the previous price, we are already cheap enough.When new products come out, Haichang will no longer be able to fight a price war. "

Immediately, Zhu Yiting felt a surge of admiration. It seemed that Gu Zhe was really taking one step at a time.

Could it be that he was eager to deploy the production of color contact lenses because he had long expected that the old product would encounter another technology licensor and couldn't hold back the price war?

(End of this chapter)