Reborn I want everything

Chapter 114 It's All They Asked For

Even newcomers who are just about to join the company are aware of the "difficulties" facing Tianyuan Technology and Tianyuan Optics, which is blessed by Tianyuan Technology.

The insiders are even more "aware" of all this.

As early as October [-]st, the first person to express sympathy for Gu Zhe's plight was Ali Baba's boss Ma.

Out of the consideration of maintaining customer relations, Boss Ma invited Gu Zhe to his small club for a few drinks with embarrassment, and explained the business cooperation.

Gu Zhe didn't take it seriously at all, but it's okay to drink a little wine, so he took his fiancee to the clubhouse to have fun.

Boss Ma told him straight to the point: "Haichang had contacted us before, and they hoped to open a direct-sale store with V certification on Taobao, and they also wanted to enter Ali Baba's 2B e-commerce platform.

This is a normal business cooperation, I have no reason to refuse, I believe you understand my brother, we can still cooperate closely in other promotional cooperation in the future. "

As a platform, Taobao is still relatively weak. After all, it has only been online for five months.Apart from Gu Zhe, if there are other big-name merchants willing to settle in, Boss Ma is of course wishing for it.

This is a normal platform business behavior, and he doesn't need to explain it to Gu Zhe.

But he could see that Gu Zhe had great potential. He could make such a big splash in just over a year. In the future, he would definitely have an endless stream of opportunities to be published on media that is much more famous and has a lot more traffic than "Today's Statement" .

If you can get the new products that you cooperate with on Taobao, you will definitely not be interrupted. Therefore, out of love, you can never go wrong if you win over and maintain Gu Zhe.

Gu Zhe, however, was extremely calm, smiling indistinctly: "What exactly do you want to say?"

Boss Ma was taken aback for a moment. He didn't expect Gu Zhe to have no emotions at all. He was so calm and calm, and seemed to take the emergence of a powerful competitor as if he didn't take it seriously at all.

"Aren't you worried that Haichang will steal most of your business after you go to Taobao? Xiao Gu, you're so calm, I feel embarrassed instead.

By the way, you talked with Sun Dong about the transfer of 300% of Ali Baba's equity to you for 3 million US dollars. Do you still plan to exercise the right?You won't be affected by this, will you?
To be honest, in the platform economy, it is impossible to help a company win a monopoly channel in a certain category track, which will damage the credibility of the platform... If you can’t figure it out and don’t want to exercise your rights, I can find other compensation for you . "

The corners of Gu Zhe's lips turned upwards: "I didn't ask you to help me monopolize the channel. Am I, Gu, still afraid of fair competition? As for the $300 million you mentioned, didn't you agree to give me three months to raise money? Don't you still want to breach of contract?"

Boss Ma was a little confused by Gu Zhe's words: "Of course that's not the meaning, then you raise money slowly. How about this, I guarantee that the advertising space of Tianyuan Optics for you must be the best platform, and Haichang has it." You have all the resources, and you can still keep them for a while if Haichang doesn’t have them.

Of course, if there are more brands in the future, we still need to adjust the allocation to other industries.I can tell that you are focusing on mature products and new materials and technologies, and redo the already mature business with reduced costs.

People like you are the most suitable to rely on e-commerce to grow. I hope that we can achieve mutual success and continue to cooperate.E-commerce helps you open up sales, and you help e-commerce make a name for itself. "

Boss Ma’s last words are really insightful—because the earliest core competitiveness of all new business models on the Internet is “selling cheap goods”.

When e-commerce was not popular, people who would look for things online were trying to save money.

It's just that ordinary businessmen mainly rely on fake products to achieve cheap products.

Gu Zhe, on the other hand, relied on scientific and technological innovation, and under the premise of not selling fake products, he really broke down the production cost.And looking at Gu Zhe's style of work, he will be engaged in this kind of cost-killing research work for a long time.

This kind of technology-based company that gains the benefits of cheap products and eliminates the disadvantages of cheap products is definitely the most important target for e-commerce platforms.

By now, Boss Ma has fully seen this point.That's why he pays keen attention to maintaining the relationship between the two sides.

Since the other party was so sincere, Gu Zhe didn't mind taking a little bit of benefits for nothing, he just said, "Don't worry, the matter of raising money and exercising rights is business as usual.

I can understand what happened to Haichang this time, but I will release a new product soon, and it will be launched in a few days. It is a cheap color contact lens produced by centrifugal method, and it is branded by Tianyuan Optics.

And it is also the same as Haichang's transparent lens, and it is going to be launched simultaneously on the dual platforms of Taobao and Ali Baba.I want to absolutely tilt the publicity resources, and leave the best advertising space to me.
If you are sincere, I also hope that you will use the existing supplier information to send emails, push notifications and phone calls to all the domestic eyewear dealers you know and have contact information, and inform them of this new Tianyuan Optics as soon as possible. Action, at least let them know that my new product is on the market.You don't have to worry about sales. "

Gu Zhe also knew that in 2003, Taobao and Ali Baba's information access efficiency was still very low. Even if most netizens understood the operation of online shopping, it basically took ten days and a half months to open Taobao. Women go shopping every day like that.

As for the purchasers of those enterprise-level customers on Ali Baba, it is good to open Ali Baba’s backstage once a week to check relevant information.If you send him an internal letter, he may not see it for a long time.

But these problems are not insurmountable. In the process of spreading channels in the early stage, Ali Baba asked offline salesmen to push and sweep the buildings one by one to let enterprise-level customers settle in.

Therefore, all merchants who have opened an account on Ali Baba have telephone contact information, but they are not very good at making door-to-door harassment.

Now that Gu Zhe's new product was about to be cold-started, and Boss Ma wanted to maintain his emotions, he took the opportunity to raise some bargaining chips and let Boss Ma's local push team make a guest appearance on Tianyuan Optics' phone sales, that's all.

After thinking about the pros and cons, Boss Ma felt that Gu Zhe didn't want much, so he readily agreed.

The two drank a couple of cups again, got up and left.

……

After leaving Boss Ma's territory, Lu Youyou, who came with Gu Zhe, couldn't help feeling a little upset, feeling that her fiancé was still at a disadvantage:
"If you want me to say, since Taobao can provide us with publicity resources, it can also give Haichang publicity resources, then we will continue to do both in the future. When other e-commerce platforms rise in China, we will also go to those platforms When opening a store, don’t focus on one platform, anyway, everyone has a two-way choice.”

Gu Zhe put his arms around his fiancée's waist, and said calmly, "Of course, this is our legal right. But I guess, in the next two or three years, there will be no competitors from Taobao.

Therefore, there is no need to be emotional for the time being. Besides, Boss Ma asked me to subscribe for 3% of the shares.At that time, let's think about the long-term plan. At present, we need more e-commerce channels. "

Gu Zhe is very clear-headed on this point, because the business he does is actually a bit similar to the business of Xiaomi in later generations——

All the business that the boss of Xiaomi Lei does is not the model of "inventing an unprecedented new product".It's about "making what you already have cheap".

The biggest advantage of this kind of business is that you don't need to open up the market yourself, so that "consumers who don't use a certain product turn into consumers who use a certain product".

Because in order to transform user habits, it is necessary to go deep into the offline, channel sinking, and a person-to-person transformation.The purely online air force route is impossible, at least the conversion efficiency is very low.

And for a market where the predecessors have helped you transform and form user habits, you only need to kill the floor price to kill the customers, and then let the dealers in the industry collectively turn against each other and rush to help you. Sell.

The same is true of Gu Zhe's strengths and weaknesses. He can't do things like cultivating user habits in his life. He is very self-aware about this.So he only does mature industries + cost killers + e-commerce air force distribution.

In history, Gu Zhe could copy almost all of Boss Lei's success model experience years later.

……

Know what you want, what you can want, and don't be greedy.All follow-up operations will be logical and a matter of course.

Gu Zhe waited two days extra, first after Haichang's transparent lenses were distributed on Taobao and the pricing strategy was fully understood, before he asked Zhu Yiting to put Tianyuan Optical's color contact lenses online.

Moreover, Tianyuan Optical's pricing strategy is very rogue. It specially chose to sell its own color contact lenses at the same price as Haichang's transparent lenses.

Haichang’s transparent lenses cost 50 yuan a pair, and Tianyuan’s color contact lenses also cost 50 yuan a pair.

On the second day after Haichang went online, it added a full discount. If you buy more than 50 pairs at one time, you can get a discount of 45 yuan, and if you buy more than 200 pairs at one time, you can get a discount of 42 yuan.Tianyuan Optics also copied them here.

This is clearly telling the people of Haichang: to the extent that you have fought the price war in the field of pure transparent lenses, we will discount to the extent that you can in the field of color contact lenses.

At the same time, Haichang's color contact lenses are still relatively expensive "high-end luxury goods". Even if they are willing to fight a price war, they will cost at least 200 yuan——

Don't think it is expensive, because the price of color contact lenses has a huge gap with the times.Color contact lenses are cheap in later generations (now in 2022, the retail price on Taobao is generally 70~100, and there are branded ones, which are sold monthly. Therefore, it is completely normal and reasonable for dealers to sell them monthly in 03. The ex-factory price is more than 200), that is because The technology of later generations has matured, and there are new materials that are not afraid of uneven color due to centrifugation.

In 03, the color contact lenses were definitely high-end products, without Gu Zhe's technology, the cost was very high.The defect rate during production is also high, and once the dyeing agent in the silicone hydrogel is unevenly distributed, it has to be scrapped.

Spread down in this way, the price of good products must be high, otherwise the scrap cost of defective products will not be evened out.

After the distribution of Tianyuan Optics was completed, Boss Ma also kept his promise. On the one hand, he gave Tianyuan Optics the most advertising space for color contact lenses.
While mobilizing the so-called "underground pushing iron army" to call the domestic eyewear industry dealers with contact information one by one, the human flesh notified them that Tianyuan Optics has launched ultra-cheap color contact lenses, welcome to buy.

When the dealers first received these calls, they were not angry. Although they were harassed, they provided useful business information after all.

They checked the price on the Internet, and they all thought it was a good deal, so they bought a few pairs for sale first.

However, it is extremely rare to dare to buy a lot of dealers in the first place.Who let the concept of color contact lenses in 03 have not been promoted, and the market capacity is very small.

It cost more than 200 to buy before, and at least three to four hundred at the retail end. At such an expensive price, there are not many girls who can afford it.

(End of this chapter)