Reborn I want everything

Chapter 115 Boss Gu is good at everything, but he is too straight

How much low-cost color contact lenses made of new materials can be sold in the domestic market actually does not account for much of Gu Zhe's total revenue.

Before that, he sold the patent rights of new color contact lenses in European and American countries to Essilor, and he has already paid back a full 700 million US dollars.

The big head has been earned, and the main purpose of the rest is to establish prestige.It proves that each of the technologies developed by him has a huge gold content. When selling follow-up technologies in the future, the price will be more confident.

So, since the product was first launched on October 10, Gu Zhe has done what he should do, and then he let go to enjoy the vacation with his fiancée, leaving Zhu Yiting to worry about his daily work.

He's not some street writer with an explosive mentality, he would be so humble that he would see how many bowls of milk powder and how much money he got from the cram school every day in the backstage.

For a big boss like him, checking his account once a week is considered diligent—this is definitely not bragging, the richer people are, the less they care about short-term gains.

Even if you write a book, if you can write the top platinum, you can also do "I haven't checked the account for half a year, and occasionally I want to take a look, hey, why are there a few million more".

It wasn't until October 10, when the long holiday ended, that Gu Zhe remembered for the first time that he should pay attention to the latest sales statistics.

However, Mondays are always very busy, and there are still a lot of daily chores at school, which dragged Gu Zhe for another day, until the afternoon of the 9th, when he was free,
Then I called Zhu Yiting, Lin Jingjing, and Ye Xiaomin respectively, and got a comprehensive understanding of the latest situation from the three perspectives of the general manager, the person in charge of market research, and the finance.

It has been six days since the first launch. Although it is a holiday outside, the National Day holiday has always been a golden period for consumption. Many non-essential consumer goods can see a wave of volume during the National Day period, so six days is enough to see some clues .

Not to mention, after the first round of phone calls, Gu Zhe was quite surprised by the result, the initial sales volume was not satisfactory.

"It's been six days, and a total of more than 4000 pairs have been sold? That's less than [-] copies a day. Could it be that the original distributor customers didn't realize that they were all bought by retail consumers? On average, each How big is the order?"

When Gu Zhe heard Lin Jingjing's statistics, he still couldn't believe it.

The first two centrifuges he opened for color contact lenses can produce [-] pairs a day.He fully thought that when the market was cultivated, Zhu Yiting could further expand production and increase equipment, but now it was just a warm-up.

However, if the daily sales volume is not enough to satisfy half of the current production capacity, and this is still the sales figure during the National Day Golden Week, then the holiday may end.

What's the point of expanding production?

There must be something wrong, I didn't notice it, I was too optimistic before.

Lin Jingjing's voice was also very innocent on the phone: "I don't know the problem, I have carefully analyzed the background orders of Taobao and Ahri Baba, and also called some customers back.

We can be sure that more than 200% of the transaction volume is purchased by those second-hand dealers, but they generally do not buy much. Our full discount is the full discount of the classic transparent lenses of Biao Haichang, so the maximum is [-] pairs.

The dealer who buys the most will only buy 200 pairs because of the stuck line, and get the best discount of 42 yuan a pair.There are also some distributors who don't even want this discount, and only buy 45 yuan a pair, 50 pairs at a time——

Or, let's make the upper limit of the full discount package a little bigger?For example, if you buy 39 pairs at a time, it will be reduced to 36 yuan, and 16 pairs will be 20 yuan.Our production fixed cost is [-] yuan, so the gross profit can still be [-] yuan. "

Gu Zhe thought for a while, and immediately vetoed it: "It's too ugly to eat like this, as if we took the initiative to sell it at a discount, fearing that we won't be able to sell it. We were supposed to play the role of 'not causing trouble and not being afraid of trouble', so we agreed to keep an eye on Haichang If you have a price war strategy, you must keep an eye on it.

In this way, Haichang will weigh it carefully, and will not chase after it and continue to cut prices, discounting to the point where no one can make a profit.Haichang has stuck the upper limit of full discount at 200 pairs, which has a deep meaning, because if there is more, it will be difficult to explain it as "individual consumer purchases". Just keep an eye on it.

By the way, over the past nine days, Haichang has sold ordinary transparent lenses. How is the sales?What about the sales of our own transparent lenses? "

Lin Jingjing was silent on the other end of the phone for a while, and Gu Zhe could hear her clattering through the reports. It seemed that after returning to work yesterday, she still had time to work overtime to sort out the data.

After a long time, Lin Jingjing replied: "The Taobao sales of Haichang in the past nine days have averaged more than 2000 copies per day, and there is an upward trend. At the beginning, there were only a few hundred copies. On the 7th, it reached the peak and broke through [-] copies per day. Yesterday and today it is slightly higher. There is a fall back.

I can't see the sales on Ali Baba, because it's not as easy to check as Taobao.In addition, the sales of our own old-fashioned lenses on Taobao have also dropped by 40%, which is obviously squeezed out by Haichang.

However, the overall scale of the industry is expanding. There are more and more merchants buying contact lenses online. The total sales of us and Haichang are increasing every day. It is estimated that some offline channels have been squeezed to death. "

Gu Zhe scratched his head: "If I can't find out, you should have told me earlier. I'll just call the old horse and ask if it's okay. You hang up first."

As Gu Zhe said, he directly hung up the call with Lin Jingjing, and dialed Boss Ma's number. As an in-depth partner, it's okay to privately reveal a little business information about the opponent's background that is not too confidential.

After 15 minutes, Gu Zhe, who had obtained all the data, sat down and analyzed it comprehensively, and found that Haichang's online sales in the past nine days have taken off, and they have done really well.

Although Haichang is still more expensive than Tianyuan, but the brand is resounding, and some people are willing to buy it.When it comes to offline physical stores in remote cities, it is definitely easier to sell large-brand products.

"The share of transparent lenses is not small, but the total market capacity of color contact lenses has not picked up. It seems that we will continue to fight for a while."

Gu Zhe closed all the data, planning in his mind.

At the moment it was still during the lunch break, and his fiancee Lu Youyou was also by his side the whole time, watching him make so many phone calls, troubled her mind, and gently rubbed his temples, and occasionally helped him make some of the phone calls.

At this moment, seeing that Gu Zhe was a little anxious, she said something to persuade her: "I also think that your expectations for the rapid growth of the color contact lens market are a bit too high. After all, the market for traditional lenses is already huge, and we are in the old cake." Cut a knife and divide the cake.

Originally, the market capacity of color contact lenses was very small. I also read the relevant reports specifically. Last year, the sales volume of the national color contact lens market was only tens of millions, which translates to hundreds of thousands of pieces.

Now that you have bought cheap goods with a [-]% discount, the most you can do is grab this small market. If you want to expand the market further, we don’t have the ability to make cakes. "

Gu Zhe grabbed the slender wrist that was pressing on his temple, put it on his cheek, supported it like a meditator, and said:

"It turns out that the market capacity is small, the price is several times cheaper at once, and the number of consumers will blow out. This is not the kind of difficult development from 0 to 1, it can only be regarded as from 1 to N. From 1 to N is always a cost. As soon as it dropped, sales exploded immediately.”

Lu Youyou didn't mind her husband's rebuttal, she still said in a soft voice: "But I don't think you have done any publicity preparations for the outbreak of this market.

Your sales strategy is still the same as the original selling transparent lenses, only relying on discounts to get dealers to buy your products, but can you control how dealers sell to final consumers and increase promotion efforts?There are still very few people who can directly buy things on Taobao, less than 1% of the citizens.

In fact, I have long felt that you are too contemptuous of publicity. Your thinking is very meticulous, but you don't understand women, let alone what kind of triggers and publicity girls need to buy beautiful things.

I dare say that most of the stores and dealers in the glasses industry in China don’t know much about it, because traditional glasses are not for looking good, but for functionality.Their sales ability, speech skills, and promotion methods must have not been upgraded to keep up. "

Gu Zhe was stunned when he heard this.

Indeed, I have no plans to spare, everything is good, but I have never had empathy for women, and I am absolutely a straight man of steel.

"That makes sense, but fortunately you reminded me, it's not too late to realize now, anyway, we don't rush for time. Let's go, make an appointment with Jing Jing and the others tomorrow, put on your sunglasses and don't reveal your identity.

First go to the dealers in this city who have bought our color contact lenses to see their sales strategies.Indeed, the rapid success of the previous clear lenses made me take it for granted. "

Sure enough, there is no money that is easy to pick up for free. Even if you earned it last time, it will still be difficult to quickly gain momentum if you become path dependent and underestimate the enemy and copy it this time.

It's like even a so-called master who writes online articles. Once a book becomes popular, he lacks market research and takes it for granted before the next book is published. He will hit the street again.

Gu Zhe had indeed spent too little energy on this before, so he didn't take it seriously.The urging of the product launch is rather urgent, and it is estimated that Zhu Yiting has no time to arrange any operations that Zhu Yiting wants to arrange.

That being the case, it’s good to visit privately once in a while, it’s not a waste of time, and it’s also to prevent being too divorced from the masses.

……

Gu Zhe decided to make an unannounced visit, and of course Lin Jingjing and the others would not object.

What's more, Gu Zhe also promised to help them empty the shopping carts as overtime pay during the unannounced visit and shopping—but he was not allowed to buy jewelry and luxury goods.Clothes and cosmetics can be bought at will.

So, on the next Wednesday, a few people took a rare holiday in the afternoon to skip class, and according to the buyer list pulled out from the Taobao backstage, they found the largest dealer stores in Ark City that had Tianyuan Color Contact.

The first optical store that Gu Zhe and the others went to was located in the high-end shopping center in the center of the Ark Building. The name of the store was "Paris Spring". In fact, it had nothing to do with Paris.

In order to keep a low profile, Gu Zhe asked Ye Xiaomin to drive a second-hand car instead of a Maybach.One man, three women, and a group of four were squeezed into a second-hand car worth more than 4 yuan.

Before entering the store, Gu Zhe took a special look at the list pulled out from the backstage of Taobao.The list shows that this Paris Spring store bought a total of 200 pairs of color contact lenses, and the price of a pair is 42 yuan.

At that time, Tianyuan Optics provided two sets of packaging on Taobao, one was Tianyuan Optics’ own, and the other was white-label packaging, which was equivalent to no brand, just like the cheap goods from small factories that never appeared in the future.The goods that Paris Spring bought from him are the white cards chosen.

The white label is also sold to make it easier for buyers to change the packaging and become their own brand after taking it back, without getting involved in the "reverse counterfeiting" lawsuit of the previous summer vacation, so that everyone has no psychological burden when purchasing. .

Anyway, Gu Zhe still holds the domestic patent of color contact lenses completely in his own hands, without exclusive authorization, so he doesn't have to be secretive and restricted by Haichang to sell white-label products like the transparent lenses before.

With regards to colored contact lenses, now Gu Zhe can sell Tian Yuan if he wants to sell Tian Yuan, and sell white cards if he wants to sell white cards. No one can control him, he is completely free.

However, after confirming the information, he walked into the Paris Spring optical shop downstairs of the Ark Building, and after secretly searching for colored contact lenses, Gu Zhe was still surprised when he found his own.

"Damn it? It's so dark? Isn't this the product that came in from us for 42 yuan a pair? It's still selling at a retail price of 480 yuan a pair? No wonder no one bought it."

As expected, the packaging was changed by the people from Paris Spring, but Gu Zhe could definitely tell that the lenses inside belonged to his family, not the colored contact lenses made by the traditional molding method.

Because he is so familiar with these materials and processes, he can tell whether the contact lenses are made of the new silicone hydrogel material he developed just by looking at the soft and hard texture of the lenses.

Silicone hydrogel combined with the centrifugal method makes the color contact lenses much softer than traditional materials, so soft that the naked eye can see it.

Although this is a high-end shopping mall, it is enough to dare to retail at more than ten times the purchase price.

With such huge profits, how can the market be opened?

But when Gu Zhe was secretly observing, some fashionable girls passed by the store and came in for a stroll, originally looking for beautiful and fashionable frames and sunglasses.

Gu Zhe watched coldly, and found that the clerk here was still enthusiastic, and would recommend new products to consumers, including color contact lenses, boasting a lot of high-tech, saying that the color contact lenses were softer than the old ones and comfortable to wear. Not more expensive either.

If you are sincere, you can also give a little new discount, and you can take it when the discount reaches about 400.

When he heard this sentence, Gu Zhe felt a little better. Well, the prices in the big shopping malls are unbelievable. After all, there are event discounts, and it is not true that 480 was sold directly.

Gu Zhe asked Lu Youyou and the others to go shopping elsewhere first, and stared at the door of the store. After a while, they found that the group of girls who had been fooled had actually paid for it, but more people still thought it was expensive and not worth it. , or for other reasons, in short, the transaction rate is not high.

"It's more than 400 yuan a pair, and there are people who are willing to buy it for the sake of beauty. I have a pair of 42, but no one comes to snatch it. Alas, the popularity rate of online shopping is still low." Gu Zhe saw the result and couldn't help laughing at himself.

Hearing what the boss said, the female students next to her became more courageous, and they helped each other out.

Lin Jingjing spoke bluntly, and took the lead to say: "I think their promotion here is not in place, the key point is that we haven't done a good job ourselves, and we can't provide them with renderings.

If a pretty girl has a beautiful photo with blue pupils, green pupils and brown pupils, post it in the store and zoom in to see the effect, more people will definitely ask.

Moreover, dealers are too ignorant of the potential of sales growth after the price reduction of this new product.If it were me, knowing that such beautiful lenses only cost 50 yuan a pair, I would definitely buy a few pairs of several colors for storage. "

"It's because I ignored women's feelings too much before. I'm not suitable for doing this kind of business in person, and I shouldn't rush you too fast. As expected, you young girls should easily discuss marketing strategies for this kind of topic." Gu Zhe Very frankly admitted.

(End of this chapter)