Reborn I want everything

Chapter 116 Code Farmer: Fulfilling Mr. Gu's Needs Overnight

Although he has experienced some small twists and turns, fortunately, Gu Zhe is quite commendable in terms of being happy after hearing it.

This unannounced visit was not over yet, Gu Zhe realized that he was wrong, and immediately put down his airs, willing to accept the opinions of the girls with an open mind.

After all, it's not a big shame to not understand women, just admit it openly.

In the afternoon of the same day, everyone adjusted their mentality and visited all the major opticians in Ark City who purchased Tianyuan Optical Cosmetic Contacts.

Lin Jingjing pretended to be a sincere buyer of color contact lenses quite familiarly, and asked the store manager, "Do you think that if the price of color contact lenses drops by more than half, will it lead to a blowout in sales?"

Some store managers also realized that this possibility is not small after in-depth discussions. After all, there are so many beautiful girls who are willing to pay for big shiny eyes and shiny pupils.

The size gap between potential consumers and actual buyers is so large, it means that cost must be a big problem.

After noticing the vacillation of these store managers, Lin Jingjing also put herself in the position to help in-depth analysis: "I think it is definitely not advisable for you to sell color contact lenses at the price strategy of selling traditional contact lenses.

Traditional contact lenses are just needed. If you are nearsighted, it is normal to spend hundreds of dollars to protect your eyesight. The "psychological account" preset by consumers for this expenditure belongs to medical expenses.

Color contact lenses are just for beauty, with a little bit of vision protection, but in fact, myopia below 300 degrees can be worn without glasses. "

These words caused several store managers to be stunned: How can this pretty little girl talk in a different way, come to buy a contact lens, and talk about "psychological accounts" and "anchor effect", let's put it here What about an MBA marketing class?

"Who are you? Are you here to buy colored contact lenses?" Several store managers became suspicious at last, and couldn't help asking their identities.

Lin Jingjing has been doing market research frequently for more than a year, so she has a thicker skin.Including the one-on-one marketing lectures just now, it was after she was assigned by Gu Zhe that she read books to make up for it, and studied with problems, so she improved so fast.

So she said without changing her face: "Of course I came to buy color contact lenses sincerely, but who would buy them if you sell them so expensive! I checked online and they are only a few dozen. If you don't believe in the quality online, who would buy them in physical stores?" of!"

As soon as this remark came out, those who questioned her identity were speechless, and all of them felt guilty, lest the "potential consumers" find out that the things they sold for hundreds of dollars were actually forty or fifty online.

Their understanding of Lin Jingjing has also been adjusted to "just a knowledgeable consumer who is better at finding bargains online".

……

The unannounced visit lasted for a whole afternoon, and even took the evening shift until seven or eight o'clock.

A group of people visited six stores, conducted in-depth and detailed investigations, and obtained sufficient analysis data before they had time to sit down for dinner.

Gu Zhe is not a black-hearted boss who treats his subordinates harshly. Seeing everyone working so hard, he found a high-end restaurant near the last research store and invited everyone to have a good meal.

The last store I investigated just now is near a high-end shopping center on Hubin Road in the south of the city, so there are quite a few high-end consumer places around.

Lin Jingjing mainly studied Japanese in college, and later, because of the needs of work assigned by Gu Zhe, she also learned some German by herself. This kind of girl prefers to eat Western food and Japanese food, and of course she will not worship foreigners.

In 03, the national confidence of Chinese people is definitely not as good as 20 years later. It is not surprising that they like to eat Western food and Japanese food.

It is rare for Gu Zhe to find a high-end Japanese food that is a bit ridiculously expensive, and open the eyes of the girls to satisfy the novelty.

The tuna is served naked with a big belly, and many dishes are sprinkled with flying fish roe and sea urchin mud, which seems a little too hard.

After eating a few pieces of high-end tuna, the girls suddenly felt that it was no big deal to work an extra day. Everyone quickly chatted about today's experience, and it seemed that they would be sorry for the fish fillets in front of them if they didn't reveal anything dry.

"Brother Gu, you eat too, you'll feel embarrassed just looking at us."

After Lin Jingjing ate more than a dozen slices, she saw that Gu Zhe was not interested and only ate roast beef, which made her dare not eat more, thinking that it was really expensive.

Gu Zhe couldn't help smiling slightly: "Don't worry, how can I feel bad about money? I've grown tired of eating fish since I was a child, and I'm not used to spending a lot of money on fish. I just think fat cows are good."

This feeling is difficult for outsiders to understand.Because Gu Zhe's family was a fisherman when he was a child, he came from a poor background, and spent a lot of money on fish, which made him always feel a sense of moral waste.

Lin Jingjing became more and more cramped, and quickly turned the topic to serious business. Based on today's research, she made a few suggestions:

"Brother Gu, I don't think we should be like this. After we go back, we should organize people to communicate with the customers who bought our goods in large quantities on Taobao and Ali Baba - don't they all leave the recipient's phone number when they buy? , Boss Arima must have more complete contact information, and it shouldn't be difficult to get it.

We analyzed the pros and cons with them one by one, told them that 'after a wave of price cuts, the sales may blow out by an order of magnitude', and by the way, develop a closer relationship with dealers.

For example, if they agree to a discount on the terminal sales channel, we promise that after a period of time, we will give him the exclusive distribution rights in the prefecture-level city, first come, first served, and those who promise high purchase volume first get first.

After the distribution rights in most areas are allocated, we can even increase the retail price on Taobao, and in the future this kind of cheap goods will only be given to dealers.People who buy goods piecemeal online can't compete with these merchants who cooperate with our offline retail price reduction in terms of price wars. "

As Gu Zhe listened, he couldn't help being a little surprised.

This Lin Jingjing can do it. After more than a year of self-education with problems, she has learned the routines of commercial distribution very solidly...

It’s just a bit of a “reversal of history”. Obviously e-commerce has appeared, but in the end it was discovered that the e-commerce channel may be just an introduction. It is still necessary to use e-commerce to attract offline dealers, and finally the dealers are the main ones.

However, maybe this is the status quo of the e-commerce industry around 03 and 04. The future belongs to them, but the future has not yet come, and there will be repetitions, struggles, and counterattacks in the middle.

If you really learn from the traditional "regional distributors can get cheaper goods, and those who refuse to cooperate will have to increase the price in the future", and cooperate with Xiao Yiyi to tell them that the future market capacity will expand by at least an order of magnitude,

It can indeed be divided and disintegrated, so that some opticians who are daring and dare to make small profits and high sales are the first to take risks and try the water.

Gu Zhe nodded, "Very good. This suggestion is worth a month's bonus. What do you guys think and countermeasures? Let's just say, if it helps you get a reward, if it doesn't help you get a consolation prize."

Lin Jingjing was encouraged, and hurriedly continued:

"Also, I have also noticed that the display of color contact lenses in offline optical stores is not conspicuous enough at present. A group of potential consumers who enter the store are all buying glasses for functional purposes, and it is impossible to arouse them. Beauty-loving consumption desire.

How about we find some beautiful celebrities to endorse, take some close-up art photos of the face with protruding eyes, print them and mail them to customers who purchase in large quantities, and let them stick them in the store.This kind of thing does not increase their cost, but also helps them to promote, it must be easy to accept. "

Gu Zhe thought for a while: "That's a good idea, but we don't invite celebrity endorsements. Celebrities can be overturned today. We are a serious technology company, not a fashion company, so it's not appropriate to step into this muddy water.

I would rather have a slightly worse effect, or you can just hire a few models, or you and Xiao Min can take a few close-ups of art—how about this, I will count you 200 yuan for a labor fee, and 300 yuan for a portrait use fee. Just treat it as signing a labor contract with the company.

If you need to buy clothes and cosmetics as photo supplies or 'work props', you will be given double budget discounts, and then you can invoice and come to the company to do the accounting.Xiao Min, when keeping accounts, it is included in the category of advertising expenses. Anyway, our company's expenses in this regard are very low. "

National tax-related laws also restrict the proportion of a company's marketing and advertising expenses to sales, and also restrict the composition of advertising and publicity expenses. This also prevents many companies from including luxury consumption in advertising expenses.

But Gu Zhe's company's advertising expenses are simply too low. His high-tech company never advertises.Therefore, those who buy clothes for models, as well as the model's labor costs and portrait usage fees, of course, can all be included in the publicity category for accounting, which is only right and proper.

To put it bluntly, it was to offer Lin Jingjing and Ye Xiaomin 500 yuan to take pictures with their hard-earned money, which is the same price as those beautiful models outside who have not been popular.

Of course, Lin Jingjing and Ye Xiaomin are indeed pretty. Although Ye Xiaomin has a bad figure and is not feminine, her facial features are absolutely exquisite. It is absolutely fine to only focus on the pair of big eyes in the face.For Lin Jingjing, she can occasionally take half-length photos, even up to her thighs.

Gu Zhe didn't count it as a waste of money, it was completely business-like.

If they don't want 500 yuan in cash, then according to Gu Zhe, it will be converted into "1000 yuan for clothes and cosmetics."

It is said that these clothes and cosmetics are for taking pictures of the company, but in fact, they are only worn once during the shooting, and in the future they will be "depreciated" when keeping accounts and counting as their own.

As for Lu Youyou, he definitely can't make this kind of money, Gu Zhe is not generous enough to let his fiancée show his face in a commercial.

Although Lu Youyou is much more beautiful than the other two female classmates, but the wife can only see it by herself.

Lin Jingjing and Ye Xiaomin were immediately excited, and they were about to drag Lu Youyou to buy beautiful clothes, while asking Gu Zhe narrowly: "Brother Gu, how many photos are you going to let me and Xiaomin each take? If there are fewer It’s not good if you don’t get reimbursed for overspending.”

She was only half joking, she knew that Gu Zhe would not refuse to reimburse her, she really bought too much, at worst, she would take a few more photos and get more color contact lenses.

Gu Zhe scolded with a smile: "It's still counting, this scale is in the hands of Youyou, if you can persuade her to allow you to take more pictures, then take a few more pictures. I'm busy, I'll call Boss Ma first .”

The straight man of steel has always been disgusted with things like buying clothes.

Gu Zhe drove the three girls away, and he continued to sit in the naked shop, ordered a cup of bitter tea, bought the order, and called Boss Ma to make a small request.

"Hey, Brother Ma, it's nothing serious. It's just that I don't feel comfortable using your Taobao recently. Let's add a function to the webpage. Merchants should be allowed to put high-definition promotional pictures on the product page. The current upload resolution limit , I can sell ugly goods, but how can I sell colored contact lenses?"

"Yes, at least 1280 resolution images must be displayed, and it is better to give a 'download image' button to allow downloading images with larger pixels, even vector graphics, so that buyers can directly package the images to print shops Kind of like a poster."

"You said it will cause the webpage to open slowly? The user experience is not good and you feel stuck? Wouldn't it be fine if you don't load it directly! Let customers manually click and reload if they need it! This kind of webpage design requires me to teach you by a layman? Hurry up Go ahead and ask for your program, if we can’t realize it, we don’t want to sell color contact lenses on Taobao.”

That night, the Taobao code farmers were naturally in a panic. If the new demand on the website does not change, big customers may return the store. This is not something the code farmers can afford.

Change, realize the demand overnight.

(End of this chapter)