Reborn I want everything

Chapter 117 Let the truth fly for a while
As we all know, product managers have always urged programmers to expedite their requests several times.

But programmers will always put the facts and reason, and finally come up with a progress that is acceptable to both parties.

This kind of thing has always been asking for a lot of money, and paying back the money when it lands.

So Gu Zhe mentioned "realize overnight" to Boss Ma, and Boss Ma was polite to him and agreed verbally.

In fact, it took three or four days in the end, and it was not until the weekend of that week that "Taobao's web page can upload and download high-definition sellers' big picture files".

After all, even if it is more than ten years later, when Boss Ma retires and Ari Baba's management is handed over to Zhang.One day when Zhang was asked by the provincial leader "whether the health code function can be launched today", didn't he also pat his chest and promise "it will definitely be online at noon today".

In fact, when the development team knew this promise, it was already the deadline promised by the boss that afternoon, that is, the moment the demand was known, it was overdue, and then it took two days to go online-this is already a group of vice presidents. The result of sitting next to the programmer and overseeing the work together.

Gu Zhe's face is much lower than that of the provincial leaders. If he promised him something for one night, he will only give it in the last four days. It should be done. Gu Zhe is not angry at all.

In fact, he also needs these few days to let his fiancée accompany his girlfriends to buy clothes, buy cosmetics, try on color contact lenses, take artistic photos, edit files with P pictures...

When everything is done, it is basically the weekend, just in time.

It can be said that Lin Jingjing and Ye Xiaomin worked as hard as those Taobao code farmers, at least the working hours were similar.

Nothing more than the former is to buy clothes to take pictures, the latter is to write code.

Lin Jingjing and Ye Xiaomin both bought more than a dozen sets of beautiful clothes in the end, ranging from a few hundred to two or three thousand sets, but they didn't do more extravagant things, and even bought some cosmetics.

Of course, as an equivalent task, each of them also changed all the clothes, and changed all the colored contact lenses of more than ten colors.Make sure that each person has at least three or four sets of clothes for each color contact lens, or even more.

In the end, Gu Zhe gave them a budget of [-] to [-] yuan each, and actually took hundreds of photos for emergencies, so that all dealers can choose any style they want, and use whatever style they want.

When choosing clothes, Gu Zhe did not allow them to completely follow their personal aesthetic preferences. Instead, he consulted with relevant professional image designers and learned about the differences in aesthetics in different regions, so that the dressing style should take into account the differences between regions and urban and rural areas. arrive.

So after the actual shooting, Lin Jingjing and the others soon discovered that the clothes they bought could not all be their favorite styles, and they had to wear them if they didn't like them. This is the professional ethics that guest models must have, and they have to cater to consumers Aesthetics, image design professionals have the final say.

The only thing they can do is to save more budget and buy more high-end clothes when buying the style clothes they like.But if you don’t like it and you have to wear it and you have to take pictures, you can buy it cheaper, and you can get it within 500 yuan, or even wear fake ones.

The first week of returning to work after the National Day was spent in a tense and fulfilling way.

Tianyuan Optics did not act rashly in its marketing strategy. It just learned the lesson and adhered to the principle of "no investigation, no right to speak", and found and solved problems one by one in a down-to-earth manner.

Refuse to shy away from diseases and avoid medical treatment, and refuse to work behind closed doors.

After the backstage maintenance of the online store was completed, Gu Zhe asked someone to upload and optimize all the promotional materials immediately.

I also conducted a small-scale grayscale test on my own, and called some dealers in the province to promote the new price strategy.Call on them to lower prices in order to obtain the qualification to "exclusively monopolize the distribution rights in a certain market and get goods at low prices" in the future.

Of course, when will the new dealer strategy be implemented in the future, and the retail price on Taobao will be raised to widen the gradient, which will have to be discussed.It is estimated that it will not land until at least the beginning of next year, or after the Lunar New Year.

This is originally a two-way process of testing sincerity, and it is impossible to make it too clear from the beginning.

After the initial communication, the local distributors also had ideas and were willing to test the waters, and decided to "not cut the price directly for the time being, but to engage in some temporary discounts and promotions to see if they can boost the sales of color contact lenses."

If the original price is directly lowered, it will be difficult to increase it if the effect is not good later.Temporary guest discounts don't matter.
At most, the customers who enter the store during this period will have the impression that "the original color contact lenses can be sold so cheaply", but the customers who did not enter the store during the discount period will not be affected, and they can still sell customers in the future.

After testing the waters like this, the comparison effect can be clearly seen in just a few days.

After lowering the price of a single pair of color contact lenses to 98 yuan or even 88 yuan, in conjunction with the playful or intellectual big-eyed photos of Lin Jingjing and Ye Xiaomin posted in the store, as well as discount posters with particularly large characters,
The average daily sales of color contact lenses in the stores of several dealers around Ark City have skyrocketed many times.Some stores originally only sold three or four pairs of color contact lenses a day, and they didn’t need to purchase several times a year. After the discount, they could actually sell more than [-] pairs a day.

Although the profit earned by each pair has been reduced by three quarters.From the original 200 yuan for a pair, it fell to 50 yuan for a pair.However, the sales volume has increased by six to seven times, and the total profit has increased by more than half.

Moreover, this is just the beginning, and the market has not yet been cultivated. If consumption habits are further developed in the future, it is possible for this market to expand several times. Doing things depends on the long-term.

After all, the price of each pair is more than 200 yuan, and few girls are willing to wear and play with it, but after falling below the [-] mark, the psychological account immediately positions this product as a fast-moving consumer product, and the psychological burden of buying is much smaller. .

After the first batch of dealers tasted the sweetness, they immediately expressed their willingness to expand and follow up.And Gu Zhe was not in a hurry, and asked Lin Jingjing to find a way to do her homework on publicity and marketing as solidly as possible.

Lin Jingjing is also quite active, and she has brought out all the skills she has learned over the past year. She thought of making these successful cases of dealers who first tried to "eat crabs" into PPTs to collect more case evidence.
For example, attach the import and export bills of these dealers to the PPT, or obtain their relevant financial data with the consent of the dealers, and try to be as solid as possible.
Then call other dealers from other places and other provinces who buy more goods one by one, and publicize the profit-making performance of their counterparts in Donghai Province. They should find a way to follow up the new sales policy and cherish the opportunity to become a Tianyuan Optical dealer next year.

For a moment, Lin Jingjing felt that she was dreaming back to the days when she first worked with Gu Ge more than a year ago and answered sales calls from customers who were tricked by email every day.

It's just that after more than a year, the grades of customers she received have also increased, and all of them are talking about real and serious business.The humiliating work she experienced at the beginning seems to be very effective now, so that Gu Zhe can rest assured to recruit a few more subordinates for her, and listen to Lin Jingjing's orders to copy and promote her operating experience.

It has to be said that the potential of students from prestigious schools is much higher than that of people in society.The high-achieving students from Zhenyang Middle School to Tunghai University only studied for a year and a half. As long as she is fed with sufficient cases and practical experience, combined with learning with a clear purpose, it is better than those who have studied in the "Marketing" of Yeji University for four years. Professional and reliable.

For marketing work, as long as you don't study with questions, it's useless to study hard.Studying for four years is not as good as studying for a year and a half while doing actual combat.

It took Lin Jingjing and the temporarily expanded telesales team she led for more than a week, and they basically persuaded the big customers who bought goods on Taobao. In many places, the color contact lenses also began to cooperate with price cuts, and the sales volume increased significantly. by an order of magnitude.

Of course, all of this has a slow and gradual process. When the Tianyuan Optical manufacturer clearly sees an improvement in sales, daily sales exceed the manufacturer’s daily production capacity, and finally can digest a little of the previous backlog of inventory, it is basically the time on October 10. It's the weekend.

Seeing that the situation has improved, Gu Zhe himself, and even Lin Jingjing and the others, don't have so much time to stare at and optimize marketing strategies every day. full-time employees.

After all, everyone is still a student, and the confidant belongs to the confidant, and the midterm exam cannot be delayed.

Especially since Gu Zhe was specialized in the school and took a lot of courses, he had to finish some courses during the mid-term exam this semester, so he took the credits.

The exams for some of his courses in the next semester have to be completed two months before the midterm, so that he can catch up with the Stanford exchange in the next May semester.

Therefore, even if Gu Zhe had learned many subjects in his previous life, he still had to rush to hold his feet a few days before the exam.

After finishing these tasks and passing all the exams that should be passed, the first week of November is basically over.

During this period, Gu Zhe had to go around his laboratories every two days. With the second payment from Essilor in early November, he would continue to purchase laboratory equipment and supervise the debugging. , Talk to the five newly hired doctoral students several times about the work plan and explain the tasks...

All in all, he was too busy.

Among the five doctoral students, there were also one or two, mainly Jin Can and Wei Yiping, who were encumbered by their long-haired, short-sighted girlfriends who were afraid of being tricked, and asked Gu Zhe some business questions more or less, wanting to make sidelines Learn about "Tianyuan Optical's recent performance".

Naturally, Gu Zhe also wants to show both kindness and power, first beat them up, let them realize, "This is not your business, you are applying for Tianyuan Technology, and Tianyuan Optics is selling contact lenses, these are two companies! It won't affect you." Future prospects and income!"

Then, Gu Zhe didn't hesitate to tell the truth and let them wait and see.For some cold-start businesses, there is no need to be in a hurry, you have to learn to wait for the truth.

Seeing that Gu Zhe was so calm, they didn't want to make any noise. Anyway, they had just arrived not long ago, so why bother in such a hurry.After asking too many questions, the trust of the boss will drop, and it will not be cost-effective to promote other colleagues to climb on my head in the future.

On the other hand, Haichang, an old rival whose relationship with Tianyuan Optics has been broken, is quite proud after seeing the comparison of the online sales data in October.

Even Shi Mingde, the supply chain director who was almost demoted by the big boss because of a decision-making mistake when renting Gu Zhe's patent authorization, has recently become a little shaken again.

Seeing that Haichang’s price war was effective, but Tianyuan’s price war countermeasures did not move, Shi Mingde became hardened and told his colleagues several times in the company, “I said renting Tianyuan’s technology is right, there is no need to make a big deal of it. price buyout,
Gu Zhe doesn't research and develop things every time. Color contact lenses are a thing of thunder and rain, so what if there is a little market for him to make all the flowers?Besides, he didn't even do that. "

(End of this chapter)