Reborn I want everything

Chapter 121 Gob's game, it's normal for you not to understand
In order not to dampen the enthusiasm of his subordinates, Gu Zhe has been patiently listening to Shen Mingbo's scientific research explanation, and even commented fairly from a purely technical point of view.

Finally, he threw out his own plan.

Gu Zhe took a sip of coffee, organized his thoughts, and talked with grace and grace:

"Your opinions are very good, and this month's review is not in vain. The main performance shortcomings of resin lens materials are what our generation of material chemists should strengthen or even overtake in the future.

However, increasing the refractive index to make thin lenses and at the same time making up for the deterioration of dispersion when the refractive index is increased is not an angle that a start-up company like ours can make efforts.

Firstly, the investment in these technologies is relatively large, and the research and development cycle is relatively long.Secondly, even if a company like ours makes efforts in this direction and succeeds in developing new materials and improving product performance, it is still difficult to promote the technology.

Consumers do not have an intuitive feeling of the level of qualitative change, and manufacturers in the industry will not have the motivation to follow up, and it is even less likely that they will give us as much as we want as if they are held by our necks.

Therefore, we need to develop some research and development directions with obvious curative effects.I care about someone who has always only made a business of putting a knife on someone's neck and letting him die if he doesn't buy it.I can't do the business of asking people to buy with good words and good words. I don't have the ability to sell emotional intelligence and build relationships. "

Before Gu Zhe finished speaking, Wei Yiping and Jin Can, two guys with slightly higher EQ, already showed an open-minded expression, and occasionally took notes just right, as if they were enlightened.

Only Shen Mingbo, who had the lowest EQ, was just listening from the beginning to the end, without taking any notes.After listening to it, I was stunned for a few seconds, my eyes lost focus, and it took me a while to get to the bottom of it:
"I don't understand. Why can't I force others to buy technology licenses for the research directions I mentioned to improve the performance of existing materials? Are there good things that others will not use?"

Gu Zhe couldn't help laughing when he heard this, but he wasn't angry either.He could tell that although Shen Mingbo didn't take notes and his eyes were dull, he was really thinking seriously.

Gu Zhe said in a leisurely manner: "When you are engaged in scientific research, you should read some other books in your spare time, either liberal arts or business, to improve your basic quality in an all-round way, you don't need to improve much, just a little common sense is all you need.

Peter Thiel said that the technology that can force consumers and enterprises to upgrade can only be a technology that has a qualitative change of magnitude.That is to say, if you make a little improvement, even if you become number one in the world, others don’t have to buy you, because the gap is not obvious, and the old overlord who has already occupied the ecological niche in the circle has a greater brand advantage and can be easily fooled. live consumers.

Unless you directly have a five-fold or ten-fold improvement, even a blind person can see that you have an absolute crushing technical advantage, and the big guys in the industry can't cover it——

But the question is, if you make resin lenses and resin lenses, can you develop a new material that makes the refractive index, anti-dispersion or other performance parameters three to five times stronger than existing materials at once?Impossible, even if you make it, that is, an improvement of 5.00% at most [-]%, consumers will not be able to see it. "

Gu Zhe sees this very clearly, after all he has 20 years of business experience and common sense.

Many people in later generations complained that Xiaomi has no technical content and only makes cheap products, but they did not see a problem-when Xiaomi entered the industry, it was a completely zero-based enterprise, and it was a catfish entering a new field.

A new company, a new brand, even if it is desperately trying to come up with the world's first technology in terms of performance, but as long as it is not a crushing advantage to surpass the world's second, consumers can choose to be blind and continue to buy old brands.

For example, assuming a certain generation of mobile phones, when Xiaomi’s camera is 1 million pixels, the best other brands in the world are only 5000 million, but if the camera is only 3000 million, will consumers buy Xiaomi for this 1 million pixel camera?impossible.

Fruit powder will continue to kneel and lick the fart of Guoguo's "minimalism, no waste of stacking performance".

Moreover, in Peter Thiel's business theory model, American companies are still evaluated by default.If it is a Chinese company, the situation will only be worse than that of an American company.

Because the past 40 years of Chinese manufacturing have left people with a stereotype of cheap and low-quality products, domestic consumers who want to buy good products have formed a deep-rooted admiration for foreigners, thinking that foreigners have high technological content.

If a Chinese company wants to face consumers directly, even if its performance is the first in the world, as long as it is not obvious that it surpasses the second, most gangsters will still not buy it.

It is precisely in such an environment that Xiaomi wants a new company to enter the market, and it can only do low prices and optimize the supply chain. It is actually a kind of technical content to be able to make things cheap without reducing quality, and this kind of The technical content is more intuitive.

Even if a consumer is mentally handicapped with an IQ of 60, he may not be able to understand the parameters, but he can still understand that money is expensive and cheap.

Therefore, at least it attracts people who want to buy cheap goods, just buy with your eyes closed and no brains.

New companies can only enter in this way.

Gu Zhe's disadvantages in branding and marketing will only be worse than Xiaomi's.

Boss Lei still has decades of status in the circle, so what does Gu Zhe have?He doesn't even have his own personal brand of personal prestige.So he can only choose a track that is 100% purely driven by technology.

……

Boss Lei's example cannot be cited by Gu Zhe, but the reason is the same.

Anyway, if there is no source, Gu Zhe pretended to ask Peter Thiel. Obviously Peter Thiel only said one sentence, but Gu Zhe drew inferences by himself, just like a primary school student writing essays to catch Lu Xun.

Shen Mingbo and the others couldn't help but change their attitudes after listening to it. They became more and more convinced of Gu Zhe's scientific research tone, knowing that Boss Gu is not only a scientist, but also has such a business acumen and foresight.

Shen Mingbo was in a daze for a while before he remembered a question: "By the way... who is Peter Thiel?"

Gu Zhe was speechless for a while: "Those who engage in PAYPAL, you can understand it as the rice version of Alipay. Well, Alipay is an application that the boss of Alima is still developing. I know him well, so I know."

Historically, Alipay was not launched until around October 2004.However, this thing is not technically difficult, and Ali Baba can develop it quickly if he wants to develop it.The key lies in the guarantee risk of fund guarantee, as well as the authorization and supervision of the domestic online banking system.

Now the development of Taobao platform is much faster than the same period in history, the cold start is smoother, and the demand for Alipay has appeared more than half a year earlier.

However, considering that the policies of the Banking Regulatory Commission are generally formulated on an annual basis, it is still impossible to make Alipay go online by the end of 03.

Boss Ma also talked with Gu Zhe during dinner before. He planned to wait until the end of the Chinese New Year, after the Lantern Festival in 04, and push it further. It would be good to be able to go online secretly in March.

In this way, Alipay appeared 7 months earlier than the same period in history.The original Alipay and Ali Baba did not split the company, so this matter has nothing to do with Gu Zhe, and Gu Zhe has no interest in financial speculation.

After Shen Mingbo understood and digested the examples given by Gu Zhe, he was thoughtful and comprehended, and then asked a question: "Since that Peter Thiel said that the improvement of science and technology must be significantly multiplied and crushed by orders of magnitude before it can be achieved." Forcing consumers and practitioners to follow up quickly.

Then you don't plan to improve the performance parameters of resin lenses, but instead study how to reduce costs. Don't you have to have a qualitative breakthrough to achieve "force people to follow up"?If you only reduce production costs by 10% or 20%, others will still consume you, saying that your products are fake and inferior products, sacrificing quality in exchange for cutting corners. "

Gu Zhe was not angry about this issue, he admitted very frankly: "Yes, the cost reduction must also follow the above-mentioned rule from 0 to 1, only [-]% to [-]% to [-]%, it is still possible to be sprayed as Cut corners and get what you pay for.

So we can't just drop it by [-]% or [-]%, we have to drop it by [-]%, [-]%, [-]%!You should have all seen my achievements in making centrifugal contact lenses and centrifugal color contact lens materials.

In my case, halving the cost of the original technology can only be regarded as a failure!Cutting to the kneecap is a pass!Cut to the ankle is considered excellent!This is what Peter Thiel said, either you don’t make progress, or you make progress five times and ten times! "

When Gu Zhe said these words, in fact, the doctors had already had a premonition when they heard halfway through, knowing that the boss would definitely be a madman again.

But even if they were mentally prepared, they were still shocked when they finally heard Gu Zhe's goal.

Is it possible to repeatedly replicate such a thing as breaking the cost of an industry?Kill one line and then another line?
"Then... how can we achieve such a drastic cost reduction?" Shen Mingbo asked eagerly.

"It's not clear at once." Gu Zhe laughed first, and didn't intend to tell the whole plan all at once.

Although these doctors have signed strict confidentiality agreements with him, the salaries and liquidated damages are also very considerable-of course, the penalty for breach of contract must be more than an order of magnitude, especially if it involves commercial theft.

But even so, Gu Zhe didn't intend to let the people below understand his overall thinking from the very beginning.

The technology that Gu Zhe knows is very complicated. Compared with the traditional research and development ideas of resin lens materials, it can be divided into several departments that cooperate with each other, so it just happens to be done separately. It is necessary to divide time and personnel to ensure that no one party Can threaten Gu Zhe.

Be careful sailing for ten thousand years, even if there is legal protection, where there can be restrictions, restrictions must be set-of course, only limited to these research directions that rely on Gu Zhe's personal wisdom.

In the future, if Shen Mingbo can rely on his own research to increase the refractive index, resist dispersion, and develop new materials, then Gu Zhe will definitely delegate power.He is very tolerant without having to do things in his own mind.

Right now, Gu Zhe only needs to deploy the first step:
"I think that the current resin lens materials lead to high production costs. The biggest problem is that the reaction process of resin solidification is not fast enough and stable enough, which makes it difficult to remove the mold. The surface is easy to stick and scratch, and needs to be re- Polishing can be officially sold and used.

Some advanced companies, such as Essilor, are still trying to harden the coating after polishing and increase reflection to improve life and performance.

The reason why the reaction process is unstable and not fast is related to the current reaction mechanism. The mainstream materials need to use such as diallyl terephthalate, diethylene glycol dipropylene dicarbonate, dihydroxy tris Phenoxypropyl acrylate for triple coagulation reaction.

If the types of reaction materials can be reduced, such as from three-series coagulation to two-series coagulation, and some external catalytic means are added to make the reaction process more stable and controllable, then the time required for the reaction will be more precise and controllable. The properties of the material during demoulding can also be controlled..."

Shen Mingbo and other professionals naturally sounded Gu Zhe's words without any obstacles.But if there are laymen around, they will definitely be confused and have to explain a little bit.

Many ordinary novices in later generations should have seen the short Douyin video of "resin lens production process" on the Internet.In the general picture, a person holds a cylindrical mold with transparent sides, a hollow center, and a small hole on the top, and then pours a transparent liquid into it. After the liquid solidifies, the lens is ready.

The reason why the bloggers who made these videos are so cut and selected is obviously for the sake of sensationalizing the blog traffic, making the layman viewers think, "It turns out that the production process of spectacle lenses is so easy! How dare you sell me so much money!" There are so many people who sympathize with this Yes, the traffic is coming.

But in fact, these videos are very vicious for the purpose of gaining traffic, because they deliberately omit the most technical links, and only show the simplest link of "infusion".

The key is not the step of pouring, but the process of configuring the colloid before, and the subsequent process of solidification and demoulding, which is technical.

Watching these videos with a little brain, it is not difficult to think of some problems: If the glue that is poured in is a kind of glue that will solidify naturally, if the glue is poured earlier and later, will it cause the glue to be in the original place before it is injected? Freezing directly in the container?Or is it unable to solidify for a long time after pouring, and it is still soft when the time comes?

Therefore, after the 2010s, the molding and solidification of this colloid mainly depends on the irradiation of ultraviolet radiation with a specific wavelength to catalyze the reaction.

Generally, two kinds of enesteryl alcohol ester enoate esters are used in the material. After being fully mixed under normal temperature and pressure, they will naturally not condense, so they will not directly react in the original container after a long time. A change in chemical properties occurs.

The original container is generally completely opaque, and even a radiation-proof lead interlayer can be used to strengthen the container. No light or rays will affect the raw material. After pouring into the transparent mold, it is irradiated with rays.

But now it is only 2003, and the idea of ​​ultraviolet catalyzed solidification after mixing two-phase materials has not yet been used in the field of resin lens materials.

Now the three-phase mixing method is generally used, mixing three kinds of enesteryl alcohol ester enenoate esters, and then adding a catalyst to stand for about half a day (the reaction time is different for different formulations), and wait for the reaction to occur slowly. The liquid material solidifies and hardens.

How to put it, this process is a bit like producing tofu. Soy milk is originally liquid, and it remains liquid for a long time, but after adding brine or gypsum, stirring it for a while, the soy milk will solidify into tofu.

Isn’t the production of gels like this? Strictly speaking, tofu is also a kind of gel.

Therefore, those "exposure industry videos" on Douyin in later generations are equivalent to just showing people an action of pouring soy milk, but how to mix soy milk and plaster, and how to remove the tofu in the end without filming, it seems very profitable and simple.

What Gu Zhe needs to do is to completely change the way of thinking, and change the chemical reaction process of "needing three kinds of esters to be mixed and then naturally solidified" into a chemical reaction process that only needs two kinds of esters and specific ultraviolet radiation to solidify .

The latter uses less material, and the process of mixing raw materials is more sufficient and controllable.Whether the final product is well mixed, whether the "tofu" will be "old and tender" when demoulding, are more stable, and will not "break and scratch the surface of the tofu" when demoulding.

Following this idea, it is possible to produce lenses that are more economical in polishing after demoulding, and can even be used directly without polishing.

Old tofu can be sold as old tofu, thin tofu can be sold as tofu brain, hard tofu can be sold as dried tofu, and rotten tofu can be sold as stinky tofu.

Spectacle lenses are not good. Those that are old, tender, thin, and smelly are all scrap products.

Of course, it is impossible for Shen Mingbo and the others to understand just this way of thinking.

Once embarked on the "ultraviolet radiation method" to catalyze the reaction and change the properties of polyester, they will find that there are a steady stream of new problems to be solved later——

For example, in the previous three-phase reaction, without any ray intervention, the mold can be made completely opaque, and even a material with the best surface non-stickiness between the final product and the final product can be selected to make the mold.

However, now that ultraviolet catalysis is introduced, the mold material must be re-developed. You can make a transparent mold that allows ultraviolet rays to penetrate the mold and irradiate it.You can't use ordinary glass to make molds, because a simple glass window can block most of the ultraviolet rays.

Therefore, even if you don’t need to make molds with lens materials that specifically transmit extreme ultraviolet light, which are only needed in lithography machines, you should not be too outrageous. Specific ultraviolet transmittance must be a very important indicator of mold materials. .

After meeting the radiation selective transmittance requirements of the mold, whether the mold material will stick to the solidified lens formed by the final reaction, causing secondary scratches during demoulding, will become a new problem that must be solved .

Historically, this type of UV-catalyzed two-phase reaction technology was combined with a "laser demoulding" step at the end to ensure perfect demoulding of the lens without scratching the deformed surface during demoulding.

And what frequency band and wavelength of the laser is used, how much laser power should be used, and how to irradiate... These are a series of new problems.

Therefore, companies such as Essilor and Haichang did not think of this road to tackle key problems before. It is indeed a series of complex scientific research in which one problem leads to another new problem, and the cross-circle is relatively large.

Essilor’s current director of the technical department is probably only knowledgeable about the material of the spectacle lens itself. As for the related laser application technology and extreme ultraviolet radiation application catalytic technology, they are completely laymen. These technologies have not been integrated by cross-circle dimensionality reduction To the eyewear optical material industry.

In fact, there are not many things that need to be understood in each field, but the key is that you have such a large span, and you want to jointly coordinate several technical fields and work together.

And this kind of thinking is simply too friendly to Gu Zhe, a reborn person who "sees the general situation without seeking a deep understanding".

In fact, in the field of science and technology, he is not very specialized in every subdivision, and he is far inferior to the most inquisitive scientist in this field.

But he couldn't help but Gu Zhe knew a lot, knew a little about everything, and was good at using tools across fields and solving problems comprehensively.

Specializing in an easy-to-eat bonus has already been eaten by the predecessors.

This era is originally a stage for cross-circle scientists to flex their muscles.

Right now, there is absolutely no need for him to bring up the rehearsal and resolution of this series of problems immediately with Shen Mingbo and the others.As long as these people are down-to-earth, they will first tinker with new material formulas suitable for the "two-phase catalytic reaction method".

As for how to mass produce, how to make ultraviolet catalysis suitable for industrial applications, and how to release the mold, after solving the first big problem according to Gu Zhe's thinking, it's all right to deploy with them.

Gu Zhe is enough to master the brain of the global map, and the people below only need to master one of the subdivision issues. Except for Gu Zhe, it is impossible for anyone else to complete the closed loop of commercial realization alone. .

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PS: Queuing up to get an injection in the afternoon, today’s update is actually more than 5000 words.

(End of this chapter)