Reborn I want everything

Chapter 142 Can Only Help You So Far
Under Gu Zhe's silent arrangement, his first semester at Stanford ended successfully.Before the summer vacation, he had already completed the defense of the proposal report.

The main direction of research for the next two or three semesters has also been clarified and approved by Professor Bushwell.

In fact, not long after the summer vacation, when I came back in September and the autumn semester officially started.With the availability of the latest "ACTA MATERIALIA" journal (Journal of Materials Science) in September, Gu Zhe's first AM paper was finally published.

Obviously, this is part of the deal he made with Professor Bushwell. Before he went abroad, he asked Li Yiran to be in charge of preparing the content of the experiment (the research and development direction and rough experimental design were still done by Gu Zhe himself, so it is not considered Gu Zhe. If you steal the credit of your subordinates, you will be compensated with a large amount of money)

"ACTA MATERIALIA" is the top journal in the field of materials science, and it can publish both materials and materials.Its academic status is also higher than that of CM/JMC in the field of materials chemistry.

After all, this is a journal with an impact factor of 10 per year, fluctuating between 10 and 15, but never exceeding 15.

Generally speaking, in academia, those with an impact factor of 30+ are the three top journals (Natural Science Cells), and those that fluctuate around 20, and there are no more than 10 in the world.

Therefore, the ones between 10 and 20 have already been regarded as the mainstay of various subdivisions except for the top cross-circle journals. In 2004, "ACTA MATERIALIA" was already among the top five publications in the world under the subcategory of materials science, with an impact factor of 11 in that year. (The CM/JMC impact factors of Gu Zhetou were all around 6:4 and [-]:[-], respectively.)
From submission in May to submission in September, four months is not fast in other journals, but it is already very fast here.This is because the submitting unit is from Stanford University, which made the editor speed up the review (experts who double-blind review still will not speed up, because the double-blind does not know who the contributor is and which unit it belongs to)

In the first semester after enrollment, which was the first semester, I published an article on "ACTA MATERIALIA" and some appetizers for other small journals.

With Gu Zhe's level, it is said that he will graduate with a master's degree after the end of the new semester. The school has no words to stop it, but in order to prevent shocking the world, the two parties finally agreed to stay for another four months and graduate in April next year. That's fine.

……

And the reason why Gu Zhe's papers were published so quickly has a lot to do with the speed of implementation of the new technologies disclosed in his academic papers——

Although the review of top materials science journals is slow, there are exemptions for this slowness.That is, "if the technology involved in the paper has already made great achievements in the industry", then the academic community will have to work overtime to review it quickly.

The reason is very simple. Most of the new research results in materials science will not be favored by the market immediately.
Or, although the performance of the new material produced is against the sky, the cost is so expensive that no one in the industry pays for it and no one puts it into production.

Then, those who review the papers can also take time to wait and watch carefully.

After all, if the principle of a technology is excellent, but the market still does not recognize it, the reviewers help to brag about it. Too diligent, it is easy to make fun of it.

But on the other hand, if the newly published technology has already been verified in the market, the reviewers are too late, and will leave a "slow response and low academic sensitivity" in the editor of the journal in the future. My impression is that there will be fewer people looking for him for cross-review in the future, which will have a negative impact on the status in the circle.

Therefore, this time Gu Zhe's paper was reviewed so quickly in "ACTA MATERIALIA", obviously because his new technology was verified by a sensation in the market for the first time.

This year's Olympic Games opened in Athens on August 8.As time entered the beginning of September, most of the competitions had already started, and the previous preliminaries and rematch were almost finished.

Ever since, on the field, many journalists from various countries noticed a phenomenon: several teams from Asian countries had their athletes wear sportswear made of a new fabric.

Some are Mizuno brand and some have no brand at all.

There are also a few teams in European countries who have sufficient budgets and dare to try new ones, trying this new sportswear.Among them, there are still a small number of Adidas customized brands, but they are only given to a few teams such as the Netherlands and Germany. Other countries with contracts cannot adjust for a while, and they can only wear no brands.

Whether these clothes make athletes more comfortable, in better condition, and more thorough in one-way perspiration, outsiders have no way of knowing for the time being.After all, in track and field events, even if there is even a slight positive impact on the performance due to changing clothes, it is temporarily impossible to see it.

But then, as the year's swimming competitions gradually heated up, Huaxia Team, Fuso Team, and the Netherlands Team, which used the new third-generation composite fabric sharkskin, generally showed improvement in performance on the field, and finally provoked the competition. Here comes trouble.

Both Australia and the United States have to wear Nike clothes. If it is a swimming team, they must wear products from Australia's Speedo company, so they can't use other brands of equipment.

Thorpe's 200-meter freestyle was reversed by Peter van den Hogenband of the Dutch team in the end because he did not have the advantage of equipment plug-ins——

In history, Thorpe wore the second-generation sharkskin, and Hoganband, who was open and unfazed, surpassed the opponent by about 0.3 seconds.Now Hoganbender has also bought a hanger, and the hanger is more advanced than his, so Thorpe can't complain about his death.

Phelps, an American, also participated in the battle wearing a second-generation plug-in. As a result, he met an opponent with a third-generation plug-in and lost one more individual gold medal than in the same period in history. individual gold medal" world record.

As for those subdivisions that require more dexterity, such as breaststroke, Asian countries broke out in this competition, and the Europeans and Americans with worse cheats were instantly reduced to scum.

All in all, this is defeating the opponent with the opponent's rules and magic.Originally, relevant international organizations announced that "shark skin swimsuits are illegal and cannot be used in international competitions" until after the 08 Olympic Games.

Now, because the fabric technology from the East surpassed the Western products one session earlier, the European and American side directly tore off their skin after the game, and directly sacrificed the banner of "anti-hanging" four years in advance.

In fact, everyone knows: Only when the hacking technology in Europe and the United States is similar to that of other regions, or even reversed, will they advocate anti-cheating.If they are the only ones who have cheats, and countries with backward technology do not have cheats, then the devil will take the initiative to fight against cheats.

After the Olympic Games, it didn’t count that the flag was hung upside down. As the matter intensified, some lawsuits were also entangled with Gu Zhe and Mingyuan International respectively.

On Gu Zhe's side, Speedo Company and Tianyuan Technology began to argue, looking for legal flaws in the authorized license that Gu Zhe had previously obtained for "further deepening research and development on the basis of Speedo's original technology", trying to make Tianyuan Technology lose money and admit "abuse of authorization" .

In fact, did Gu Zhe abuse his authorization?It does hit the edge a little bit.Because if he had just told me what I was going to do, then Speedo would definitely be on guard against him, and would directly block it and not rent it to him to improve the authorization, or delay time.

At that time, Gu Zhe could only cut first and play later.

Fortunately, Gu Zhe, who is proficient in international patent legal affairs, also knows the scale of borderlines.

He knows how to minimize flaws, lose as little money as possible, set the loss at a low level, and then use the phrase "anti-monopoly compulsory authorization" to fight back.

And as long as the amount of compensation can be controlled, then the lawsuit itself is not terrible, and it can even allow an old bastard like Gu Zhe to give full play to its publicity value.

In addition, apart from Gu Zhe himself being entangled in patent lawsuits, Mingyuan International and some downstream customers of Mingyuan International are also entangled in brand endorsement lawsuits. The plaintiff in this series of lawsuits is Nike.

Because in the last one or two months before the competition, the sports teams of several countries have temporarily found that the clothes made of new technological fabrics can help improve their performance.Under the temptation of the Olympic gold medal, there is no way to violate the commercial brand endorsement. At worst, internal penalties will be imposed afterwards, and Nike will lose money externally.

Moreover, Mingyuan International is only a fabric supplier after all, and Mizuno is the one who is really on the front line, and a small group is involved in Adidas.And these companies are actually not against going to court with Nike, even if they have to lose money, they will not let Mingyuan International of the Lu family pay, let alone implicate Gu Zhe.

After the end of Athens, Gu Zhe has been entangled in lawsuits from the end of September to the end of 04, which is equivalent to his second semester and autumn semester of graduate school at Stanford. From the beginning to the end, he was doing academic work while being entangled in legal issues. .

The lawsuit involved a wide range of countries, but also across several countries.

In the end, things got a lot of turmoil, and Gu Zhe also stopped the loss and lost the lawsuit at a relatively small price.But after the lawsuit was lost and the case was closed, everything had just begun, because the media, who were not afraid of big things, flocked to bite the big melons.

Many sports players who were fined, under Gu Zhe’s impeccable and impeccable rhetoric, said that their breach of contract was very helpless, but it would definitely not constitute defamation of Speedo or Nike or infringement of goodwill.

The meaning inside and outside the words is nothing more than "It's not that we want to break the contract and lack the spirit of the contract. It is really that the new materials made by the Chinese people are too high in technology, which can improve performance and experience just like hanging up. Although Nike is very fashionable, But what we professional athletes pursue is professional performance, not fashion."

Nike is also benevolent. Since 96, it has advertised its "fashion" and abandoned "professionalism". Now it has finally paid the price.

And because the athletes involved in the case have been carefully trained in their speeches, they will not talk nonsense, and they will not be seized by Nike to sue you for defamation. In the end, after being incompetent and furious, Nike found that it is better to deal with it in a low-key and cold manner.

After all, Mingyuan International is only a raw material supplier for the production of fabrics, not a sports brand. They don't have any contact with consumers at all, and they don't need a public image.

This kind of existence, no matter how you look at it, has no threat to Nike, and its ecological niche in the industrial chain is completely different.

If the relationship becomes stalemate, it will be a big deal that we will never communicate with each other in the future, and if Mingyuan International develops some new fabrics in the future, will Nike infringe on the copyright and let others produce it, or will it be better to just watch it useless?

After all, Nike has a big family and a big business. At that time, it was already much better than Adidas, let alone Mizuno.So losing for a while and getting a little bit deflated is not a hurtful thing for Nike.

After weighing it up, Nike's high-level executives still made a distinction. Mizuno should be seized and severely hit, but Mingyuan International and even Tianyuan Technology must of course be raised, pretending that it has nothing to do with them.

In this way, I can ask them to buy new fabrics without discrimination in the future.

As for the Lu family, they are too lazy to intervene in the grievances of Nike, Adidas and Mizuno. Anyway, they are just fabric merchants, and they are all customers when they come to the door. The price is just as good as a bowl of water.

……

After Nike's flag died down, Tianyuan Technology's related publicity ripples were not something that Gu Zhe could stop if he wanted to.

The tree wants to be quiet but the wind doesn't stop.Because of the operation during the Athens Olympics, and because of the subsequent two series of lawsuits, many technologies of Tianyuan Technology had to enter the vision of the public again.

Even a novice who doesn't know much about technology, after all, he can still eat a melon as big as the Olympics.And after the media smells the smell of traffic codes, they will also contribute to the flames.

Gu Zhe's two consecutive cases of "losing the lawsuit but not losing the momentum" attracted a lot of reports, which caused him to appear on "Today's Statement" again when the fall semester ended this year and when he returned to China for the New Year, and later he even participated in it again. "Focus Interview".

It was deeply analyzed by relevant national-level media, and the final conclusion was naturally that "Because Tianyuan Technology has core technology, foreign national teams would rather use your technology than breach the contract and lose money. Australia's previous generation technology supply Businesses are trying to obstruct technological progress with all kinds of obstacles, restrictions, and stumbling blocks."

These media are not trying to help Gu Zhe to publicize it, but the report of this kind of thing is very encouraging, has a sensational effect, and is beneficial to the ratings.

At the same time, although the strength of foreign countries is not so exaggerated, the eyes of people in the industry are discerning.

Ai Gao, a French donkey friend/outdoor boutique brand with a history of 2000 years, quickly contacted Mingyuan International, and used new fabrics that are sweat-permeable, heat-resistant, anti-bacterial and absorbent to make the lining of jackets and mountaineering suits.Even if a square meter of fabric costs more than [-] yuan, it is not hesitating. Anyway, professionals who buy high-end pieces of thousands of euros can afford this money.

A Kanada brand that is unknown in other fields, but has achieved the world's number one in the subdivision track of the yoga wear field (does not give Kanada Dog any exposure traffic, so the brand name will not be mentioned), has also begun to seek Adoption in one's own products—Of course, these are all later things. It is the customers that the Lu family ran around selling and slowly bringing back. The whole process lasted for one or two years, and it slowly snowballed.

3M is rare to make a product that gives full play to the most original and functional performance of the material-N95-level, one-way permeable protective mask.

Even later, some French and Italian brands began to use this high-tech fabric to make luxury protective clothing after a few years——

Of course, this kind of thing is just a gimmick. In fact, the sales volume is almost equal to zero. These big luxury brands are just showing their sense of social responsibility.Later in the 2020s, when the Europeans first started to suffer, luxury brands such as Donkey, Gucci, and Armani also produced gas masks and protective clothing.

Gu Zhe can be regarded as sending the Buddha to the west. The business of Lu Youyou's family has reached this point. It has been perfectly positioned as the owner of Shenzhou International Horse in the same city of Mingzhou in history, and has become the partner of Nike and Adi. Supplier of high-tech fabrics.

After all, Gu Zhe is not a professional in the textile business, and he only has a little understanding of high-tech fabrics such as film deposition methods.As for traditional materials and those that require textile production, Gu Zhe doesn't understand at all and has no advantage.

Therefore, after tearing open the first opening, the subsequent pursuit of success, formation of high and low configuration of products, and group attack to occupy the professional customer market can only be taken care of by the Lu family.

If such a good start is made, and Lu Jinming still can't do better in the follow-up, it means that the decline of his family's business in the previous life was not just because of his early death, but because of his own hard power and luck. Not as good as Shenzhou International Horse Boss.

Gu Zhe had given them a chance, and he was doing his best.

Gu Zhe himself still has a steady stream of business and other scientific research to deal with.

(End of this chapter)