Reborn I want everything

Chapter 79
After thinking about this, Gu Zhe couldn't help but nodded.

Being able to see these problems clearly at this point in time, in early April 03, one and a half months before Taobao was officially born, shows that my aunt is indeed knowledgeable about e-commerce issues.

Gu Zhe took a deep breath, and asked the last question that he thought was crucial:
"So, if the problems of payment security and product quality and reputation cannot be solved for the time being, is it impossible for us to sell contact lenses on Taobao? Is there no way to overcome difficulties?"

If you only find a problem but cannot provide a solution, then you are still not a qualified candidate for the general manager of a pioneering company.

Start-up companies must more or less solve some current objective shortcomings, and create conditions if there are no conditions.

If you wait for everything to be ready and mature, and others will be in the morning, which round will get you.

Two or three steps ahead are the martyrs, half a step ahead are the pioneers, and those who are fully paved are the mortals.

Zhu Yiting obviously also understood Gu Zhe's true meaning of asking for advice. After thinking about it, she asked confidently:
"It can't be said that there is no chance at all, but since you want to use e-commerce to lay sales channels, why do you have to sell on Taobao?

Regardless of whether consumers believe it or not, the key is that glasses are related to health. Today's consumers will not believe you if they haven't seen the real products and trial results in offline stores.Who knows what three-no products from small workshops you are selling.

But if you move the platform back to Ali Baba and sell directly to corporate customers, wouldn’t that be all right?Corporate customers don't care about the security of payment credit. They have special remittance channels, can also bear the cost of on-site factory inspections, and can provide strict quality inspections for supplied products.

You have said that your spectacle lenses have a 'huge cost advantage', how big is this huge?Can you be the cheapest in the country with the same quality?

If it can be done, then you don't have to worry about it at all, just let the small brand contact lens brands in the country come to you to buy the goods, right?If the price hits the bone, give them the profit, and you will run a lot.If all the small offline brands come to be your second dealers, even if you earn a few dollars per piece, you can make a lot of money. "

Gu Zhe's eyes lit up, which pointed out a path he had never thought of.

But there seems to be something wrong.

After thinking quickly for a few seconds, he finally realized that the problem was not with Zhu Yiting, but with himself.

Fortunately, the other party is an elder, so there is no shame in showing an attitude of humility.

Gu Zhe immediately said sincerely: "It's because my lights are dark. It's true that it's easier to go directly to Ali Baba's enterprise e-commerce platform than to Taobao. But I really can't do it - I had 800 million capital before. , It was obtained by renting to Haichang for four years of exclusive authorization.

Haichang is not stupid, it is impossible for them to turn around and cultivate a terrible competitor after giving me 800 million, right?So it is very clear in the exclusive agreement that I can only operate on my own and use my company and my brand.

It is not allowed to OEM other brands, nor can it be resold through other peer companies at a higher price, or use the sales channels of other eyewear companies.Therefore, I can only go to 2C Taobao and do consumer business. "

When Gu Zhe was able to get 800 million without hesitation, what he signed was not a general authorization, nor an exclusive transfer, but a compromise "exclusive authorization".

This is originally the most balanced result of precise calculations, trade-offs and compromises between the two sides to ensure security and mutual trust. A slight deviation in any direction may lead to an unstable foundation for cooperation.

The hemp pole is afraid of beating wolves at both ends.

Haichang's bet is that Gu Zhe's own brand, his own channel, his own factory will not be able to do much,
Gu Zhe, on the other hand, gambled that he could grow his business from such a small opening, "From now on, all people who license my technology will not dare to save money and pay for 20 years in one go." ".

What he wants is to deter and stand up, to let the world know the gold content of the technology he developed.Letting others buy is giving others a chance!Even if you are just hesitant to pay and think it is too expensive, you will pay the corresponding price!
Zhu Yiting didn't know the inside story, so she didn't have time to listen to Gu Zhe's detailed explanation.

Fortunately, she doesn't intend to get entangled in these things, at worst, she will continue to think about her countermeasures in detail under the preconditions set by Gu Zhe.

If you want to be a general manager, you must have the ability to deal with the "black box environment".

After some calculations, Zhu Yiting analyzed with an attitude of a consultant: "Since this is the case, I don't know the details of the legal affairs. If it is really limited by the legal affairs and cannot clearly do the OEM business, then it can only be two-handed. get ready.

First of all, according to Taobao's rules, try normal consumer-side business.Can you set an observation period, such as one month, half a month.You can try your best to do it and promote it, but I think there is little hope.

After this step is confirmed to be unworkable, then think about it: use a 2C attitude to do 2B business.Play the banner of 2C, take the road of 2B', discount the price a little bit, secretly publicize to let the peers notice, and then buy more.

Stick the label on the outer packaging as it should, and don’t give Haichang any excuses.But if your cost is so cheap that the packaging is free, and others buy from you at retail prices, it is still cheaper than other wholesale prices of the same quality, and people will still come. "

The retail price is cheaper than others wholesale price!

Gu Zhe thought about it carefully, his technology can directly cut the production cost of centrifugal soft mirrors below 300 degrees by [-]%, which is really possible!

It's all cut in half and cut in half, what price can't be done!

In front of the absolute cost butcher, all bells and whistles are paper tigers.

"From this point of view, my aunt's thinking is still very clear, and she knows how to do her best under the given conditions, and she is not the kind of person who blindly pursues external cooperation.

This kind of endowment is more suitable for start-up companies than mature large enterprises.It is estimated that she had to do things together all these years under Uncle Lu. The e-commerce in the early years was really not easy to do, and the environment was very immature. "

After thinking about it in his mind, Gu Zhe has basically decided that Zhu Yiting will be the general manager of Tianyuan Precision Optics.The big deal is that the company will really grow bigger in the future, and it needs to transform, and then find other supporting talents to cooperate.

However, after all, the two parties are not in seniority, and it is not appropriate to talk about "hiring" in public.So Gu Zhe just praised a few words, then toasted a glass of wine, as long as everyone knows the meaning.

After the luncheon was over, let Lu Youyou go to deal with the formalities in private.

What's more, strictly speaking, this is not Gu Zhe's "hiring" the other party - he invited the other party to be the general manager, and Gu Zhe himself has no intention of becoming the chairman of "Tianyuan Precision Optics", he only wants the absolute majority shareholder On the line, more than 95% of the shares.

As for the specific operation, what does it matter to him?This is a company whose catfish effect has muddied the water.

A general manager without a chairman does not need to be hired.Let her pay some money directly, occupy 2% of the management's shares, and then hire herself.

Of course, wages still have to be paid, not to say that it is enough to rely on the dividend of 2% of the shares. Gu Zhe will calculate it according to the double of Zhu Yiting's basic salary at Lu Jinming's place. This is also to poach people from mature companies to start-up companies normal operation, otherwise why would others go to a small company.

It's not the kind of situation where you start your own business and become a partner yourself. That kind of situation is the CEO, not the general manager, and the shareholding must be far more than 2%.

……

The luncheon ended quickly, and the family naturally divided into two groups to talk about their own affairs.

Lu Youyou pulled her aunt aside and said some conditions in private.

Gu Zhe had nothing to do, so he chatted with Lu Jinming and Zhu Yingying, and there was no topic.

Perhaps because there are not many common topics between the two parties, Lu Jinming returned to the daily business of melt blown cloth without saying a few words, and naturally mentioned a related incident:
"By the way, Xiao Gu, the vote you made at the beginning of the month was really big. Now in our company, being repeatedly held meetings, inspections, and discussions by the relevant leaders of the city has consumed a lot of my energy."

Gu Zhe apologized with a good-natured smile: "In other words, it will actually make you work harder."

Lu Jinming waved his hand: "Hey, it's not impossible, this is a good thing. I want to say that recently, because of the increasing importance of melt-blown cloth masks and the severe epidemic situation outside, we have been paid more attention than before.

A few days ago, I just got the news that Chen Jingcheng was double-tracked - there is no problem with his cooperation with us, at best, the sales management efficiency is low.But as long as he is being watched and checked carefully, that's all. "

Gu Zhe's spirit was refreshed, it was rare that there was direct good news today, and he immediately asked with concern: "Then why did he go in?"

After laying out the game for more than half a month, it's finally time to close the net.

Lu Jinming spread his left hand: "What's the problem? He's not a guy who hides deeply. Just based on one point, his son went to Yin Country for a four-year undergraduate degree and more than half a year for a master's degree. The total cost of less than five years is more than 200 million. .As long as this big expenditure is found out, the source of the huge amount is already unknown."

A mid-level and high-level cadre in a restructured enterprise can spend more than two million yuan in the five years from 99 to 03. Where did it come from? In 99, there were not many rich people in China.

Gu Zhe knew that Mingyuan International was inspected by leaders at all levels and set up as an advanced model. This was just an introduction.

Mingyuan International has earned so much face for the relevant provincial and municipal counterparts.The supporting units at the grassroots level below, especially state-owned enterprises, those black sheep who do not cooperate will definitely be under the spotlight.This can also be regarded as self-examination layer by layer below, expressing their views on the above.

Gu Zhe didn't want to ask about the specific details, as that wasn't the world he came into contact with, and he wasn't interested either.

As long as the result is good and he appreciates it, that's fine.

In the future, if others want to eat Naka and make trouble, they will weigh it.

Gu Zhe let out a sigh of relief, and remembered something again: "Where's that Chen Tao?"

The corner of Lu Jinming's mouth twitched, thinking that this kid really held grudges and cared about the fate of his rival.

Lu Jinming didn't hide anything: "Then Chen Tao, continue to study, isn't he graduating in three months, he has finished his studies and paid the tuition, even if his father enters, he still has to continue to study.

Probably won't come back.But I heard that the money he transferred to foreign countries should not last for a few years.When the superiors dealt with Chen Jingcheng, it was relatively clean, and a considerable part of the property found was frozen in time. Chen Jingcheng probably didn't expect his sudden accident. "

Gu Zhe had no choice but to take it as a temporary advantage to Chen Tao.In the future, when the money is spent, these traitors will know whether the Yin people really protect them.

-

PS: It’s the third time [-]D again... Although the grades are not good, it’s still been [-] days, so I mean what I said before it was put on the shelves.According to the agreement at the time, it was actually unnecessary.

(End of this chapter)