Reborn I want everything

Chapter 86 Gu Zhe, Just Wait To Be The Defendant!

After the launch of Tianyuan Optics' "Daily Disposable Lenses", there are thousands of transactions every day, which makes the general manager Zhu Yiting feel a sense of accomplishment. Every day, she personally watches overtime at the factory, and temporarily pays double overtime wages to workers and asks for an extension of time. .

Factory workers used to spend a total of 10 hours a day in the unit including two meals and breaks. Now they simply add up to 12 hours and pay overtime pay. Two shifts can ensure that the machines can run 24 hours a day.

In this way, coupled with other production management optimization, the factory's output has also increased by 1200-[-]%, exceeding [-] pairs of lenses per day.

With such a production capacity, even if more than 7 pairs are sold every day, the inventory is still sustained until the summer vacation officially begins on July 1.

Zhu Yiting did the math, and the average gross profit for each pair of lenses is 12-15 yuan, and 50 pairs were sold in eight days, which is another gross profit of more than [-] yuan, which is more than when the new store was first launched, and Taobao officials were responsible for it in the first two weeks. When buying short, the total profit is several percent higher.

(At that time, the 50 was just sales, without deducting costs, so the gross profit was not 50, and the 50 was gradually completed within two weeks.)
Seeing this result, Zhu Yiting couldn't help but want to immediately let the company expand production, customize more special centrifuges, increase from the current three sets to five sets, and hire eight more workers to look at the machines.

Anyway, the custom-made centrifuge that Gu Zhe needs costs more than 30 yuan. When the financial accounting is done, it has been compressed to a depreciation period of one year to calculate the life. The daily depreciation is close to 1000 yuan, and the centrifuge capacity of the machine is more than 600 yuan per day. One piece, the depreciation of the machine on each piece is less than one yuan and five.

Now, the gross profit per piece is more than 6 yuan (a pair of 12 yuan is two pieces), and the depreciation of 1 yuan and 5 yuan is definitely a bargain. As long as it can be produced at full capacity for three months and ensure that all products are sold out, the cost of the machine will be returned. up.

It was faster than Gu Zhe and Lu Jinming's payback period for the machines that sold meltblown cloth before. The meltblown machine had to spray cloth for five months to earn back the machine.

Of course, the only risk of this kind of expansion is that Zhu Yiting cannot guarantee whether such a hot sale will continue.

If it is just a wave of short-term demand that is released and cannot be sustained, then it is still possible to lose money by rashly expanding production-less profit is also a kind of loss.

For this reason, she called Gu Zhe several times who just had a summer vacation, and even visited to discuss it.

Gu Zhe couldn't make a judgment either, so he just gave a few words:

"Now that you are the general manager, you have to learn to judge the market yourself. As long as you don't ask me for additional investment, but just use the undistributed profits earned by the company itself to expand reproduction, then you don't need to ask me for instructions."

Gu Zhe no longer concealed what he said: the business of selling lenses is not that important to him, after all, it's just a catfish that messes up the water, and it's used by Li Wei.

Liwei can make money, that's the ability of the general manager, and rewards should be rewarded.

After Zhu Yiting heard this, she decided to be more stable, so she first took out more than 60 yuan and expanded two sets of equipment.Anyway, the more than 60 yuan was earned in the previous one and a half months, which belongs to "undistributed profit".

……

While Zhu Yiting was expanding production in an orderly manner at Tianyuan Optics, within Ali Baba, Boss Ma, Sun Yu and others were also facing an internal struggle for the continuous flow promotion and resource tilt of Tianyuan Optics.

Zhu Yiting didn't know that after she set a broken price for Tianyuan Optics' daily disposable glasses, the reason why the huge sales broke out in a short period of time was inseparable from the crazy promotion of Taobao.

With Taobao's own traffic in July 03, it is of course not worth mentioning.Therefore, Ali Baba's promotion of Tianyuan Optics is obviously not only the traffic of Taobao, but also a lot of external support.

The most important support here comes from the 2B e-commerce business of Ali Baba that has been in operation for two or three years. Propaganda information and saturated introductions have the current effect.

If you don’t understand the business logic, you can make a rough analogy like this—it’s like in 2011, when WeChat first appeared, there were no users, but QQ already had many users.Therefore, Xiaoma can use QQ traffic to divert traffic to WeChat to attract new users.

Boss Ma's support for Gu Zhe now is also for the same reason. In order to create a hit in the first store and support the new platform, Gu Zhe's products are indeed excellent, powerful, and worthy of praise.Therefore, Lao Ma diverted the company's accumulated three-year 2B enterprise e-commerce customer resources to the retail e-commerce field.

It seems that Tianyuan Optics sells more than [-] pairs of lenses every day, and there are several delivery addresses, but Ahri's executives who have all the background data can see it clearly:

The buyers of these lenses are not ordinary consumers at all, but corporate customers.Under the guise of retailing, they came to Gu Zhe to buy goods wholesale, and then resell them on OEM!
The cost of Gu Zhe's lenses is too low!The retail price is lower than other people's wholesale price and even the factory cost, so all the small brand contact lens companies in the country have found that it is cheaper to buy Tianyuan Optics lenses and then resell them by OEM than to open their own factories!The key is that you don't have to take the risk of opening a factory!
Boss Ma and Sun Yu, of course, turned a blind eye to this scene, happy to see it happen.

The sales volume doesn’t matter where it comes from. It doesn’t matter whether you are a real ordinary consumer or a company that comes to buy goods. At least this Tianyuan Optics is really popular, and the Taobao platform has also become a hit.

Now, the number of new merchants entering the store every day has steadily exceeded double digits, that is, at least a dozen new stores are opened every day.This is a major benefit to the valuation of Taobao. There will be more consumers when there are more stores, and the traffic at both ends can promote each other.Boss Ma and Sun Yu both hope that Tianyuan Optics will become more and more popular.

However, there are some people in Ali Baba who are unwilling to see this scene. Obviously, this person is Xie Huang, the person in charge of Ali Baba's traditional 2B business platform and one of the eighteen arhats.

The reason is also very simple: just like when Xiao Ma used QQ to attract new users to WeChat in later generations, the WeChat business department was of course happy, but the QQ business department was not happy.

In Xie Huang's eyes, a company like Gu Zhe's style of play should directly enter Ali Baba's enterprise e-commerce platform!Go to what consumer retail business platform!
Under the banner of retailing, in fact, big companies and big customers come to buy goods every day, which has dropped the traffic of the enterprise e-commerce platform by several percent.

Even if the company wants to promote rookies and new products, it can't lose the old man like this!

Where there are people, there are rivers and lakes, and where there is a distribution of interests, there are struggles.

……

On the same day that Zhu Yiting asked Gu Zhe for advice, Xie Huang also took advantage of Boss Ma's free time before get off work that day and went to his office to ask for an explanation.

"JACK, the company unanimously decided to support Taobao, I have no objection. But the situation on Tianyuan Optics is a bit out of control now?

Recently, so many orders, hundreds of thousands of lenses are delivered to a shopping address, all of which are directly pulled over in full boxes, and all of them are delivered by logistics instead of express delivery.

If it gets out, I'm afraid it will make my colleagues laugh.I think it’s better for us, Ari Baba, to be left-handed and right-handed, and to make a fake show for investors. Isn’t it better to regulate it? "

Of course, Boss Ma rejected this outrightly. He knew that with the support of the new platform, it would be more helpful to the company's overall valuation and give investors more confidence.

So he said a lot of truth: "Tianyuan Optics can make the cost of retailing cheaper than wholesale purchases, that is the skill. They insist on retailing themselves, and others are willing to buy from them. We can't control it. This is the freedom of the customer."

Xie Huang refused to accept it, and cleverly set up a pretense of "traffic fairness among Taobao stores" to persuade him.

In the end, it was Boss Ma who had to show his absolute authority and set the matter straight: "Don't think about it, the company is absolutely fair. I really didn't induce Gu Zhe to only open a store on Taobao and not go to Ali Baba, he himself chose this way.

I don't know the legal details, but Gu Zhe said that his products are only for retail, not OEM. He has an agreement with other people who buy his technology, and he will never do anything that violates the agreement. Don't worry. he. "

Xie Huang was still a little dissatisfied, but the boss said so, so he had no choice but to investigate first.After investigation, it seems that this is indeed the case.

However, since Gu Zhe was a client of the company, he couldn't say anything.

……

Xie Huang's side didn't have much trouble, so it doesn't mean that Haichang Glasses, which had signed an "exclusive authorization agreement" with Gu Zhe, wouldn't react on its own.

No one reminded me, it was nothing more than a slightly slower reaction speed, and a week or two slower, that's all.

Around July 7, Haichang Glasses, which is headquartered in Shanghai, finally felt the latest round of unsalable products and a significant decline in the marketing data of low-end products, just like other international brands such as Essilor.

Of course, I also noticed the absolutely abnormal sales of Tianyuan Optics in the past half a month.

Haichang also held urgent internal meetings and investigations, and within a day or two, the responsibility was placed on Shi Mingde, the director of the supply chain department who was in charge of negotiating the "exclusive authorization" with Gu Zhe.

The big boss of Haichang personally called Shi Mingde to give him a lecture, and told him to immediately find out the facts of Gu Zhe's breach of contract and make representations to Gu Zhe.

After Shi Mingde understood the situation clearly, he was also a little out of breath, feeling as if he had been betrayed, and wanted to call Gu Zhe immediately.

But Gu Zhe didn't know whether he had changed his number or had been shut down for a long time. Shi Mingde couldn't get through anyway, so he had to follow the negotiation process at the beginning and first find Xu Song and Lin Jingjing who were his business contacts.

Lin Jingjing received a call from Shi Mingde, and started Tai Chi with him, probably Gu Zhe took care of her:
"Mr. Shi, your accusation is a bit unfair to our Mr. Gu. Our Mr. Gu is completely in accordance with the contract. It is agreed that the exclusive authorization is the exclusive authorization. We only use the relevant technologies for our own use, and have not produced them for outsiders.

If you are not willing to let us grab the business even for your own use, then why not just sign the exclusive transfer at the beginning?At that time, there was a wholesale discount for you, as long as you pay 2000 million in one go, Mr. Gu will never say anything. Now these things are all saved.

You are reluctant to part with the 2000 million, and insist on renting only 800 million for four years, leaving a hole for our own use, and now you are not reconciled? "

Shi Mingde's voice on the phone was quite angry: "You are not using this for yourself! It is obviously for others! We have already caught the evidence!
It's a cheap small brand here in Shanghai. We asked the city to apply for an investigation!People from the Municipal Bureau of Industry and Commerce found thousands of pairs of Tianyuan Optical contact lenses in their warehouse!Also said that you did not sell OEM to corporate customers? "

Lin Jingjing smiled confidently: "I don't know. These people should be ordinary consumers. What they do after buying it is the freedom of consumers, and we don't care too much about it."

Shi Mingde: "Then you guys just wait for the lawsuit!"

(End of this chapter)