Crossover: 2014

Chapter 143 The arrangement is clear and plain (3)
And when it comes to IP shaping, it’s not enough to just consider the player’s emotions.

There are many other issues to consider as well.

The creation of a successful IP.

There is a high probability that it will involve complex issues in many industries.

In short, this matter is not a day's work.

Although it is troublesome to shape IP.

But Lin Hui felt that it was still necessary to try.

Lin Hui remembered that in his previous life, in 2021, the total revenue of "Pokémon" actually reached 1000 billion US dollars.

This number is easy to remember.

Lin Hui was quite impressed.

Perhaps many people do not believe that the revenue of IP can be so strong.

But it is.

Take my country's consumer market as an example.

Perhaps people are not too enthusiastic about IP consumption now.

But it won't take a year or two for people's enthusiasm for paying for IP to show up.

Users' consumption preferences are changing from a single type of "material consumption" to a complex type of "spiritual consumption".

A large number of post-90s and post-00s will prove it with practical actions.

They are more and more willing to pay for their favorite IP.

It doesn't matter if there is no such change in the consumption desire of domestic users.

At this time, Lin Hui's vision has already expanded to the global level.

From a global perspective, people's consumption desire for IP.

And the level of IP like Pokémon is not an isolated case.

The income brought by many IPs to copyright owners is also comparable to the total income of "Pokémon".

Thinking of this, Lin Hui suddenly thought about it.

How did the copyright holders of top-level IP such as "Pokémon" operate the IP in the previous life?

It is different from the domestic businessmen's behaviors such as eating more than enough food for IP and selling dog meat under false pretenses.

International IP copyright holders have chosen a path that is very different from that of domestic manufacturers when it comes to IP issues:
——Intensive cultivation and long-term operation.

Take a look at the world's top IP such as "Pokémon", "Mario", "Mickey Mouse and Donald Duck" and "Star Wars".

In terms of time dimension, these IPs have experienced a long enough development.

In this quite a long time.

The copyright owners of these top IPs have always attached great importance to various derivative products of IP.

At the same time, the copyright owners of these top IPs have also spared no effort to strengthen investment in intellectual property protection.

Crack down on pirated/unauthorized products with a firm attitude to protect the reputation of IP.

(To be precise, to protect the reputation of these IPs in the minds of loyal audiences)
Until now, the copyright holders of these top IPs are still constantly supplementing the connotation of their IPs.

This approach is much higher than the domestic attitude towards IP.

The successful experiences of these top IPs all inspire Lin Hui:

——The operation in the IP field should be fully planned, and then the layout should be carried out step by step.

On the one hand, the copyright owner's long-term layout of IP is due to various considerations of its own.

On the other hand, it is also to meet the demands of fans.

In the harmonious relationship between copyright owners and fans.

Fans are also eager for copyright owners to manage IP for a long time.

This situation may be difficult for domestic copyright owners to understand.

But it's also easy to understand.

After all, human emotions are not all based on the superficial pleasure at the story level or the short-term enthusiasm after consumption.

At a deeper level, human beings are still eager for extended emotions.

This emotion will give people a special good feeling.

It is precisely because of such demands from the fan base.

It is actually not difficult to establish a good relationship between IP copyright owners and IP fans.

It doesn't necessarily have to be the kind of relationship that most domestic IP copyright owners and IP fans are vigilant against each other at this time.

In foreign countries, some super IPs even have this phenomenon under the premise of having a good relationship between IP copyright owners and IP fans:

——The story of Super IP has been continuously updated for decades.

During this period, IP is not only the original connotation.

Realistic values ​​are also dynamically grafted into the story.

(ps: ...similar to following a hotspot)

As such.

This type of super IP has added a unique value to fans-accompanying value.

And this kind of companionship value is easy to subtly and slowly accumulate among the audience.

Make the audience form a loyalty that is not easy to change.

These loyal fans will further increase the value of IP.

Encouraged by copyright owners, they are also willing to devote more effort to IP.

This is obviously a win-win situation.

This is a place worth learning from Lin Hui.

Although there is no long-lasting IP in China.

But Lin Hui felt that it would take time.

He will definitely be able to create an IP with long-lasting vitality.

Although this IP is not necessarily based on the game hill climb racing
But Lin Hui believes that he will be able to build a super IP.

Lin Hui has never built a super IP similar to mine.

There is a reason for being so confident.

Lin Hui has the most precious wealth:
——Knowledge from previous lives.

Even if you have never eaten pork, you should have seen pigs running.

What is involved in IP establishment?

In a nutshell, three points:
——Value-oriented, story-driven, content is king.

Although Lin Hui didn't know anything too specific.

But it's not a big problem.

Although money cannot solve 100% of problems, it can at least solve 99% of problems.

At worst, Lin Hui can hire people to ask some researchers to write N analysis reports on each of the three points of value-oriented, story-driven, and content-oriented.

Although Lin Hui doesn't really understand IP matters.

But Lin Hui is very clear about building an IP industry chain.

It is nothing more than creation, incubation, creation of film and television works, construction of themed cultural scenes (including but not limited to themed cultural parks, themed cultural centers), and authorized products.

In the previous life, in the next few years, many domestic IP operators have actively explored ways to improve the layout of the entire industry's upstream and downstream industrial chains.

The reliability of these verified layouts is still no problem.

And what Lin Hui has to do is to draw a picture of a cat and a tiger, and that's it.

In addition, Lin Hui also knows something about the future development trend of the IP industry chain.

In the future, the development of emerging technologies and new concepts such as 5G, artificial intelligence, Yuan/Universe/Universe.

Both will provide strong support for the form innovation and multi-effect operation of IP-derived content.

With insight into all this in advance, Lin Hui has a greater advantage than others in terms of IP.

Others are on the first floor, and forest ash is on the atmosphere.

What are they playing with Lin Hui?
If 5G, artificial intelligence, and Yuan/Universe/Universe are said to be the keys to the future of IP.

Looking at these three keys now, at least 2.25 of them are in Lin Hui's hands.

Thinking of the layout of the IP chain made Lin Hui realize suddenly.

He can completely intercept the bubble/paomat from upstream.

It can even completely replace Pao/Poma/Te.

In the next few years, Pao/Pao Mate with a market value of [-] billion will exist at this time.

But now it is just an ordinary toy manufacturer.

Its real rise has not yet begun.

However, Lin Hui feels that his approach is most likely to block the flow.

It seems that there is no need to do it yourself to be able to make money while lying down.

If you do everything, wouldn't you become a certain grocery store?

(No derogatory meaning, XX has indeed changed the industry in certain industries, such as power bank)
Of course, how to choose specifically is another story.

And when it comes to the future layout of IP, these are also things to talk about.

People without thought, he must worry about.

At this time, what Lin Hui had to consider was the idea of ​​shaping the IP of the game "Hill Climb Racing".

After thinking for a while, Lin Hui deeply agreed with Huang Jing's suggestion.

Lin Hui said to Huang Jing: "What you said is indeed very reasonable. When it comes to the game IP of "Hill Climb Racing", it is better to only make a fuss in the game."

Huang Jing said: "I thought you would blame me for being too conservative!"

Lin Hui: "How? You can understand it after thinking about it carefully.

There is no rush to shape IP.

And you have to figure it out slowly. "

Huang Jing continued: "Actually, how you lay out the IP direction of the game "Hill Climb Racing" is not something I should talk about.

But your success came too quickly.

And he became famous at a young age.

Therefore, I am a little worried that you will be too aggressive and accidentally step on the pit in the implementation of strategies related to game operations. "

Success too quickly?
Not so.

Although now Lin Hui has over [-] million assets.

But what is that?

In the eyes of most people, an asset worth over [-] million yuan is an unattainable wealth in a lifetime.

But in the eyes of some people, it doesn't even count as "medium meaning".

Regardless of other people's values, it's just about Lin Hui himself.

The money earned now is still nothing, at least it is far from the success that Lin Hui thinks.

American psychologist Abraham Maslow used terms such as physiology, safety, belonging and love, self-esteem, self-actualization and self-transcendence to describe the context of human motivation in his description of the stages of human growth.

Although in the long run, Lin Hui's relentless pursuit of funds is motivated by self-realization and self-transcendence.

But in the short term, Lin Hui's current financial efforts are largely in pursuit of safety.

Everyone craves security.

How women gain a sense of security is unknown.

But most men's sense of security mainly comes from power and money.

As a reborn person.

Although Lin Hui was stronger than at any time in his previous life.

But at this time, he also feels less secure than at any time in his previous life.

It was this feeling that made Lin Hui keep absorbing money.

Although Lin Hui made a lot of money at this time.
But earning money in pursuit of a sense of security can’t be called success, can it?
Lin Hui felt that when would he be able to make money while taking care of "self-realization" or "self-transcendence".

Perhaps at that time he was considered a real success.

All this is still a little far away for Lin Hui at this time.

But the problem is not big, Lin Hui has the patience to wait until that day.

Even something as outrageous as rebirth happened to Lin Hui.

What else could he not do?
Although in Lin Hui's opinion, Huang Jing's words were slightly biased in expression.

But Lin Hui is still very grateful for the kindness released by Huang Jing.

Lin Hui responded: "How can this be called talkative?
You also know that a person's thinking has limitations after all.

Your advice has been very helpful in filling my blind spots in my thinking.

It was a blessing to hear such constructive advice along the way. "

Lin Hui continued: "If you have any suggestions, you might as well put them up."

Huang Jing: "Since we talked about IP.

My suggestion is that you don't just focus on the game IP.

Although game IP has some advantages, there are also many disadvantages.

relative to other content types.

The user threshold of games is often high, and the transmission speed is not as fast as other content forms.

Compared with literature, comics and other content forms, the cost of game development and production process is higher and more complicated.

It is precisely for this reason that the number of game IPs is low.

Therefore, I suggest that you not only focus on the game IP, but also consider other IPs.

It is not difficult to get involved in other IP fields with your financial resources. "

Lin Hui: "What you said is indeed a problem.

The most troublesome thing is that a large number of classic game IP resources are in the hands of American, Japanese and Korean companies.

The number of excellent original game IPs in my country is scarce.

In recent years, almost all games have been tossing and turning on the IP of Journey to the West.

Nothing new. "

Huang Jing: "I think if you are interested in IP.

Instead, you can take advantage of the abundant cash flow in your hands to acquire some IP in advance. "

Lin Hui: "It's not that I haven't considered your suggestion.

It seems that it is easy to acquire IP, but it may not be so easy to implement it in practice.

When it comes to IP, there are generally game IP, film and television drama IP and web text IP.

There is basically no need to think about the game IP, you want to buy something that does not exist from the copyright owner.

Those who can play the game are basically not short of money.

Therefore, very few game IP copyright owners will choose to sell the IP to outsiders.

Basically, it has been "digested internally".

Some game manufacturers may not make their own film and television dramas, but they will also choose the way of investment.

In short, with the nature of game manufacturers, it has always been that the rich water does not flow to outsiders.

It is too difficult to count on a share of the game IP.

When it comes to film and television drama IP and web text IP, copyright holders of such IP seldom have a monopoly.

But these copyright owners are not stupid, and the asking price is basically a lion's mouth.

This is not the situation in earlier years:

——The copyright owner does not realize the value of IP at all.

The current copyright owners are all monkey spirits.

Each one looks like a monkey with sticky hair.

At this time, the top-level IP authorization fees have reached tens of millions.

Especially the web text IP, although it seems that it does not have a strong sense of existence.

But the appetite of top web writers is not small at all.

Some top online writers even start at 2000 million yuan for IP authorization.

This price is really outrageous. "

Huang Jing: "What you said is indeed correct.

But IP is not just film and television drama IP, game IP, web text IP.

In addition to these, there are animation IPs.

I think that if you have any consideration for IP, you can focus on the Riman IP.

The licensing price of Riman IP is not high. "

What Huang Jing said really made Lin Hui's eyes shine. The licensing price of Riman IP is indeed not high.

The reason why it is not high is not because the Riman IP is not high-quality enough.

It is because the copyright party of RB's IP is authorized separately.

In RB, the same IP can be licensed to different companies and individuals to produce different types of games.For example, cards, urban construction, etc.

As a result, the price of a single license is very low,
Even top IPs like "Naruto" and "One Piece".

The sum of the prices of several sub-authorizations may be only tens of millions.

However, this situation is not entirely good.

This is likely to cause multiple games to have the same IP genuine authorization.

And what kind of IP acquisition are you looking for in terms of Japanese manga?
Lin Hui didn't have any ideas for the time being.

However, the idea jumps to the perspective of RB culture.

Lin Hui suddenly remembered RB's Onmyoji culture:

In the Heian era, monsters who were supposed to be in the underworld appeared in the world and caused all kinds of disturbances to cause harm to the world.

In the world, there is a class of people with supernatural powers called "Onmyoji". They can drive away talismans, chant mantras, serve demons, and accept them as "shikigami" for their own use.

Onmyojis use their abilities to maintain the balance between Yin and Yang.

"Onmyoji" produced by Pig Farm in 16 is based on this background.

Although from the perspective of the next few years, "Onmyoji" has been going downhill.

But even so, it is hard to hide the glory it once achieved.

The IP related to the game was even worth more than 700 billion yuan at one time.

An IP can be worth tens of billions.

IP is undoubtedly a promising market.

It is conservatively estimated that the scale should be above one trillion.

　IP is just a dark line, the main line is still technology and the growth of pig feet. Although technology is a bit boring, many things are derivatives of technology.

　　
　
(End of this chapter)