Crossover: 2014

Chapter 144 The arrangement is clear and plain (4)
Regarding Riman IP, Lin Hui is actually not particularly familiar with it.

After thinking for a while, he didn't think of anything other than RB's Onmyoji culture.

But this kind of thing is not in a hurry at this time, you can think about it slowly in the future.

Maybe sometime there will be a new idea.

And just one Onmyoji IP is worth more than 700 billion yuan.

Although the value of this IP reaches 700 billion yuan, it still needs some work.

But it's not a big problem. It's much easier to search for the future direction than headless chickens.

In short, it is also rewarding to think of the IP of Onmyoji.

It was not in vain for Fei Linhui's thought just now.

After all, not everyone can think of something worth nearly [-] billion in a random brainstorm.

Of course, as for the results of thinking.

Lin Hui didn't tell Huang Jing.

It is taboo to talk lightly and deeply.

Although Huang Jing and Lin Hui have cooperated many times.

But unfortunately, in the basic social chart that Lin Hui analyzed before, Huang Jing can't even count as the outer edge of the basic social relationship chart.

Under such circumstances, Lin Hui had no reason to be too frank.

Lin Hui followed Huang Jing's words just now and said: "It is indeed a good idea to acquire an animation IP, but I have to think about which animation IP to acquire."

Huang Jing: "I understand, after all, not all IPs are suitable for gamification adaptation."

Lin Hui: "That's true, and even animation IPs that are suitable for gamification adaptation have to figure out which direction to change.

Sometimes even an animation IP has good conditions and a good mass base.

But it is difficult to succeed if you are not sure about the direction of gamification. "

Huang Jing asked suspiciously, "Does a talented designer like you worry about not being successful?"

Lin Hui smiled: "If you just create a game from scratch, I don't care if it succeeds or not.

Even if you fail, it's not a big problem. People can't always succeed.

The more troublesome thing is that it involves animation and game IP changes. Once it hits the street, it is easy to bear the infamy of "destroying classics"..."

Huang Jing: "You are too modest, this is a bad habit.

If you're always so humble, you're likely to incite hate at WWDC for no apparent reason. "

Lin Hui: "Understood, the question is, isn't it still in China? Modesty is a virtue."

Huang Jing: "Okay, okay, what you said makes sense.

But I think your worry is unnecessary.

As a matter of fact, any domestic manufacturer changing IP to games may destroy the classics, but I think this will not happen with a high probability in your case. "

Lin Hui wondered: "Oh? How do you say that?"

Huang Jing said: "There are two reasons for saying this:
One is because you are afraid of being scolded..."

Lin Hui:? ?Is it good to be afraid of being scolded?

Only to hear Huang Jing continue to say:

"...The fear of being scolded shows that you care about the feelings of game players, and this is already stronger than most game developers;

On the other hand, it is because you are very cautious about the subject matter of the game.

Now most domestic game developers just don't know how to think when it comes to changing IP to games, they are all a brain circuit.

In the process of gamifying overseas animation IPs, almost all of them only think about changing the direction of cards.

This leads to a very serious problem, the high degree of homogeneity of manga IP games.

Nine of the ten manga (IP) games are basically card types.

These highly similar card games will only form vicious competition and intensify internal friction. "

Lin Hui: "These game developers also have their own difficulties.

The reason for this situation is not necessarily because these domestic developers can't think.

The high probability is limited by the cost of funds.

A smart woman can't live without rice, and there is not enough money. Even if these game manufacturers want to make innovative games, there are not many types of games that can be made.

Card games are easier to implement than other games.

Many things can be directly templated.

In fact, the game production involving card games is relatively expensive for the card original painting.

Then there is more publicity cost after the game is launched.

Other than that, there is basically nothing to spend money on.

If you choose to develop card games, you can save a lot of development costs. "

Huang Jing said: "Although that is the case, as far as I know, these domestic game developers, except for a few big ones, will put a little effort into the original card art.

The rest of the small and medium-sized developers are completely fooling people on the original card art, and some even play pixel style directly...

In short, everything is just to reduce costs, even if these game developers have sufficient funds, they will try to reduce costs as much as possible.

In the eyes of these developers, the quality of the game is justified, and nothing else matters at all.

Because of this, I don't quite agree with what you said just now, and I don't think this situation is entirely due to financial constraints.

The reason why these IP-modified games tend to be homogeneous is, in the final analysis, because these game developers have not stepped up innovation.

If you were to develop a game, even at a small cost, I think you could still make a hit.

What I say is based on facts. Aren’t your previous games all made at a low cost?

Even when it comes to market research it can cost a lot.

But I think the cost you spend is far less than that used by domestic developers.

It can be said that the first three games you launched were all low-cost games on a certain level.

And the success of these low-cost games, I think, is largely based on bold innovations.

I'm not alone in this view, many people in the software marketing department of Apple also hold the same view.

As a person who was also interested in developing independent software, seeing domestic game manufacturers running around like headless chickens, I am really angry.

Why didn't many domestic game manufacturers understand the obvious truth of innovation to win? "

Huang Jing continued: "But things are not completely pessimistic, after you appeared.

Now some domestic game manufacturers are more willing to devote their efforts to small games.

I saw that not long ago, the game development departments of Pig Farm and some other big companies said that they would concentrate their resources to launch some small games in the next period of time.

I believe that in the next period of time, a large number of high-quality mini-games will emerge. "

Regarding this situation, Lin Hui didn't know what to say.

Does this count as accidentally bringing the domestic game industry into the ditch?
Lin Hui: "Seriously? Are such large game companies interested in making small games?"

Huang Jing: "The 'small' of mini-games just means that the game installation package is small, and the gameplay is relatively simple, but it does not mean that you make less money.

You must know that your previous game "FLAPPPY BIRD" had a revenue of more than [-] million US dollars.

In the face of such terrifying benefits, how could these big factories not be tempted? "

Lin discouraged, the truth is indeed the truth.

As long as there is money to be made, it is no problem for these big factories to raise pigs, let alone develop small games?
But having said that, small games may not be easy to do.

Small game development is not difficult.

But can the developed games really cater to the market?

If you can't cater to the market, you will hit the street to a large extent.

The reason why Lin Hui was confident in launching those games before "Hill Climb Racing".

To a large extent, it is because these games have been tested by the market in previous lives.

And there is another important reason, Lin Hui is not worried about failure.

But now if Lin Hui is asked to develop a simple little game.

If Lin Hui is not fully sure, he will probably avoid it directly.

There's no need to risk your hard-earned reputation for a small game.

In the same way, big companies like these make small games.

There will be more or less ideological baggage.

He has already carried a heavy burden before he travels.

Lin Hui didn't think these people could go far.

Of course, Lin Hui didn't underestimate the heroes of the world.

The reason why Lin Hui came to such a conclusion.

One aspect is that small games are difficult to make.

On the other hand, it is the reason of the mini-game itself.

In the long run, small games are declining day by day.

In the next six or seven years, small games in the almost pure sense of the app store have disappeared.

Even some games feel like minigames when played.

But in fact this type of game is not small.

Just fragment the game time as much as possible.

Simplify the game content while fragmenting the game time.

In this way, players are almost unaware that the game they want to play is actually a very time-consuming game.

It is a bit similar to the approach adopted by Lin Hui in the game "HILL CLIMB RACING".

Even if there are still small games like jumping.

However, compared to the current game, its form of existence has also changed.

On the surface, only a mode of existence has changed.

In fact, it involves a lot of changes in deep-seated things such as business philosophy and profit model.

After all, Lin Hui felt that the success of the first three games he launched was largely difficult to reproduce.

Even if he could reproduce his success, Lin Hui didn't care.

Between heaven and earth is Lin Hui's stage.

After that, Lin Hui and Huang Jing chatted for a while.

What surprised Lin Hui was that Huang Jing and several other people from Apple were still in the Northern Territory.

Huang Jing also invited Lin Hui to sit outside.

Well, I've been in the North Territory for so long.

Anyway, Lin Hui didn't find anything interesting at night in the Northern Territory.

Lin Hui shunned Huang Jing's request.

It's not entirely because I don't think it's fun to refuse.

Lin Hui is not such a superficial person.

The main thing is that Lin Hui does have other things to do at night, so he has nothing to do.

……

Speaking of the phone call with Huang Jing, Lin Hui gained a lot.

Lin Hui just talked about some things related to IP with Huang Jing.

When it comes to the IP shaping of the game "Hill Climb Racing", it is basically a done deal.

It's nothing more than adding some plot easter eggs.

Although Huang Jing thinks it is more troublesome to give Newton Bill what kind of emotion.

But Lin Hui felt that it was not troublesome.

The emotion you want to give makes the player resonate to a certain extent on the psychological level.

It's ok just to set up Newton Bill's character.

As for what kind of personality?
Anyway, I was also a senior novel fan in my previous life, so it's easy to think of a popular character.

The human setting problem is settled, and the emotional baseline is not too difficult to grasp.

All in all, nothing difficult.

As for the IP other than the game "Hill Climb Racing".

Although Qianjing is attractive.

However, Lin Hui does not intend to get involved too deeply in the short term.

Lin Hui seeks long-term development.

For Lin Hui, IP is just a branch line of development.

And wasting too much time on the branch line is actually unnecessary.

Technology and future growth are the main thread.

When the technology develops to a certain level, some branch lines can be easily outlined.

As for the main line technology that outlines IP is undoubtedly artificial intelligence.

Although the development of emerging technologies and new concepts such as 5G, artificial intelligence, Yuan/Universe/Universe will all help the development of IP.

However, among the three technologies, Lin Hui only thinks that artificial intelligence is the most reliable.

The Metaverse is more or less unreliable.

According to the normal trajectory, artificial intelligence will take off in just one or two years.

However, commercial use of 5G requires long-term investment.

As for the Metaverse.

As soon as the name was mentioned, Lin Hui wanted to complain.

The influence of the Internet is so great that you dare not call it the Internet Universe?
Why would something rooted in AR and VR dare to be called the Metaverse?

Of course, it is also possible that the translator has ulterior motives.

The English name of the metaverse is metaverse.

The term "Metaverse" first appeared in Neil Stephenson's 1992 science fiction novel "Avalanche".

Originally, the term described the successor of the Internet based on virtual reality.

It's not as exciting as the name "Metaverse".

Translated into metaverse, this is very misleading.

As for the intentions of the translator, I don't know.

The metaverse is more like a complete joke when it comes to things at the application level.

The Metaverse seems a lot like a distant dream.

According to the researchers of the concept, the metaverse has many application possibilities:
In the commercial field, Metaverse can be used as a virtual office platform, and users can conduct virtual collaboration in a 3D environment that simulates an office environment.

In education, the metaverse can be used to conduct field trips anywhere and at any point in history.

In real estate, Metaverse can be used for immersive virtual house tours.

This introduction is familiar, right?

Because in fact, this is largely AR&VR.

After the hype about VR hit a wall, they changed their concept and continued to fool around.

The concept propagandist tells a beautiful story.

An ideal metaverse would allow users to engage in any experience or activity.

Or solve almost all of their needs, so ideally the Metaverse could apply to just about anything.

Although the idea is very beautiful, but if you really want to reach this level.

Super high computing power is required.

In the IT field, there are algorithms, computing power, and data in the famous troika.

The take-off of any of these three carriages will bring about a technological revolution.

A revolution in algorithms gave birth to artificial intelligence.

The take-off of computing has given birth to big data.

The take-off involving algorithms and calculations has brought about qualitative changes.

And the take-off of computing power in the future can also bring about qualitative changes.

This change may actually lead to the metaverse.

But these are only theoretical possibilities.

The actual situation is very sad.

The computing power in 2021 cannot support the concept of the metaverse they want.

Not to mention that the current computing power in 2014 is even more unsustainable.

Regardless of computing power, hardware equipment is required to achieve the concept of metaverse.

The metaverse includes the physical world and the virtual world.

Problems involving the virtual world are relatively easy to solve, but troubles involving the physical world are much more difficult.

What is more troublesome is the limitation of various hardware devices.

The most troublesome part of the hardware device is the sensor.

Sensors simply fall short of the immersive reality the Metaverse is aiming for.

It was impossible to do it in 21 years, and it is even more impossible to do it now.

Nowadays, many mobile phones can’t even do a good job of automatically adjusting the brightness of the light.

Not to mention wanting to build a cosmic world with a grand worldview in the Metaverse.

The metaverse that was hyped up in later generations is largely a skin-changing VR.

Even the metaverse at the 21st meeting could not reach the concept of "universe" they advertised.

The reason why there is a lot of thunder and little rain is to put it bluntly for the purpose of making money.

A metaverse might come true.

But the most optimistic estimate is that its large-scale commercial implementation will not be until around 2028-2030.

In short, Lin Hui felt that the metaverse was very unreliable in the ten years after his rebirth.

Although the metaverse is not reliable.

But this kind of thing that seems a little far away, sounds within reach, and imagines a little beautiful thing seems to be very good to deceive people [bad laugh]
However, these are all later stories.

Speaking of which, Lin Hui does not plan to get involved in the IP field in the short term, except for long-term development.

There is another very important reason:
——Lin Hui is short of money.

(End of this chapter)