Crossover: 2014

Chapter 170 The Olive Branch of SUPERCELL (Part [-])
After all, the long-term benefits of games like "Hill Climb Racing" are quite good.

Major game manufacturers can easily analyze the value of the game "Hill Climb Racing" through some relevant signs.

Even if these game manufacturers did not conduct corresponding analysis, it is not difficult to understand the value of the game "Hill Climb Racing" when major websites continue to report on the game "Hill Climb Racing".

Although the game "Hill Climb Racing" chose a 6-month Apple platform exclusivity period.

But this does not affect the behavior of game developers to transfer games or seek other agents.

As long as the game acquirer is willing to continue to fulfill the remaining exclusive period of the game on the iOS platform and the normal sharing rules will still apply.

It's a rogue to follow the normal sharing rules. Following the normal sharing rules definitely doesn't mean [-] points like Lin Hui and the platform now, but [-] points.

After all, the agreement signed by Lin Hui and Guozi on the detailed rules for the share after choosing the exclusive Apple platform is obviously not a normal share situation.

This agreement still requires confidentiality, and the outside world is obviously not clear about such a contract.

In this way, once Lin Hui transfers the game, Apple can get more share during the exclusive period.

Not to mention a ten percent profit, even a five percent profit is quite an astonishing profit for a game with a turnover of more than 5 million euros in the previous life.

In short, Guozi seems to be very happy that Lin Hui will transfer this game.

This is indeed the case, judging from Huang Jing's words, it seems that as long as Lin Hui expresses his willingness to transfer the game, Lin Hui doesn't need to worry about the rest.

From Lin Hui's point of view, Lin Hui would mind grabbing peaches, but not picking peaches.

It's just a game, and it's not something that affects the history of mankind. It's no big deal.

As long as the price offered is right, Lin Hui doesn't mind transferring the game "Hill Climb Racing".

Although Lin Hui once had plans to operate the game "Hill Climb Racing" for a long time.

But fast money is obviously more attractive than slow money.

It is too slow to swallow [-] million euros in five years.

In fact, Lin Hui is not very satisfied with the speed at which he has made money recently.

Originally, Lin Hui planned to make a fortune directly through the authorization of the algorithm used by the Nanfeng APP.

Lin Hui spent a lot of thought on the algorithms involved in Nanfeng APP, seeking technical barriers and so on.

As a result, the efficiency of foreign technical teams was really too low, which reminded Lin Hui of the slow-moving sloth in a certain movie in his previous life.

Haven't evaluated the value of the generative text summarization algorithm for so long?It's outrageous.

And hearing that domestic and foreign manufacturers are seeking to represent the game "Hill Climb Racing", Lin Hui not only does not reject it, but also welcomes it.

After Lin Hui expressed his opinion.

Huang Jing sent some acquisition plan information collected from various external channels to Lin Hui by email.

Lin Hui found that Huang Jing's summary seemed unnecessary.

Some game makers have bypassed Apple's official website and directly sent emails seeking acquisitions to Lin Hui.

There was an email from the pig farm, and Lin Hui originally wanted to drag it directly to the trash can.

The pig farm is simply a disgrace to the proxy game world.

But out of courtesy, Lin Hui read the email from the pig farm.

First, he expressed his compliments to Lin Hui, and then said that from Lin Hui's past development experience, Lin Hui is a talented developer.

Then, a talented game developer like Lin Hui should focus more on developing games rather than boring game operations.

The words on the scene are good, but the specific plan proposed is very stretched.

There are three agency methods proposed in the pig farm email.

One is to directly buy the game "Hill Climb Racing" for 1 million yuan.

After seeing this one, Lin Hui didn't continue to look at the other two options.

Deliberate price reduction is possible, but it is obviously disgusting to directly suppress it like this.

1 million yuan?Do you really want to send a beggar?

In the previous life, the studio Fingersoft, the producer of the hill climb racing game, launched the game.

In the first financial year, it earned a total of 1550 million euros through advertising and in-app purchases.

1550 million euros, how much is about RMB?
If the game "Hill Climb Racing" is bought for 1 million yuan, the pig farm can pay back its capital in less than a year.

And this is just the beginning. In the past few years, the game "Hill Climb Racing" actually made Fingersoft a studio's cumulative revenue exceed 1 million euros.

Take 1 million yuan for [-] million euros?

It's really a wishful thinking.

Anyway, Lin Hui was speechless to these people.

After that, Lin Hui looked at the acquisition plans of several domestic game manufacturers.

Lin Hui was not very satisfied with these plans.

Lin Hui began to look at the proposals proposed by foreign game manufacturers.

What surprised Lin Hui was that there was a game developer called SUPERCELL among the foreign game manufacturers.

Lin Hui still remembers that in his previous life, Goose Factory acquired 84.3% of the equity of the game developer SUPERCELL.

The transaction price is US$86 billion (approximately RMB 566 billion), to be paid in three installments.

Lin Hui remembered this incident very clearly, after all, this was the largest overseas acquisition in the history of Goose Factory.

The seller includes SoftBank Corporation, certain SUPERCELL employee shareholders, and several former SUPERCELL employees.

The deal values ​​the Finnish game developer at $102 billion.

What is the concept of a purchase price of US$86 billion?
Lin Hui remembered that when Goose Factory bought Riot Games, the developer of "League of Legends" in 2011, it only cost 2.3 million US dollars.

At this time point, it seems good to get some shares of super cells.

This is a gamble decisively turning a bicycle into a motorcycle!
Although when Goose Factory acquired SUPERCELL, the company was valued at US$102 billion, but this happened in 2016 in the previous life.

In the previous life in 2015, the valuation of Super Cell Company was only more than 50 billion US dollars.

In the previous life in 2013, the super cell company was valued at 30 billion US dollars.

It's 2014, and Supercell's valuation should only be around $40 billion.

Speaking of the super cell itself, this company, which was valued by Hillhouse Capital in 2016 at more than [-] billion U.S. dollars, is not a behemoth.

Past Life Super Cell was founded in Helsinki, Finland in 6 by 2010 senior game developers, and there were only more than 300 people at the time.

Although the super cell company has a small number of people, don't underestimate this company just because it has a small number of people.

Lin Hui clearly remembered that many popular games in his previous life were made by this game developer.

Such as "Clash of Clans" (2012), "Boom Beach" (2014), "Clash of Clans: Royal War" (2016), "Wild Star" (2017) and so on.

These games are all handled by super cells.

Mobile game enthusiasts in previous lives may not have heard of the name of the game company Super Cell, but there is a high probability that they have played games developed by this game company.

In this time and space, the super cell company is basically the same as the previous life, and it is also a small and exquisite company with all internal organs.

This time and space was also established in Helsinki, the Netherlands in 6 by 2010 senior game developers, but it seems to be a little different from the previous life when it comes to specific game development.

Although the super cells in this time and space have already launched the two games "Cartoon Farm" and "Clash of Clans" step by step.

But the game Boom Beach did not launch.

According to the normal rhythm, this game should have been officially launched at the end of 2013, and it should have been widely spread now (2014).

But I don't know what happened. The game "Boom Beach" has not come out in this time and space.

However, this does not mean that Lin Hui can plagiarize unscrupulously.

A game developed by a company may not be officially released, but who can guarantee that the company is not working on the project internally?
If you accidentally collide with another company's upcoming project while handling it, wouldn't it be ruined in minutes.

But if the super cell company did not engage in the game "Sea Island".

That was a great thing for Lin Hui.

Previous Life "Boom Beach" is a free game developed by Supercell.

Although it is free to play, this game is not without paid points.

The payment point of this game is nothing more than charging diamonds or occasionally hiring more workers.

The payment points are mediocre, but the ability of this game to attract money should not be underestimated. Lin Hui remembers that the total revenue of this game in his previous life was nearly one billion US dollars.

This is a super cash cow in the true sense. This gold-absorbing ability almost crushes the gold-absorbing ability of the game "HILL CLIMB RACING" previously made by Lin Hui by an order of magnitude.

If the super cells hadn't been involved in the game "Boom Beach" at all, then Lin Hui seemed to be able to reproduce the game.

Lin Hui is very familiar with the game "Boom Sea Island". Before that, Lin Hui spent a lot of time and money on this game (compared to other games).

Lin Hui couldn't be more clear about the game form of "Boom Beach". This is a multiplayer online strategy game. The storyline of the game is set in a tropical archipelago. Upgrade their defenses and other structures, and unlock troop upgrades...

Through a series of garrisoning troops, doing various tasks or attacking other players...

Lin Hui even downloaded the game "Boom Beach" on that phone in his previous life.

Although there is a high probability that the server in the previous time and space cannot be contacted, many details in the game can still be used as a reference.

It doesn't matter if there is no ready-made sample reference, just refer to the game "Clash of Clans" that has come out.

On this basis, it is easy to make "Boom Beach" with a few more fine-tuning.

In fact, the previous game "Boom Beach" is a bit similar to "Clash of Clans" previously launched by Supercell.

Of course, the so-called similarity is just to give players a feeling of deja vu. There are still many differences between the two games when it comes to the core of the game.

These two games are both strategic games. What players have to do is to upgrade buildings and units, and arrange troops skillfully to attack the opponent. From the perspective of gameplay, there is not much difference.But when it comes to specific attacks, the arms in the game "Boom Beach" can artificially control the direction, which is not available in "Clash of Clans". In addition, it is different from sending troops directly in "Clash of Clans". landing craft...

In terms of the richness of the gameplay, "Clash of Clans" seems to be even better. Players in "Clash of Clans" can conduct clan wars...

Besides these, there are many trivial differences.

Just because the two games seem a bit similar but have very different connotations, the players of the two games in the previous life often compared each other.

As for how this time-space player would react to the same situation, Lin Hui didn't really care.

What Lin Hui cares about is whether it can be reproduced.

But even with a remake, a larger game like Boom Beach cannot be done by one person.

If you really want to do it, you can set up a studio to do it.

Having said that, if this space-time super cell has not launched the game "Boom Beach".

So the current valuation of super cells is definitely not as high as in the same period in the previous life.

In other words, Lin Hui's previous estimate of 40 billion US dollars is also a bit high, and it should actually be 35 billion US dollars.

Lin Hui checked through the public information of some securities institutions.

The valuation of this space-time super cell is indeed only 34.9 billion US dollars. It can be said that Lin Hui's estimate is close to ten.

Even so, this is still a bit unattainable for Lin Hui at this time.

Lin Hui now only has about 700 million RMB, and about 700 million in US dollars.

What can that amount of money do for a company valued at about $35 billion?It's really not enough to see.

The most important thing is that you can't just buy the stocks of these companies if you want to, and you may not be able to sell them if you want to buy them.

But it's not a big problem. Currently, Supercell is seeking to merge with Lin Hui to create the game "HILL CLIMB RACING".

If Lin Hui is really interested in acquiring the shares of the super cell company, he can completely request that part of the amount involved in the acquisition be cashed in the form of shares.

Lin Hui felt that if he made such a request, there would be a high probability that the super cells would agree.

On the contrary, Lin Hui asked the other party to pay in cash, and the super cells might find it difficult.

In the operation of a modern enterprise, market value and valuation are all about saving face.

Cash flow and capital chain are the real insides.

As long as a company's capital chain is always operating normally and efficiently, even if it is not a listed company, it is worthwhile to face various crises that may occur.

But it's a little early to think about that.

Lin Hui decided to look at the several plans sent by the super cells first.

For the game "HILL CLIMB RACING", the intended purchase price proposed by Supercell is 6500 million euros.

This price is still within the range of Lin Hui's psychological expectations, and bargaining like the previous pig farm is completely nonsense.

Bargaining can be down-to-earth, but not down-to-earth.

Although the price of 6500 million euros is definitely low for a game that can earn more than 1 million euros in a full cycle.

But the price is completely negotiable.

After all, when it comes to this kind of acquisition, almost no one will directly quote a bottom-line price.

According to the current price of 500 million euros, there should be at least 10% to 25% of floating space to be negotiated.

But like the offer of 1 million yuan proposed by the pig farm, even if it is negotiated, it is estimated that 2 million yuan is already the limit.

In short, the quotation of 6500 million euros proposed by Supercell is still within the acceptable range of Lin Hui, and the specific transaction price can be negotiated later.

Lin Hui thinks that if everything goes well, it is possible to negotiate more than 8000 million euros.

(End of this chapter)