Crossover: 2014

Chapter 171 The Olive Branch of SUPERCELL (Part [-])
Although even when it comes to 8000 million euros compared with 5 years of operation, it can get more than 1 million euros. On the books, it still seems that Lin Hui is at a disadvantage.

But you can't look at the problem in this way. If it involves long-term operation, it will take a lot of energy for Lin Hui.

The game is just a means of saving the country with a curve, or a temporary grievance when the career is devious.

Anyway, Lin Hui felt that there was no need to spend too much time on games in the early stage of his career.

If it is true that 8000 million euros can be credited at one time, it will undoubtedly be super helpful to Lin Hui's career.

But things are obviously a bit unrealistic.

Can super cells directly take out 8000 million euros at one time?This is a big question.

Although the super cell is very prosperous now, the valuation is about 35 billion US dollars.

But the valuation of 35 billion US dollars is the corresponding market value, which does not mean that it can come up with so much cash.

Perhaps through the game "Clash of Clans", the revenue of super cells in the past two years is very gratifying, but these revenues do not mean that they can be squandered at will.

If a company wants to maintain high output for a long time, it is essential to invest in various R&D projects.

If the funds taken out rashly exceed the budget, the capital chain may be broken, which is very dangerous for an enterprise.

If you really want to take out nearly [-] million euros in cash casually, it must be at least a company with a market value of more than [-] billion US dollars.

Sure enough, in the email, Supercell didn't hide the fact that they couldn't pay the corresponding fee in one lump sum.

When it comes to the settlement of specific transaction amounts, Supercell provides several such solutions:
One is installment settlement, where 40% of the transaction amount is paid in one lump sum, and the remaining 60% is settled within 12 months, and the balance interest is settled according to the standards of mainstream banks in the market.

On the surface, there is nothing wrong with this settlement method. Many companies also use this method when they make acquisitions.

But when it comes to cross-border transactions, there are big problems with this settlement method if it is settled in euros.

As a reborn person, Lin Hui knew that from the second half of 2014 to April 2015, 4, the euro depreciated by more than 9%.

In this way, even if there is some interest attached, Lin Hui will suffer a lot.

Moreover, the settlement cycle is too long, which is contrary to Lin Hui's original intention of wanting quick money.

Speaking of knowing that the euro is depreciating, it seems that something can be done.

Another solution proposed by supercells is.

40% of the funds involved will be paid in one lump sum, and the other 60% will be settled in the form of stocks.

Compared with the former method, Lin Hui is more inclined to the second option.

Assume a deal at a price of 6500 million euros.

This also means that Lin Hui can harvest 2600 million euros at one time, which will greatly enrich the cash in Lin Hui's hands.

As for the remaining 3900 million euros, if it is settled in the form of stocks.

For Supercell, which is valued at US$34.9 billion, the 3900 million euro stock at least means that Lin Hui will get more than 1% of the shares.

Although it is only 1% of the shares, it is not a lot.

According to what Lin Hui learned.

In 2013, when super cells were valued at $30 billion, Softbank acquired a 15.3% stake in super cells for $51 billion.

In December 13, Softbank increased their stake from 12% to 51%
In this case, the shares held by other various people add up to only 27%.

In this way, if Lin Hui can obtain more than 1% of the shares in the super cell, it seems to mean that if Lin Hui chooses option [-] for settlement, it is not as simple as holding shares.

It seems that the super cells are recruiting themselves?
Sure enough, Lin Hui saw the super cells and sent him a solicitation email.

The signature of this solicitation email is Pananin.

Lin Hui remembered that this person seemed to be the president of the super cell company.

In the email, this person introduced the company Super Cell to Lin Hui.

According to this person's introduction, within the super cell company, there are groups or small teams called "Cell" one after another.

Each team has the freedom to choose the production direction.
With novel ideas, simple communication among members can be directly implemented without complicated requests.

The internal data of Supercell are fully disclosed to all employees.

Every day, Supercell will publish all the data of the company's games by email, so that everyone in the company can know whether a certain team's game has reached the KPI, so as to decide whether to cut a certain project.

In fact, there is no need for this person's introduction. Lin Hui has seen various reports related to the super cell company before.

It is said that there is no particularly strict subordinate-subordinate relationship within this company, and every employee's suggestion can be adopted.

The game Royale War in the previous life was proposed by an employee in charge of server maintenance.

Compared with the revenue of the game "Boom Beach".

"Royal Clash" is a super-absorbing money, and the total revenue of this game is approaching 30 billion US dollars.

It's ridiculous, even though this game hasn't come out yet, it's not easy to remake when it comes to Clash Royale. The IP involved in Clash Royale is in the hands of Super Cell.

The corporate culture of this company is proud of failure. If a certain project is officially cut off, instead of being discouraged, the employees will open champagne to celebrate the experience and lessons learned from the failure...

This is quite a bit of a solitary seeking defeat.

The fact is that there were not many super cell games in the previous life, but it seems that every one of them is a hit.

Although Supercell is only a game company, its value is not only in the game itself, this company also has a great influence on the modern Internet business model.

Lin Hui remembers that the "China-Taiwan craze" that was quite prevalent in Internet companies in his previous life was inextricably linked to the company Super Cell.

In the previous life in 2015, JACKMA and Ali and other executives visited Super Cell, a game development company.

After learning about the operation of the super cell company, all the Ahri bosses were stunned.

They don't quite understand how a company with fewer than 200 employees manages to make $15 billion in annual pre-tax profits.

After analysis, these executives believe that the reason why Supercell, a game company, can be so efficient is that all the game development of Supercell, a company, shares a development platform.

In this case, the employees of the company Supercell can disperse their operations.

If the operations are dispersed, each small team can quickly test the game, get user feedback, and quickly try and make mistakes, which undoubtedly means a high degree of flexibility for the enterprise.

In addition, sharing a development platform during game development also means that many useless scenarios can be avoided in game development. This approach also makes Supercell more efficient than other game development companies.

The development platform shared by the company Supercell in game development is defined by Ari as "middle platform".

Why such a nondescript name?
Ari believes that the shared platform of Supercell is different from both the front desk in the general sense and the backstage in the popular sense, so they named this shared platform "Zhongtai".

Regardless of whether such a name is appropriate or not, JACKMA and Ari's executives were deeply shocked by the operation mode of Super Cell in the previous life.

Ali executives believe that the middle office can make the organization lighter and faster.

JACKMA also thinks so.

So after returning from the super cell visit, JACKMA took the lead in proposing the concept of Sino-Taiwanization in China.

Afterwards, the people who worked on the specific affairs under the ground further proposed the strategy of "big, medium and small front desks" on this basis.

Under the guidance of this concept, Ali carried out the transformation of China and Taiwan.

In terms of business, a "Shared Business Division" has been established to communicate with the front-end business department and the back-end cloud platform through this department.

This reform has greatly improved the coordination capabilities of various departments within Ahri Baba, and to a large extent promoted the sharing of resources such as data and products among its internal departments.

In addition to business moves, in terms of data, Ahri is also making great efforts to engage in technical middle platforms such as data middle platforms.

Ahri’s approach was soon followed by other companies, which gave birth to the “China-Taiwan craze”.

In his previous life, Zhang Yiming also integrated the middle-stage structure into the structure of Byte View.

However, companies such as Goose Factory and Goudong have successively followed up on organizational reform and adjustment, and introduced "middle-end".

In Lin Hui's view, China and Taiwan do have a certain positive effect for a period of time.

As for how to understand China and Taiwan?

To understand the middle platform, we must start with the concepts of the front desk and the back desk.

It is generally considered that the front desk is the business system, and the e-commerce platform, portal website, mobile APP, WeChat/Xingong/public account, etc. built by the enterprise belong to the front desk;

The background is IT support, including cloud computing platform, database, operation and maintenance system, financial system, product system, customer management system, warehouse logistics management system, etc.

The front desk needs to innovate and iterate quickly, because it needs to quickly respond to the needs of front-end users;
The background needs to be stable first, because it faces relatively stable back-end resources, and it is often an old and complex system.

The foreground and the backstage are like two gears with different speeds, so it is often difficult for the backstage to support the needs of the foreground.

In this case, Zhongtai came into being.

The middle stage is like a "speed wheel" between the foreground and the backstage.

It makes up for the contradiction between the front-end "driven by innovation and rapid change" and the back-office "driven by stable and reliable and relatively slow change cycle".

The middle-office model is the foundation of digital transformation, and the middle-end model is the foundation of digital transformation.

In addition, the rise of China and Taiwan is also related to the domestic Internet environment at that time.

In the early days of the brutal expansion of the Internet, the speed of seizing the market was higher than the requirements for organizational construction, so the business formed a self-closed loop.

There are a lot of "reinventing wheels" in the process of continuous development of different businesses.

For example, Ali takes e-commerce transactions as its main business, and all front-end products have many similar business contents.

For example, functional requirements such as product display, user incentives, search, order transactions, payment collection, and advertisement placement may be required.

Introducing the concept of middle platform, many common parts can be abstracted to form generalized building block "accessories", and it will be fine to directly apply such accessories when encountering the same scene in the future.

From this perspective, the concept of Zhongtai is somewhat similar to a special "modular design".

With the help of abstract "middle platform" construction, enterprises can avoid repeated construction of various businesses and waste of resources.

Zhongtai has played an active role in a long period of time (2015~2018).

But after 2018, domestic Internet companies found that China and Taiwan were not so tried and tested.

Ahri, who once advocated the concept of China-Taiwan in China, discovered that China-Taiwan was not so effective.

Around 19 years ago in the previous life, he started to take the lead in "dismantling the middle stage".

The reason for this is that when these companies use the middle platform, they find that the guest appearance of the middle platform is often just a beautiful concept.

The middle platform gives people a very vague feeling, but if it really wants to be implemented, it needs to be data, data warehouses and the like.

In addition, building an efficient middle office has high requirements for communication and collaboration.

But imagine if an enterprise can maintain a high level of communication and collaboration.

Even if you don't build something like a middle platform, can it be successful?

It is worth mentioning that the company Super Cell is considered by the outside world to be the birthplace of China and Taiwan.

In the process of specific operation, I have never advertised that I have such a thing as a structured middle platform.

In other words, China and Taiwan are largely the product of wishful thinking by domestic Internet companies.

From the transformation of the middle platform to the dismantling of the middle platform, how much resource waste has been caused by such a toss?
However, it is not easy for Lin Hui to judge from the moral high ground. After all, under normal circumstances, it is difficult for anyone to predict some things related to the business model/architecture.

Of course, this is only difficult for the natives to see.

For Lin Hui, a reborn person, because of his rebirth, he can prophesy.

Even if Lin Hui can only see for seven years, this is still a huge advantage.

Lin Hui suddenly realized that after his rebirth, not only the various technologies he had mastered were crushing existences for people of this era.

Some of the business models and enterprise architectures he is familiar with are also extremely valuable assets.

The business model and corporate structure summed up by other companies spending billions, tens of billions, or even hundreds of billions can be easily grasped by Lin Hui.

And what does a mature business model/architecture mean?

This means that no additional trial and error is required.

This will greatly save various resources needed for the operation of the enterprise.

At the same time, a mature business model/architecture also means that many enterprises can avoid risks in their operations.

In addition, the mature business model/architecture also means that there seems to be another possibility for Lin Hui to choose in the future.

Although there are many companies that have come out in this time and space, it is definitely impossible to cut them off.

But not being able to cut a beard doesn't mean that you can't be straight-on?

Take the domestic BAT as an example, although these companies are already very powerful.

But so what?
Lin Hui directly uses the more mature strategies of these companies seven years later to compete with these current companies, what will happen?

These companies may be very resilient in the face of powerful opponents.

But can these companies beat their stronger selves seven years later?

It seems that he can't beat it.

Imagine holding the same hero solo, the opponent is just a few levels away, but you are a full-level magic outfit.

What will the opponent use to fight you?
The more Lin Hui thought about it, the more he felt that this idea was very feasible.

Although this approach is not very good, Lin Hui does not feel guilty at all.

Not to mention that people in this time and space will applaud Lin Hui's actions.

Even if people in another time and space knew about Lin Hui's actions, they would probably be overjoyed.

Even if all these companies are brought down, Lin Hui's conscience will not hurt.

Moreover, the waves behind the Yangtze River push the waves ahead, even if these companies are pushed to the beach, it is in line with the law of corporate competition.

Of course, although theoretically speaking, a full-level divine outfit can hang and beat the opponent.

But the premise is that Lin Hui must have enough money to buy the "magic costume".

If you don't have enough money, you will undoubtedly be unable to use your hands and feet.

(End of this chapter)