Crossover: 2014

Chapter 18 Overwhelming Propaganda

It seems that the gameplay is too simple.It took less than half an hour for Lin Hui to upload "2048" to the AppStore through his personal developer account, and the game passed the review.

This is much faster than the review speed of "Life Reopening Simulator"~
This is also normal, after all, unlike "Life Reopening Simulator", which comes with a lot of plot/topic events, "2048" is an extremely boring game.

Calling it extremely boring might be a bit of an exaggeration, but it definitely qualifies as monotonous gameplay.

As a matter of fact, Lin Hui, who was a player at the time, felt quite inexplicable that the game of Another Time and Space became popular.

But now times have changed, and Lin Hui's identity has also changed into a developer.

What he has to do at this point is to find ways to make this game popular.

But looking at the sporadic downloads that only appeared at this time in the background of the personal developer account.

Things seem to be a bit difficult!

This sporadic download is completely different from the soaring download volume in the early days of "Life Reopening Simulator".

Lin Hui felt that he was too anxious to go online!

In another time and space, there is still a reason why "2048" became popular after it went online.

The original author of 2048 first posted the game on GitHub, and he pushed the game to the app store after gaining a certain amount of popularity.

In other words, the original "2048" became popular largely because the game had a considerable fan base before it was launched.

But in this time and space, Lin Hui didn't even have to cultivate a group of "2048" fans first, he went online without even finding anyone to try the game.

and many more?

Trial play?

Lin Hui suddenly had an idea.

Although I didn't find anyone to try it before, it's not too late to find someone to try it now.

Isn't the trial play "advertising"?

Who do you want to try out?
Lin Hui instantly had the answer in his mind:

Find self-media.

Although it is only 2014, Lin Hui knows that the self-media in our country is quite mature at this time.

In 09, the launch of the bib led to a wave of self-media on social platforms;

The birth of the WeChat official account in 12 is a sign that the self-media has begun to enter the mobile terminal.

Not only that, in 12 to 14, many portal websites, videos, e-commerce platforms, etc. have set foot in self-media.

Although the overall situation of self-media at this time is not as good as that of later generations, it is not too inferior in terms of scale.

At least Lin Hui knows that some of the current self-media have covered many fields such as IT Internet, automobiles, digital technology, women's fashion, outdoor travel, hot news, food, home ideas, sports, movies, and the workplace.

In this case, if you find self-media for publicity, as long as the entry point is appropriate, it will easily lead to a situation of 1+1>2, which will get twice the result with half the effort.

And if you look for self-media, if the price is in place, you can ask them to report according to Lin Hui's wishes.

The most important point is to find self-media to promote and save money.

Far from being as ugly as some self-media in later generations, the self-media at this time is relatively affordable.

Lin Hui is sure that it doesn't take too much money to persuade some self-media to report completely according to Lin Hui's ideas.

In fact, the cost was much smaller than Lin Hui imagined.

In the process of seeking self-media publicity, Lin Hui met a woman named He Fei.

Her Yufei network promotion company alone has dozens of bib accounts with more than 30 fans.

That's not counting. According to He Fei, she has registered many accounts on Tianya, Maopu and several local forums. These accounts add up to about 500.

In addition, she also has more than 20 Penguin numbers, more than 30 Renren accounts and nearly a hundred official accounts.

Hearing this, Lin Hui didn't know what to say!

How can this be self-media?
What the hell is the internet troll/army of this era!

But no matter what, at this time Lin Hui was looking for this kind of person.

With the existence of this kind of network promotion company that integrates self-media resources, Lin Hui also saves a lot of trouble.

And the quotation I got from He Fei:

Maintain top posts in large forums to increase attention and expand the attention of netizens. 600 replies cost 550 yuan.

Every valid comment + forwarding of bib personal account is 5 cents.

粉丝数超过50万的围脖账号每次转发150元，40万~50万之间的每次转发120元，30万~40万之间的每次转发100元……

The price of a soft article published on the official account ranges from 50 to 1000.

These are far below the psychological price of Lin Hui.

However, He Fei was far more cautious than Lin Hui imagined, and repeatedly confirmed the authenticity of the information Lin Hui needed to spread.

This is also understandable, after all, the Internet is not a place outside the law.

According to the new law - "Online defamatory information has been reposted more than 500 times, and criminal responsibility will be investigated"

(ps: ... Even so, there is no room for manipulation. Selectively telling the truth is sometimes more serious than directly telling lies)

As for how to confirm the authenticity of the information, Lin Hui naturally wouldn't ask too much.

In this era of big data, everyone has their own information channels.

……

It has to be said that He Fei still has some efficiency as a professional.

After confirming the authenticity of the information provided by Lin Hui, he proposed several promotion strategies to Lin Hui in less than 3 minutes.

After Lin Hui learned about Yufei's online promotion word-of-mouth through some means, it was not bad.

Resolutely, I first came to try the combination of "hot forum posts + scarf big V promotion + soft articles".

Lin Hui didn't just look for such wild ways.

He also chose to accurately promote iOS users through Penguin and Penguin browser in the Penguin advertisement.

After that, I still bought the hot search about "2048" in the scarf.

Lin Hui used the methods commonly used for software promotion in later generations.

Rao is that the cost of online promotion in this era is not as high as that of later generations, and a series of promotion costs still directly cost Lin Hui 100 million.

Seeing the balance of 788.49 yuan, Lin Hui couldn't help feeling a little bit pained.

But there is no way, I don't want the child to be caught by the wolf.

It is basically unrealistic to point out that "2048" will spontaneously form a topic like "Life Reopening Simulator".

Not only "2048", in fact, it is difficult for most games to reproduce the miracle of "0 publicity explosion" created by "Life Restart Simulator".

The current situation may be better, but in the next few years, the most difficult thing will not be making games.

But how to push the game in front of users!
How to push it to the user?
There is no other good way than throwing money at it.

As long as throwing money has an effect, it should be thrown.

Lin Hui knows that as long as 2048 can form the early enthusiasm, things will follow suit.

　Book friends who have a good impression of this book should support it at the new book investment
　　
　
(End of this chapter)