Crossover: 2014

Chapter 29 Propaganda in a Different Way
Lin Hui quickly mastered how to apply Cocos2d-x.

After that, things just fell into place.

By the morning of the 14th, Lin Hui had already finished the iOS version of "FLAPPPY BIRD".

Lin Hui played it for a while, just like the previous life style.

Unremarkable, pixel-quality picture quality.

In addition to the lack of exquisite graphics, this game also has no fascinating plot, let alone complicated and changeable operations.

The only action the user can control is a click away.

Can such a game be successful?
Of course!
To be honest, this game can become a hit because it successfully uses people's gambler psychology.

The game operation of "FLAPPPY BIRD" is easy to learn, but difficult to master.

This gives people the illusion of "although I didn't operate well this time, I can counterattack immediately".

It is this illusion that kills the player community.

Lin Hui knows the energy contained in this game better than anyone else.

In the previous life, this game once dominated the iOS free download list for several months.

But even though the game was free in the previous life.
But Lin Hui still decided to charge.

It is impossible to be free for free, and it is impossible to be free in this life.

Not to mention anything else, just take two text messages from the bank recently received by Lin Hui:
“……您尾号6699的招行卡在6月13号23:33分收到一笔2215765.00元的转账，目前该卡余额为18，500，637.00元。”

“……您尾号0010的招行卡在6月14号9:30分收到一笔3298500美元的跨国转账，目前该卡余额为9，589，000美元。”

It can be seen that the profit through the game is considerable.

Just this income made it impossible for Lin Hui to cut his own flesh indifferently.

And from the perspective of player psychology.

In the past, games were paid for. If it is suddenly free now, is it equivalent to telling players that the quality of this game is not as good as the previous ones?
In this way, not only can’t make money, but it’s also easy to be thankless.

To take a step back, even if the player can understand your approach.

But this time there is no charge, will future games be resisted by the player community?
Anyway, after comprehensive consideration, it is safe to charge, and there will be a lot of trouble if there is no charge.

As for the specific pricing plan of "FLAPPY BIRD".

Lin Hui decided to keep the price at 6 yuan in the domestic AppStore.

Overseas?Then the price is 1 US dollar.

After clarifying the pricing plan, Lin Hui uploaded "FLAPPPY BIRD".

The difference from the past is that this time when Lin Hui was uploading.

The official launch time of this game was selected three days later, that is, June 6.

If the developer does not set the online time.

Usually, when the AppStore is approved, it will go online.

And when the developer sets the launch date.

It will go online at the time set by the developer after the approval of the AppStore.

Therefore, the set date must be reasonable and allow enough time for AppStore to review.

The prerequisite for the set date to take effect is that the game can be approved normally.

Otherwise, no matter how reasonable the time is, it is useless.

Lin Hui's previous two games did not set a specific launch time, but directly followed the default time of the AppStore.

The reason for delaying the time this time is largely because Lin Hui doesn't want to cause several games he developed to compete with each other in the same week.

……

After uploading the game "FLAPPPY BIRD", it still passed the review in less than half an hour.

Now Lin Hui can be almost 100% sure that the AppStore has special treatment for him.

With this review speed, there is no one else.

In addition, Lin Hui also received a message from the AppStore on his personal developer account.

The AppStore also promised that when "FLAPPPY BIRD" is officially launched on June 6, it will give priority to recommending this game.

Despite the promise of the AppStore, the situation is not entirely optimistic.

In the previous life, the game "FLAPPPY BIRD" was launched in 2013 and became popular in February 2014.

Although it was a hit in the end.

But there is a long fermentation period in between.

This too slow market feedback is obviously not something that Lin Hui can afford.

What Lin Ash needs to do is to greatly shorten this fermentation period through a series of means.

After much deliberation, it seems that the non-violating method that can be used is network promotion.

But how to implement it?
The pixel-like painting style may be said to be retro, and the unfriendly operating experience may be said to be suitable for high-end players...

Using these as publicity points, of course, some players can be fooled into downloading.

But what about after downloading?

When the user finds that the so-called style of painting is just a rough picture, and the so-called suitable for high-end play is just after refusing to be handicapped.

What kind of mood will it be?

Such publicity is vulnerable to backlash.

Lin Hui is destined not to try.

……

No, how was this game advertised in the previous life?

After thinking about it for a long time, Lin Hui couldn't remember exactly how it was advertised.

As for why he played this game.

Lin Hui only remembered seeing news that this game was extremely difficult, almost to the point of being "against humanity".

A small game against humanity?

Lin Hui, who didn't believe in evil, resolutely downloaded a...

and many more.

Thinking of this, Lin Hui suddenly had an inspiration.

Since it is not easy to start with positive publicity, wouldn't it be better to direct reverse publicity?
Using people's rebellious psychology can also achieve publicity effects.

After clarifying the direction of publicity, the next thing seems to be much easier.

At that time, it will be good to follow the three-pronged model of "self-media + precise promotion + (micro/blog) topic popularity" as in the domestic promotion of "2048".

……

Of course, Lin Hui can't patronize the country either.

Judging from the recent income situation, overseas is also a big market.

However, it may not work to copy the domestic publicity strategy overseas.

First of all, it is difficult to rely on twitter, which is almost the same model as Weibo/blog, to keep the topic hot overseas.

It is different from the calculation fee of Weibo/blog according to the duration of the hot spot.

The price of Twitter advertising is calculated according to fans, a single fan is 2.5 to 4 dollars, and a single Twitter interaction is 0.6 to 3 dollars.

Even if it is only based on an interaction cost of $0.6.

This interaction cost is almost ten times that of the same behavior on domestic Weibo/blog.

This price is a bit unaffordable even for Lin Ash, which is sitting on nearly tens of millions of dollars.

The most important point is that Lin Hui hardly needs to worry about the feedback effect when he spends money on domestic Weibo/blog.

Although Weibo/blog has some criticisms, it has a good effect in effectively spreading public opinion.

On the contrary, if Lin Hui spends money on twitter, it is difficult for Lin Hui to guarantee whether the money will be effective.

However, the cost of publicity on twitter is so high.

Then if I create an account on twitter and cultivate a group of loyal fans, wouldn't I be able to save a lot of money?

Uh, maybe someone had the same idea at the beginning, so...

(End of this chapter)