Crossover: 2014

Chapter 56 Layout from Domain Names
Usually we are familiar with the website format:
—— www.().com.
COM is the top-level domain name.

The part in brackets is the second-level domain name.

The domain name that Lin Hui wants to buy is the second-level domain name.

It's not that Lin Hui doesn't want to buy a top-level domain name, but his strength doesn't allow it.

The reason why Lin Hui has to buy a domain name before building a website.

It is because some good domain names have their own advertising effects.

It can save a lot of publicity trouble.

Some domain names can bring convenience in publicity.

It will also be entrusted with special cultural connotations.

……

Although it is a cross-border transaction, domain name transactions (in this time and space) are easier than Lin Hui imagined.

By the afternoon of the 17th, he had already bought a bunch of domain names.

Yes, that's right, a bunch of domain names.

Although Lin Hui only needs one.

But there is no way, it is hard to resist not chopping hands.

After all, the prices of these domain names are too good for Lin Hui.

For example, the domain name BTC (www.BTC.COM).

Lin Hui remembered that the transaction price of this domain name in August 14 was US$8 million.

But in this time and space, Lin Hui won it with only 50 US dollars (including tax and [-] years of additional fees).

As for why you want to buy this domain name?
it is more than words.

There is also the domain name TM (www.TM.COM).

In the previous life, the transaction price of this domain name was 19 million US dollars in 125.

And now he's got it for just $70 (including taxes and [-] years of surcharges).

As for why you want to buy this domain name.

Of course it's because the domain name "TM" is catchy [funny].

Anyway, Lin Hui felt that this domain name was domineering.

Moreover, there are only 676 domain names in the form of "two-letter .COM" in the world.

This form of domain name is short and easy to remember because of the scarcity of stock.

Therefore, it is favored in the market.

As for why such a domain name seller wants to sell.

Lin Hui guessed that it should be the reason for the eagerness to cash out.

If it is not a last resort, few companies/individuals will sell this high-quality domain name.

After all, these domain names will not cost too much money to operate if they are stored in their hands.

And as long as there are suitable companies fancy such a domain name.

That's the right rhythm for picking up money.

For example, "MI", an ordinary domain name, was picked up by Lei# this year.

The original owner received $360 million directly.

……

Compared with the above two domain names.

Lin Hui's biggest gain from purchasing domain names this time is "www.Z.COM"

It is different from the two-letter domain names such as www.TM.COM just now.

WWW.Z.COM has only one letter in its second-level domain name: -- "Z"

This is a one-letter domain name.

A single-letter domain name consists of a single English letter (az) + suffix.

Compared with two-letter domain names, this type of one-letter domain name is simpler and easier to remember.

The commercial value is also higher.

Although in theory, there should be a lot of single-letter domain names.

After all, English has 26 single letters.

This type of single letter can also add various suffixes.

But the reality is otherwise.
.
The corresponding single-letter domain names for COM and .NET are mostly reserved by registries.

There are very few single-letter domain names actually circulating in the market.

Single-letter .COM domains are even more rare.

As far as the current global circulation is concerned.

Only three single-letter .COM domain names appear.

They are: Z.COM, X.COM, Q.COM.

To some extent, it is not an exaggeration to call the single-letter domain name "the best of the nobility".

And the single-letter .COM domain name is the best of the best
Needless to say the value of such a domain name.

It may coincide with the meeting with Z.COM such an online auction of the highest-quality domain name.

Naturally, Lin Hui would not let it go.

Finally, after some competition, Lin Hui was auctioned at a price of US$650 million.

That is, the domain name "Z.COM" cost Lin Hui 650 million US dollars (including tax and additional fees for ten years).

The four letters of Z.COM cost an average of $162.5 million per letter.

The synthetic RMB is about 1000 million yuan.

It can be said to be a word of gold in the true sense.

Even so, Lin Hui is not a waste of money.

The former RB Internet giant GMO also spent 14 million US dollars to buy this domain name at the end of 678.4.

As for what Z.COM will do, Lin Hui has no idea for now.

It doesn't matter if you don't have an idea.
Anyway, this thing will not depreciate.

After all, there are only three (Z.COM, X.COM, Q.COM) like Z.COM in the world.

In fact, if you have a choice.

Among several single-letter domain names, Lin Hui prefers X.COM
But this domain name obviously has nothing to do with Lin Hui.

The domain name X.COM was registered in 1993.
It was once enabled by Tesla/La CEO Mark/Sk to build a financial service platform.

Later X.COM was enabled by the online payment service provider PayPal.
In the previous life, in 2017, X.COM was sold by PayPal before returning to Musk’s name again.

In this way, isn't it at this point in time.

Musk does not have a single-letter domain name.

I, Lin Hui, have a one-letter domain name.

So, I am better than Musk.

(...by Rebs Contrast Method)

……

Of course, except for these domain names that cost hundreds of thousands or millions.

Lin Hui also spent 30 US dollars to buy more than a dozen domain names that he thought had good meanings.

After buying these domain names, the balance on Linhui 0010's card dropped sharply from $18521500 to $10521500
That is to say, the purchase of these domain names Linhui cost a total of 800 million US dollars.

Although the expense is not small.

But Lin Hui believes that these sites will be worth the money in the future.

Moreover, Lin Hui has now found new sources of income other than software income.

Although it is difficult to earn 800 million US dollars quickly by simply relying on the subscription of online articles for Lin Hui.

(After all, by 19, wuxiaworld's annual revenue was only more than 600 million yuan)
But it's not a big problem. Lin Hui has his own thinking compared to the traditional operating model of online articles.

Lin Hui is more inclined to generate revenue through membership fees after establishing a complete membership system.

Rather than the traditional model of relying on subscriptions.

Once the membership system is constructed.

Lin Hui feels that it is not particularly difficult to gather 1000 million US dollars or even 2000 million US dollars in a short period of time.

Of course, although the idea is very good, it is still difficult to implement it in practice.

The most critical issue is the establishment of membership system.

And "equity design" is a very important factor in the process of establishing the membership system.

A good benefit design can make users feel more involved in the membership system of the platform.

The more energy and financial resources the user invests, the harder it is to give up the membership value on the platform.

Although Lin Hui has never done a specific rights and interests design before.

But he knows how to design rights and interests well.

After all, he has been devastated by various Internet trainings.

Moreover, the expert who conducted several Internet trainings and lectures was Mr. Ma, who is known as the "Fox of Zhongguancun".

That ups and downs + weird accent made Lin Hui unforgettable forever.

So much so that even if he was reborn, Lin Hui could still recall a lot of the training content at that time.

When it comes to equity design, it is mainly to stratify equity.

The stratification of rights and interests must be clear.

The difference is controlled within a reasonable range, which not only highlights the difference but also prevents the difference from being too large.

To put it bluntly, it is to give users a feeling: they can really enjoy more value-for-money benefits if they go up to another membership level, but this step up is not too troublesome.

When designing rights and interests, it is very taboo to enjoy the rights and interests enjoyed by the highest level and the lower levels seem to be the same;
In addition, it is also taboo to make users feel that it is difficult to upgrade from the existing level.

Furthermore, there must be a fixed part in the equity, and there must also be a non-fixed part.

Fixed rights and interests are the basic rights and interests of the membership system, which must be unified across the platform and basically unchanged;
Non-fixed rights and interests belong to the policy rights and interests in the membership system, which are generally closely integrated with marketing policies and launched from time to time.

……

Although reasoning, Lin Hui can speak clearly and logically.

But it doesn't mean that forest ash can be applied directly.

Regarding the establishment of the membership system, Lin Hui only has a rough outline in his mind.

However, Lin Hui also had time to think slowly.

After all, the membership system must rely on the new novel website to realize.

It's a bit of a lie to rely on the current two-tier system of web sites to achieve it.

Speaking of building a fiction website.

Naturally, Lin Hui would not use those domain names bought for hundreds of thousands or millions of dollars.

Among the more than ten domain names that Lin Hui bought later, one of the domain names was "GREYFOREST".

Lin Hui decided to build the website on this domain name.

After all, this domain name is only one letter different from the name "GRAY FOREST" that Lin Hui used when developing several small games.

And both GRAY and GRAY have the same meaning of "gray".

It can be said that the two names are almost the same, which may be a coincidence.

Because of this coincidence.

Let Lin Hui decide to build a brand new novel website on the domain name greyforest.

As for the specific construction work.

Still rely on external/package.

After Lin Hui registered an account on Freelancer, he released the task of building a website and filled in the corresponding requirements of Party A.

In the requirements of Party A, Lin Hui specially highlighted that the task deadline is 3 days.

Lin Hui has also made a website, and knows that the 3-day deadline is a bit tricky.

But there was no way, Lin Hui was in a hurry.

time is money.

In order to hurry, Lin Hui promised in the project notes that as long as the project could be completed within 3 days, he was willing to pay an additional 20% premium.

For every 1 day ahead of schedule, the premium will be increased by 5%.

The time limit is not entirely because Lin Hui is in a hurry.

It's also because Lin Hui was scared of being cheated when he was looking for a foreigner.

You don't set a tight outsourcing/contracting deadline.

The outsourcing/outsourcing team dares to outsource/outsource you layer by layer.

This layer of external/package will not only make the task/project less efficient.

Moreover, the actual external/package money has not been spent.

In the end, don’t say that you get what you pay for, it’s not bad if you get what you pay for.

This kind of external/subcontracting layer upon layer, the final victim is still the person who finds the external/contractor.

The money is not less, but the effect is so-so.

It may even be worse than the employer playing in person.

There is almost a high probability of subcontracting in China.

Whether there will be subcontracting abroad, Lin Hui is not sure.

But it is expected that there is a high probability that crows are as black as crows.

In order to avoid such a situation of being cheated, Lin Hui could only limit his time.

Maybe it's the power of banknote ability.

Not long after the mission was released, the mission was accepted by an American team called AZUREOCEAN.

After discussing many details privately with the person in charge of the AZUREOCEAN team.

Afterwards, the price was negotiated, and the agreed base amount was $5.

This price is still within Lin Hui's acceptable range.

Lin Hui and the AZUREOCEAN team have reached a clear outsourcing/contracting agreement.

(End of this chapter)