Rebirth: The Era of Hong Kong Tycoon

Chapter 100 [Wisdom to know people]

Recently, the Hong Kong film industry has been very lively.

The first thing: Shaw Brothers sued Golden Harvest for plagiarizing "The One-Armed Knife", and finally came to a conclusion - Golden Harvest won.However, the people in the circle said: Jiahe only won for a while, and Jiahe people have little wealth, how can they fight against the old imperial Shaw Brothers film company?Sixth Uncle takes a breath and will blow Jiahe to pieces.

The second thing: Jiahe's "One-Armed Swordsman vs. Blind Man" hit the street, with a total box office of only 70 Hong Kong dollars, basically not much profit.

The third thing: I was ridiculed by the people in the circle before - the boss is a layman's Universal Movie. After the first movie "Nanquan and North Legs" hit the street, it ushered in a big outbreak: "Tangshan Brother" was only released for 21 days, and Set a box office of 330 million Hong Kong dollars; far behind the box office records of Shaw Brothers movies, it is said that Shao Laoliu broke a favorite antique teacup.

For a time, the people in the circle said: Shaw Brothers had just repelled a wolf, but he didn't expect another tiger!Jiahe people have few people and few wealth, but Universal Movies has more people and more money.

Not only that, the Modern Media Group was also dug up by some reporters. The Modern Media Group, which was established less than a year ago, now has several industries: newspapers, publishing houses, production companies, and theater chains.

And these four major industries are either already booming, or they are also gaining a firm foothold in the industry.

When "Big Brother Tangshan" was being shown, Modern Publishing House launched the "Modern Manke" comics weekly on February 2. Because of the serialization of "Bruce Lee" comics, it was immediately sought after by some comic fans and Bruce Lee fans, and directly put Xiangjiang The comics industry has been turned upside down.

Tang San is an ordinary worker. Recently, under the influence of the people around him, he went to see the movie "Tangshan Big Brother" with his friends. As a result, he fell deeply into Bruce Lee's wonderful fight scenes and couldn't extricate himself. Sometimes when there was no one around, he would still According to the memory in my mind, I made a few tricks, and I wish I had learned Bruce Lee's kung fu.

As if it was a kind of magic, after watching the movie, Tangshan always recalled those wonderful fight scenes in his mind.

Today, when passing the newsstand, Tang San saw at a glance a magazine hanging on the newsstand with "Bruce Bruce" written on it; just by this glance, Tang San stepped forward without hesitation and took down the magazine.

I saw two lines of words written on the cover: one is "Modern Manke", and the other is "Bruce Bruce" comic serialization.

When the boss saw this, he opened his mouth and said, "Beautiful boy, buy a copy! This is the first comic weekly magazine in Hong Kong that just came out. The content includes the serialization of "Bruce Bruce" comics. It's very exciting, even if I don't usually read it. Manga people can't help but read it twice."

In addition to making profits, the owner of the newsstand sells hard, and there is another important reason, that is, "Modern Daily", "Modern Evening News" and "Modern Manke" are products of one company, while "Modern Daily" and "Modern Evening News" are products of the same company. " has become the best-selling publication on newsstands, so I also have a good impression of the brother product "Modern Manke".

As soon as Tang San saw the publication with the words "Bruce Bruce", he actually decided to buy it. Although he doesn't usually read comics, he just flipped through it a little and found that this comic is based on Bruce Lee and has the words "authorized". , Tang San couldn't put it down.

"Boss, is this book going to make money?"

"One 8 Hao!"

"I want one!"

Tang San bought a copy without hesitation, making the newsstand owner sigh inwardly about the charm of the three words 'Bruce Bruce'.

You know, Xiangjiang's comic publications are basically 2 luxury mini-versions.

And "Modern Manke" is priced at 8 Hao, although the content is about three times more, but the price has also increased by 2 Hao, which undoubtedly makes many publishing house owners secretly happy, waiting to see the appearance of Modern Publishing House.

Moreover, the comic industry in Xiangjiang experienced a fatal blow in 1967, because the consumption level of the citizens of Xiangjiang decreased; although there was a gradual recovery after that, Riman stepped in again; in the end, many comic book writers changed careers one after another. .

With such a large investment, it is no wonder that it does not lose money. This is the idea of ​​all peers.

Before the modern publishing house, the publishing house in Xiangjiang did not dare to try a comic weekly. After all, a weekly means that one issue will be published every week, and the content and size are three times that of ordinary comic publications, and it cannot be just a serial comic. .

Before "Modern Manke" was released, the comic publications in the world of Hong Kong were also called 'comic comics'.

However, all the publishing houses underestimated the charm brought by the word 'Bruce Bruce', so the first comics weekly "Modern Manke" in Hong Kong released by Modern Publishing House became an instant hit.

After Tangshan purchased "Modern Manke", the newsstand owner immediately hung a new copy of "Modern Manke" in a prominent place.

Zhang Cheng, the general manager of Modern Publishing House, walked into Lin Rongheng's office with a blushing face. Lin Rongheng immediately saw that Zhang Cheng was here to announce the good news.

Sure enough, Zhang Cheng said as soon as he sat down: "'Ghost Blowing the Lamp' is very popular overseas, and its sales have been on the rise; as of today, 9 copies have been sold in Taiwan, 3 in Singapore, and 2.5 in Malaysia. A total of 19 copies have been sold overseas."

The overseas publishing of "Ghost Blowing Lamp" chooses to cooperate with local publishing houses, so the profit per set is only 2 to 2.5 Hong Kong dollars. Unlike Hong Kong and Macau, modern publishing houses can make a profit of more than 5 Hong Kong dollars for each set sold.

However, there is no way to do it. It is better than being pirated by some publishing houses. Moreover, the strength of Modern Media Group overseas is still very weak, and even "Modern Daily" has not been sold overseas.

Lin Rongheng said with a smile: "So, "Ghost Blowing the Lantern" has already brought a net profit of 100 million Hong Kong dollars to the company!"

Zhang Cheng nodded and said, "A little more than 100 million, and it can continue to increase in the future. It is conservatively estimated that there is no problem with the net profit exceeding 150 million Hong Kong dollars."

Very good results, just one book has such a big profit, it seems that it is really 'the book has its own golden house'!

Next, Zhang Cheng said: "The sales of "Ghost Blowing the Lamp" are gratifying, and the sales of "Modern Manke" are also very gratifying. The sales volume in six days has exceeded 4 copies. You must know that the highest sales volume of Xiangjiang Comics is only 2.5 0.2 copies, and it’s still in the Erhao costume (priced at [-] Hong Kong dollars); our “Modern Manke” is in the Eighth Hao costume, and the price of a single copy is four times that of other comic publications.”

Lin Rongheng said calmly: "The reason for such good sales has a lot to do with the popularity of "Big Brother Tangshan"; of course, it is also mainly due to Bruce Lee."

When he obtained the authorization of Bruce Lee's comics, Bruce Lee did not overcharge because he was not yet famous, so he charged a license fee of 1 Hong Kong dollars.

Zhang Cheng nodded and said, "Yes, this is a big reason! But the main writer Shangguan Xiaobao is indeed very talented, and the boss is really discerning."

When Lin Rongheng heard it, he was not surprised. A weekly comic magazine cannot rely on only one chief writer. Although Shangguan Xiaobao does not have the heart of 'I want to be the boss' like Huang Yulang, it is not a good phenomenon.

After a moment of contemplation, Lin Rongheng said, "Manager Zhang, what do you think of the comic "Little Rogue"?"

As the person in charge of the publishing house, Zhang Cheng naturally understands the comic publications in the market, so he said: "The sales are very good, and the talent of the chief writer Huang Yulang is probably slightly better than that of Shangguan Xiaobao!"

Lin Rongheng nodded and said, "It seems that we are all stepping up to recruit or train more talented writers!"

Zhang Cheng said quickly: "Well, taking advantage of our "Modern Manke" has achieved good results, I will do a good job in this area recently."

"Modern Manke" is three serial comics published at the same time, of which "Bruce Bruce" serial comics occupy [-]% of the content, and the other two serial comics occupy the remaining [-]%.

Lin Rongheng has seen the latter two comics, and he lacks some inspiration in the conception, but the quality of the pictures is much better than that of the comic publications on the market. After all, they recruit excellent writers, and modern publishing houses also have requirements for the quality of the publications.

Lin Rongheng said: "I'll give you a few notes, think about it carefully:
First, drawing on Huang Yulang's "Little Rogue", we will also create a similar comic series. I have already thought of the name, so it is called "Dragon Tiger Gate"; but because "Little Rogue" alludes to some things in Xiangjiang, it will definitely attract People are dissatisfied, so we need to avoid lightning and place the battlefield in overseas countries such as Japan, Thailand, and South Korea.

Second, Comic Weekly can't just serialize comics, but can add some other content, such as adding a column called "The Life of a Painter", which covers the life of comics people, the development of the comics industry, and readers' reading habits, etc.; Add a column called "Smoke Miasma", publish satirical text manuscripts and comic manuscripts, and invite other cartoonists to contribute. "

Zhang Cheng took the pen and wrote it down!
At the end, Zhang Cheng still looked at Lin Rongheng with unfulfilled thoughts.

Lin Rongheng waved his hand and said, "That's it! But you remember that "Dragon Tiger Gate" must be well prepared, even if it takes a year, it must be of high quality and full of imagination."

Zhang Cheng nodded heavily and said, "En!" After thinking about it, he said, "Boss, why don't we dig Huang Yulang to create "Dragon Tiger Gate"!"

Lin Rongheng rejected the proposal: "Huang Yulang has started his own business several times, which shows that he is not willing to work for others, so don't think about such people."

(End of this chapter)