Rebirth: The Era of Hong Kong Tycoon

Chapter 99 [Lin Family]

Early December.

Lin Rongheng wrote a plan for a 'chain fast food brand' in his Evergrande real estate office.

Although he has many careers, it is related to his father-in-law's family's career. Lin Rongheng still spared time to do some simple research on the market in Xiangjiang; while Lin Rongheng only needs to spend more than ten hours to investigate the market, and then based on the knowledge of memory, he will Enough to write a plan.

In later generations, Hong Kong has been known as the 'City of Gastronomy', the prosperity of the catering industry, and is famous all over the world.

Xiangjiang is dominated by Chinese, and Chinese restaurants have an absolute advantage. The Chinese are mostly Cantonese, and Cantonese restaurants are all over the place; Cantonese cuisine is mainly light, and seafood and soup are the signature dishes of Cantonese restaurants; Cantonese cuisine also includes Chaozhou cuisine and Hakka cuisine. As a branch, the exquisite workmanship of Chaozhou cuisine makes foreign diners amazed.

In later generations, since the 70s, the fast food industry has sprung up and developed rapidly; in the fast food industry, Western style is not as good as Chinese style; Fuck each other.

Soon, Lin Rongheng wrote like a genius, and wrote down the entire content of the planning book on paper, which can be roughly divided into the following points:

First, the combination of Chinese and Western.Western food can include: hamburgers, hot dogs, French fries, etc. There are dozens of kinds of Chinese food; such a store will supply nearly 100 kinds of food.

Second, most of the food in each branch is supplied by the central food processing factory. The raw materials are purchased in a centralized manner, and then sent to the processing factory for pre-processing and strict inspection; and then sent to each branch by car, the raw materials and ingredients are all well matched, and the branch is only responsible for the final cooking.In this way, on the one hand, it can strengthen the control of food cost and quality; on the other hand, each branch can save a lot of kitchen equipment and reduce cooking manpower, thereby greatly saving expenses.

Third, choose the location of the store.The original sites selected are: commercial areas, shopping areas, office buildings and residential areas near the traffic hubs with many pedestrians.

Fourth, brand image and advertising; pay attention to the overall image of the brand and the promotion of food, and expose it frequently in the media; the western fast food in Xiangjiang was McDonald's established in 1975, so Chinese fast food must be owned in advance before these western fast food land. A stable consumer group; even the Chinese-style fast food opened later, they can only look at the fast food brands of Lin Rongheng and Anjia, and they can barely get a share of the pie.

Fifth, absorb the advantages of western fast food, adopt modern enterprise management and standardized management.For example, the decoration, design, and signboards of each chain store must be standardized; the price of recipes, the placement of the cashier, the seating at the table, the sanitary conditions of the kitchen, and the service of staff clothing, etc., must be introduced and borrowed from Western-style fast food restaurants.

Looking at his proud work, Lin Rongheng couldn't help but be overjoyed. Although the results of more than ten hours were only 'on paper'; but there is a saying in the shopping mall that 'one step ahead, one step ahead', so, he and An The fast food restaurant brand that I cooperated with was unreasonably unsuccessful.

Moreover, Lin Rongheng also has a trump card. In his previous life, he spent a lot of time in KFC and McDonald's. In terms of store decoration, cashier counter and table placement, he didn't need to go to the United States to investigate. He already knew it, even better than this era. more advanced.

In the evening, I called Shang An's family to the bungalow for dinner.

During the banquet, Lin Rongheng took out the planning book and handed it to Father An and said, "Uncle, this is the planning book I wrote. You can keep it first and think about it with An Jie."

Father An excitedly took over the plan, his voice trembling and said, "It's really bothering you, you are so busy, you still care about these little things!"

Lin Rongheng said with a smile: "This is not a trivial matter. The initial investment of this fast food restaurant brand is between HKD 30 and HKD 50, and the later investment may be even greater!"

The An family members were stunned, looked at Lin Rongheng in disbelief, and after a while, Father An said embarrassingly: "I sold that smaller house, and I can only collect 15 Hong Kong dollars at most; by the way, Rong Didn't you say you want to invest, Heng? If you want to be a major shareholder, we can just be a minority shareholder."

At the beginning of the relationship, Father An thought that the investment was small, so Lin Rongheng offered him a plan for nothing!

Seeing that Lin Rongheng didn't answer right away, An Qi hurriedly offered Lin Rongheng some dishes to show his favor. The An family did not dare to look at Lin Rongheng, but looked at the dishes.

Lin Rongheng saw that the momentum had overwhelmed these people, so he said: "This is really not a business that can open a small restaurant and invest tens of thousands or hundreds of thousands of Hong Kong dollars; if that's the case, there is still a need for me to write a plan. Uncle. ,Am I right?"

An Fu said quickly, "Yes, yes, we are not going to be a chain of fast food restaurants. The investment must be huge, so if you didn't participate, I really wouldn't dare to do this business!"

Lin Rongheng nodded and said: "Let's put it this way, 30 Hong Kong dollars can only open one store. If others are jealous of our business, what do you say?"

An Jie said in a low voice, "This is something that can't be helped. Isn't business everyone can do!"

Lin Rongheng said in a critical tone: "What is this! Although everyone can do business, since we want to do it, we must be the leader of the industry. We must give a firm blow to these competitors!"

An Jie was so frightened that he didn't dare to speak. Father An quickly echoed, "Yes! So we have to open a store quickly and use a chain to compete with these people!"

Lin Rongheng nodded, and said: "Uncle's point is right, we need to form a chain brand effect before everyone realizes it. Therefore, the investment in the later stage will have to be large. Let me take out 30 Hong Kong dollars. Investment, accounting for 51% of the shares; you should not sell the house, just take tens of thousands of Hong Kong dollars to inject into the company, accounting for 49% of the shares. If there is a need for expansion or insufficient funds in the future, it will naturally be solved through loans. No bank in Xiangjiang will reject me. loans to shareholding companies.”

An Fu said without hesitation: "How embarrassing, anyway, we can't use that house for the time being. Otherwise, we will invest 15 Hong Kong dollars to account for 49% of the shares, and you will invest 15 Hong Kong dollars to account for 51% of the shares."

Lin Rongheng said: "Uncle, let's arrange it like this, I don't lack this little money! I also found two managers for the company, Uncle and An Jie, you two hurry up and rent an office building, register a catering company, and the name is me. After thinking about it, it will be called 'Cafeteria Fast Food Chain', and then you and the two managements will start preparing! I will occasionally give you some pointers to ensure that my plan will not be misimplemented by you!"

An Fu and An Jie listened to the enthusiasm, and quickly agreed, and promised themselves to learn more and ask more!

In the evening, An Qi scratched her head and made gestures, trying to use her body to express Lin Rongheng's help to her parents' family; unfortunately, Lin Rongheng was worried about the child in her stomach, so he dared to open up.

Afterwards, An Qi lay in Lin Rongheng's arms and whispered, "You don't know how to find a woman outside?"

Obviously, this is a woman's temptation, but Lin Rongheng and An Qi once had such a topic, and Lin Rongheng did not deny that he would have other women in the future.

The reason why Lin Rongheng did not deny it at the time was first because he had already slept with An Qi and won a blood; secondly, Lin Rongheng was not afraid of An Qi leaving him, he was rich and handsome, and what kind of woman did he want; In the end, it was because An Qi would be his candidate for the main room. After Lin Rongheng didn't want to get married, she would be arguing with himself in terms of women, so she had to be mentally prepared in advance.

Lin Rongheng said with a smile, "You don't need to test me! I'm not someone who can't control my lower body. I won't touch any woman when I do what kind of thing, and what kind of woman I can touch."

An Qi arched in Lin Rongheng's arms, brought her face to Lin Rongheng's face, and whispered, "What do you think of Annie?"

At this time, An Qi's idea was: instead of letting women outside, it's better to let her sister follow this man; because this man once said that the reason why he didn't marry him immediately was because he was still in Xiangjiang. Without enough connections, it would be too cold to hold a wedding right away.

If his two sisters served him, then before he married him, he might not find any women outside, and no one would threaten his status.

Lin Rongheng said without the slightest hesitation: "What nonsense, don't think about anything, it's not good for the child! You must take good care of the fetus now, and spread the branches and leaves for my Lin family!"

Maybe he had an idea, but Lin Rongheng never wanted this kind of thing to become a deal and a favor!

(End of this chapter)