Rebirth: The Era of Hong Kong Tycoon

Chapter 98 [7-ELEVEn in preparation]

On the third day of the Lunar New Year, Lin Rongheng had officially started work and first came to Yonghui Company in Lijing Building.

Zhang Jie, Li Mucai, and Qi Liang had completed their inspections from the United States a few years ago and returned to Hong Kong. The three of them went to the Southern Company of the United States to discuss cooperation this time with a plan.

And this plan was planned by Lin Rongheng. The content is probably: Yonghui Company will quickly develop the number of 7-11 convenience stores in Heungkong, and increase the number of stores by no less than 10 every year. The plan specifically states that if Southern Company wants to To open the Asian market, Xiangjiang is the best choice; because of the high population density of Xiangjiang, it is the most suitable for the development of convenience stores.

Sure enough, after seeing the plan, American Southern Company was immediately moved, and sent three management personnel to Hong Kong for inspection.

The first thing Lin Rongheng did when he went to work was to formally negotiate with the representatives of the Southern Company about the franchise agency of 7-11 convenience store in Heung Kong.

In the conference room, both parties showed their sincerity.

Lin Rongheng also knew that his Yonghui Company would be able to obtain franchise operations in Macau and the mainland at most in the future, but would definitely not be able to obtain franchise operations in Japan, Taiwan Island, and Southeast Asia; however, when the Southern Company went bankrupt in 1987, You can buy this company yourself!
Therefore, it is necessary to make a good relationship at the beginning!

On the side of Southern Company, Lin Rongheng and Yonghui Company are also very important; firstly, Lin Rongheng has a great reputation in Xiangjiang, with the reputation of 'touching stone into gold' and 'business wizard'; secondly, Southern Company also hopes to use Xiangjiang as a model , to promote 7-11 convenience stores, and further expand business throughout Asia.

Therefore, both parties are full of sincerity!

In the end, Lin Rongheng won the brand management right of Xiangjiang 80-7 convenience store for ten years at the cost of only 11 Hong Kong dollars; not only that, Nanfang Company dispatched two management personnel to enter Yonghui Company to provide some help in the early stage of preparation.

The per capita monthly salary in Hong Kong is about 800 Hong Kong dollars, and the average monthly salary in the United States is about 400 US dollars (2000 Hong Kong dollars). break out.

Therefore, 80 Hong Kong dollars is not much, and it is still a 10-year franchise.

After the agreement was signed, Brown, the representative of the Southern Company, said, "Mr. Lin, how much does your company plan to invest in the initial stage?"

Lin Rongheng said with a smile: "There is no upper limit! The company's initial capital is almost more than 100 million Hong Kong dollars, and the banks in Hong Kong are very willing to lend to me, so I have unlimited funds. Of course, my idea is that our first batch of The store opening plan is to 'occupy Central' and invest in central kitchens and supply chain warehouses!"

Although Lin Rongheng only represented the 7-11 convenience store in Xiangjiang, he had an idea, that is, to set up a supply chain of 7-11 in Asia. In the future, franchisees in Japan, franchisees in Taiwan, etc., all need to be Buy something from your own supply chain.

Hong Kong was originally a free trade port, with free entry and exit of goods. The supply chain established by itself can not only provide supply to its own retail stores, but also to overseas customers.

As soon as Brown heard it, he knew that Lin Rongheng was a businessman who was more professional in the retail business, and felt that the cooperation between the two parties would be very pleasant.

The reason why Lin Rongheng did not set up a convenience store by himself was because he felt that he might only be a theoretical operator and still needed some experience and guidance from American retailers; not only that, if he wanted to enter Taiwan, Japan, Southeast Asia and other markets in the future, To set up another convenience store brand is to have mature experience after all.

Yonghui Company currently has five management members and twelve employees. Lin Rongheng summoned five management members to discuss the store opening plan in the conference room.

Lin Rongheng took out a large map of Hong Kong, spread it on the conference table, and said, "Our first goal is to open five 7-ELEVEn stores in Central within three months, with unified Signboards, unified goods, unified services; and in these three months, we will also set up a central kitchen and a supply chain warehouse in Central.”

Lin Rongheng didn't hide his secrets this time, but explained the convenience store model in future generations, and the five management team were surprised by the boss's knowledge and talents, and recorded it.

After Lin Rongheng finished speaking, Zhang Jie couldn't help but say, "With the comprehensiveness of the boss's plan, I don't think I need to pay the 80 HKD franchise fee!"

Everyone agreed, and their eyes revealed the meaning of worship!
Lin Rongheng waved his hand and said humbly: "Although I understand a little bit, there are still some omissions. Southern Company has been operating for so many years, and there must be advantages that we don't know about. Besides 80 Hong Kong dollars, it is worth buying a signboard. "

Everyone thinks it is also, the Southern Company does not need much franchise fee this time, it may be because the Xiangjiang market is small, and it needs to develop a reputation in Xiangjiang, thereby opening up the entire Asian market.

Next, everyone had a lively discussion:

First of all, whether the business hours should be open 24 hours or not, the result of the discussion is: do not open 24 hours first, the business hours are set at 06:00-02:00 (the next day); the reason is: try this first in the early stage, if there is any in the later stage When needed or when there are more stores, it can be opened 24 hours a day.

Secondly, set up several special departments, namely: the property department, the equipment department, and the goods department. The work of the property department is to select the shops, by investigating the population density of the area, the flow of nearby pedestrians, the convenience of residents and the competitiveness of the surrounding area. (store). The work of the equipment department is to be responsible for the air-conditioning cabinets, refrigerators, shelves, and cash registers of the store. The work of the goods department is to investigate the products suitable for sale, especially in terms of convenience food, to understand the market
After a day's meeting, everyone finally had a clear idea, and the next step was to enter the preparatory work.

At the end of the meeting, Lin Rongheng announced: "As you all know, I am not only in this company, but I usually have a lot of work, so I have always believed in 'it is better to command a thousand people than to command a hundred people; to command a hundred people, it is better to command ten people; to command ten people, it is better to command One person'; 'commanding one person' is naturally the person in charge of the command department. So, next I will appoint the company's senior personnel!"

When the five people heard it, they immediately focused their attention. Although Yonghui Company was established for a month, everyone did not have a clear scope of work and positions; the staff only knew that the five people were the management of the company.

Lin Rongheng continued: "Zhang Jie, you are the deputy general manager of Yonghui Company and the general manager of 7-ELEVEn convenience store. The main scope of work is to coordinate and manage the operation of 7-ELEVEn convenience store; Qi Liang."

Soon, the five people had specific tasks in charge, and Zhang Jie also became the direct supervisor of the other four people. Everyone had no objection to this decision.

After all, Zhang Jie belongs to the top management among the Chinese in Wellcome Supermarket. If it weren't for Lin Rongheng's signature, he would not have quit his job.

Next, everyone performed their respective duties, and Yonghui Company also operated at a high speed.

The initial total investment of 7-ELEVEn convenience store is 200 million Hong Kong dollars, which is Lin Rongheng's private money; the follow-up investment is naturally resolved through the bank.

Lin Rongheng's plan is to build the 7-ELEVEn convenience store into the retail pillar of Yonghui in one to two years; next, Yonghui will enter supermarkets and department stores.

When it comes to Heung Kong supermarkets, we have to say Wellcome Supermarket under Landmark and Hutchison Parknshop; Wellcome Supermarket was established in 1970 and Parknshop was established in 1973; Supermarket brands, occupying a major share of the supermarket market.

Had Yonghui entered the supermarket in 1972, it would have competed directly with Wellcome and the next year's ParknShop.

In fact, if Lin Rongheng wants to dominate the retail market in Hong Kong, the easiest way is to take down Hutchison International;
However, Lin Rongheng didn't like this kind of waiting that was not [-]% sure, so Yonghui Company was established.

(End of this chapter)