Rebirth: The Era of Hong Kong Tycoon

Chapter 107 [Look at the performance! 】

Wellington Street in Central is where the flagship store of Café de Coral fast food is located, and the shops are surprisingly expensive, far exceeding Lin Rongheng's budget.

The flagship store has two floors, with an area of ​​1500 square feet; the upper floor is calculated based on office rent, that is, 2.5 Hong Kong dollars per square foot per month, and the monthly rent is 3750 Hong Kong dollars; the lower floor is calculated based on shop rent, that is, 15 Hong Kong dollars per square foot per month. The monthly rent is 2.25 Hong Kong dollars; the total monthly rent is rounded up to 2.6 Hong Kong dollars, and the annual rent is 31.2 Hong Kong dollars.

The price of the bunks in Xiangjiang is usually calculated at 100 times the monthly rent. Lin Rongheng planned to buy it, but the owner refused to sell it.

Lin Rongheng led a 30-year-old man with glasses, followed by An's father and son, and two managers of Café de Coral Fast Food, and the group walked into the flagship store.

The man with glasses is Zhou Yuan, the general manager of the decoration company under Evergrande Real Estate, and a designer with a professional background; Zhou Yuan graduated from a university in the United States, and after returning to Hong Kong, he set up a decoration company by himself, and the business is doing well.

When Lin Rongheng decided to enter the field of convenience stores and fast food restaurants, he began to let Evergrande Real Estate find a suitable decoration company, and then directly acquired it. Zhou Yuan's decoration company just met the requirements of all aspects.

Zhou Yuan was born as a teacher, and the company's business and management are not bad. At the beginning, he definitely rejected the acquisition of Evergrande Real Estate. If he can be a boss and make money, why should he work for others?
Lin Rongheng personally took the initiative to start drawing cakes for Zhou Yuan: first, Zhou Yuan can retain 10% of the shares; secondly, Lin Rongheng talked about the prospects of this decoration company, the business of Evergrande Real Estate, the business of convenience stores, and the business of fast food restaurants. With so many businesses, taking [-]% of the shares is better than taking [-]% of the shares before.

Zhou Yuan thought it over carefully and it made sense, so he readily agreed!
And the reason why Lin Rongheng is willing to leave 1% of the shares to Zhou Yuan is because he feels that talents are rare, and ready-made and well-managed decoration companies are also rare.

Moreover, real estate companies don't have a lot of decoration business, but they can introduce a lot of business to decoration companies.

While visiting the store, Lin Rongheng said: "Manager Zhou, don't think this business is just a fast food restaurant, but it's not easy to do well. You have been studying in the United States for four years, have you ever been to foreign fast food like McDonald's and KFC?" shop?"

With a smile on his face, Zhou Yuan said heartily, "I've been there many times! Boss, I know what you mean!"

Lin Rongheng turned his head, looked at Zhou Yuan and said, "Oh? Tell me!"

Zhou Yuan said in a confident tone: "The idea of ​​the boss is to make 'Café de Coral' fast food into a chain of Chinese fast food restaurants. Then there must be more than one store. Xiangjiang has a population of more than 500 million. If 'Café de Coral' fast food is fully opened Xiangjiang probably has at least 50 large and small stores. A unified image and a unified layout are the characteristics of the chain store, and more importantly, the store is clean and refreshing. "Café de Coral" fast food is the first crab in Xiangjiang. It can be said that it is the first of its kind for Xiangjiang catering.”

Lin Rongheng asked curiously, "You're a decorator, and you know how to eat and drink?"

Zhou Yuan said with a smile: "I know catering, but when I design a plan, I must do some research on the design object; in addition, I have seen this kind of chain catering in the United States, so I also understand Some!"

Lin Rongheng clapped his hands and said happily: "This is very good!" He turned around and said to An's father and son and the two managers: "Uncle, Manager Zhou has drunk foreign ink and seen Western-style fast food chains, so if you have any questions If you understand, or want to know, you can ask others!"

Father An said quickly: "Then trouble Manager Zhou!"

Zhou Yuan said generously: "Boss An is serious. You will be a major customer of our company in the future. Naturally, I will tell you everything. You can sit down and discuss it together!"

Through Zhou Yuan's talk, Lin Rongheng felt that his insistence on buying Zhou Yuan's company was a very good move.

At the scene, Lin Rongheng and Zhou Yuan discussed the decoration and layout of the store. The ideas of the two can be said to be perfect. One has "investigated" in the United States, and the other has future experience.

Of course, Father An still has the right to speak in the kitchen field.

After visiting the flagship store, the group went to the central kitchen in Sheung Wan to finalize the preliminary decoration plan.

The next day, Lin Rongheng took Zhou Yuan to meet with the management of the 7-ELEVEn convenience store, and handed over the renovation of the 7-ELEVEn convenience store to him.

The first plan of 7-ELEVEN convenience store is to open five 7-ELEVEN convenience stores in Central, and have their own central kitchen and warehouse.

At present, the location of two of the five stores has been finalized, which is just right for the decoration company to determine the decoration plan first.

The businesses of 7-ELEVEn convenience stores and Café de Coral fast food restaurants actually overlap. Both companies are selling Western-style fast food—hamburgers, hot dogs, and French fries.

Therefore, in order not to waste resources, Lin Rongheng asked the two managements to meet.

After some introduction, Lin Rongheng said: "I think this way. After all, Dajiale fast food is mainly Chinese-style fast food, and Western-style fast food is just a sideline business. So there is no need to directly produce these foods, and you can directly sell them to 7-ELEVEn convenience store company. order; and 7-ELEVEN convenience stores sell with a small profit."

Naturally, everyone would not object to Lin Rongheng's words. During this meeting, everyone communicated with each other to facilitate future communication.

Zhang Jie, the general manager of 7-ELEVEn Convenience Store, made an analogy and said, "Boss, since the two companies are run by the same family, can our convenience store entrust Café de Coral to make packaged bento?"

Father An suddenly felt bitter, but he couldn't say it directly. If all convenience stores sold fast food, wouldn't it take away the business of many fast food restaurants.

Lin Rongheng said with a smile: "Bento is bento, and fast food is fast food. There are still some differences in the choice of food between the two. I personally think that selling bento in convenience stores is a good choice, but because the two companies do not overlap, I think After the convenience store opens, you can try to sell a small amount of bento, and Café de Coral’s central kitchen just happens to make bento.”

Lin Rongheng has determined the general direction, and the rest is for the two companies to discuss the details.

And Zhang Jie's words also reminded Lin Rongheng that the two companies are equivalent to his own, even if it is a fast food, Lin Rongheng still holds 51% of the shares.

Therefore, for the convenience of management, Lin Rongheng planned to transfer the equity of 'Café de Coral' fast food to Yonghui Company.

As for whether the surname of "Café de Coral" will be Lin or An in the future, it will naturally depend on the performance of the An family!

Well behaved, Lin Rongheng doesn't mind handing over this multi-billion Hong Kong dollar property to An's, and he is only a shareholder;
If the performance is not good, Lin Rongheng doesn't mind incorporating this industry into Yonghui Company, and let An's be the only shareholder.

(End of this chapter)