Rebirth: The Era of Hong Kong Tycoon

Chapter 108 [Vancouver Branch]

Shen Tong is a middle-level employee of Modern Newspaper. He never thought that he would be able to return to Vancouver again in his lifetime;

Five years ago, I graduated from a university in Vancouver, then returned to Hong Kong to develop, went around and returned to Vancouver five years later.

Of course, before departure, the president and editor-in-chief talked to me in person, and the assignment is voluntary; and when the time is right, you can apply to be transferred back to work in Hong Kong.

Shen Tong knew that with the ambition of his own boss, overseas business would become more and more important to the entire newspaper, and even the entire group; then going to Vancouver to become the branch president would definitely be a challenge and a career advancement.

Although married and had children in Hong Kong, Shen Tong resolutely chose to develop in Vancouver for his own career.

The company is very humane. As the president, Shen Tong can bring his wife and children to live in Vancouver, and the company provides subsidies; therefore, Shen Tong's idea is to settle down in Vancouver first, and then take his wife and children to live in Vancouver.

Shen Tong first came to the office of Modern Newspaper in Vancouver, and handed over to Chen Huayi, the person in charge here;

Modern News has several resident reporters and offices in Vancouver and Toronto, Canada.

Chen Huayi is the person in charge of the Vancouver office, but the original office was only responsible for news gathering and editing, so it is naturally impossible for Chen Huayi to be directly promoted to the branch president; after all, he is not very familiar with news editing, newspaper distribution, advertising and other businesses.

Shen Tong said: "Manager Chen, you will be the vice president of the Vancouver branch of Modern Newspaper in the future, and you will still be responsible for news gathering and editing; but the number of journalists must be increased, because the Modern Daily we publish here and the Hong Kong one The content of the "Modern Daily" published in Vancouver is not exactly the same. After the international news is edited by Xiangjiang, it is transmitted to the branch through the TV. This part of the content accounts for almost half of the "Modern Daily" published in Vancouver; the other half is local content in Vancouver. , so the number of journalists needs to be expanded. As far as I know, there were originally 9 journalists in Vancouver, so now we need to add another 9 or so, depending on the business situation later.”

Chen Huayi had been notified by the head office long ago about Shen Tong's arrival. He knew that Shen Tong was an international student in Vancouver, and he didn't know anything about the local area, so he didn't dare to take a peek.

Chen Huayi said: "Okay, no problem! By the way, if President Shen has other work, you can also tell me. After all, you haven't been here for many years!"

Shen Tong nodded and said: "Well, I have a lot of work to do next, such as recruiting editors, setting up the distribution department, the advertising department, etc. We will do it step by step. The company has given us a 2-month preparation time, I believe there will be no problem. "

Chen Huayi saw that he and Shen Tong had gotten acquainted, and raised a question in his heart: "President Shen, I have a question, can you answer it for me?"

Shen Tong said with a smile: "But it's okay to say!"

Chen Huayi said: "As far as I know about the world newspaper industry, no newspaper office has succeeded in 'distributing different editions overseas'! For example, the "New York Daily" once tried to publish the West Coast edition in Los Angeles, but it only lasted for two years; The European edition was published with the same subscription, but it suffered a serious loss and was discontinued in 1967.

This situation also occurs in Japan. For example, the three major Japanese newspapers "Yomiuri Shimbun", "Asahi Shimbun", and "Mainichi Shimbun" are published in five cities in Japan.All of the above have published different editions in different regions of the same country, but no newspaper industry has ever succeeded in publishing different editions overseas.

The "International Herald Tribune" is printed in ten major cities around the world, but it is not edited, processed and published in these cities, and the same is true for "USA Today", which is distributed nationwide. "

Seeing that Chen Huayi knew so much about world newspapers, Shen Tong also admired it, but the company had also discussed this issue.

Shen Tong said: "Modern Newspaper intends to publish different editions in six cities: Vancouver, Toronto, San Francisco, New York, London, and Sydney. This is the boss's intention. President Chen, you only know about the situation, while ignoring a newspaper that is closely related to us."

Chen Huayi responded immediately: "Sing Tao Daily!"

Shen Tong nodded and said, "That's right! Sing Tao Daily has different editions published in six cities in Europe and the United States. Of course, the international content is the same. If Sing Tao Newspaper can do it, so can our modern newspaper; Hu Xian has great courage to create It is the first of its kind, and we can't show weakness. And the boss also said that generally local people like to read local newspapers when they read newspapers. For example, New Yorkers like to read "New York Daily", which not only contains the word "New York", but more local People like to watch local news; if they all have the same content, wouldn’t it require everyone to have the same aesthetics, and that would be a problem for others!”

Hearing this, Chen Huayi said in admiration: "Although I only had contact with the boss a few times, I still admire the boss very much. His ideas are always so ahead of everyone else. By the way, President Shen, how many tens of thousands of our newspapers have been sold? More than "Ming Pao" and "Sing Tao Daily?"

Shen Tong and You Rongyan said: "It's very close, and occasionally surpasses these two newspapers, but our growth rate is faster than these two newspapers. Our current sales volume has reached more than 9 copies. The next step is to hit 10 copies."

Chen Huayi gave a thumbs up and said: "It's amazing! It's not just the sales volume that's amazing, what's even more amazing is our growth rate! The boss took over in May last year, which is still more than a month away. It's really amazing to achieve such an achievement." not simple."

Shen Tong nodded and said: "The boss has been doing a lot recently, and he is still planning to build the Universal Studios."

When the two met for the first time, they had a lot of topics to talk about, and they immediately became closer. Later, they gradually admired the boss Lin Rongheng together.

Modern newspaper.

After Lin Rongheng listened to Luo Zhaoyou and Zhang Jiancheng's report, the branch directors of six overseas cities had already been sent out. They were all middle-level managers that Modern Newspaper had been cultivating four or five months ago. They were not only familiar with the editing techniques of Modern Newspaper, but also proficient in Publishing, advertising, etc.

Moreover, they have one thing in common, that is, they have all studied in Europe and the United States.

Because Xiangjiang is relatively rich (in the 50s it was the largest in Asia, in the 60s it was the second largest in Asia, second only to Japan), so there are a lot of international students, and there are still enough talents.

Lin Rongheng said: "There are about 40 Chinese living in Canada. Even if it is 10 families, my requirements are not high. If each branch can have 1 sales, it can already make a little profit. In fact, the profit is Secondly, it is mainly a matter of confidence. If the sales volume is sluggish for a long time, it will definitely affect the confidence of the people there. It’s difficult! I don’t care about raising more people, I’m afraid that everyone’s fighting spirit will be full of depression!”

The implication is that we are not afraid of the loss of overseas newspapers, but we are afraid that everyone will lose their fighting spirit, and then the management will become more and more broken!

Luo Zhaoyou said: "I think we have no problem overseas. Our news has always been very attractive, and our editing techniques are also world-class."

Zhang Jiancheng also echoed this statement!
The editors of modern newspapers are basically apprentices of Lin Rongheng. Lin Rongheng has brought these editors too many editing techniques ahead of this era, such as: explosive, rendering, abstract articles.
The so-called abstract is a semantically coherent short article that concisely and accurately describes the important content of the original document. This editing method is good at the editorial department under Murdoch.

When Lin Rongheng first started to read the newspapers, he found that the newspapers of this era, a piece of news is long and stinky, even if he is interested, he has to spend too much time reading those nonsense.

Therefore, Lin Rongheng proposed the concept of Digest.

Of course, Lin Rongheng just put forward an idea, and then asked the editorial department to set up a project team to perfect this editing method through practice.

Gradually, "Modern Daily" has become somewhat unique. The entire newspaper has a lot of news, and each news can be short and complete; this invisible editing method naturally gives "Modern Daily" an invisible advantage.

(End of this chapter)