Rebirth: The Era of Hong Kong Tycoon

Chapter 114 [Service First]

mid-December.

Lin Rongheng convened a meeting of all the management of Yonghui Company. The 7-ELEVEn convenience store will open five stores in May and June. At present, the preparatory work in all aspects has come to an end. It is time to consider the concept of 'service'.

In the previous life, in the mid-70s, Japanese department stores seized the department store market in Xiangjiang one after another. It only took more than ten years to expand the market share to 60%. Even the old department store Wing On Company finally sold [-]% of its shares to Japanese department stores. enterprise.

Wing On Company thought it was a 'disaster', but it did not expect to become a 'blessing'.After Wing On Department Store sold [-]% of its shares to a Japanese department store company, it immediately introduced the advanced management methods of the Japanese retail industry.

It turned out that the turnover of the two department stores Wing On and Xian Shi was evenly matched. In 1992, the turnover of Wing On Department Store was six times that of Xian Shi, which was run by the family.

The predecessors summed up the experience, there are many advantages of Japanese-funded retailers, but the most important are two: first-class service in the world, and the reputation of Japanese products is growing.

Lin Rongheng looked at the management and said: "If a retail enterprise wants to stand out, then the service must not be bad; if I want to buy something, the clerk's face has a look of 'looking down, indifferent', I swear in my heart, next Therefore, the company immediately set up a 'training department', and only trained shop assistants can officially take up their jobs. As for the teachers of this training department, we can hire Japanese management talents with high salaries to come to Hong Kong."

Zhang Jie, the person in charge of 7-ELEVEn convenience store, said: "It's only 20 days before the opening of the first store. Will it be too late?"

Lin Rongheng said: "Service, don't we know it? Japanese service professionals only bring a certain level of sublimation to the company's overall service quality; fundamentally, we still need to rely on our wisdom to sort out a set of services that belong to the company. Service Guide"

To put it bluntly, books are dead, and employees may not necessarily do it after learning; but as long as the company offers "rewards for good and punishment for evil", employees will naturally take it seriously.

Then again, in order for employees to have a sense of belonging: firstly, the company’s salary level and treatment must be at a relatively high level in the same industry; secondly, in addition to salary, it is also necessary to increase some of the company’s group activities—training Classes, group outdoor activities, dinner parties; finally, career promotion channels, which must not be closed to employees.
Lin Rongheng told everyone a lot of experience of later generations, and everyone took out paper and pens to record it.

For this training department, Lin Rongheng attaches great importance to it and will check it in person on a regular basis.

In addition to services, convenient goods are also a key. Fortunately, the company's management personnel are all poached from other retail companies and have experience in this field; The company's supply chain.

Central, Queen's Road Banking District, the first 7-ELEVEn convenience store that will open soon is here. After investigation, the white-collar workers in this area often work overtime at night, and their consumption level is also very high. Therefore, the first 7-ELEVEn convenience store -ELEVEn convenience store intends to focus on these white-collar workers.

Lin Rongheng brought a group of managers to the 7-ELEVEn convenience store (Queen's Road Central store). At this time, the store has been renovated.

There is a beautiful neon billboard at the entrance. Although it is the brand of American Southern Company, the LOGO is improved by Lin Rongheng, which is very close to the 7-ELEVEn convenience store LOGO of later generations.

The content on the door is: 7-ELEVEn (LOGO) + convenience store (Chinese characters) + Queen’s Road Central chain store (small characters), simple and clear door.

There are also advertising spaces on both sides, where product posters can be placed and business hours can be written.

After Lin Rongheng expressed his opinion at the door, everyone walked into the store.

Pointing to the position of the door, Lin Rongheng said: "Equipment department, there should be a shelf for magazines and newspapers at the door. Since it is a convenience store, it should meet the needs of customers as much as possible. Moreover, this shelf should be organized by the store staff at any time. Keep the shelves tidy at all times."

Lin Rongheng's speech was recorded by a special person, because everyone knows that the boss's words are not nonsense, they are all good words; what's more, Lin Rongheng rarely participated in the preparation work, but only focused on the general direction, so once he spoke, it was an important part of the company. The general direction is an absolute imperial decree.

According to the memory of the previous life, Lin Rongheng made a lot of layouts. In fact, he also mentioned these at the beginning, but Lin Rongheng was worried about omissions, so he described them again.

"Yes, boss! I wrote it down!"

Lin Rongheng didn't stop until his mouth became dry, and the assistant quickly handed him water.

After drinking the water, Lin Rongheng thought of the 'smart trick' again, and continued: "Manager Li, the 'supply chain' concept I proposed is a very huge knowledge, which needs to be gradually improved by the company. Let me ask you, convenience store How is the sold milk transported to the convenience store?"

Li Mucai has put a lot of effort into the three words 'supply chain' recently, but he always feels that he has not grasped the essence, so the boss asked himself, and he couldn't help but said a little nervously: "I went to talk to the milk company. According to the tiered unit price of the purchase quantity, they will be delivered to our warehouse; then, if there is demand in that store, they will be ordered through the ordering system."

Lin Rongrong shook his head and said, "With more stores, not only the capacity of our warehouse is a test, but also the management will be messy; local suppliers like this can be directly delivered to our stores; for example, a certain branch needs to How much to purchase, first report to the supply chain department for approval, and then you will guide the suppliers to send them to the designated store. After the delivery is completed, the clerk will sign for confirmation. Carry out direct delivery; even, we can cultivate and support our own wholesalers. Although the wholesaler model has changed hands once, it saves a lot of logistics power."

Lin Rongheng's words may not be fully understood by these people for a while, but as long as they make an opening, they will naturally be able to slowly summarize the most advanced supply chain system in the future.

Li Mucai listened with fascination. Recently, he often went to ask two representatives of Southern Company about the supply chain knowledge about how American retailers operate the supply system.

"Boss, I will follow your reminder and slowly explore the specific operations here!" Li Mucai said honestly, and did not directly cover everything, saying that he understood it.

Indeed, everything that Lin Rongheng said is just talk on paper. They are some big policies, and the key is to perfect them through practice.

Of course, Lin Rongheng also talked about many business methods that can be directly used, such as the operation of newspapers and magazines in convenience stores, and public telephones.

The only thing that worries Lin Rongheng now is that the convenience store will definitely be robbed due to the security problem in Xiangjiang; I invested in an insurance company, and the loss was basically zero, and it was all passed on to the insurance company.

If the convenience store wants to reduce the loss, the only way is to confiscate most of the cash before the day shift leaves work, leaving only the change amount for the evening shift.

As for the goods in the convenience store, the robbers might look down on them!
In this way, the loss is completely bearable, and the police will be called afterwards, and then the company's lawyers will intervene.

(End of this chapter)