Rebirth: The Era of Hong Kong Tycoon

Chapter 115 [Quickly occupy the market]

Lin Rongheng believes that the magic weapon for chain stores is the word 'quick'.

Therefore, whether it is a convenience store or a fast food restaurant, they must occupy a certain market as quickly as possible.

The initial site selection of 7-ELEVEn convenience store has two directions: high-end office building area and wealthy residential area.

Occupy these two areas first, and then develop to other areas.

Therefore, Lin Rongheng's goal for 7-ELEVEN convenience stores is: to open 1971 stores this year (10).

In this case, the investment needs to be huge. After all, the rent of high-end office buildings and shops in wealthy areas is very expensive, generally ranging from 15 Hong Kong dollars to 20 Hong Kong dollars per square foot per month.

According to a store of 500 square feet, the annual rent of a store is as high as 10 Hong Kong dollars; the unit price of a store in the banking district of Central is as high as 30 Hong Kong dollars per square foot, and the annual rent of a shop of the same size is 18 Hong Kong dollars.

The most expensive shop rent in Hong Kong is not Central, but the tourist area of ​​Tsim Sha Tsui. The rent of a shop can reach HK$50 to HK$100 per square foot per month; if it is a purchase, it is generally multiplied by 100 times the monthly rent.

The reason why buying a store is so cost-effective is also related to the several immigration waves in Xiangjiang and the excessive rent increase; moreover, every time the real estate plummets, the rent will also fall, but the decline is not as high as that of the real estate; generally the land has the largest decline, followed by the property , rent again.

Because of the need for funds and loans, Lin Rongheng specially asked Shen Bi to meet.

Although a loan of several million Hong Kong dollars would not allow the general manager of HSBC to come forward, Lin Rongheng deliberately wanted to establish a comprehensive cooperation with HSBC and establish a friendly relationship with Shen Bi.

Although Shen Bi was promoted to the general manager of HSBC Bank, he would not feel superior to Lin Rongheng, because Lin Rongheng was the chairman of the board of directors of the largest Chinese real estate company in Hong Kong, let alone a media giant.

From a business point of view, Lin Rongheng has the right to directly talk to Sanders, the chairman of HSBC Group.

The reason why he didn't approach Sundas directly was that Lin Rongheng felt that Evergrande Real Estate needed to settle down.

In 1972, when Evergrande Real Estate's stock soared into the sky, Lin Rongheng was naturally a guest of Sanders, and HSBC Bank would take the initiative to ask for cooperation without having to come to the door.

For this meeting, Lin Rongheng came to Shen Bi's office at the headquarters of HSBC Bank.

Secretary Shen Bi poured good tea for Lin Rongheng and left the office, but Lin Rongheng did not rush to explain why he came, but looked at Shen Bi's office.

"Mr. Lin is here this time for the loan?"

Lin Rongheng withdrew his gaze and said with a smile: "Of course it's for the loan, otherwise I should treat you to a banquet. Congratulations on your promotion!"

Shen Bi didn't seem to admire Lin Rongheng as a "magic stick" because Lin Rongheng predicted to him that he would be promoted this year. After all, he had already had signs at that time, and he was going to be promoted to the general manager of HSBC Bank.

Even if Shen Bi was promoted to the chairman of the board of directors of HSBC Group, it would not be a surprise to outsiders. The general manager of HSBC Bank has real power in his hands; in addition, Shen Bi was promoted following the footsteps of his predecessor Sandus, and he had worked as the head of the accounting department.

Shen Bi said seriously, "Is it a loan from Evergrande?"

Affected by the poor stock market environment in the first half of this year, Evergrande’s stock did not perform very well. It almost fell below 10 Hong Kong dollars, which made the bankers a little “frightened”. But fortunately, the real estate industry performed well. I feel relieved again.

Lin Rongheng shook his head, but handed over two documents, one was about the 7-ELEVEN convenience store, and the other was about the 'Café de Coral' fast food.

Although the two companies had only loaned 150 million Hong Kong dollars in total, Lin Rongheng still chose to visit Shen Bi in person, the reason being to win the relationship.

Shen Bi used to be the main person in charge of the loan for the Shanzhai factories in Xiangjiang. The accounting department he was in charge of was very important for loan disbursement. He also visited many Shanzhai factories, and finally made a great contribution to the loan of these Shanzhai factories. It also promoted Xiangjiang's economic take-off.

Therefore, Shen Bi will not feel that he has been 'belittled' because of his 'small business'.

Shen Bi carefully flipped through the two stacks of materials, and the more he read, the more he felt that Lin Rongheng's idea was very good.

After a long time, Shen Bi looked up at Lin Rongheng and sighed, "Mr. Lin is only in his 20s this year?"

Lin Rongheng said confidently: "I have just turned 21. Although I am young, I have been working for a long time! Mr. Shen is only in his early 40s. It is a great achievement to occupy such a high position."

After graduating from middle school at the age of 16, Lin Rongheng became a Zhiqing. In addition, he worked for more than 10 years in his previous life, which is really a long time.

And Shen Bi was in his early forties, and he was the general manager of HSBC Bank, so he could be considered a young man.

Shen Bi said with a smile: "Age really doesn't mean anything! Mr. Lin's business methods are very westernized, and this is what I admire very much!"

Lin Rongheng responded: "Xiangjiang is a place where Chinese and Western cultures exchange, and I also like Western business culture."

After chatting for a while, Shen Bi agreed to the loan request, and Lin Rongheng also bid farewell.

Sheung Wan.

In an office building of about 700 square feet, Lin Rongheng is holding a management meeting of Café de Coral fast food.

Lin Rongheng does not have a specific position in this company, and only has the status of a major shareholder; but it is the status of this major shareholder that makes Lin Rongheng take the main position as a matter of course.

Father An's job is the general manager, and An Jie's job is the manager of the purchasing department. There are also administrative staff, the head chef, and the lobby manager attending the meeting.

According to the usual practice, Lin Rongheng first drew a cake for everyone, talked about the success of American Western-style fast food McDonald's and KFC, and then gave Café de Coral a look into the future, which immediately mobilized everyone's enthusiasm.

The company has a bright future, so as a veteran employee, under the same conditions, he can naturally be promoted first.

And Lin Rongheng is not bragging, "Café de Coral" fast food can not only open all over Hong Kong, but also enter the mainland in the future; when the assets are rich, it can also acquire brand restaurants, open restaurants, and eventually evolve into a catering group.

"Everything is difficult at the beginning. So, we must hit it off! Who is responsible for the advertising campaign?"

"Boss, it's me!"

"Well, have the leaflets been printed yet?"

"It's printed, I'll show it to you!"

An administrator took out a thick stack of leaflets behind him and handed one to Lin Rongheng.

Lin Rongheng took it over and glanced at it briefly. The color quality of the printing is not bad, and the dishes look very appetizing. It is the business of a modern printing factory.

The advertisement slogan "Hundreds of delicacies, delicious and cheap" is very conspicuous on the advertisement leaflet. This is the advertisement slogan decided by Lin Rongheng himself.

"Well, yes! Remember to post these advertisements in the office building, this is called precise positioning!"

"Yes, boss."

Next, Lin Rongheng said: "The procurement department must take care of good ingredients, not to pass them off as good ones, just for the sake of cheapness; once the signboard is smashed, it will be difficult to make it again!"

An Jie was taken aback, brother-in-law is beating himself?
"Boss, don't worry, food safety is our lifeline. I will always remember your words!"

Lin Rongheng nodded, his brother-in-law was willing to learn and delve into it, which was what he wanted to see.

How much can the catering group be worth, billions of Hong Kong dollars, or tens of billions of Hong Kong dollars? Lin Rongheng doesn't care about this industry at all!
But why it is done is not for the consideration of the An family.

Although Lin Rongheng is the major shareholder, if the An family can please their son-in-law (provide the two daughters.), maybe they will be the major shareholder in the future, and they can keep some shares for investment.

Of course, not only to please Lin Rongheng, but also to "strengthen the iron and be hard on oneself";
If you can't afford it, you might as well hand it over to a professional manager.

Lin Rongheng finally said: "In the first few days of opening, all the administrative staff had to go to the cafeteria to help! After all, Chinese fast food is a new thing, and many diners may not understand 'food self-pickup', 'pay first and then eat'. Rules; in everyone's thinking, it is God who comes to the restaurant to eat, so there is a reason for God to do it himself. In response to these possible emergencies, our management and administrative staff must explain and appease, Incomparably unable to cause even greater waves!"

It takes a certain amount of time for a new thing to be accepted, so we must make preparations.

Everyone had a heated discussion on the problems mentioned by Lin Rongheng, and finally formed an official document.

Next, Lin Rongheng beat every department, and the meeting officially ended.

Seven days later, Xiangjiang's first fast food restaurant will officially open, which is the time to verify the preliminary preparations.

(End of this chapter)