Rebirth: The Era of Hong Kong Tycoon

Chapter 130 [Declaring the death penalty for running a newspaper]

Lobby.

Lin Rongheng and sister An were already sitting on the sofa, waiting for the guests to arrive.

After a while, there was a sound from the door, and the three got up and walked outside.

Looking at the car, it was An Jie who was driving, bringing his father and mother here.

"Rong Heng, congratulations on moving to a new home!"

An's father and An's mother got out of the car first, and An Jie went down to stop under the command of the bodyguards. The two handed red envelopes and gifts as soon as they got out of the car.

An's father is wearing a suit, his face is clean, he is no longer the cook he used to be, but he looks a bit like a boss; An's mother is wearing a cheongsam, which clearly highlights her exquisite figure. The place is not bad, and it can give birth to two beautiful daughters. An's mother is naturally not bad in appearance, and she still has some charm.

When An's mother and An's father were doing food stalls before, she was met with many flamboyant customers who took advantage of their words; before Lin Rongheng met An Qi, he also spent many times at An's father's food stalls, and occasionally Take a look at An's mother, who is still charming, of course she didn't say anything to tease her, otherwise she would be embarrassed now.

"Thank you uncle and aunt, please come inside! An Qi will receive you for me!"

Lin Rongheng planned to register his marriage with An Qi in the near future, and the wedding could wait until after the child was born, so that it could be regarded as comforting An Qi and the An family.

After An's father and An's mother entered, An Jie, who had parked the car, saw Lin Rongheng was waiting for him, and hurried up to meet him.

"Brother-in-law, congratulations!"

Lin Rongheng hugged his brother-in-law's shoulders affectionately, and said, "Thank you! If you do business well, you will have milk and bread; of course, there will be mansions like this!"

After finishing speaking, he put his arms around his brother-in-law's shoulders and walked inside.

An Jie nodded excitedly and said, "Thank you brother-in-law, I will study hard!"

Lin Rongheng was never worried that the people who settled down were the kind of family that depended on their own blood, not at all.

With the world they have seen, how much money can they spend on themselves?

Of course, if I give them a business now, it is impossible for me to give them any more money, which is already the greatest support.

After chatting in the lobby on the first floor for a while, there was the sound of the door opening again, and Lin Rongheng took An Qi to greet her.

With a glance at the incoming car, Lin Rongheng knew that it was Guo Desheng, an "honest businessman". The two became friends soon after they met at the groundbreaking ceremony of Galaxy Center in February; , Evergrande Real Estate took out a piece of residential land for joint development; in addition, both of them are "real estate experts", and they usually meet to discuss real estate issues.

Although Guo Desheng Dalin Rongheng is 38 years old, the mall is about strength, so it is not surprising to be friends.

"Rong Heng, congratulations, you are young and promising, you live in a mansion, and you are home with a beautiful woman!"

"Thank you Brother Guo, please come inside!"

Coming to the lobby on the first floor, Lin Rongheng introduced the members of the An family to Guo Desheng, especially mentioning that An's father is the owner of Café de Coral and his father-in-law, which made the An family very happy.

After a while, Liao Liewen and Xu Shixun also came!
Today, I invited these three business tycoons to a banquet. In fact, Lin Rongheng already knew many tycoons in Xiangjiang, but the relationship was not very familiar. When he came to the villa, it was not very good, and it might cause a kind of psychological pressure on him.

Literati can play chess when they meet. For example, Jin Yong and Liang Yusheng often get together to play chess; then when businessmen meet, they must not have time to play chess or cards; if they are outdoors, they must play golf; if they are indoors, Just talking about business.

Ninety percent of the topics that everyone talked about in Lin Rongheng's villa were business matters, and the time passed quickly; after lunch, Lin Rongheng sent a few people away, and it was already 2 o'clock in the afternoon.

Since then, Lin Rongheng has lived in Repulse Bay, and the surrounding environment is very suitable for Lin Rongheng. In the morning, he can go for a run on Repulse Bay Road.

late may.

Lin Rongheng got the first draft of "Modern Weekly" in the office of Modern Newspaper.

The preparation of "Modern Weekly" took up to 5 months. Originally, Lin Rongheng planned to learn from "Ming Pao Weekly", but after a while, Lin Rongheng was not very satisfied and started to prepare again.

With the increase in investment, and Lin Rongheng asked Modern Newspaper to imitate American "News Weekly" and Hong Kong "Ming Pao Weekly", a satisfactory weekly magazine was finally created; and the initial investment has exceeded 150 million Hong Kong dollars, which is far more than that of "Newsweek". Ming Pao Weekly invests heavily.

"Modern Weekly" is a comprehensive magazine, rich in pictures and texts, readers can obtain information and entertainment; the columns of the entire weekly include: Dialogue with Celebrities, Celebrity Observation, Hot News, Opinion Leaders, Heavy Star News, Art Economy, Comprehensive content such as celebrity charity, health management, quality of life, etc.

The celebrity in the first dialogue is none other than Kung Fu superstar Bruce Lee.

After reading the entire magazine, Lin Rongheng smiled in satisfaction, grabbed the phone on the table, and called Luo Zhaoyou and Zhang Jiancheng to his office.

After a while, the two arrived at Lin Rongheng's office. It could be seen that the spirits of the two were very good. After all, the modern newspaper office was making great strides all the way, and everyone was indeed very confident in their confidence.

At present, Modern News only has two newspapers, "Modern Daily" and "Modern Evening Post". Xiangjiang is selling, and the sales volume is also 21 copies.

Next, everyone will focus on "Modern Weekly"!

Lin Rongheng said: "I read the sample draft of "Modern Weekly"! On the whole, I am quite satisfied. Although there is still a lot of progress to be made, the consumption level of Xiangjiang is still not up to a high level; therefore, according to the current Release the sample draft!"

There were smiles on the faces of the two of them, it was not easy to pass the boss's level!
At the beginning, the boss said that it was enough to learn from Ming Pao Weekly and create an enhanced version of Gossip Weekly;
In the end, the boss changed his mind again and said that he wanted to create a magazine with comprehensive information and a large investment.

Fortunately, the entertainment reporters who had been recruited earlier could publish the news materials to "Modern Evening News", otherwise they would have spent so many months in vain.

Luo Zhaoyou said: "Indeed! Now the sales volume of "Ming Pao Weekly" is only 12 to [-], and it is only [-] pages (number of pages), and the format size is smaller than ours. If it is not that the advertisements of the weekly magazine are more profitable, we have such a large investment. I’m not sure if I’ll be able to pay back in time!”

Weekly magazines are indeed a powerful tool for making money, especially Ming Pao Weekly, which does not require a lot of manpower and earns a lot of money.

Lin Rongheng said: "The profits of the magazine are basically in the advertisements. You should dig deeper into this point! Also, regarding the release of "Ming Pao Weekly", the company will spend another 50 Hong Kong dollars for publicity. We want to declare: In the new era, the era of cottage-style media industry has become history, and the death penalty for literati running a newspaper should be pronounced; investing tens of thousands of Hong Kong dollars or even hundreds of thousands of Hong Kong dollars in running a newspaper can only be a drop in the bucket.”

The promotion fee of 50 Hong Kong dollars is definitely an astronomical figure for a newspaper or magazine; plus the 150 million Hong Kong dollars invested in the preliminary preparations, "Modern Weekly" spent a full 200 ​​million Hong Kong dollars.

Of course, the money must come through loans. With the current flow of the modern newspaper, the bank will directly lend money without collateral for several million loans.

Luo Zhaoyou and Zhang Jiancheng were taken aback. Isn't the promotion fee of 50 Hong Kong dollars too exaggerated?

In the past, "Modern Daily" was issued with very little advertising cost, mainly printing posters and broadcasting publicity; unexpectedly, the boss is ambitious this time, and the publicity fee of 50 Hong Kong dollars is basically known to everyone in Xiangjiang.

Luo Zhaoyou asked tentatively: "The boss means to promote it on TV?"

Lin Rongheng nodded, and said: "Not only that, we must promote it in all aspects! Remember, we will release "Modern Weekly" with a total investment of 300 million Hong Kong dollars, which will shock everyone in Hong Kong!"

Modern Newspaper is not a listed company, so it is no problem to say that 200 million is 300 million.

(End of this chapter)