Rebirth: The Era of Hong Kong Tycoon

Chapter 131 [Influence]

Saturday, October 5.

"Modern Weekly" is officially on sale at major newsstands, bookstores, and stores. Because it is a weekly magazine, it will be published on Saturday mornings from now on.

Just last night, "Modern Weekly" began to publicize on TVB, Hongkong Commercial Broadcasting, and major evening papers; because it is a weekly magazine, each issue is released for a whole week, so the promotion period naturally does not need to be too long in advance.

In the morning, a white-collar worker in a suit came to the newsstand. After picking up a copy of "Modern Daily", he looked at the poster on the newsstand. It was the promotional poster of "Modern Weekly".

The white-collar worker in a suit picked up a copy and asked, "Boss! How much is a copy of Modern Weekly?"

When the owner of the newsstand saw the first business deal, someone asked Modern Weekly, and he couldn't help but sigh the influence of Modern Newspaper, which is worthy of being a company of business geniuses.

"Boss, as long as one copy is 1 Hong Kong dollar, Modern Newspaper is in a loss-making business!"

Hearing the words, the white-collar worker in a suit showed a smile at the corner of his mouth, but he didn't believe the boss's words!

The owner of the newsstand took the money, saw that the customer didn't believe it, and the time was early in the morning, before the business came to the door, he opened up the chatterbox!

"Boss, don't believe me! Take a look at the "Modern Weekly" in your hand. The packaging is exquisite, the picture quality is excellent, and there are many topics. According to my years of experience in selling newspapers, they will definitely not make a lot of money!"

Seeing what the boss said, the white-collar suit casually flipped through it, and it was indeed what the boss said!

At the last six pages (six pages), the white-collar worker in a suit couldn't move his eyes. He saw a picture of a fashionable beauty. After reading it carefully, it turned out to be a female host who talked about clothing matching and jewelry matching. Women's cosmetics, health knowledge, Xiangjiang famous brand catering and snacks
After simply flipping through the pages, the white-collar man in a suit already knew the situation, so he smiled and said to the owner of the newsstand: "Because they don't make money from this magazine?"

The owner of the newsstand hurriedly asked the professional 'business elite': "If you don't rely on this magazine to make money, why publish a magazine?"

The white-collar worker in a suit explained: "I'm not talking about making money from the selling price of the magazine, but making money from advertisements! Look, can you add a lot of advertisements to the last six pages of this magazine, such as jewelry, clothing, cosmetics, and even department stores?" The company is waiting?"

The newsstand owner suddenly realized, and said: "So that's it! Boss Lin is really smart. If the first issue didn't have an advertisement, I wouldn't have thought that this magazine would not make money!"

The white-collar worker in a suit said with a smile: ""Modern Weekly" is a new magazine, and Boss Lin is not willing to sell advertising space at a low price. As long as the sales increase, advertisers will naturally come to the door! But to be honest, the quality of this magazine is absolutely unmatched in Xiangjiang. There is no rival, and it seems that modern newspapers are about to prosper again.”

"Ming Pao".

Lei Weipo, editor-in-chief of "Ming Pao Weekly", came to the office of the boss Jin Yong with a copy of "Modern Weekly".

"Boss, Modern Newspaper has also published a weekly magazine!"

Jin Yong took "Modern Weekly" calmly, and only when he flipped through the pages did he show surprise on his face.

For a long time, Jin Yong did not have much worry or resistance to the rise of "Modern Daily", because he divided the newspapers in the market into two categories: specific and popular.

""Huaqiao Daily" is aimed at people from associations and professionals, "Ming Pao" is aimed at intellectuals, "Sing Tao Daily" is aimed at readers who are older and concerned about finance and real estate, "Wen Wei Po" and "Ta Kung Pao" are aimed at Targeted at Chinese readers."

"Newspapers such as "Modern Daily", "Oriental Daily", "Daily Daily", etc., are not limited to a specific reader group, but are aimed at the general public, because the sales volume is usually relatively large."

"However, big sales do not necessarily make money and have a big impact! For example, in the UK, the Financial Times makes the most money (advertising revenue), and the Times has the most influence. Their sales are far less than those of The Sun and others." Public yellow ~ color ~ tabloid."

Because of this, Jin Yong has always felt that "Ming Pao" should not make any changes, although more and more new newspaper sales are coming up.

Of course, Jin Yong also thought about starting a newspaper of a mass nature, but he only thought about it. After all, this is not an easy task; at the beginning, the competition between "Modern Daily" and "Oriental Daily" was so fierce that it almost failed The entire Xiangjiang media has been turned upside down, and the reporters and editors are restless, expecting to increase the price there.

Of course, in the end it was Lin Rongheng who came out on top and directly promised 15% of the shares, immediately turning the situation around.

Although the rise of "Modern Daily" has never been taken seriously, the current "Modern Weekly" surprised Jin Yong, because the quality of the publication is very high!

After a long time, Jin Yong put down the magazine and said: "This magazine has learned from our "Ming Pao Weekly", and also has the shadow of the American magazine "News Weekly". This piece of meat. How about this, we will also improve the picture quality and packaging, and you can control the content better! As for adding columns and the like, it is better not to act rashly, let "Modern Weekly" test the water first, Xiangjiang's Can the consumption level support a 16-format magazine?"

In Jin Yong's view, "Modern Weekly" has too many content and columns, and the investment is also very large, so it may not be suitable; what's more, he thinks that he is a literati, and it is impossible for others to plagiarize himself just after it is published, which will not save face. down.

Lei Weipo really wanted to retort: ​​"If you don't mention the budget increase, how can you control the content?" But after all, he is the boss, and he is a high-status 'guild leader', so he definitely dare not refute.

"En! I'll improve it recently!"

Some wealthy wives, rich ladies, and female white-collar workers in Xiangjiang have been fond of "Modern Weekly" recently. They feel that Xiangjiang has never had a newspaper or magazine that is really considered for women. However, now there is finally an exquisite magazine suitable for women, that is "Modern Weekly".

The first 10 pages of "Modern Weekly" can make people absorb a lot of information. The information suitable for women is naturally "star news", which talks about entertainment gossip; and the content of the next 6 pages is even more attractive to women. Outfit, Women's Health and Maintenance
Zheng house.

When Zheng Yutong returned home, he found that his two daughters and one of them, Zhou Cuiying, were flipping through a magazine, and they were still having a lively discussion; suddenly became interested, and asked, "Why are you mother and daughter talking so happily?"

The eldest daughter raised her head and said, "Father, does this jewelry belong to our Chow Tai Fook?"

When Zheng Yutong heard about Chow Tai Fook, he hurried over and saw a beautiful woman, wearing fashionable clothes, with exquisite jewelry on her hands and neck.

"Should it be? Is there no brand name on it? What's the matter with this magazine? It took our advertising fee and didn't show our brand. I have to ask the person in charge of the company's advertising, how can it appear? This situation?"

The eldest daughter said with a smile: "I'm afraid you didn't pay for the advertising fee! This is the first issue of the new magazine "Modern Weekly" published by Modern Newspaper; all the items after that have no brand or advertisement. So, Others are waiting for you to come to the door!"

Hearing about Modern Newspaper, Zheng Yutong knew it was Lin Rongheng's property, and became interested.

"How's the magazine? How's the sales going?"

"Let's put it this way! If you look at my mother like this, you can tell how this magazine is doing! In the past few days, this magazine has caused a lot of discussion in our women's circle!"

Zheng Yutong heard the words, and immediately wanted to come to the magazine, intending to see what magic power it has!

The magazine does not have a specific group of people, even if you are a business person, you can also read the "Highlights" and the celebrity column. After reading it, Zheng Yutong also felt that even a busy business person like himself would like to take time off to read this magazine on weekends.

"Chow Tai Fook has to sign an advertising contract with "Modern Weekly". I have a hunch that this magazine will become the magazine with the highest sales in Hong Kong; what matters is not just sales, but the influence on wealthy women!"

(End of this chapter)