Rebirth: The Era of Hong Kong Tycoon

Chapter 132 [Turn over]

Three consecutive days of advertising made the sales volume of "Modern Weekly" soar every day. It sold 3000 copies on the first day, 5000 copies on the second day, and 8000 copies on the third day; "Ming Pao Weekly" has a peak record of 4 copies, which is naturally no problem.

Moreover, the normal sales volume of "Ming Pao Weekly" is only about 2 to 3 copies, and the record of 4 copies is the issue of "Miss Hong Kong Ho Xiuwen Love Letter", in which Hong Kong citizens rushed to gossip about "Miss Hong Kong" Ho The gossip love affair between Xiuwen and singer Chen Baixiang.

He Xiuwen is not really a "Miss Hong Kong". After all, there has been no Miss Hong Kong competition in the past few years; but she represented Hong Kong to participate in the Miss World competition. The ranking is not high, but Hong Kong people also regard her as a "Hong Kong Miss". Miss'.

"Modern Weekly" not only prints 5.5 pages more than "Ming Pao Weekly", but also has a 1/6 larger layout; the printing cost alone is already as high as 7 Hao, which is due to the scale and management of its own printing factory, which can reduce costs ; while the retail price outside is [-] Hong Kong dollar, the purchase price from the modern newspaper office to the newsstand is only between [-] and [-] hao.

Therefore, if only relying on the sales volume of magazines, Modern Publishing House will lose money on distribution costs, production costs, etc., and at least 2 yuan per issue.

Of course, no capitalist would be the worst loser in business, and "Modern Weekly"'s profits are all on advertising fees.

The sales volume of the first issue of "Modern Weekly" is guaranteed to be 4 copies. According to this data, Luo Zhaoyou has formulated the total advertising fee for the current month (four issues) - 40 Hong Kong dollars; each issue can undertake about 10 advertisements of various types, and then according to the layout The size and location of the advertising space are used to formulate the price of each advertising space.

Therefore, the monthly net profit of "Modern Weekly" should be around 20 Hong Kong dollars;
It seems that you don’t earn much, but in fact, as long as the sales increase, the advertising fee will naturally increase.

At the same time, the net profit of "Modern Daily" began to stabilize, reaching HKD 60 per month (including overseas net profit), and the monthly net profit of "Modern Evening Post" was also about HKD 10.

So in 1972, the annual profit of "Modern Newspaper" could reach 1500 million Hong Kong dollars, which was about the same as that of Sing Tao Newspaper. Only in this way could it be considered that Lin Rongheng's first goal of struggle had been achieved.

For this goal, Sing Tao News has used it for decades, while Lin Rongheng only needs 2 years, which is enough to make people proud!
The advertising department of "Modern Weekly" is no doubt about the size of an advertising company, with dedicated photographers, models, and hosts; the so-called "hosts" are column hosts, who are not only models, but also For topics such as introduction and evaluation of clothing and jewelry on the body, if one word from later generations is used to evaluate them, it is 'famous lady'.

And such "celebrities" were only female white-collar workers in Xiangjiang at the beginning. When Modern Newspaper recruited them, they had very high requirements; Expressive skills will be trained.

In addition to the column host, there are several models in the advertising department, who can shoot print advertisements.

Zhang Lan is a host of "Modern Weekly". She never thought that she would have such a beautiful day. Her daily job is to try on all kinds of fashionable clothes and famous brand jewelry. Of course, she also needs to have a certain sense of fashion ; Not only that, the company also allocated a studio for itself, with image designers, editors, assistants, etc.

In the morning, Zhang Lan put on exquisite makeup for herself, and put on a capable modern newspaper work uniform; when she walked out of the bathroom, Zhang Lan's husband Li Wei's eyes were straight.

Li Wei involuntarily leaned forward, wanting to be intimate, but Zhang Lan immediately frowned and pushed him away.

"It's time to go to work, don't make trouble!"

At this time, Zhang Lan's mother-in-law also coughed, and then said in the tone of an old hermaphrodite: "They are all mothers of children, so we should pay attention!"

If it was before, Zhang Lan would definitely be submissive. After all, the Li family is considered a big family, and all her expenses need the support of her parents-in-law.

However, during the two months of training at Modern Newspaper, Zhang Lan already had the idea of ​​being an "independent woman" in her heart; in addition to the current job, she can not only bring herself high income, but also bring herself Social status.

Zhang Lan immediately responded: "I'm working. It's a very meaningful job to work for the image of those rich wives and rich ladies in Xiangjiang. By the way, husband, I'm going to a dinner party tonight. It's arranged, so don't wait for me to eat."

Recently, Li Wei saw that his wife is getting more and more beautiful and temperamental. It can be said that he is happy and worried;
Therefore, there is no more domineering towards his wife and obedience towards his parents before.

"What messed up dinner party did you attend last night? Drink with those men? Zhang Lan, do you still want this house?" the mother-in-law said sternly first.

Zhang Lan's tone amplified, and she said seriously: "This is a very formal charity dinner. The host is the governor's wife, and all the celebrities and rich wives from Xiangjiang attended the dinner. If you don't want to get into trouble, just say a few words. After all, if these words spread to others, your Li family will not be able to offend you. Of course, if you are worried, you can come to the Peninsula Hotel to pick me up. You must have heard of this hotel!"

After speaking, Zhang Lan carried her bag, kissed her four-year-old son twice, and then went to work.

Leaving everyone in the Li family to peek at each other, Zhang Lan's mother-in-law said dissatisfied with her son: "You don't care about your woman, what kind of talk is this, you dare to talk back to me!"

If it was before, Li Wei would help his mother talk about his wife behind his back, but today he immediately scolded his mother loudly.

"I think you should pay more attention to what you say. You can say what you want to drink with a man. Is this what you should say? Also, if you want your son to have a better life and grandson to have a mother in the future, don't go to Zhang Lan again." Trouble, otherwise, we'll move out!"

Li Wei can see that his wife's attitude towards him has changed recently. If he supports her, everything will be easy to talk about; if he doesn't support her, it will definitely be a divorce.

The son walked out of the house angrily, leaving Zhang Lan's mother-in-law, father-in-law, and grandson to watch each other.

"This is going to heaven! They...they" Zhang Lan's mother-in-law shouted to the door, but unfortunately her son and daughter-in-law had already gone out.

After a long time, Eunuch Zhang Lan said: "It's different now, Zhang Lan's wings are hardened! All she contacts are Mrs. Fu and Ms. Fu in Xiangjiang. I can see that she can do anything with her son for that job. Divorce. You must not participate in the affairs of the young couple in the future. Zhang Lan has more relationships with people than our Li family recently, and behind him is the giant modern newspaper. It will not be easy for me to deal with you!"

Zhang Lan's mother-in-law looked at her husband in a daze. She finally got through it back then, and now she finally has a daughter-in-law who can make herself look like her mother-in-law back then. How did she become like this now?
"Then leave! After leaving our Li family, let me see how Zhang Lan takes care of her parents and lives?"

"Confused! There are a lot of rich people outside Zhang Lan rushing to ask for it. She doesn't need anyone to help her even if she earns her own salary. If you don't want to become enemies with your son, just shut up!"

(End of this chapter)