Rebirth: The Era of Hong Kong Tycoon

Chapter 140 [Opening in the same month]

Evergrande Real Estate.

Xu Shixun came to Lin Rong's office to discuss the sales of joint venture real estate in Tsuen Wan.

The real estate in Tsuen Wan started construction in June last year. It was the first piece of land purchased by Evergrande Real Estate. At that time, Evergrande Real Estate took into account its lack of experience, so it entered into a joint venture with China Construction. CSCEC accounts for 49% of the shares.

At that time, the land price in Tsuen Wan was only HK$75 per square foot, and the total area of ​​the land was 12800 square feet, which was equivalent to the fact that Evergrande Real Estate acquired the land with only HK$96.

At that time, the housing price in Tsuen Wan was only about 85 Hong Kong dollars per square foot. Today, the housing price in Tsuen Wan has appreciated by more than 130 Hong Kong dollars, and the price has risen by 50% in one year.

This site has a total of 112 residential units, that is, 4 units on one floor, a total of 28 floors; there are two types of units on the same floor, which are 800 square feet and 700 square feet respectively; therefore, the total property area is 84000 square feet.

According to the current average price, it can be sold for almost 1100 million Hong Kong dollars.

The land is only 100 million Hong Kong dollars, and the construction cost is increasing with the prosperity of real estate. The construction cost of this project plus various taxes is estimated to cost about 400 million Hong Kong dollars. Calculated in this way, Evergrande and China Construction can each make a profit of 300 million Hong Kong dollars. .

It's a huge profit!

Xu Shixun was sitting on the sofa with his legs crossed, his expression was relaxed and he didn't see anything special.

"I heard that your Evergrande Real Estate has started more than 20 real estate projects at the same time, which is probably the only one in Xiangjiang! If the housing prices continue to rise at this rate, your Evergrande Real Estate will be like a money-printing machine! Our China Construction Residential Project Just a few, just a fraction of yours."

Xu Shixun's words are true. Don't look at Sun Hung Kai, New World and others. They also have more than 20 sites in their hands, but they haven't started all of them. After all, start-up capital is a big problem, not to mention that no one has the foresight of Lin Rongheng, so everyone I dare not borrow too much, for fear of encountering the situation of the previous two real estate plunges.

And Evergrande Real Estate has 36 sites in its hands, and 25 of them have started construction so far, and two of them are medium-sized real estate with 500 units; such a large real estate, it is difficult for Chinese real estate developers to make up their minds to open one , a few years rare.

Not only that, but in the second half of the year, all Evergrande sites will start construction, and strive to sell them when real estate is booming; even if there is a small amount of inventory, it will not affect the overall situation.

Lin Rongheng said with a smile: "The risk is too great. If I didn't have the bank's promise, I wouldn't dare to do it!"

Xu Shixun suddenly realized that Lin Rongheng had a promise from a US-funded consortium behind him. Even if the real estate plummeted, if the bank fully supported him, he believed that he would be able to tide over the difficulties safely.

But other Chinese-owned real estate companies are different. If the real estate plummets, the banks with the best cooperation will worry that the loan will not be received, and then they will stop providing loans, or even force repayment.

Then, the two parties discussed the sale of the joint venture site in Tsuen Wan.

But when Lin Rongheng offered to let the sales department of Evergrande Real Estate act as an agent, Xu Shixun readily agreed and said that the sales expenses would be deducted from the house payment.

The reason why Lin Rongheng proposed that Evergrande Real Estate would sell them was to exercise the capabilities of the sales department of Evergrande Real Estate; after all, in a few months, Evergrande's real estate projects could begin to sell off-plan properties one after another.

Lin Rongheng said to Xu Shixun: "According to the investigation of our company's sales department, Chinachem Real Estate will also have properties for sale next month, so we are under a lot of pressure, the price should not be too high, and we are also doing a lot of promotional activities!"

The houses of Chinachem Properties have two characteristics:

First, the area is small, each unit is only 400-500 square feet, which reduces the pressure on buyers;
Second, the materials used are inferior. The quality of the houses built by Huamao is generally not good.

Hearing that Chinachem had opened a real estate project, Xu Shixun's face darkened, and he looked down on rural companies like Chinachem, but it didn't mean that in the countryside like Tsuen Wan, he could easily beat local snakes.

Xu Shixun nodded and said: "Then directly 125 Hong Kong dollars per square foot, and then set aside a sum of money for promotional activities. You have a lot of ideas for this, and you come to come up with the plan!"

Lin Rongheng said with a smile: "Don't worry! I guarantee that this month will be sold out!"

Although housing prices will continue to rise, Lin Rongheng can't wait. After all, with so many real estate bets on his hands, he must sell as soon as possible; even if he is not in a hurry to consider the payment, he must also consider the balance of supply and sales in the market.

Lin Rongheng called Huang Kun from the sales department to explain the sales of the joint venture real estate in Tsuen Wan.

"We must take the lead in attacking Chinachem's property before it opens! We must catch Chinachem by surprise!"

Huang Kun took a pen to record it, and said, "Well, no problem!"

Lin Rongheng said: "We want to be creative and create a big lucky draw carousel. There are ten grids in total, and each grid has a prize. The first prize is gold worth 3000 Hong Kong dollars. At the same time, our company rents a minibus to pick up customers for free. , and provide free meals”

Compared with the price, it is definitely not comparable to Chinachem. After all, their quality is worrying, and the price must be low;

Therefore, Lin Rongheng first caught him off guard, and then launched promotional activities and caring services.

Since the two real estates are not far apart, the competition will definitely be fierce, but Lin Rongheng will not let Evergrande and Chinachem "top the bad market" and affect the good situation of real estate.

Normal promotional activities are reasonable, even if it is a busy market, it has to be done!
At 4:7 p.m., Lin Rongheng came to the entrance of a [-]-ELEVEN convenience store on Lockhart Road in Wanchai, left the bodyguards outside, and walked into the store by himself pretending to be a customer.

"welcome!"

The cordial greetings sounded, and these clerks said this sentence the most every day. It is essential for every customer to come in; customers will not feel annoying when they hear it, after all, they are not disturbing customers during their shopping.

Eye-catching signs in the soda area, snack area, and daily necessities area are definitely a small progress in the retail industry of this era.

Browsing around, I silently counted the number of passengers, there are almost five or six waves at any time; it seems that Lin Rongheng's worry at the beginning was completely unnecessary.

At the beginning, Lin Rongheng worried that Xiangjiang's convenience store model would be seven or eight years ahead of schedule, and the market would not accept it!

But in fact, convenience stores are also a type of store. If there is an obvious difference, it is "self-service shopping". 7 people are sorting out the goods at any time and providing consulting services to customers; in this way, this new retail model will naturally become flawless.

Not only that, but the convenience store chain has another advantage, that is, if a certain store has been losing money, it can be closed without hesitation, and then re-locate in the surrounding area and open another one.

After all, the biggest reason may be the customer flow, and secondly, the investment in a single convenience store is not large.

Lin Rongheng deliberately asked here and there in the store to see the performance of the clerk, and the result was quite satisfactory. The quality of service still occupies the position of top student in Hong Kong in this era.

"Boss, is your surname Lin?" The store manager finally couldn't help asking.

Lin Rongheng nodded, and said with a smile: "You call me the boss, and you don't know my surname is Lin!"

The store manager quickly said: "I'm sorry, boss! Recently, many people have come to the store to inquire, and I didn't think so much at the time!"

Lin Rongrong immediately captured the key information and asked, "So many competitors have come to inquire about our business model?"

The store manager said: "Well, it should be like that! But when you enter the store, you are a customer, and we treat them together!"

Lin Rongheng nodded, and said generously: "It's okay, if you can learn everything, then not everyone can succeed! What you said is very good, all the people who come in are customers. Of course, individual business questions are not required to be answered. You guys You can politely say you don’t know.”

After explaining something, Lin Rongheng was ready to go home.

Come to inspect the store today, and go to Yonghui Company tomorrow to discuss your findings, or new ideas, with the management. A company is almost managed.

After all, the 7-ELEVEN convenience store has only opened five stores, and the entire retail industry has just been involved, so we have to take it slowly.

(End of this chapter)