Rebirth: The Era of Hong Kong Tycoon

Chapter 141 [Plan! 】

7 month 1 day.

The second "Café de Coral" fast food restaurant officially opened on Jordan Road, Kowloon. The preparation time was less than two months. After all, with experience, everything can be copied according to the Central store.

There are flower baskets outside the store. Xiangjiang does not produce flowers, so they are naturally made of plastic flowers. However, from the outside, they are no different from flowers and can be reused; I mean welcome.

Beforehand, Café de Coral naturally made a lot of publicity in the Xiangjiang media. After all, this is not a single-store model, but a chain model; the advertising expenses spent can raise the brand awareness of the entire brand.

Not only that, because Café de Coral is the first "Chinese fast food restaurant" in Xiangjiang, the media are also willing to report it, and the publicity effect is surprisingly good; after all, in the past, people in the catering industry in Xiangjiang agreed that Chinese food is not suitable for fast food. Xiangjiang people also have a traditional idea when they enter the restaurant-the purpose of entering the restaurant is to enjoy the service, and they are not optimistic about the self-service catering.

It is precisely because of this that when Western-style fast food had already shown its strength in the 60s, no one had tried Chinese-style fast food.

Accompanied by An Huaizhong and others, Lin Rongheng visited the restaurant. The area of ​​Jordan Road is slightly larger than that of Central, and it can accommodate 180 people to eat at the same time; moreover, this is a tourist area, and there are people who eat even if it is not a meal. I believe it can be easily done every day. Reception of 1000 people for meals.

With the previous experience of opening a store, everyone has no worries. With successful experience, confidence will naturally increase.

When the time came to 10:30, the number of customers began to increase one after another, and soon the store was full. Some people who came later either chose to take a package, or could only wait at the door, and some even found their own seats to squeeze.

The reason for this is that everyone is an office worker in a hurry, as long as they can eat enough and it is cheap; if they give up the fast food here, they need to go to other restaurants to eat, and they also need to wait; especially the stir-fried restaurant, the waiting time is even longer long.

After the two men finished their meal in the restaurant, they walked out of the store to a short distance outside and waited and watched.

"Uncle, the business is so good, we have been worried that Chinese fast food is not suitable for Hong Kong, we really missed the opportunity!"

"Don't sigh! We didn't catch up with the first one to eat crabs, and our second try is not bad! Moreover, Café de Coral fast food has opened, this is the ready-made experience that can be used for reference, so that we can avoid a few detours."

The two people speaking are Luo Kaimu and Luo Shengxiang's uncle and nephew. The nephew is Luo Kaimu and the uncle is Luo Shengxiang. Both of them are members of the Xiangjiang Luo family. The Xiangjiang Luo family has a large population. In Luo Shengxiang's generation alone, there are 13 members. Male clan members; among them, Luo Guixiang, the boss of the Luo family, is the well-known owner of Vitasoy in Xiangjiang.

Luo Kaimu and Luo Shengxiang also run Cantonese-style restaurants in Xiangjiang, so they are not unfamiliar with catering. Seeing that Café de Coral fast food business is booming, they come here to learn from others and plan to enter this field as well.

When Luo Kaimu heard this, he immediately became excited. After all, Xiangjiang's market is so big, how could it be eaten up by one family; therefore, he quickly said, "Jordan Road is occupied by Café de Coral, so let's go to Yau Ma Tei to avoid being caught off guard at the beginning." Get caught up in the competition!"

Luo Shengxiang nodded and said: "As long as this model is feasible! There are still many areas with high consumption capacity in Xiangjiang that can open stores. There is really no need to fall into competition now. Café de Coral is two or three months ahead of us, and whoever will win in the later stage Not sure yet! Let’s go, let’s find a suitable shop and try to grab the second Chinese fast food sign.”

The two walked to the parking lot not far away, got in the car and left.

In the car, Luo Kaimu who was driving asked, "Uncle, what is the name of our Chinese fast food brand?"

Luo Shengxiang thought for a while, and said: "The name doesn't need to be too fancy, it must be as catchy as 'Café de Coral', so that people will remember it at once! Later, we can slowly think about it. In addition to looking for stores recently, We still have to inquire about the details of Café de Coral’s operations, after all, this is a valuable experience that can save us a lot of detours.”

Luo Kaimu nodded, and then said: "I thought of a name called 'Da Huo Huo', what do you think, Uncle?"

Luo Shengxiang didn't expect that his nephew had already thought of a name, but after listening to it carefully, he really thought it was good; this name is easy to confuse with Café de Coral, but it is the best way to gain fame.

What's important is that the name fits my own ideas, it's not fancy, and it's catchy.

"It's okay! Let's discuss it later and make a decision!"

"kindness!"

When Lin Rongheng came to the office building of Café de Coral, An Huaizhong invited Lin Rongheng to sit in his position as the general manager, and then asked the accountant to show Lin Rongheng the report.

Lin Rongheng is not polite, business is business, family affection is family affection.

After all, there are no fathers and sons in the mall!
As the major shareholder and the planner of the brand, I can do it with peace of mind; even, the management of Café de Coral is more willing to obey me, so I can easily seize power.

The Café de Coral Fast Food Central store has been in business for two months and three days, with a very stable turnover and even a slight increase; the daily turnover has remained above 4000 Hong Kong dollars, and the highest daily turnover is 5300 Hong Kong dollars.

The total business for 63 days is 28.35 Hong Kong dollars. After deducting the rent and costs, the net profit is about 12 Hong Kong dollars, and the annual profit is more than 72 Hong Kong dollars.

This kind of profitability is more profitable than medium-sized restaurants.

After a long time, Lin Rongheng put down the report and said, "Are all the administrative staff present, let's hold a meeting!"

An Huaizhong quickly said: "It's all here!"

Lin Rongheng nodded, and rushed to the small conference room first.

There are 7 administrative staff including An's father and son. When everyone saw the real boss coming, they immediately sat up straight; not to mention that Lin Rongheng is the major shareholder and the real planner, even Lin Rongheng's popularity in Xiangjiang is enough to make everyone dare not underestimate him. peep.

Lin Rongheng said with satisfaction: "The purpose of holding this meeting today is very simple, that is to formulate a store opening plan for the second half of the year! In the second half of the year, we will open three more stores in Vaughan, so everyone must be mentally prepared and work hard Enthusiasm, to meet new challenges. Do you have confidence?"

"Have!"

Everyone said in unison that the morale was quite high.

Next, Lin Rongheng discussed various details with everyone, and the meeting lasted for an hour before it ended.

Of course, Lin Rongheng didn't know that Luo's uncle and nephew had already set their sights on this business, but even if he knew, he didn't fall into direct competition from the beginning; it was not that he was afraid of Luo's nephew, but that there were still many prosperous cities in Xiangjiang without layout, why bother? Getting into that competitive situation!

Even if there is competition, it will probably take a year or two before everyone will involuntarily open a branch in the same Vaughan area.

(End of this chapter)