Rebirth: The Era of Hong Kong Tycoon

Chapter 142 [Promotional plan]

On July 7st, Evergrande Real Estate began to spread the leaflets and banners of the Dewang Building real estate to Tsuen Wan. At the same time, newspapers and radios were full of sales advertisements; Saturday, July 1rd, happens to be the weekend.

In other words, the advertisement of Evergrande Real Estate was only intended to run for two days, and it was a quick decision, without giving the adjacent Chinachem Real Estate real estate reaction time.

The reason why they take Chinachem seriously is that their price is definitely cheaper, and the real estate is also twice as big as Dewang Building; if Chinachem Real Estate is allowed to sell first, then Dewang Building will definitely take too long to sell.

Although it can be sold within a month, it does not meet Lin Rongheng's plan of 'making a market'!
Lin Rongheng also planned to hype the sales of Dewang Building in the media, and then revive Evergrande's stock a little bit; the best sales situation is naturally sold out on the same day, and what could be more exciting than this.

At the same time, the sales departments of Evergrande Real Estate were all dispersed, and they went to places with a lot of traffic for on-site publicity.

"Boss, are you looking at the house? Free pick-up and delivery, and meals!" Evergrande's salesman shouted at the passing crowd.

Soon people began to gather around, and the salesman quickly handed over the bills.

"Boss, take a look at the real estate introduction of our Dewang Building! It only costs 125 Hong Kong dollars per square foot, and you can get gold worth 3000 Hong Kong dollars for buying a house!" The introduction introduced to the surrounding citizens.

A citizen took a look and said, "The minimum area is 650 square feet, how much is a set?"

The salesman said with a smile: "A 650-square-foot apartment has two bedrooms and one living room. One room for adults and one room for children. The children's room can be partitioned to make two bedrooms. The price is not expensive, only 8 Hong Kong dollars, but can build a happy family.”

The citizens said with a bitter face: "It's not expensive, and if you don't eat or drink, you will earn 8 years!"

The salesman took out the trump card given to him by the company: "You are wrong, Xiangjiang's wages are increasing every year, and it may take five years to earn back. But if you don't buy now, the house price is still rising, and the increase is higher than Your salary is still fast, tell me, is it a big loss? If you buy a house this year and sell it next year, it may be higher than your annual salary.”

The words of sales immediately worked, and more and more people asked about the route and time of the shuttle bus.

Lin Rongheng received feedback from the sales department, the market responded very strongly, and there were many citizens who were willing to buy.

This made Lin Rongheng not surprised, nor did he regret selling at a reduced price. After all, this effect is what he wants, otherwise he would make a big news.

His mind was running fast, and Lin Rongheng quickly thought of a routine, that is drainage; thus, Lin Rongheng called a group of senior management.

In the conference room, Lin Rongheng said: "On the 3rd, our real estate will definitely be sold out that day, after all, there are only 112 houses! Therefore, those who did not buy a house will definitely regret it and even blame us! Therefore, we These people must be retained, they may be the buyers of our next property!"

Everyone's eyes are bright, it is really possible to do business like this!

Wu Hao said: "Our next property will start selling off-plan properties in September. It is a property in Sham Shui Teh, which happens to be not far from Tsuen Wan!"

Lin Rongheng couldn't help lamenting the good luck. If the real estate is too far away, the drainage effect may not be good, but Sham Shui Shed is adjacent to Tsuen Wan, so it can completely attract traffic.

"How about this! Print a batch of house purchase vouchers worth 3000 Hong Kong dollars, and remember to mark 'The right to interpret belongs to Evergrande Real Estate', so as not to cause unnecessary trouble. These vouchers can be distributed to those citizens who return disappointed!"

As the person in charge of the sales department, Huang Kun is undoubtedly very familiar with the housing sales situation in the market, and he is a bit puzzled by the boss's aggressive promotion.

"Boss, the market is booming. If we promote so much, will it have a bad effect!"

Lin Rongheng said with a smile: "How come, we only have so many houses! The reason why I promote so much is because Evergrande Real Estate is in urgent need of payment, not because of bank loans and interest, but because of a need to invest in a project."

The loan model of Evergrande Real Estate is a one-time repayment after 2 years, and only the interest is repaid every month, and the interest is almost all repaid with rent; therefore, the repayment of the loan has to be considered after July 1972.

The high-level executives did not ask about Lin Rongheng's investment plan. When the boss said it would be made public, it would naturally be made public; besides, Evergrande Real Estate is a listed company, and it will definitely be made public before investing.

He Rui added: "The boss's strategy is correct. We have gradually increased the number of real estate properties that will be sold later. We must consider the problem of inventory backlog."

Soon, everyone formulated a future house sales strategy by the way, that is, for the purpose of selling as fast as possible, and it is still necessary to lower the price appropriately.

The investment that Lin Rongheng mentioned was investing in spot gold.

After World War II, the import and export of gold in Hong Kong was once under the control of the Hong Kong government. In April 1969, the control was relaxed, and in January 4, the control of gold import and export was abolished; coupled with the long history of gold and silver trade in Hong Kong, it became a place for a while. Become active, the world's major gold merchants have gathered in Hong Kong.

Not only that, but there are so many gold spot/futures businesses in Xiangjiang. Gold shops and jewelry stores are all doing this business. It is very convenient to invest in gold.

At this time, the world gold price is US$41 per ounce, and the highest price this year is only US$43 per ounce; but in July next year, the price of gold will reach US$68 per ounce, which is the highest peak in the whole year (1972).

林荣亨还记得，黄金的价格涨势在1973年——1974年、1977年——1979年，这两个阶段；并在1975年——1976年下跌了两年，从180美元每盎司跌至120美元每盎司。

The reason why Lin Rongheng remembered it so clearly was because he had written about it in his previous life and consulted the information.

香江的黄金市场很大，预计今年（1971年）光进口就多达60吨（约210万盎司，价值约8500万美元/4.2亿港币）。

Therefore, if Lin Rongheng invests in gold, he does not need to invest abroad.

In the first half of 1972, the market price of gold increased by about 7%; because Lin Rongheng had already invested 1 million Hong Kong dollars in stocks (mortgaging the modern newspaper loan of 5000 million Hong Kong dollars, plus leverage), he planned to let Evergrande Real Estate take advantage of this wave of gold Make a good profit; the funds earned can repay the debts due next year.

However, Huamao Real Estate learned that Evergrande Real Estate's real estate started selling two days later, and Wang Dehui and his wife urgently held a company meeting.

In the previous life, Chinachem Real Estate made a profit of 1975 million Hong Kong dollars in 7000, and its profitability was not weaker than the five tigers of Huazi Real Estate; even now, its strength is not weaker than Cheung Kong Industries, New World, etc.

However, Chinachem Real Estate does not have many employees and management, which shows Wang Dehui's careful calculation.

Wang Dehui first asked: "The joint venture site of Evergrande Real Estate has a total of 112 units. If it is sold earlier than us, do you think it will have a big impact?"

A senior executive said: "The key is that we are too late. If we want to open on the 3rd, we only have one day of preparation time tomorrow. This is too hasty, and there may even be mistakes."

Wang Dehui heard the words, and when he thought about it, it was true. Obviously, Evergrande Real Estate was fighting a blitzkrieg.

Gong Xinru said: "The market is so good, we don't worry about sales at all! Evergrande Real Estate is just worried that our low housing prices will affect their sales, so we don't have to worry about it!"

Chinachem Real Estate is considered a husband and wife business, and both of them are in the management of the company.

When Wang Dehui heard his wife say this, he felt a little bit of pride in his heart. He didn't expect that such a powerful Evergrande Real Estate would be afraid of Chinachem Real Estate. He was really happy to hear it.

Of course, Wang Dehui is a low-key person, and there will be no complacent expression on his face.

"That's good! We'll still sell it as planned, and we can even move it back for a few days, so that we can wait for the house price to rise and avoid the aftermath of Evergrande Real Estate's big sales promotion."

The selling price of Huamao Real Estate's real estate is generally lower than the market due to the material, but if Wang Dehui and his wife are asked to spend money on big promotions, it will kill them!

(End of this chapter)