Rebirth: The Era of Hong Kong Tycoon

Chapter 152 [Annual Return Rate 190%]

Lin Rongheng sat in his office seat, turning the pen in his hand, thinking about the problem in his mind.

Before March 1973, Evergrande Real Estate’s net profit from property development may have been as high as 3 million Hong Kong dollars; plus investment income from gold and stocks, it would be 2.5 million Hong Kong dollars.

In this way, before the stock market crash came, Evergrande Real Estate had a net profit of 3.5 million yuan, which was enough to pay the current loan, and there was still 7000 million Hong Kong dollars left; as for the rent collection profit, these were interest payments.

Without considering later loans and stock market fundraising, it took Lin Rongheng only three years to expand the net assets of Evergrande Real Estate to: 10 high-quality buildings, a piece of high-quality commercial land (Causeway Bay), a shopping center in Galaxy Center, and a value of 2 7000 million Hong Kong dollars of land and development properties, [-] million Hong Kong dollars of liquidity.

The total value is around 9 million Hong Kong dollars!
And the cost of Evergrande Real Estate can be calculated: Lin Rongheng's own funds are 2000 million Hong Kong dollars, and the stock market has raised 1.1 million Hong Kong dollars (as of now), a total of 1.3 million Hong Kong dollars.

The annual rate of return is as high as 190%, which is simply a business myth!

Of course, Evergrande Real Estate will not stop, and subsequent loans and fundraising will still not stop.

In terms of loans: before the stock market crash, the debt ratio of Evergrande Real Estate was controlled within [-]%; too low is not conducive to the decline of Evergrande Real Estate’s stock, and Lin Rongheng’s personal increase in holdings requires more funds; too high may lead to damage to the company’s reputation The impact is not conducive to the development of future business activities.There is also a problem here, the use of loans, investing in gold as much as possible and using it as cash flow for real estate bottom hunting; a small amount of funds are used for real estate activities to deceive people.

集资方面：大概分为两次集资，一次是1972年下半年, 一次是1973年2月；1972年集资2亿港币去换优质物业, 价格虽然高，但机会难得，还可以趁高点抛售一些非优质物业及地皮；1973年2月集资3亿港币，全部用于接下来的抄底活动。

In this way, in the opportunity from 1973 to 1974, Evergrande Real Estate will complete the feat of catching up with Landmark without using Lin Rongheng's own funds.

And Lin Rongheng's personal cash flow will also reach 1974 billion Hong Kong dollars by the end of 70.

In this way, Lin Rongheng's strength has already surpassed Jardine Matheson in 1975, and he can catch up with HSBC.

On August 8, Ge Lianghong Hospital.

An Qi gave birth to a son, and Lin Rongheng named him 'Lin Jiahua', hoping that he would take 'Hua' as his home.

As for the eldest son, Lin Rongheng would not let him immigrate; in other words, An Qi's line does not need to immigrate, while Annie's line can emigrate overseas to expand his career.

Lin Rongheng sat in front of the hospital bed, held An Qi's hand, and said affectionately, "Thank you for your hard work!"

As a big chaebol in the future, Lin Rongheng naturally hopes to get a son early as a business inheritance; Lin Rongheng has two purposes for making money, one is to enjoy better things for himself, and the other is to prosper the family.

If you have no children, the fun of making money is halved.

An Qi felt the sincerity from her man's face, and was also happy that she gave birth to a son this time. An Qi nodded happily.

At this time, Mother An carried Lin Jiahua to An Qi's side, handed it over as if offering a treasure, and said, "This little guy looks exactly like his father, look!"

Lin Rongheng smiled, how could he look like someone at such a young age? Besides, the possibility of a son like his mother is even higher!
Of course, what An's mother said may not mean "offering a treasure", meaning that your daughter gave birth to your eldest son, and you, Lin Rongheng, must guarantee her status as the main wife; a deeper meaning, the An family is your main wife My maiden family, please take care of me.

Regarding these, Lin Rongheng didn't have any annoying thoughts, after all, he was the one who had 'justified' first; he took possession of other people's two daughters, but he didn't hold a formal wedding to announce the news to the outside world.

However, Lin Rongheng and An Qi have officially registered their marriage relationship, so they are not completely unknown.

An Qi's birth is a big event. An's father, mother, An Jie, and An Ni all came to the hospital. There are also bodyguards on duty outside the high-level VIP ward, and there are dedicated nurses and doctors on duty 24 hours a day.

After calling Father An and An Jie outside, Lin Rongheng communicated with them.

Lin Rongheng asked Father An: "Uncle, when will the Yau Ma Tei store open?"

Father An reluctantly looked back at his grandson, and replied, "It will open on the 18th! It will definitely be in front of that fast food restaurant."

The signboard of the fast food restaurant mentioned by Father An has not yet been determined, but it must be the people of the Luo family who reacted and entered this field.

Coincidentally, when Dajiale Fast Food was choosing a location in Yau Ma Tei, it happened to come across a vacant storefront, so I went to inquire; I learned from the landlord that he had already leased it to a restaurant owner, which seemed to be a fast food restaurant.

After An's father learned about it, he wanted to avoid Yau Ma Tei and go to Mong Kok, Wan Chai, and Causeway Bay to open the remaining three stores this year; however, Lin Rongheng directly decided to open the third store in Yau Ma Tei and the fourth The store chose Causeway Bay, and the location selection of the two stores was carried out at the same time.

Don't be afraid of competition, especially when maintaining an advantage, you should face the enemy directly and defeat the enemy.

Lin Rongheng nodded, and said: "The site selection is almost time to decide, but the opponent will definitely spend time inquiring about our reality, and formulate a complete chain store signboard, decoration model, management model, etc. They must have more work than us. In this way , we must drive ahead of them, although there is a distance, but it will still affect their business more or less."

Seeing what his brother-in-law said, An Jie took the initiative to participate in the topic: "Brother-in-law, will we let their first store investment fail?"

Lin Rongheng said with a smile: "The market is so big, how could it be possible for your family to take it all. We can allow the second and third children, but we will never allow anyone to be on an equal footing with us. No matter which store's business is good, as long as it is not as good as ours, it will be fine." defeated the opponent."

An Jie nodded. At the age of 19, he would often ask Lin Rongheng some 'simple' business questions.

After chatting for a while, Lin Rongheng finally said: "After opening the fourth store, we should invest a little more money in publicity, so as to first establish the reputation of 'Café de Coral', which will benefit the business of opening a store in the future."

Father An nodded, and he resolutely carried out what his son-in-law said.

At the same time, Luo Kaimu and his uncle and nephew Luo Shengxiang discovered the signboard of "Café de Coral" fast food in Yau Ma Tei, and immediately knew that the third fast food restaurant of Café de Coral opened in Yau Ma Tei.

Luo Kaimu said helplessly: "I really don't know if Café de Joy is doing it on purpose. We chose Yau Ma Tei, and they followed closely. If it didn't take a long time to prepare, we must be the one who opened first." '."

Preparing for a chain store naturally takes longer than opening a single store; opening a branch of Café de Coral can be completed in more than a month from site selection to opening; and Fairwood is a latecomer, and even the model is still being explored. Therefore, it is impossible to prepare without more than two months.

Luo Shengxiang said: "There is a certain distance between the two stores, and Yau Ma Tei is a prosperous city, so we don't have to worry about no source of business. Therefore, we must prepare well, after all, this store is our signature store."

Luo Kaimu nodded, he naturally understands this truth!
(End of this chapter)